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63 Niche Site Ideas and Successful Website Examples to Inspire You

By Spencer Haws |

Good niche site ideas are crucial for your success.

After all, everything starts with an idea.

And if you are hoping to build an online business, you first need to start with some niche site ideas.  So, what I’ve created below is what I hope to be the most useful list of niche site ideas.  

If you are new to building niche websites (or even if you are more experienced), you are probably interested in seeing some specific examples of successful niche websites – even if it’s just to get some proof that you can still make a living online. 

What I’ve done is break down the niche site ideas as both authority site ideas (broader niche ideas) and smaller niche ideas (sometimes called micro niche sites).  So, a broad niche idea example would be camping.  You could build a massive site on the subject of camping that could cover thousands of articles.

Or if you narrow camping down to a much smaller sub-niche idea. We might consider starting a site that only covers hiking trails in Arizona or Tents.  

Sometimes, the advantage of building a more targeted micro niche site is that you can cover a topic much more in-depth and send lots of authority signals to Google that you should be ranking well for the terms.

So, if all you write about is tents, you will likely have more topical authority for that particular subject than if you were writing more broadly just about general “camping” topics.

Below you will find tons of broad niche ideas, but then I’ll break these wider niches into sub-niches that you can also build a website on.

I will also provide lots of real life successful niche site examples.  These niche site examples will allow you to get an idea of whether the niche is worth pursuing or not.

Overall, I hope this articles help you brainstorm lots of niche ideas to get your business off the ground!

Niche Site Ideas

The list below of niche website ideas is quite extensive.  So, feel free to look through until you see a niche idea that you are interested in.  I’ve really done my best to only include evergreen niche ideas.

These are profitable niche ideas that have plenty of opportunity for hard working bloggers and content creators. Just because a topic isn’t on here doesn’t mean it isn’t a good niche. But these are some of the best out there right now!

They cover a wide array of different categories, as well, so you should have no trouble finding something you can enjoy!

Arts & Crafts Niche Site Ideas

There are an amazing array of arts and crafts out there. This is a category of niches that has everything you want: passionate individuals, tons of products, and topics that are blog, social media, and YouTube friendly. 

Beading & Jewelry Making

Beading is one of the first hobbies many lifelong hobbyists start with. Created beaded trinkets and jewelry is a hobby that can easily become a lifetime practice.

This is a great niche. A simple crafting practice that is wildly popular with hobbyists of all ages, can be done anywhere, and can lead to a side hustle. In other words, there’s nothing not to like about the opportunities in this niche. 

Cross Stitching & Knitting

An incredibly popular hobby that has really grown the past two decades, there’s a lot here to love as a niche blogging idea.

If you’re going to dive into the cross stitching and knitting niche with a new niche site, you need actual experience. There’s enough “in language” that you need to be able to speak in knitting and cross-stitching terms.

Craft Organization and Storage

Even before the lockdown crafts have been exploding in popularity. That can take up a lot of space. Something many of us don’t have.

Look at all the dozens of terms exploding on Google trends revolving around organization and smart space use from Marie Kondo to tiny homes.

Add in the explosion of new hobbyists with limited space and this is an evergreen niche that will be able to keep on giving. 

Scrapbooking

Scrapbooking is a search engine term that doesn’t see huge surges of demand, but it’s been a high traffic term since the 1990’s. This is an evergreen niche site idea that appeals to a lot of people and has remarkable staying power.

Sewing

Go from crochet needles and yarn to sewing machines and thread. Otherwise just about everything that applies to the cross stitching niche applies here.

Beauty Niche Site Ideas

Beauty is a self-care niche that is always going to have opportunities. Who doesn’t like looking their best? 

This involves a wide array of different products and treatments, making it a potentially lucrative niche site category.

Hair Care

There are all kinds of directions to go in this niche. Coloring, styling, hair health, maintaining popular styles, home hair care tools – there’s no shortage of options here!

Don’t forget hair care includes beards and moustaches, as well!

Makeup

Makeup isn’t easy. The sheer numbers of searches asking for tips, tutorials, or advice for every type of makeup imaginable is stunning.

For someone who spends a lot of time with makeup and knows their stuff, this is an incredibly potentially profitable niche that has no lack of blog post topics.

That’s even before you get creative.

Nails

There’s a surprising amount you can do with nails. You can recommend a wide array of nail care products.

If you want to focus on aesthetics there’s acrylic nails, nail polish, nail brushes, and other cosmetic tools. 

There aren’t many beauty niches that still have plenty of room, but nails is one that has potential.

Skin Care

Having nice skin is harder than it looks. Whether it’s moisturizing lotion, healing balms with aloe vera, or protecting yourself from UV rays and skin cancer, good skin care is important.

This is also a beauty/health niche that still has plenty of room for a good site to carve out a place.

Computer Niche Site Ideas

Computers aren’t going anywhere. If you have a massive amount of tech knowledge, why not use that by building a profitable niche site while helping millions looking for answers that you can provide?

This can be a super competitive field, and you need to be able to offer knowledge in a very specific area. 

Laptops & Tablets

While some of us still enjoy having the desktop setup at a home office, there’s no question the general trend is definitely moving to laptops and tablets. Mobile, increasingly powerful, and helpful, there is a high demand for both of these types of computers.

While a very competitive niche, when you drill down into the keywords there are plenty of opportunities to focus on longtail keywords and hyper-focused laptop topics or types.

PC Gaming Equipment

Gaming is not only one of (if not the) most popular forms of recreation out there, but also a very big business now. The number of millionaires whose job is “gamer on YouTube” is way higher than you would expect. 

There are specialty headsets, recording equipment, software, laptops, computer mouses, and more just for gamers.

This means plenty of opportunity because serious gamers read reviews.

Printers & Scanners

An often overlooked section of computing equipment, this is a great potential niche to shoulder your way into.

Video Recording Equipment

Video recording equipment is always in high demand.

Health Niche Site Ideas

Taking on a health niche in the age of Google’s YMYL updates can be a bit of a challenge.

There’s also good opportunity here, too. The YMYL has scared off a lot of competition.

Look for niches that don’t require a medical degree and you’ll find plenty of opportunities to earn major amounts of profitable organic traffic.

Fitness

Who doesn’t want to be in better shape? One of the most evergreen niches out there, the key is finding a section you’re passionate about.

There’s plenty of opportunities here but it is going to be a long climb to get there. This isn’t an overnight success niche.

Paleo

There are many diet plans that come and go, but some really stick around. Paleo is one of those eating plans that doesn’t appear to be going anywhere.

Paleo plans are all about getting back to the root of a traditional diet and using that for a healthier, better life.

CrossFit

Just try to find a more devoted and passionate fitness group anywhere.

Add in the fact they believe in building an online community and you have a major potential winning niche here.

Endurance Training

Weight lifting and strength training might get more attention but endurance training is a fitness/health topic that is just as important.

Endurance also goes well beyond just cardio.

Running Gear

Shoes, head bands, water bottles, headphones/MP3 player, fanny packs, energy bars, and more.

There’s a lot of different running gear out there. None might be a big sale in and of themselves, but a runner often buys a lot at once.

Those sales can add up, making running gear a very intriguing niche.

Weight Lifting

Free weights, weight lifting machines, or even dumbbells can all be major parts of a good weight lifting program.

Turn your love of building and maintaining strength into a popular (and profitable) affiliate niche site.

Workout from Home

Working out from home was a solid niche even before so many gyms closed in 2019 & 2020. 

That means home workouts are only becoming even more popular. Offer a fresh look or good creative ideas on how to workout in limited space and the sky could be the limit for this niche site idea.

Hobby Niche Site Ideas

Who doesn’t like a good hobby? Whether a way to improve yourself, create a side hustle, or simply enjoy whittling away the time, there are all kinds of ideas in this niche category just ripe for the picking!

3D Printing

3D printing is really amazing. This is also a hobby that is still in its infancy!

That means plenty of opportunity to grab keywords that don’t have the competition you’d expect. 3D printers aren’t cheap and yet the demand is really high.

This is a niche where you have so many options & opportunities for getting attention.

Coffee Roasting

Who doesn’t like a good morning cup of coffee? The correct answer is no one. There’s no one who doesn’t like their morning coffee.

As interests and tastes evolve, a strong interest in coffee roasting continues to grow.

Amateur Radio

Amateur radio or Ham radio, is a smaller hobby but it’s one filled with extremely enthusiastic and passionate people.

This can be a great niche with all kinds of options but it’s also a smart niche with people who really know their stuff. You’d better know yours, too, if you’re going to connect with your intended audience!

Boardgames

Massive niche that could result in virtually anyone being a customer.

Who doesn’t like a good board game?

