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1 Year Old Amazon Affiliate Website Making $3,000 a Month: A Step by Step Case Study

A little over one year ago, I launched a brand new amazon affiliate website on a brand new domain name.  It's not a blog, but more of a commercially geared reviews site like others I've created in the past.

Last month that site made over $3,000.

Today, I'm going to walk you through exactly what I did to make that happen.  To be honest, I did nothing more or less than what has already been covered in depth in the Niche Site Project 3 series of posts.

However, I think that sharing a review of the strategy and tactical steps I've taken to grow the site, all in one article, will teach you how to build an Amazon Associates website, even if you are not willing to read all of the posts in the last project.

Oh, and as an added surprise for you…this site is sending traffic to my Amazon FBA listings.  So, the amount of revenue generated by this website is actually much more than $3,000.  I'll explain more below.

So, let's jump right into it.

First, The Results

I know that people like to see the “money shot”, so rather than make you wait in suspense, I'll share the earnings screenshots first.  Then I'll dive into exactly I achieved these results below.

In July, the website made just over $3,000.  In August, the earnings have continued to grow.  Here's the August 2016 earnings.

2016-09-01_0853

So, $2,411.86 from the main tracking id on this site.  However, I have a couple of tracking ids.

The earnings from the second tracking id was $371.15.

We have also been using a really cool service called Genius Links.  Genius localizes my amazon associates links to the country of the person visiting my website.  So, if someone from Canada clicks on my Amazon affiliate link, they go to Amazon.ca product listings, if someone from the UK clicks on my link, they go to Amazon.co.uk, and so on.

As a result, I earn more commissions from a few different Amazon locations.

Amazon Associates UK

amazonuk

(Approximately, $29.49 in USD)

Amazon Associates Canada

amzcanada

(Approximately, $60.01 in USD)

So, Total Amazon Associates in August 2016 = $2,872.51

The site also made a decent amount of money via Google Adsense.  Here's how much the site made from Google Adsense in August:

adsenseaug

The site also made some money via some independent affiliate programs managed by Commission Junction.

The site made $43.20 via Commission Junction affiliate sales in August.

In total the site made:

How These Results Were Achieved – A Timeline

Here's a quick timeline of how I started and grew the site to where it is today.  After the timeline, I'll share some more in-depth points about some of the things that I did.

I'm also including a Google Analytics screenshot that shows the traffic by month since May 2015.

2016-09-01_0936

Timeline

As of the end of August 2016, the site has a total of 134 articles published.

My Keyword Research Strategies

I've laid out my keyword research strategy a number of times on this blog including here and here.  I did not really do anything differently than I normally do.  I'm going to lay out 5 keyword research principles that I follow when building my sites.

Principle 1

In general, I am more concerned with low competition than traffic volume.  In fact, I set no minimum limit for monthly search volume for the keywords that I found.  So, if the keyword only had a KC score of 25 and was searched for 1,000 times a month…great!  Or if a keyword had a KC of 20 and was only searched for 50 times a month…that's great too!

In other words, I targeted some keywords that had over 1,000 monthly searches and other keywords that had less than 100.  However, ALL keywords had a KC of 30 or less.

I always use Long Tail Pro to do my keyword research and of course get the keyword competitiveness score.

Principle 2

I also tend to do better with longer phrases (4 or more words) than I do with shorter phrases.  Yes, I do target some 3 word phrases, but I rarely target 2 word phrases.

Principle 3

I like to look for keywords that include certain words in them that I know affiliate sites can rank well for.  I usually call these “modifiers”.

For example, here's a short list of modifiers I've used in the past:

So, if your root keyword is “folding chairs”.  You might consider phrases like, “best folding chairs”, “folding chair reviews”, “best folding chair under $50”.  These are a just a few ideas, and many other modifiers exist that you can add to your root keywords to come up with lots of low competition keywords.

Principle 4

I like to see other weak sites ranking with lower Trust Flow and Citation flow (or domain authority and page authority).  So, first I just look at the overall KC score and try to find keywords under the 30 mark.  Then I double check to see if there are some weak affiliate sites, forum posts, article directories, or other weak sites that have poor metrics.