Homebrewing

Homebrewing is the hobby that is always going to bring in new crowds. Many people have thought about brewing their own bear or mead at some point.

While some want a taste of this before looking at creating a micro brewery, many people just want to learn how to make their own beer for the home fridge or man cave.

Gunsmithing

Gunsmithing is a hobby that has an incredibly passionate base willing to drop a lot of money for the right products or guides. 

You really need to know your stuff to make a site in this niche because you’re dealing with a self-taught and experienced audience alongside the newly interested. However, there are also very few hobby groups more passionate about their craft than this one.

Really exciting niche if you enjoy shooting, firearms, or even the amazing crafting skills to make your own replacement parts or ammunition.

Leatherwork

Fantastic crafting hobby that not only monetizes easily online but also provides you with physical products to use and/or sell.

Model Trains

Model trains have a small group of devoted hobbyists but they do love their trains.

Complex model trains and train sets can also be surprisingly expensive.

Magic Tricks

Almost every small boy was interested in magic at some point during their childhood.

There are plenty of us who never grew out of that interest. Magic tricks are interesting, they create a sense of wonder, and there’s always going to be a hunger for that.

Woodworking

Fantastic old school craft that covers a wide array of projects and yet isn’t nearly as competitive as many would expect a niche like this to be.

House & Home Niche Site Ideas

Long a favorite niche on Amazon before cuts eliminated the 8% tier, there’s still a lot to love about what the house & home niche brings to the table. 

Not the least of which is the seemingly endless number of great niche ideas for website owners to jump on.

Baby Gear

As long as children grow up, become adults, and have kids of their own there’s always going to be a need for baby gear.

Which also means there are always going to be new parents who can use your knowledge, reviews, and information to make smarter buying decisions.

Backyard

Backyard is an incredibly open topic. Lawncare, fire pits, wood decks, porches, grills, awnings, custom work – there are all kinds of topics that relate to the backyard.

The sheer amount of topics to choose from means there is so much room for many new profitable niche sites tackling backyard topics. There’s also room for these beginner niche sites to grow into a major authority site over time.

This is a very evergreen space because there are always new homeowners.

And who doesn’t want a better backyard?

DIY Home Repair

Home repairs are incredibly expensive if you have to go through a contractor. Plenty of people are capable of doing their own with just a little bit of guidance.

DIY home repair is a niche where an experienced handyperson will be able to create an amazing niche website.

Furniture

Some niches are fewer sales but the cut for affiliates is going to be much higher. Furniture is one of those niches that tends to scare off new affiliates but there’s a lot of opportunity here.

You have plenty of high ticket items, specialty furniture, and if you have any antique or specialty furniture experience you could write some very interesting niche blog articles.

Gardening

Planting and maintaining your own garden is a highly rewarding action. Also a great way to use your property to cut down on the food bill and eat healthy.

Gardening can be found in rural areas, urban areas, and places in between. There’s a lot of interest in this topic and it’s about as evergreen as it gets.

Home Aquarium

Home aquariums are a big business. These are not cheap pieces of equipment, and generally people with aquariums are passionate about their fish.

Topics include specific fish, fish care, different aquariums, maintenance, and more.

Plenty of topics to choose from!

Home Office

The trend towards the home office was going strong even well before any pandemics. That trend isn’t going to reverse anytime soon.

The future of the office is working from home. If you’re ahead of that curve that could become a very profitable niche site.

Kitchen

The kitchen is one of the most important rooms in a house. There’s a reason people talk about dream bathrooms, man caves, and dream kitchens.

One of the few rooms that can make or break a house, kitchens and kitchen accessories are a big niche.

Man Caves

Sometimes you just want a room to call your own. Whether a single man who owns a home, or a guy finding he has lots of spare rooms after the kids move out, man caves are making a comeback. 

This is a really interesting niche allowing for plenty of creativity and ideas.

Pet Birds

The dog and cat market is so far oversaturated that, well, good luck. However, pet bird owners are numerous, love their pets just as much, and many birds can live for many decades.

That means returning customers.

Pet Snakes

Not necessarily my thing, but a lot of people love their pet snakes.

Pet snake owners really care for their animals. They are looking for information.

If they believe a purchase will make the snake’s life better, they’ll usually buy.

Home Theater Rooms

There are few rooms in a home that give you bragging rights the way having a home theater room would.

Tiny Homes

While many people call tiny homes a craze, there’s good reason to think they’ll stick around.

The average family is smaller. Tiny homes are FAR more affordable than conventional homes.

Many tiny homes are portable for an added bonus.

TV

Big flatscreen TVs are more affordable than ever. The temptation to buy bigger makes this a solid niche.

Outdoor Niche Site Ideas

For thousands of webmasters outdoor websites are the gifts that keep on giving. Don’t let that discourage you. 

There’s plenty of room for more great outdoor websites!

Birdwatching

No matter how old you get there’s just something about spotting a proud blue jay, a bright cardinal, or a soaring eagle.

Bow Hunting

There are many different types of hunting, but bow hunters in particular are a passionate group.

Bow hunting not only requires the obvious gear, but a lot of gear that many non-hunters don’t even know about.

This is a great niche with many sub-niches to build up one heck of a niche website.

Cycling

The sheer number of bicycles out there make this a good niche.

Cyclists can be hyper competitive. Many are willing to drop good money for even the smallest improvement in their efforts.

Fly Fishing

Fly fishing is an amazing niche with all kinds of potential. Anglers are known for being passionate. Fly fishermen stick out even among that group.

Fly tying in particular can be a niche in and of itself. 

Hammocking

Why use a tent when you can camp with a hammock?

Hiking

Hiking is a great outdoor activity. It only gains in popularity year after year.

Hunting & Shooting

Some people can’t wait for hunting season. Some people don’t care for hunting but love target shooting.

These overlapping niches are full of passionate individuals willing to spend money on what they love.

Metal Detecting

Maybe you’ll find treasure. Maybe you won’t. Only one way to find out!

Prepping/Survivalist

This is a huge market that overlaps a lot of related categories.

Huge niche with plenty of room for well developed niche sites.

RV’ing

Who doesn’t want to load the family up in the RV and go out to see the country?

Sports Niche Site Ideas

There are more sports out there than you can count, but which ones make for a decent potential niche site? 

Fortunately we did the work for you. These sports niches are winners!

Airsoft

An extremely popular sport, airsoft has tons of potential for a niche site. Airsoft guns range from very cheap to very expensive.

There’s demand for all of them, as well.

Archery

Archery is an excellent sport niche that stands on its own and also crosses over pretty well with hunting.

Golf

Golf is a popular sport that can be practiced from young kids to fit octogenarians. 

Hockey

This one might be limited to northern climates, but that’s still plenty of potential customers.

Knife Throwing / Knife Making

These go great together and they can even work as separate niches, as well. Very interesting topics that can grab a lot of attention.

Paintball

While traffic has declined for paintball from 20 years ago, that still leaves a huge number of searches.

As well as less competition. Great outdoor sport still with plenty of fans.

Rock Climbing

Many people catch the rock climbing bug in college or their early twenties and it just remains from there.

Surfing

Sun, water, great workout with an adrenaline rush – what’s not to love?

Table Tennis

Table tennis is a fun way to spend some time with friends. Also fits in with most man cave designs.

Successful Niche Website Examples

While there are plenty of websites out there that are doing extremely well, here is a list of 21 websites that I’ve pulled together for you. These are sites that I know are doing very well, or I suspect they are doing very well based on traffic. 

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I am not sure what tactics they are utilizing to achieve the heavy amounts of traffic they receive, but I can tell that they get lots of traffic and with that traffic, a good amount of monthly recurring income. 

Let’s dive in with many great examples. Hard working online marketers took great website niche ideas and turned them into great niche sites making serious profit.

So, in no particular order:

Website Name: TheWirecutter.com + TheSweetHome.com

The Wirecutter.com and TheSweetHome.com were sold a couple years back to the New York Times.  They were both Amazon Affiliate sites. That’s where most of their revenue came from then, and still comes from today.  When the sites were purchased, TheSweetHome.com was redirected to TheWireCutter.com as both sites had very similar content structures. 

The WireCutter dominates organic search results for a lot of buyer-intent keywords, and is also a “verified expert reviewer” by Amazon.  The site gets huge amounts of organic traffic, and has only gained massively in popularity and search positioning after the New York Times purchase.  

Because of the budget they have, this site can (and does) purchase products and pay independent reviewers to review every single product and take pictures for their article.  Many of their articles are extensively researched. As in it’s not uncommon to see some of their articles with more than 7,000 words on a topic. 

This is one of the biggest examples of a successful Amazon niche website. Based on the estimated traffic, they are more than likely earning hundreds of thousands of dollars per month. If not millions.


Website Name: RunnerClick.com

runner click website screenshot

RunnerClick.com is an interesting Amazon Affiliate website.  It’s  interesting in the fact that it hasn’t been around forever, but it’s gained rapid momentum due to their consistent outreach efforts.  You can see that their link building efforts have been a success when you look at the historical data on Ahrefs, that shows the trend in referring domains.  

They rank extremely well for many buyer-oriented keywords in the running space, and have a ton of product reviews.

The thing I like the most about the site is the way it feels.  All of the Amazon affiliate links are extremely well integrated, and they’ve done some custom design work to make some of their images feel interactive.  Another trend here is that the owners of this site, own similar sites in several other niches. 

You can tell which sites are owned by the owners of this site when you look at the bottom of the site and notice that they link internally to their other web properties.  This is becoming a popular trend, with the folks over at DigitalMarketer.com doing the same thing with some of their projects, like SurvivalLife.com and DIYReady.com. 

It’s hard to estimate the total revenue for this site, but because the call-to-actions on the site are so good, it would not surprise me if this site was doing over 70K per month in Amazon Affiliate income every month.


Website Name: BestReviews.com

Best Reviews is a profitable niche website that does exactly what the domain name claims.  They offer extremely detailed and in-depth reviews of certain products, and make sure to showcase that their reviewers have their brand showcased to ensure the reader builds an established trust factor with the website. 

This is a very smart move for any type of reviews based website.  If you can take your own pictures, and show your readers you have actual experience with the products, there’s a good chance your reader will identify with your content and be more likely to convert to a buyer once they’ve gone to Amazon or another online resource to purchase their product.

Best Reviews is interesting for different reasons though.  They are interesting because they pay for a ton of their traffic based on findings through SEMRush.com. 

They average about 300k visits every month because of their Google Adwords advertising spend.  This means they are bidding on keywords and paying for traffic on top of the organic traffic they already get.  It’s possible that buying this additional traffic has helped them gain additional links because their content is very good. 

The purchased traffic is just helping them get in front of an audience that’s actually looking for their product, just like SEO.  If conversion rates are lower, you will end up making less money than you spend to buy traffic, but because of the authenticity of the reviews, it’s likely that BestReviews.com converts researchers to buyers at a higher rate than other affiliate sites. 

While it’s tough to know exactly, I would guess that this site makes 6 figures per month or more in Amazon Affiliate revenue due to their traffic numbers.


Website Name: GearPatrol.com

screenshot of gear patrol website

GearPatrol.com is an online resource that reviews just about anything you can think of.  They run in the same vein as TheWireCutter.com but take an angle that’s more towards men.  They also get lots of traffic with their bourbon and whiskey reviews. As well as many other products that might be considered more masculine. They do have an “online men’s magazine” sort of focus. This has worked well for them.

Gear Patrol also highlight a lot of men’s gear in their reviews. This probably make a really good chunk of their revenue comes from being an Amazon Affiliate.  They do run Adsense, and it also looks like they have a fair amount of content that could be considered a “sponsored post.”

A sponsored post is just an article that a larger company puts together for you to promote their product, while paying the website owner for the exposure.

This site is an example of what many sites are doing these days.  They are “niched down” into brackets of certain products, and creating an online multimedia experience in the form of an online magazine style site.  There’s lots of large pictures, some videos, and it looks like a true media property. 

Chances are that you’d need to hire a designer to get a similar look and feel for your own website if you were to attempt it.  From a revenue perspective, this site is more than likely doing more than six figures in total revenue if I had to take a guess, just based on their organic traffic numbers.


Website Name: BabyGearLab.com

baby gear lab niche website

BabyGearLab.com is basically the baby’s gear version of OutdoorGearLab.com.  It has the same theme and site structure as OutDoorGearLab.com.  While it doesn’t express that this site is owned by the same people, it’s probably operated by the same group. 

The structure is very similar and the focus is definitely Amazon Affiliate income for this site.  The cool thing about this site is that they actually have some really good reviews and content.  It’s similar to TheWireCutter.com – but niched down, which is a popular route that most sites are going these days.

While the traffic estimates are lower than some of the other sites on this list, people in the baby gear niche are an important customer base because they definitely purchase products.  This is a big industry and I would guess that the conversion rate for this site is slightly higher than OutDoorGearLab.com. 

Typically when someone researches a baby product, they are typically looking to buy that baby product.  If someone is researching a tent, they may just be looking around at different options that they can compare for their next camping trip – not necessarily to buy that tent. 

Most of their traffic is organic, and continuing the trend of well ranked long form content, their top post is 8,800 words long (which is a beast of an article).  If I had to take a guess at revenue, it would probably be north of 30k per month for this site based on traffic.


Website Name: OutdoorGearLab.com

outdoor gear lab homepage screenshot

 

OutdoorGearLab.com is another Amazon Affiliate monster.  They get tons of traffic and target many different buyer-intent keywords for purchases that are largely made online.  They are more niched down (which I think is a good thing) than a web property like TheWireCutter.com. 

I would never suggest anyone go out and create another WireCutter because if you are just starting out, you will not have the required budget to compete as in-depth as they do.

When it comes to ranking well in Google, generally Google will give your site preferential treatment on certain topics, once it’s figured out what your website is about. Sites that cover such a broad variety of topics don’t tend to rank as well as sites that are niched down, unless you have an amazing backlink profile and a really big budget. 

Since TheWireCutter is owned by New York Times, they have the budget to test new products, and have the authority to get linked to by any other web properties owned by the New York Times.  If you niche down to a specific audience, it’s far more likely that Google will favor your content over a larger site when it comes to that audience. 

OutdoorGearLab.com has done exactly that by only focusing on outdoor gear reviews.  I am guessing that they also have a large budget, and have built a very successful affiliate business as a result.  Plus it’s a great looking site with lots of excellent information.

No one should be surprised this site is doing well. Especially considering its quality information, design, and outdoors is a well-known profitable blog niche with plenty of opportunities still open to beginners.

If you are looking at creating a niche site in the outdoor space, then for affiliate marketing start with Amazon but make sure to look for specific outdoor affiliate programs once you get enough traffic, like AvantLinks.


Website Name: 10Beasts.com

10Beasts.com has been a successful affiliate site for the last couple years.  It’s been somewhat of a “hot debate” in the internet marketing industry.  The website actually has very little content when compared to some other authority sites, which definitely has caught the attention and interest of many in the marketing industry. 

It has under 20 pages of actual content, but it’s believed that because of the strong linking profile, that Google favored the site’s content.  It’s an extremely unusual site, as most of the link profile consists of scholarship links, which many marketers believe is an overused link building tactic that’s ripe for a Google penalty.

Update: While still a very successful niche site with a fair amount of traffic, the major SEO tools like Ahrefs and SEMRush seem to agree that the amount of monthly traffic has dropped quite a bit from its high point, indicating that this one may have “come back to Earth” a bit, but it still receives 60k+ visits a month. That’s not bad at all!

With that being said, the traffic that this site earns for having so few posts is extremely impressive.  There have been a number of other websites that have attempted to achieve the same success with the same tactics, but haven’t had the same results that 10beasts.com has had with regards to rankings. 

While it’s tough to estimate the income, at its high point I’d guess it was in the 30K to 50K per month range because of all the traffic the primary articles receive.  They are highly purchased items online (gaming mice and wireless routers), making this an extremely profitable affiliate site. 

While I may not recommend trying to get links via scholarship links, there’s no doubt that Google originally ranked this site very well due to those links.  The content is not as good as some other in-depth articles, but they are very tuned in to the specific keywords they are trying to rank for.


Niche Site Examples That Started as AdSense Sites

While the pure AdSense niche site model is pretty much dead, that doesn’t mean plenty of amazing successful sites didn’t start out that way. There are still many sites (including some of these) that use display ads.

They just normally use more advanced display ad programs like Ezoic, MediaVine, or AdThrive. Some of these sites still go that route. Some started that way and grew from there.

Website Name: Fatherly.com

Fatherly is a website that tackles many different forms of content.  Based on a similarweb.com lookup, they get about 22% of their traffic from organic search.   Close to 25% of their traffic is direct, and almost 40% of it comes from social media (Facebook, Pinterest, etc). 

It’s important to take note of that because even though they may not be getting a ton of Google organic traffic based on their keyword spread – they are getting a ton of traffic from social media platforms which no doubt has an immense impact on revenue.

While their top keyword that they get organic traffic for is about Baby Monitors, articles like these that are monetized via Amazon Affiliates are only a fraction of site revenue.   I’m sure that display ads make up the bulk of their income, either through an ad network or selling their own advertising space.  