If I see a couple of weak sites ranking in the top 10 results in Google, then its a green light for me to go after that keyword.

Principle 5

In addition, to using Long Tail Pro, I sometimes use SEMRush and Ubersuggest to come up with additional keyword ideas.  SEMrush is great if you find a new or weak affiliate site ranking for lots of keywords, then you can cherry pick some of their best keywords to try and outrank them.

Ubersuggest is great to come up with lots of variations of keywords.  This essentially adds modifiers to the root keyword for you, then you can take the ones you want. I then run them through Long Tail Pro to check the search volume and competition level.

Overall, that's 5 quick principles that I follow when I do my keyword research.  Yes, I could go into more depth, but these strategies should give you a good insight into how I did my keyword research for the Amazon affiliate site.

My Link Building Strategies

As listed in the timeline above, we went through a link building “phase” on this site from about Sept to Dec of 2015.  Since that time, we have not done ANY link building on the site.  The site still attracts a few new links here and there without our involvement when we publish new content.

For good or bad, this is always how I've approached my niche sites.  I put a little bit of effort into building links after the site is a few months old, and then I just focus on the content for the site.  Now, its possible that I may go back and do another link building push at some point.  However, the site continues to grow in terms of Google rankings and traffic, so I see no reason to go out do more active link building.

So, unless the site stops growing, I likely wont do any more manual link building.

Here's a quick look at the number of links that this site has achieved over time:

2016-08-30_1034

As you can see the site has just over 100 linking domains pointing to it.  Or put a different one, about 100 sites are linking to my niche site.

In case you didn't know, 100 linking domains is really not that much.  I would guess that almost half of those links came naturally to the site without my involvement.  The other half were acquired using the strategies below.

Quality Directories 

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We submitted out site to a few directories, including places like JoeAnt.com and others.  I don't know the exact number of directories we tried to get links from, but it was probably less than 5 total.  The idea here is to focus on quality (high authority) versus quantity of directories.

Guest Posts

Yes, this is old school.  However, we were able to reach out to a few people we knew to write a guest post on their blogs.  Again, this was a small number, probably around 5 guest posts or so.

Tailwind App

Tailwind is simply a way to make it easier to post and schedule posts on Pinterest (and Instagram).  We only used Tailwind for its Pinterest capabilities.  The main idea here (and it does take some work) is to start a group, join some groups, and post relevant images.  With a little bit of effort, people will start re-pinning your images and this leads to links from Pinterest.com, but can lead to secondary links if people repost of their own sites.

We now have tons of links from Pinterest (counts as 1 linking domain).  It's hard to tell how many links came from people using our images from Pinterest on their own sites (with a link to ours).

Contests

As mentioned, we sell a physical product on Amazon that is related to this niche site.  We held a contest using Contest Domination, in an attempt to get email subscribers.  We didn't run the contest in an attempt to get links; however, it did indeed lead to few links.  One of the contestants posted the contest on a couple of sweepstakes type sites, and this gave us a few links to our site.  This didn't lead to a lot of links, however, as it was shared on social media and other places, it did indeed generate a few links.

Tomoson

In order to get some Amazon reviews, we used Tomoson.  In the process, we found out that lots of the reviewers have blogs and are willing to write a blog post review of your products.  So, we gave it a shot and asked for maybe 10 people or so to write a blog post reviewing our Amazon product.  Because our niche site is one place where we sell our product, we got a link back to our niche site with each of those product reviews.

Overall, we did some things for link building that seem to have worked.  Again, we only have 100 linking root domains, so its not some huge amount.  And like I said, if I were to venture a guess, about half of these came through our own effort with the strategies listed above, and the other half just came naturally without our involvement.

Optimization

Early in 2016, I could see that this site had good potential and so we wanted to optimize the average earnings per visitor.  We did this in 2 ways: optimized Google Adsense placement and created more shopping comparison charts for Amazon products.

We realized the earnings per click for Google Adsense was pretty solid, so we made some of the ad units more prominent near the top of articles and added units in other locations.