It does appear that they are currently monetized with Adsense, but that is just one part of their monetization strategy with any larger ad network.  There are larger ad networks out there that typically deliver a higher RPM than just Adsense these days, so that’s something that every website owner with some serious traffic should look at. 

Overall the traffic that Fatherly.com generates every month is extremely impressive.


Website Name: TomsHardware.com

Toms Hardware Homepage

 

Tom’s Hardware pretty much started off as a forum.  They have expanded and re-designed and the website is now one of the most popular and heavily visited site in the PC niche.  The site is where hardcore PC enthusiasts go to discuss all different matters of PC parts. 

Popular topics include CPU units, Memory, Motherboards, Overclocking, Systems, Operating Systems and New Build computers.  While the old format of strictly forum posts did well as a display ad revenue method (I remember when the site was mostly a forum as I used it for a PC build I did) – the amount of authority the site has lent itself very well to becoming a fully fledged content based site.

Now Tom’s Hardware publishes their own reviews, and on top of their display ad revenue, they are making a significant portion of money from Amazon Affiliate links.  The site is already well known for reliable content about Personal Computing, so it made sense to turn up the content generation to attract more organic search volume. They have done very well with affiliate marketing and display ads.

It would be tough to estimate monthly revenue for this site, but it’s highly likely that it generates 7 figures per month. 


Website Name: TheAthleticBuild.com

TheAthleticBuild.com is a website that’s covers a number of different fitness topics. It’s probably safe to say that most of their content is geared towards men, and most of their revenue comes from either Amazon or their affiliate programs. 

Based on the looks of the site, they have a few supplement reviews that are probably affiliate programs where they get paid a portion of each sale that a buyer makes. 

Some of these affiliate programs have higher returns than other programs, but there are some right vs. wrong decisions you’ll have to work through yourself if you are endorsing certain types of nutritional products, especially if you don’t take them yourself.

With all that being said, this site definitely gets some decent traffic and even if they were just participating in display ads and Amazon Associates as monetization, I’m sure it would make a significant amount of income. 

Like BabyGearLab.com – people researching supplements are usually looking to buy something, and health food decisions are often impulse buys.  That means that this niche may convert better than others, especially because the price points of a lot of these products is on the lower end. 

For an income “guesstimate” – I would say that this site is probably making north of 20K per month between affiliate and display ad revenue.


Website Name: TheSpruce.com

spruce niche site idea

TheSpruce.com is an interesting website for several reasons.  It started taking off in early 2017, specifically as a kitchen + food website.  The traffic growth is massive, and the website now ranks for millions of rather competitive keywords. 

They have a small staff, and early on, focused on producing recipes, with high quality pinnable images (Pinterest) and even some very detailed videos that showcase how to cook or decorate parts of your home. 

They accept contributor posts, but not unsolicited guest posts – and because of the domain authority, I’m sure there are food bloggers lining up to provide them extremely valuable content for free as long as they are featured on the site.

As a result of their rapid growth, they’ve also got a stellar link profile.  It’s a situation where because they rank well, they get more links, and the more links they get, the better all of their articles rank.  There are a number of reasons why this site has taken off, but overall it’s an excellent site that has built a strong foundation on nothing but organic traffic. 

I have no idea what strategy they used initially to get links and start getting the exposure that they did, but the growth that this site has experienced is extremely impressive to say the least.  I’d estimate their traffic figures to be between six and seven figures on a monthly basis. This is a solid recent site in a blog niche that is known for being very competitive.


Lead Generation Niche Website Examples

There are multiple ways to make money with a niche website. If selling products through Amazon or focusing on display ads doesn’t seem like your thing, there are many great niche site ideas that focus on monetizing by creating leads. Many industries desperately want good leads to potential long-term customers. If you can produce those, you can make some very good money.

These lead generation niche site examples can give you several ideas of how this can be done.

Website Name: LearnHowToBecome.org

LearnHowToBecome.org is an education website that provides information to prospective students.  They have a lot of great content and cover just about every type of education field you can think of when it comes to finding out the best college path in a given profession. 

A quick look at backlinks shows that they have tons of major educational institutions that they work with, which is a significant portion of their backlinking strategy.  The content is top notch, and the website is specifically designed to keep the users interacting with the comparison grids and searching through the best possible schools for their given topic.

Where they make their money is when someone picks a school to get information about.  There are companies (like Quinstreet) that allow you to get paid “per lead” for education content.  Some of these leads can payout anywhere from $20 all the way up to $50 per lead depending on the institution.  There are plenty of affiliate sites in the education niche that get paid using these types of leads. 

I’m not sure if LearnHowToBecome.org uses Quinstreet or another CPA network, but the fact is that there is definitely big money in the field for education affiliates.  It used to be that these were some of the most profitable CPC adsense earning niches you could be in, but lots of them have completely shifted to the lead based model when it comes to monetization.

If I were to guess, LearnHowToBecome.org is probably making multiple six figure monthly income due to ranking for a number of excellent education focused keywords.


Website Name: LawyerEdu.org

Similar to LearnHowToBecome.org, LawyerEdu.org is a site that’s focused on continuing education for the legal profession.  Their content is engineered around guiding their visitors to the most appropriate law career.  The site is custom coded as an HTML site, so it loads extremely fast. 

All of the sites we’ve looked at up to this point have predominantly used WordPress as their CMS system, so it’s interesting when I see a successful affiliate site that’s using a custom design and HTML. This is a site definitely playing to their strengths.

The content is often a touch on the short side compared to other sites they’re competing with, such as LearnHowToBecome.org, but the content is still very good and gives actionable, useful information.  While it’s difficult to judge based on traffic estimates, I would make a guess that LawyerEdu.org is making over $10k per month based on lead sales. 

If you remember, CPA/Lead sale programs can yield up to $50 or more per lead. Some professions and/or schools pay even more for them.  Overall this site doesn’t have a ton of content, but the content it does have is super informative and hyper focused on one line of work.  It also has an excellent link profile, which is another reason it’s ranking well.


Website Name: NerdWallet.com

Nerd Wallet Niche Site Homepage

NerdWallet is another gigantic site, that earns most of its income from the form of CPA offers and leads generated for financial institutions.  Similar to services like Lending Tree, NerdWallet gets your information when you are looking at different financial products, and sells your contact information as a “lead” to qualified financial institutions who try to sell you products. 

The kicker here is that the CPA on most financial products is significantly higher than other CPA offers, like educational leads for example.  One lead for a loan might pay out at $200 instead of the normal $20 – $50 that you’ll get in the education niche.

Should you attempt to get into the financial niche? 

Personally, this isn’t a blog niche that I would consider.  Financial niches are extremely competitive, and while they are very lucrative if your site ranks, it’s going to cost a lot more time and money to get your site in a place where you are making a consistent income. 

With that being said, if you are a certified financial expert, or you already have a social media following for financial topics, it may be “easier” to start a site, get backlinks and hit the ground running.   If you are strictly going to start a website about student loans, or buying a house – expect there to be lots of competition.  I have no doubts that NerdWallet is making over 7 figures per month.


Website Name: Greatist.com

Greatist home Page Screenshot

Greatist.com is a health publication that was started in 2011.  The traffic growth over the last couple years is incredible, and the site has become a full fledged media resource.  Greatist. com has a larger staff, and has purchased a number of other online businesses.   The top keyword “healthy breakfasts” gets an estimated 62,000 searches per month, but the long tail traffic that Greatist. com gets is truly incredible.

With 2.1 million organic search hits per month, this site rivals some of the bigger media publications in the health and fitness niche.  They also appear to a broad mass of individuals instead of just bodybuilders or professional weightlifters.  Greatist.com articles feature content on food, basic fitness, strength training, marathons and more.  It’s not as niched down as other health sites, but it doesn’t pretend to be an expert in a specific niche. 

Rather, they recruit experts in the industry to write for them about specific topics.  The sheer traffic volume alone that Greatist.com takes on each month leads me to estimate that this website is probably doing multiple six figures per month alone in display ad revenue.


Combination & Direct Sales Niche Site Examples

Following the mantra of “Why just one?” these are niche site ideas that were developed into great examples of how a successful website can be well-monetized in multiple ways. Being able to sell a product directly when you have one is a great way to make a website work for you. Add in ads, direct sales, selling leads, and some sites just have a knack for making a lot of monetization methods work together.

Take a look at a few of these successful niche site examples and see if they inspire a new idea for you!

Website Name: LegionAthletics.com

Legion Athletics Branded Niche Site

Previously set up under the domain name MuscleForLife.com, Legion Athletics is another successful website.   I hate to call it an affiliate website, because really it’s a true brand, and probably the truest form of what I’d recommend most people do if they have a niche they are passionate about. Basically, Mike Matthews started a fitness blog because he was passionate about fitness. 

I’m not sure about his credentials as a fitness mastermind – it’s possible he has none.  What he did do is write a book on what worked for him, and people followed him.  Lots of folks have seen excellent results from following his workout programs, so because of the value he created, he sold lots of books.

Looking over his history, he looks like he’s always had an entrepreneurial spirit.  I’m not sure if he wrote his books himself, or had them ghostwritten, but once he had a larger following – he launched his own supplement product line and looks to be doing extremely well selling in his own store, as well as selling on Amazon.com. 

Mike has done what most people just starting online business should hope to do – build a brand around themselves, build an audience, and sell them products that they truly want that will make a difference.   If I’m guessing on income numbers, I’m sure this is a multiple seven figure per year business with his supplements.  


Website Name: HealthAmbition.com

Health Ambition Niche Site Homepage

HealthAmbition is a public case study website that was created by the guys over at AuthorityHacker.com.  It’s easily a 7 figure per year business based on their own admission, and they make their profit by display ads, recommended Amazon products as well as separate affiliate offers they push out to their mailing list. 

This has been a long term project owned by the Authority Hacker team, as they publish new content and test different monetization strategies.  

Just like I’ve been able to create several profitable websites, this site is a really good example of what’s working right now in SEO.  The site is full of useful content, and most of the newer content is pretty long-form (meaning over 2,000 words per article). 

They publish quite a bit, and this team is known to have their processes down really well between their writers, editors, VAs, and other parts of their team.  This is a tough niche to crack, but these guys have done a great job showcasing how to build a profitable authority site from A-Z.


Website Name: HerePup.com

HerePup.com is another public case study that was released by one of my former employees, Perrin.  Perrin is no stranger to affiliate sites, as he was the public case study for Niche Site Project 2, and built an authority site in the shaving niche. 

This site was one he started building while he was still working for me, and the traffic took off.  The site was performing very well for him for quite some time, when he decided to sell the site to several outside investors.  

Perrin has blogged about his site on the AuthorityHacker. com blog, and he’s also openly discussed the sale of this site, which was sold at over $200K as the final sales price.  The site still does very well in organic search rankings, and the monetization appears to have been diverted from display ads, over to an affiliate program with a pet food company. 

This site is proof that with the right systems and content in place, profitable affiliate sites are still out there to be created – even by the solo entrepreneur or the person who loves SEO as a side-hustle.


Website Name: LabradorTrainingHQ.com

LabradorTrainingHQ. com is a site that I came across when doing some competitive research for Perrin’s affiliate site.   They compete for some of the same keywords, and it appears that they are monetized by the same methods (Amazon Affiliates and an affiliate program with Chewy.com). 

This site gets more traffic than HerePup.com, but it’s still another example of a smaller website doing very well.  This is a WordPress site, with a generic template/theme and (there are free wordpress themes that look just as good) it’s more in the form of a blog than an actual media property.

The site has a lot of links, and the long form content that the site showcases is one of the reasons why it ranks so well.   Most of the content on the site is extremely focused, and very informative.   It’s pretty typical that an article on this site is over 2,000 words. 

While longer content doesn’t always mean better, Google does base some of its ranking factors on how much content is on the page that covers the topic in its entirety.   The more in-depth the article, the more likely the user is to find the answer they were looking for, which is why this website has so many articles that rank very well. 

Each article is very complete and provides great information on the topic.  If I had to guess, the site is probably making over $20k per month based on traffic estimates.


Website Name: NomadicMatt.com

travel niche site idea

NomadicMatt.com started as a passion project, a relatively simple travel blog by Matt Kepnes that grew as he stayed determined to take his passion and turned it into a legitimate business.  If you plan on starting a site in the travel niche, Nomadic Matt’s blog is probably a resource you’ll be taking a look at pretty frequently when you are analyzing your content. 

He has capitalized on his traffic by self-publishing a number of books.  He’s gained credibility by several media appearances, which I’m sure helps his book sales, and helps him get really high-quality and natural links.

The traffic volume he gets is significant when you figure that most people who are interested in travel have disposable income.  This means they are more likely to spend money on luxury items, making them a perfect buying demographic for products.  In the past, Matt has had some CPA offers on his posts where he’s talked about the best travel credit cards. 

Those offers earn income similar to NerdWallet.com, that when someone clicks his link and applies for a credit card, he gets paid a referral fee.  It looks like those products are gone now, and he’s decided to focus strictly on book sales, promoting his travel-based business, and display advertising.

If I had to guess, I’m sure Matt is making at least $50k per month on his book sales seeing as much traffic as he gets.

Following recent posts also shows Matt has done a great job monetizing. This has gone from a profitable niche site on travel to an actual online business. That should keep paying dividends in the future for him. Especially with the consistently high-quality content on here.


Website Name: MakingSenseofCents.com

Financial niche site idea

Michelle Schroeder-Gardener launched MakignSenseofCents.com in 2013.  While Ahrefs estimates that she’s getting 49,000 hits per month, her actual pageviews are much higher as she’s part of the AdThrive network, which only allows websites to be a part of it if they have over 100,000 page views per month. 

You can see in her income reports, that this income makes up an extremely small portion of her entire revenue streams.  Her biggest earners are her Bluehost affiliate commissions and her course that she sells.

The thing I love about this website, is Michelle tells you exactly how she makes her money and she hides nothing.  Her traffic numbers are impressive, and she’s starting to gain steam on social media, based on her 2017 business review wrap up. This shows there’s more to niche sites than just Amazon affiliate marketing!

She has a very nicely sized email list, which I’m sure is used for not only promoting her own products, but also for other affiliate offers or sponsors that may come her way for product or course related opportunities.   She’s done a great job diversifying her income, and luckily for me – I don’t have to guess how much she makes.  

She fully discloses her income, and she’s making over $120k per month from her blog alone.


What Can You Take Away From All These Niche Site Ideas?

There’s a few things that you can take away from all these sites.  Some of it is important, and I think it’s worth mentioning in a little greater detail.

  1. You can still be successful online, you just have to put in the work.  It may take you longer now that it used to, but there are countless businesses being started online every single day.
  2. Long content seems to dominate Google right now.  It doesn’t matter what you are selling, but if you want to rank well in Google – you need to give Google a well researched topic.
  3. Not all affiliate sites focus on the same thing.  There are thousands of ways to make money online – pick a niche you love, and find a way to monetize it.
  4. There is always room for more competition.  Niche yourself down if you need to – there are people out there making six figures from websites about succulent plants.
  5. Don’t chase money.   Money is good, but if you want to really grow your business, focus on value.   All of these websites are unique in that they provide a lot of value.  Value first, money second.

How To Turn a Niche Site Idea into a Profitable Niche Website

Starting your own niche website has never been easier. We have a full monster guide to it if you want all the details. Even if you have no experience you’ll be able to use that to take a website idea and become a profitable affiliate marketer. Every step of the process of setting up and growing your site is there.

Here, I’m just going to cover the basics.

1. Find the Perfect Niche Site Idea

Finding your niche involves starting your business based on where your passions and a need meet. Make sure that you are interested in the business that you’re going to start or you will burn out. 

But how can you know which niches have a need? (By the way, the niches with big needs always come with big profits since your competition is lower)

You’re going to need some keyword research.

You’re looking to use your favorite niche site ideas (passion) and find long tail, low difficulty keywords (need). These keywords shouldn’t have more than 2 websites ranking on the first page of Google with more than 25 domain authority.

It’s a pretty specific requirement. I look for about 10 keywords that fit this definition of low difficulty. These 10 will be easy to rank and will help my website get some early earnings.

For each niche that you can not  find 10 long tail keywords with the above specifications, cross it out. There may be a need there, but you will have to spend a lot more time and energy getting a profit.

2. Plan Your Content

When you have chosen a viable niche that interests you and has a need, you need to start planning your content. The 10 keywords you found to validate your niche are a great starting point. Are you creating a generally broad website? A specific niche blog topic that starts narrow but can grow once you run out of topics? Are you just starting with a micro niche to learn how things work? All of these require different content plans and can directly affect how you monetize whether through ads, selling your own gear, or affiliate marketing.

Here you want to start finding different “content categories.” Sometimes these are called hubs, silos, or spokes. These categories are batches of content around a similar topic in your niche. Let’s say your niche is fitness. You might have “Workout from home gear” as a hub, “supplements” as a hub, and “healthy eating” as a third hub. 

You can have as many hubs as you want, but NichePursuits has almost 700 pieces of content and we only have 7 categories. Don’t go overboard and don’t go too narrow. For a new niche site, I think that 3 categories is a great number.