We also saw a big increase in Amazon Associates earnings when we went back to some of our older articles are started adding more shopping comparison charts.  The theme we used has comparison chart functionality built in.  If you don't know what I'm talking about, I wrote a pretty comprehensive guide on how to create a Amazon shopping comparison chart here.

Adding these charts led to more clicks through our affiliate links to Amazon and more sales.  These types of charts provide a ton of value to users because it makes it easy for them to compare product side by side.

If you make it easier for people to buy products, they buy more products.

So, these couple of steps that we took starting in March of this year really started to increase our earnings per visitor by quite a bit.

The Added Bonus…Amazon FBA

As I've mentioned a couple of times, this niche site actually links to and sells my own physical products through Amazon FBA.  So, the $3,430.84 income that I listed above is ALL from affiliate revenue…it does NOT include income from my Amazon FBA products.

In other words, if I send someone from my site to Amazon and they buy one of my products, I am not counting that revenue in the screenshots above.  So, in addition to the $3,400 that this site made in affiliate revenue, it also generated roughly an additional $4,000 in revenue from my own Amazon products being sold.

This additional revenue is tough to calculate and track; however, my best estimate is that my niche site sent about $4,000 worth of business to Amazon FBA business in August.

However, starting your own private label brand and launching a product on Amazon is an entirely different animal to tackle.  Luckily, I've written a little bit about how I started my Amazon FBA business right here is you are interested in that.

Your Thoughts

Overall, I'm very happy with the income this Amazon affiliate site has generated over the past year.  I've cracked the $3,000 in affiliate income in each of the past 2 months, I hope to cross the $4,000 a month mark very soon.

Hopefully, you've enjoyed reading the timeline, my keyword research strategies, and the link building strategies that I've followed as I've built this site.

Honestly, there is really no other “secrets” that I am keeping when it comes to what was done to make this site a success.  As you can see from the Google Analytics screenshot above, the site took several months to really gain any traction, but then has just slow grown over the past year.

So, it's important to stick with it, and not give up on your new niche site after the first couple of months.  The real growth happens after the site has been around for a while.

I'd love to hear your thoughts on the subject.  Do you have any additional questions for me?  Let me know what you think in the comments below.


Niche Business Ideas

By Spencer Haws
December 30, 2017 | 182 Comments

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182 Comments

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Jeremy

Awesome! It’s very encouraging to see this type of results. As someone who is currently grinding out content (trying to get to 50 by the beginning of October), this is great motivation to keep going.
We appreciate the “behind the curtain look”!

Spencer Haws

Thanks! Good luck with your site goals, Jeremy.

Jhony_Isaacs

I agree with you….it’s really encouraging. But I have a question
Can I use google Adsense and Amazon in one site or it harmful for site penalty.

Steven Scheeler

How many words did you use on your articles?

Khalid Farhan

Great one indeed! That’s a lot of content you published on this site. The Google Adsense income was definitely an add on. I didn’t know about Genius Links before. Used EasyAzon though but didn’t really had any significant success from other countries. Will have to try Genius Links next 😀

Keep Going

Spencer Haws

Thanks Khalid. Yep, I’m a big believer in content.

Megan

Why do you prefer Genius Links over EasyAzon?

Allen

I was wondering about that also.

Papia Sultana

I also want to know that.

kurcina

Hey Spencer,

Awesome job! By the way, in order someone to let’s say make $10.000 a month from amazon affiliate website, do we need to target buyer intent keywords that have like 20-40k monthly searches or such? I’m thinking is it better to make 5 smaller sites each to generate $2000, or 1 site that can make $10k, but in order to make that much from a single site do you think we need products in range from $100-300 and main keywords to have at least 10-40k global monthly searches?

Spencer Haws

Yes, you would need to target some buyer keywords, but not all. Its good to have non-affiliate content as well. You can go either way – 1 site or a few sites. I don’t worry about a “main” keyword. I just target lots of low competition keywords, as explained above.

Pim

Spencer, nice post. And it is a good recap from all the stuff you’ve learned us in the past.

Two questions:

1. So your website isn’t about a ‘main’ keyword. So your site isn’t super niche. It is not about 1 product, or 1 type of product article (such as survival knives)? Is it a broader site about, let’s say kitchen electronics?