In these categories you’ll want a lot of long tail keywords with high buying intent. Reviews and “best X for Y” articles are loaded in buying content. Try to find keywords that have the word “best” or “review” in them. You want these to make up about 80% of your content in the beginning. 

Also search for content with a lot of referring domains. This type of content will almost always be informational. Think of how to guides or answers to questions.

Even if the difficulty is high on this type of content, these referring domains are people who you can later pitch for links. The purpose with this type of info content isn’t to rank, but to build your website’s authority through backlinks.

In general, it’s best to plan for at least 50 pieces of content (40 buying intent, 10 informational with lots referring domains).

3. Take Action: Start Your Actual Niche Site

Now you’ve got your niche know your content. It’s time to start. I love and recommend Bluehost for your website’s hosting. They are fast, cheap, and the customer support is out of this world. They’ve hosted countless niche sites of mine through the years.

Once your site is up and running, you’ll need to customize it how you want. For this, I recommend GeneratePress for your theme with Elementor as your page builder. Both of these tools are free, so you don’t have to pay anything to try them.

Get the GeneratePress theme here.

Get Elementor here.

And once you’ve got your site looking how you want, it’s time to produce your content. You can do this on your own or hire others out. I recommend that you write your first articles yourself even if you aren’t a great writer by nature.

If you want to hire writers to do all the work for you, I recommend either Upwork or ContentPit. Upwork can be hit or miss. You’ll have to sift through a lot to find a great writer at an affordable price. If you go this route, I’ve had very good luck with college students who don’t have any reviews. They often work cheap but write pretty well.

I’ve been using ContentPit on my Niche Site Project 4. I think they’re an incredible service. They write as cheap as college students but are a lot higher quality than 90% of freelancers. If you use my link, you get an extra 30% on your first order.

4. Boost Your Authority

There’s never a last step to niche sites, but this is the step that a lot of people fail on. Boosting your authority involves attracting links to your content. This has been a major part of affiliate marketing and ranking in Google for years, and that still holds true.

There are lots of ways to do this, and one of the ways is to just wait until your site gets links naturally. That’s not what I do for my niche sites, but it is what I do for NichePursuits. I don’t build links to Niche Pursuits at all, but it generates hundreds every month.

If you do want to build links, I recommend either guest posting or the skyscraper tactic. Guest posting involves asking other site owners if you can post free content to their site. In this content, you link back to your site.

The Skyscraper technique is a bit more involved. But extremely effective. You write an incredible piece of content, find everyone who links to other, similar pieces of content, and ask if they’ll link to your content instead. Every “Yes” is another great link pointed to your website. That can build a lot of authority if you get a great response.

Don’t forget the importance of quality content. Creating an amazing online resource stuffed with truly quality content helps boost your authority. Not only do you create a reliable resource but you’ll get more links. You’ll attract more of those rare natural links. You’ll also get a much higher positive response from outreach if they’re impressed by your content.

Summary

You’ve now seen multiple niche websites that I think are targeting keywords that have great search volume and high CPCs.  I discussed the pros and cons of the layouts of the websites to give you an idea of how I think a niche site should be monetized.  Some of these profitable niche sites have grown to full-blown authority websites over time. In other cases affiliate marketers have done very well creating a series of micro niche sites. These aren’t the 5 page thin content sites of the past but they take 30-40 posts to cover a topic thoroughly and never get touched again.

There are many ways to make a living online. This article shares an amazing number of good niche site ideas. As well as ideas for how to make websites even more profitable.

Don’t let anything stand in your way. Whether creating a review website, a passion project, a well-researched niche site idea, or going your own way with a combination of these, there are many ways to make a living with your online niche sites.

Anyway, I just wanted to give you an idea of what a successful niche website looks like.  These are NOT my websites, but I think overall they have done a good job with their sites, and clearly they are ranking well for some great keywords.




Blogging & Niche Websites | 112 comments

By Spencer Haws

Spencer Haws is the founder of NichePursuits.com. After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding LinkWhisper.com, and co-founding MotionInvest.com. You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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112 Comments

Conversation

Trent Dyrsmid

Hey Spencer,

Thanks so much for sharing some example sites. Getting to see how these pages are laid out (with your comments) is going to be a huge help to me in the next few sites that I build.

How did you find these particular sites?

Trent

Spencer

Hey Trent – glad that you found these examples useful! I actually found these sites while I was doing some keyword research of my own. These are some of the markets that I had initially looked at going into this month – but I ended up going in a different direction.

Solo

I thought you targeted keywords with LOW competition?

Spencer

I do target low competition. I think you need to reread the article. I specifically say that these keywords are probably too high for me to go after. I also specifically said that I was not looking at the competition in this article. Hope that helps.

rahul

Ads are too much. But yes can be successful.

rahul

Can you please tell me which one you prefer to buy?
.net or .org..? from my analysis. I think .org booked first as compared to .net..??

Spencer

I prefer .org. But I don’t have any solid evidence as to why. One of my best sites is a .net, so overall I think both are fine.

Paolo

Hi Spenz – Great analysis and I agree with them. Just curious, are you a member of TKA?

Paolo

Spencer

What is TKA? But I can tell you I am not a member – Im not a member of any online membership/course.

Paolo

TKA => The Keyword Academy by Mark and Court. The way of the TKA is similar to how you analyze things. Probably because there is only one set of data (google data) 😀

Gabriella - The Stepford Wife

Very interesting. Proves any wesite can be a success if you go about it the right way. Who would have guessed that these niche websites would have done so well.

Jason Young

Hi Spencer,

For the Medical Assistant Salary site, isn’t using more than four ads on the page and wouldn’t it get penailized for that?

Or is it that the ad block (can’t remembr the size) not looked at in the same way as the other ad blocks?

Jason

Spencer

This site will not get penalized because they are within Google Adsense guidelines for number of ads. You are allowed 3 block ad units (this site has 2 at the top and one in the sidebar). You are ALSO allowed 2 link units (in addition to the 3 ad units) – for a total of 5 adsense units total. The link unit on this site is at the top where a regular navigation bar goes. So in reality, this site could actually have 1 more link unit on their site that is not shown in this screenshot. Hope that helps.

Paolo

I believe it is 3 link units per page? All my niche sites have 3 link units per page and I never had any problems.

Spencer

You are right…it is 3 link units per page…I just double checked! Here is what Google says, “Google AdSense program policies allow you to place up to three ad units and three link units on any page”.

hakim

Sir..Spencer..can you teach me on how to build a website and have an ads on them…pls teach me..i really wanna make some income at home just like u all…pls all teach me..im begging u guys.. :((

Spencer Haws

That’s what I do on my site here: http://www.NichePursuits.com, just read the posts.

Solo

Spencer,

I understand that you said at the end that these keywords would be too competitive for you to go after. But earlier you state, “You can also see on the adwords tool that this has high advertiser competition – this is a GOOD thing for you. This lets you know lots of people are buying ads for this term – more competition usually means more money for you.”

So, correct me if I’m misunderstanding this, but what you’re saying is it’s a good thing if you’re ALREADY ranked for a highly competitive keyword because that means more money but you wouldn’t necessarily recommend going after one from scratch.

Victor

Spencer was refering to the competition of advertisers = great for us the publisher because it shows us that it is a stable keyword with solid income to tap into.

The other competition, the one we want low, is the competition of the top 10 sites ranking in Google for that keyword. When we say low SERP Competition, it menas we are addressing the strength of the top 10 and thats made up of a series of factors which Spencer mentioned will be addressed in detail in future posts. But to name a few: Title, backlinks to page, and number of links to the ranking page. Hope that helps 🙂

Spencer

Solo – sorry for the misunderstanding! I see what you are asking now.

Okay, the “competition” shown on the Google Adwords keyword tool is for Advertiser competition. This is TOTALLY different from the competition levels of the natural search results in Google. When you are trying to determine how hard it would be for your site to rank in the top 10 of Google, you look at the natural search results and the level of competition there (which is determined by the top 10 ranking sites for your keyword). You want low competition here. On the other hand, the advertiser level of competition is shown in the adwords tool is something different. This shows you the NUMBER of advertisers bidding on this keyword. The more advertisers there are, the more likely that more money is being spent (hence the more you can make per adsense click). So, here you want to see HIGH competition levels because it means you are more likely to make more money per click. Does that make sense now? Sorry for the confusion.

Boris

He means that if keyword has high advertiser competition it is a good sign, but if it also high search results competition then it is better not to go for it initially.

Brankica

Hey Spencer, I am here for the first time and want to say I love this post. The first site I have ever built is a niche site (although bit wider than these 4) and I still have it, with it being my main money maker.

Although I have a blog which is doing great I am still bigger fan of niche sites so I am definitely going to keep up with what you post next 🙂

cheap web hosting

Great article! Especially the part of CPC, i never see this part in google keyword tool!

Solo

Ah, I see now, I was totally confusing the “competition” in Adwords with the low competition you talk about in your LongTail handbook. I actually used it as part of my screening criteria…oops. So I was looking for >1000 local searches, >$1.00 and Low Competition. I think I understand now to ignore the Competition column in the Adwords tool when searching for keywords. Thanks, guys!

Boris

You look for search results competition in Google search, not in AdWords.

Blogger Ceria

Hi sir spencer, from all sites above, which one do you think is best. for a starter/newbie. more like the blog style or the professional one like site number 2??

Spencer

Its difficult to say what would be best for a newbie, it just depends on what your goals are. I suppose that starting with WordPress and using a template is easier to get started, which works just fine. Once you find some success, you can get a custom logo/header if you want to make the site look more professional.

Ralph

Great to get some live examples.
The backend of these sites are very different.

The first one is done on an actual CTR theme on wordpress.

Spencer, what is your preference or do you have a mixed bag of html and WP sites?

Ralph

Spencer

Its great to know which theme the first site is on…thanks for sharing! I use WordPress on all of my sites.

Amine!

Before making a final decision about any keyword make sure it’s shown in google ads by using Google Adsense Preview Tool:
http://www.labnol.org/google-adsense-sandbox/
and select usa.

A relevant ad is one of the most important factor you must keep in mind to improve your ctr and earning, so it’s not just about themes.

Spencer

Interesting tool. Definitely choosing a keyword/topic that has advertisers is important.

Kat

Hey Amine, thanks so much for this handy tip!

It’s very frustrating not being able to see what Adsense ads are showing to visitors from different countries, and this tool works great.

[email protected] heartburn cures

can i have 3 block ads + 1 banner links? Will this get penalty

Spencer

I recommend you read the Google Program Policies: https://www.google.com/adsense/support/bin/answer.py?answer=48182. In short Google says: Google AdSense program policies allow you to place up to three ad units and three link units on any page

lemuel

Hi Spencer,

What is your ideal exact local monthly searches?

If for example I found a keyword that has 33K local monthly searches, is this highly competitive?

Thanks.
Lemuel

Spencer

Lemuel: The number of searches does not determine how difficult the competition is for a keyword. So, there is no “ideal” number of exact match searches. Competition levels are determined by the top 10 sites that are ranking in Google for that keyword. So, you want to find a keyword that has as high a search volume as possible while still having low competition levels in Google.

Boris

Spencer the website #2 is of very good quality and i am sure Google is proud to have it in its search results. Here is why:

Content:

1. Website provides map of states for dental schools
2. Website offers content on dental assistant job application
3. Website provides information about salary in each state
4. Website provides salary charts
5. Website provides salary calculator
6. Website has stock images for illustration

Monetization:

1. Website refers to dental schools and also dental schools offering certificates
2. Website is not aggressive about AdSense ads, but i would separate 2 ad blocks if i was starting out.

What is missing is a review of each dental assistant school which would add real value to the website, but in my opinion it is a hard task unless you find and pay to reliable person to do it.

Spencer

Good analysis!

rahul

Well i found these site a months ago. I was just wondering how he related all maps with salary data. From my point of view this is difficult. Because this site is big. Website no 2.
They have many of these websites in network. But yes if your calculation is correct. They may be earning $25k from these websites network.
Also, niche job, schools etc always have good CTR and can have lot of long tails.

Boris

I wonder how they created that map. Is it Java based? Do i need to know Java to create this map and salary calculator?

Violetta

Boris iam just concerned, what do you mean by ‘not aggressive about Adsense ads’ Do they(Google) penalize people for having too may ads or you are referring to offending the readers with many adverts ?

Gabe

Wow, check the back links for medicalassistantsalaryguide.org and there are tons of one page webspam sites linking to the site…example – http://www.isoonet.org

It looks like he owns dentalassistantsalaryguide.org too. Same webspam links

Rahul

One more point all the links coming in is PR2,3,4,5,6 very few PR 1,2,0. So, surely this is high competition keyword. All links are very high quality.

Youssef

hahaha…good dig, Gabe.

Spam never fails you! But the rankings tend to be only temporarily.

Spencer

Spam indeed, good detective work…

keith

Just found your blog! Excellent examples of niche sites, even though they aren’t yours. I have a general idea of what to do and not to do. Subscribed.

Norm

Nice page always good to see some interesting niche site examples. Thanks for the follow on Twitter which is how I found your site – I’ve now subscribed.

Spencer

Norm – its always great to connect through Twitter! Thanks for stopping by and checking out the blog – hope you can find some useful information on niche websites and other business tips!

Asbestos Attorney

WOW!! Thanks so much spencer for sharing these sites and information. I can learn much better by seeing examples like these.

thanks again

school safety

Quick Question – Can you use the link ads along the top like they did in medicalassistansalary ? I had thought adsense TOS forbid you from trying to “trick” your customer into clicking on the ad ?

Anton

One of these sites actually belongs to the well known SEO specialist that even sells course on doing SEO, but I have to shut up my mouth here )))

Zack

You really bring the goods with this blog. If you launched a product you would make a killing.

Haru

seriously, its a good analysis..i had 2 different niche but adsense is not supporting in my country..when i try to put it on my sites, sometimes it appeared and sometimes dont.

Seo Mauritius

Great case studies very inspirational and your post is just awesome thanks for sharing bookmarked and share

Karen Comer

If you follow the formula, study the competition, choose a great keyword that fits the criteria, get a good domain name containing your keyword, add articles, get back links and follow good SEO practices how long is it before you can expect the site to start making money? At what point do you realize your site is a dud and move on?

Very helpful article BTW.

Spencer

I always use 90 days as a rule of thumb. You will usually start getting some traffic and start making a little money sooner than this. But 90 days usually gives you a good idea if you have a dud or a winner on your hands.

Bryan

Spencer – just found this blog (via a link at the Warrior Forum somehow), and I’m glad I did! I’ve been reading through a lot of your posts for the last hour. I am also addicted to Adsense and really started ramping things up in May. Already making some great headway thus far 🙂

Anyway, wanted to chime in here and say thanks for displaying a few of these examples. Looks like the first site you mentioned is utilizing CTRTheme. While I don’t tend to favor “high CTR themes”, CTRTheme works wonders if you do a little work with it and customize it to your own specifics.

Looking forward to reading a lot more and following you as I march forward to earn a full-time income from Adsense as well 🙂

Bryan

Spencer

Thanks for stopping by Bryan!

Violetta

Great info here Spencer,cant imagine you are doing this for free(not a bad thing but im considering how we have been ripped off before for information that is a times half baked).

My question is,suppose i do not want to create all these niche websites due to the time factor can i use established platforms like Squidoo, Helium,Hub pages etc and get the same results considering i use the competition and long tail concepts?

Secondly, can i use free blogs(eg Blogger,Typepad,Wordpress) instead of hosted websites for my many niche websites?Thanks for this great info.

Dorothy

Actually, I answered my own question. I’ve been using the SEOmoz browser plugin and this gives me DA and links on the top 10 sites, which tells me how powerful my competition is…right?

😛

Spencer

I haven’t used the SEOmoz plugin, but that sounds correct. You can also use the SEO for Firefox plugin to help gauge competition.

Justin | AdSense Flippers

Hey Spencer,

I really wonder about your first example and the double block ad units above the fold. We use CTR Theme as well, but with SUCH aggressive ad placement our worry/concern was that if readers don’t see any content whatsoever on the site, they might just back out or “bounce” without even scrolling down.

Of course, it’s nice to have so much monetization up top, but I wonder if they get more people bouncing on them WITHOUT clicking on the ads.

Interesting anecdote: On one of our “authority sites”…right now, we’ve gone the way of NOT placing ads on the home page, actually. We have images/categories on the first page that people click through to get to the content. Because of this we have an EXTREMELY low bounce rate…everyone who comes to the site (via the primary or exact match KW) has to make another click to get to the area they really want, which will contain ads. I think eventually we’ll blend in just a FEW ad placements above the fold on the main page.

Still, though…I kind of like this structure for an “authority” site. Very little (if any) ads on the home page, but well structured content with a directory to your posts/pages. That way when they get to the meat they were looking for, they now have a bunch of ads (relevant to what they REALLY want) facing them.

Spencer

Justin:
I agree. The ad placement is quite aggressive, and I don’t personally use placement like this. I also really think you make some great points about the no ads on the authority site example. As we both know, Google does take user time on site and bounce rate into consideration among a host of other factors for ranking sites.

cheap floor lamps

Hi, Spencer, what theme do you recommend us, what is your favorite theme that gets you the most adsense clicks?