2. How are the niche sites going from the coaching students. I’m not quite sure if the coaching series is over now? Or can we expect a sort of reunion post were we can see the earnings and stuff?

All the best, Pim.

Sakib

Great Post!! learned lots of new things from this post and your ubersuggest link is not woking i think…… 🙂

Tasnim

Here is https://ubersuggest.io/ exact link. thanks

Spencer Haws

Fixed link.

Naval Gupta

Great post.. I have a doubt in competitor analysis. As the metrics in long tail pro has changed. Can you write an article that how you do serp analysis or competition analysis now.
Thanks.

Spencer Haws

The KC is back to 30 or less, so my analysis is the same. See the post here from Long Tail Pro: http://www.longtailpro.com/keyword-competitiveness-recalibration-complete/

Tasnim

Congrats ! Very enlightening.Thanks for sharing and this is definitely motivating. Helpful post also..Thanks for being such a great teacher for so many us!

Jub

Awesome to see the progress over a year! Like the idea of tieing it in with an FBA product too….nice strategic move.

On the niche site, is the content all affiliate artciles or a mix of affiliate/info etc.?

Spencer Haws

Its a mix, but mostly affiliate stuff for sure.

Nate

How many words do you recommend articles being for a website like this?

Spencer Haws

I like articles over 1500 words

Oliver

it is so awesome, Spencer!

Do you think that featuring your own FBA products on this website somehow helped with affiliate clicks (comparing with other sites without your own products)?
LTP – since rolling out the latest version I noticed all my old KW competitiveness scores that I have in my database lately jumped 10-15 points up.
All 30 and less KWs are now 40+.
So, 40s are the old 30s now or i’m missing something…

Spencer Haws

No, I don’t think listing my own products impacted the number of clicks very much.

Kwadwo Lartey

I just couldn’t wait to read this article when it dropped in my email. Great to see results which encourages us not to lose hope. Cheers Spencer

Spencer Haws

Thanks Kwadwo!

Yogendra

Thank you for sharing your true experience. It would really a great motivation for my niche projects. Keep it up bro.

Ree Klein

So inspiring! Congratulations on the site and thank you for being so helpful to others. I’ve started several niche sites and seem to get distracted by the shiny-object syndrome. I need to focus on one site and maximize on your strategies!

Spencer Haws

Good luck, Ree!

Ree Klein

Two questions for you Spencer:

1. Do you collect email addresses on this niche site?
2. Do you have comments turned on? If yes, how do you handle questions on a subject for which you aren’t knowledgeable?

Thanks again for your help!
Ree

Ugur

Hi Spencer,
Great post again. I have a similar site which is 7 months old now but very promising.
I wonder how much is the word count for each of your posts?

one more thing, when did you start making that amount of money? how many clicks you need to make 3k?
thanks

Spencer Haws

I shoot for 1500 word posts. July was the first month the site earned over $3k. It generated 7,000 clicks to Amazon (through my affiliate links).

Ugur

Awesome man, congrats. According to the stats you give, the average price of the products you promote should be around $120.
do you ever promote cheaper stuff too? or only over 100 products?
thanks

harinath

Can I get commission only with clicks in affiliates?or If anyone clicks on my affiliate link and he purchased other product ,in this case can I get commission?

Spencer Haws

Yep, no matter what someone buys on Amazon. If they buy it within 24 hours of clicking on your amazon associates link, you get paid.

Scott

Another awesome article Spencer…really love your posts.
I have a blog site I started a while back but made the big newbie mistake of not doing the proper research for keywords.
Now I have over 30 published articles and am not sure if I have wasted my time.
Anyone willing to look at my site and give it some thought?
Here’s the link: goo.gl/hbbw9e

Spencer Haws

You can definitely find low competition keywords in that niche. No need to change your site or niche, just focus on targeting lower competition keywords in the future.

Martinos

Great site btw Scott. It has a great design and the articles are well written and professional!

Nichewolf

Love seeing posts like this! Good work as always man. Keep on keeping on.

Spencer Haws

Thanks!

Bryan

Hey Spencer, thanks for the useful info in this post. It’s these kinds of posts I find the most helpful. My site has about 35 posts after 3 months (and I work full time and own another business!), so I can’t wait to see where I am at in a years time!

I had a question though about getting affiliate commissions along with Amazon FBA income. How do the Amazon rules work in that scenario? Aren’t they in essence paying you twice? Once for affiliate income on your products and once for the actual product?

Also, what would you say would be the top 5 directories to get links from? I’ve gotten some comment links, social media profiles, etc. But, I feel like my link profile is pretty darn weak thus far.

Thanks Spencer!

Spencer Haws

Yes to the amazon question. This is also within their guidelines.

Do a google search for “best directories” or something similar. JoeAnt.com, Botw.com, and others.

Bryan

Thanks Spencer, exciting things ahead indeed. Have a good one-

Jake Cain

Bryan – before we set it up this way I chatted with Amazon support and told them exactly what we were planning to do, just to make sure we weren’t violating any of their (sometimes vague) guidelines.

Bryan

Good to know, I’ve heard and read that their TOS rules are pretty murky sometimes. That’s a good reminder for me as I get more involved in the process. Keep knocking it out of the park!

Ree Klein

Hi Bryan,

Thought I’d weigh in on this because I have a private label line on Amazon and use my brand website simply to point back to my Amazon listings and some related products on Amazon that aren’t mine. I don’t generate a lot of sales through that website, but when I do get an order it’s super fun because I get the sale AND the affiliate commission. I, too, checked with Amazon before using this strategy and they were fine with it.

Good luck!

Bryan

Thanks Ree, much appreciated!

Hamiz Zulfiqar

Great Post. Quick question: Still ignoring those keywords who are E-commerce related? Suppose if I choose a keyword “Keyword123” and 5 out of 10 sites on first page are e-commerce websites. Should I go with that keyword?

Learning a lot from you. This post gives me confidence.

Spencer Haws

I still typically avoid those keywords that are dominated by sites that actually sell the products (ecommerce).

Pim

I have experience were my niche pages are ranking for keywords were only ecommerce sites are ranking for. Just be sure that your content matches the query.

Shuvojit

This article make me more inspire ! Can you please tell me more about Pinterest traffic ?
How much traffic you generate from Pinterest and how about you Pinterest account ?
I knew ladies item better convert by Pinterest.

Spencer Haws

The site doesn’t get much traffic from pinterest; only about 2 visitors a day on average.

Varun

Thanks for sharing. One of my niche sites has also started ranking by using Ltp and some link building strategies.

Daniel

Thanks for another great post Spencer!

One question, did you pay for the directory links?

Cheers!

Iqra Beth

That’s an excellent case study. Hope I’d be able to share my success story like that, someday.

Fatten

Hi, i have website for products from clickbank, how i can get traffic & buyers?

Gregory

Great stuff man! You have been an inspiration.
You may have already answered this, but I couldn’t find it.
What anchor text did you use on your links?

Cheers!

Spencer Haws

I don’t worry much about anchor text. Its just a wide variation, or whatever people want to use when they link to me.

Leslie

This post was just what I needed to stay motivated. Thanks for always being so willing to share what’s working for you. It gives me hope!
I was wondering if you create silos of content with keywords that are closely related or if you just focus on finding low competition keywords on any subject that is related to your niche. You mentioned in a comment that you don’t worry about a main keyword, so how many keywords and supporting keywords do you target per article?
Thanks again!

Spencer Haws

Just focus on low competition keywords related to my niche. I don’t think much about silos. 1 main keyword per article, then I just use subheadings as makes sense for each article (secondary keywords would go in the sub-heading), but honestly I don’t set a number of secondary keywords per article.

Shannon

Hi, I think this might be a fairly newbie question, but I am just getting started creating my niche site (using your emails and reading through all the posts in your niche site creation case studies – so helpful).