Kc

Hi, Spencer,

For keyword medical assistant salary, I see there are many similar sites in page1&2 in google, all of these sites are actually spammy, but it seems to me the site owners are still making money, is it a good strategy to be a copier/rewrites?

Rose

I just checked where the sites were now ranking – and your examples 1 & 2 are gone from the top three pages of the SERPs (didn’t check further than that).

I’m guessing it’s because Panda didn’t like their aggressive ad placement?

Spencer

That’s very possible. Since I don’t own the sites, I don’t know all the details, could be copied content or other reasons as well.

Tony

Hey Spencer,

Great post, It really helps me to see examples of other websites, with your analysis on them. It helps build my confidence and hopefully motivate me to work harder.

Graha Nurdian

Very interesting huh? I am gonna try to shoot those keywords tho. Thanks for ur sharing 😀

David Carscadden

Spenser:

Wow thanks for sharing those examples!

When the domain you really want is already gone: .com .net and .org, what about going for .biz? Anything wrong with that?
One of your examples above is a .US domain. Also, what if you add a suffix to the domain i.e. domainsuffix.com or domain-suffix.com. Is that a lost cause, a waste of time?

Summer

Your site is awesome. I’m new to internet marketing and being able to see examples of niche sites really helped me understand this business model better.

I think you’re an excellent teacher and I really wish you have an online course. I guess I’ll be purchasing Long Tail Pro so that I can have access to your video course.

Walt

Spencer, I use xsite pro for my html php websites. do you think wordpress would bring more visitors for any reason?

Luis

This is great stuff, man… Great info!

jameel

As seems Google Penguin hit hard to dentalassistantsalarydata.org website, in fact its completely removed it from Google SERP

Try this searching in Google and you won’t see any results !
site:dentalassistantsalarydata.org

and currently this site is forwarding to http://www.allsalarydata.com

My question to Spencer, is the Exact Matched Domain is something we should keep ourselves away ?

I know few sites you mentioned in the post still ranking but IMO Google’s Sword is still hanging on them and sooner or later they will be gone out of Google SERP(?)

Spencer Haws

Yes, the serps for the keywords have changed, but I don’t think it has anything to do with the fact that they were exact match domains. But Panda and Penguin have both occurred since I wrote this. I would definitely still recommend getting exact match domains if possible. If not, its not a big deal, just use a keyword rich domains.

Evan

Spencer –

Just found your blog, great stuff and this article is outstanding due to its clarity and your insights.

2 questions regarding keyword research:

1) In these examples you use the term Local search. What do you consider Local and why is this preferred to Global for a niche site?

2) What is a hurdle rate for # of monthly searches a term must have to be worth pursuing? How is this computed?

Thanks,

Evan

Farlon

It’s interesting to look at some of these sites now vs when you wrote this post. Some of them have been slaughtered and left for dead. How things change is such a short time. It’s part of what makes this business frustrating and exhilarating.

Spencer Haws

Very true. Those able to change and adapt will survive.

Rick

dentalassistantsalary.com is now ranked 13 on Bing and Yahoo but has fallen all the way to 224 on Google. Is that because most of the backlinks are garbage from irrelevant sites? The content itself still looks fresh.

Rick

Oops, I was looking at the wrong site! dentalassistantsalarydata.com is #5 on Bing/Yahoo and #57 on Google. Was it a casualty of a Google algorithm update?

Buddy T

Old post, I know. I had a medical salaries site and was, for a while, number one for “anesthesiologist salary” and making good money. One of Google’s animals crushed it.

Bruno

Hi Spencer,

As this post is 2 years old, is it possible for you to post a similar article with 4 examples from 2013?

Thanks!

Yaro

Interesting, i don’t see any of those websites in the top 10 results for the keywords they target. I guess they all got slapped by Google for having bad link juice.?

Spencer Haws

Probably so. Perhaps it time to give some new examples. I guess one example to start with is my own public niche site: https://www.nichepursuits.com/niche-site-project-1-overview/

Brian D.

Hi Spencer,

I’m a college student looking to understand how niche websites work. I have tuition due and would love to figure out how they work. I’ve already went to your website to read the information and I just have one question depending on my learning curve how long typically does it take for an individual to make a successful niche site and make start earning income?

Tristan

Some interesting sites on the list here. Thanks for sharing. And a quick Whois search confirms that OutdoorGearLab and BabyGearLab are operated by the same people.

Nick

TheSpruce is part of the old about.com, the mega website that decided to divide his content into more focused niche sites. They started by moving thousands of articles from specific sections of about.com into their own websites, like verywell.com for health, the balance for finances, the spruce for home decor, lifewire for tech, etc..

That’s the reason for their explosive growth in terms of content and links, they already started with several thousands articles which existed on the web for years and already had a great link profile. And they are backed by a huge media conglomerate, they are not by any means a small team since they have access to the about.com contributors that provide the articles, as there are over 50,000 articles on the website.

Their about us show 4 editors (which might look like a small team), but behind those 4 editors is all the power of the about.com media empire.

Spencer Haws

Yep, makes sense. The site is a good example of a well run niche site.

Ty Criswell

I was about to comment that same thing here. They 301’d all their content, like stuff from woodworking.about.com. They are owned by IAC, who also own dictionary.com, collegehumor, etc.

The content itself on the Spruce is kind of thin in my opinion. Its basic and nothing very personal.

Brant

Looks like someone renewed their Meet Edgar subscription? Lol, just kidding. This article is still great.

Spencer Haws

Haha, actually the original article was about 1000 words long and written in 2012…I just went back and updated the article, so its now over 7,000 words long. So, it really is an updated article 🙂

DM Ghaziabad

This site is really very good with so much of useful content. Thank you for providing us with so much of useful resources.

Samuel Joseph

Hey,
I have found very useful ideas from this list. Do you think people like me who are new have still chance to outrank these websites??

Robert

Wow! all these 22 sites are running awesome and getting large hits. Making place among them is too difficult but we can try at our base. Thanks Spencer for this great collections of 22 Successful Niche Websites.

Doug

Well, that’s a lot of awesome to take in. And great inspiration. Going to take me a while to read this whole post, but it’s so great to be able to check out real actual examples of sites that demonstrate that this really is possible. I can’t even fathom that kind of traffic though!

Zuby

I just wanted to say thank you for this and the 22 websites give me inspiration to continue with my website (www.moneykrave.com)

I always come to your website as it empowers me to continue in mine and not give up.

Keep up the awesomeness!

andrew

This is an excellent list with lots of helpful information. Thanks for putting it together!

Spencer Haws

No problem!

aamasum

It is very excellent and informative link.thanks you for this good work. keep on your work.

Mike

Epic post, Spencer! I spotted a similar post on a site called Cloud Living, but yours is much more comprehensive. I also did a double take when I saw the comments from 2011….until I realised you had updated it.

Anyone reading is likely excited by the potential of these type of niche and authority sites, but it’s a lot of work! I would also say that some of these are authority sites rather than niche sites.

Spencer Haws

Yep, it’s been updated. Tung over at Cloud living has some good stuff as well. Thanks!

Agnes

Hi Spencer,
A very inspiring article! This shows that with hard work and determination, anyone can make it online. I love the way you make me feel that I can make it! May you continue inspiring generations. You are blessed.

Patrick Mahinge

That’s an awesome update to the article, Spencer. Interesting to see how things have changed over the years. And here’s to hoping that I will build a site that will one day get featured here 😉

Alexey Sokolov

Sir, please answer me.

This is really very important for me.

Yours faithfully, your reader from far Russia (village “Muhosransk”).

Buddy

Ha! I had a site back then called medicalsalaries.com! I had just gotten my first post to #1 (anesthesiologists salaries) to #1 in Goog, making $200+/month with one keyword and was ready to write my but off for the other 25 posts back linking when Farmer hit. Gone overnight.

Chris

Man, looking at the quality of the sites on that list is very intimidating! Gonna be hard to beat…

Love the layout of this site – https://runnerclick.com/best-gps-running-watches/
Does anyone know what plugin they are using to create that Top 3 Comparison chart. I want to add it to my site but can’t figure out what they are using, even after checking their source code.

Spencer Haws

My guess is that it’s custom.

sandy evans

Great Case Studies gives us much inspiration. About the top 22 websites you have
I got to know and just excellent thanks for sharing.

Dan

Hi Spencer, spotted a typo in your H2 – 22 SUCCSESFUL NICHE WEBSITE EXAMPLES

“SUCCSESFUL”

Just came here to let you know about the typo, heading back now to read the rest of the article, I’m sure it’ll be a belter

Brady Cargle

Hey Dan, I’m our content manager here. Got that fixed. Thanks 🙂

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