My question is when I do an initial google search of my niche, using the most obvious keyword, I get 2 huge sites set up by very reputable companies (that are paid results) on this topic. Think like Pepsi setting up a site on cocktails to make with pepsi, I hope that illustrates what I am trying to say… then the rest of the page 1 results are all articles about this topic from larger sites that cover a very broad range of topics, such as a food website having an in depth article on BBQ’ing.

Is this a good thing or a bad thing? Ha. If I go to the third page of the google results I see what looks like the first actual niche site competitor that’s not paid, and not just a long article within a larger site.

Totally understand if this question is too long for a blog post comment! Just thought I would try 🙂

Spencer Haws

That is a bad thing. I would only target keywords where you see other niche sites ranking on the first page of Google. So, your niche might be fine, but you need to look for lower competition keywords in that niche.

Megan

Really intrigued by your success with Adsense – I never seem to have much luck with it. What do you recommend for Google AdSense ad placements, and at what traffic # is it worth it?

I’ve figured any less that 50k/month isn’t worth AdSense – would rather provide less ads and more of a focus on affiliate links.

Spencer Haws

Megan, a bit part of the good earnings from Google Adsense is just that this niche pays quite well per click. In general, adsense ads within content near the top is going to perform best.

Megan

Cool, thanks Spencer!

Also, just to clarify my earlier comment, I meant that I feel any traffic less than 50k visitors per month wouldn’t be worth AdSense. Obviously $50k/month would be…amazing.

Good to see AdSense working for some folks, maybe I shouldn’t be so quick to dismiss it. Any thoughts on what traffic numbers you need to make AdSense effective?

Spencer Haws

I think it has less to do with traffic numbers and more to do with the niche you go into. Adsense pays per click very well in certain areas, no matter the traffic.

Megan

Also, regarding comparison tables, would you still recommend TablePress or is there something better out there at this point?

Ruan

Would love to know as well 🙂

Jake Cain

Hi Megan,

I can answer this as I help manage this site with Spencer – we currently use the table element inside of Thrive Content Builder (part of the Thrive Themes suite of products). To your Adsense question, we typically use a plug-in called “Ad Inserter” to quickly manage where the ads go on all posts. We have one near the top, below the first or second paragraph, and then one right at the end of the article to try to catch people’s eye as they finish reading and are thinking about where to go next…

Megan

Thanks so much Jake! I’ve seen you guys talk about Thrive a few times on here. Next niche site I start I may need to try them. Will def. make sure I use an affiliate link from here if/when I do try them.

Also, thanks for info on Ad Inserter. I installed it a few months ago but have been a bit lost about how to implement it. So far I just have an ad at the end of content.

Do you ever struggle between deciding to use Amazon Native Shoppings ads vs. AdSense ads? I’m never sure which route is better.

Spencer Haws

I don’t have anything to recommend outside of TablePress or using Thrive Content builder. Thrive isn’t ideal, but you can build tables in there and save them as templates so that future tables are a bit faster. Here’s my affiliate link: https://www.nichepursuits.com/thrive

Megan

Thanks Spencer – I know you guys have had good success with Thrive, so I might give them a try when I’m ready to launch my next site.

Marcin Chruszcz

Hello Spencer. You are inspired me year ago 😉 and i started my one site that give me some money. I started new blog 2 moutch ago about marketing i want creating courses. I want teach people to creating better life work smarter happier etc. Cheers

Lou

Spencer, really great information. I originally stumbled in to this after comming across your article on buffalo nickels. Its been a really great resource.

Just wanted to ask when your site got out of the sandbox. Im in month 5 the keywords have not shown up in google search console yet. I can find my site on page 2 and 3 of certain keywords but I don’t think the site is out of the sandbox yet. By the way, do you see a big change in search traffic change after you get out of the sandbox?

Spencer Haws

Knowing when it got out of the “sandbox” is tough to know. But traffic from Google didn’t really start coming until after about 4 months.

Marbles

How much impact did the link building have on your earnings?

I’ve been avoiding that for the longest.

Spencer Haws

Who knows. I feel like we didn’t do very much link building, so the keyword research and content is primarily responsible for the earnings.

Dickson Sarpong

Thanks Spencer for your inspiration and guidance. In fact this post is a blessing to have landed in my mail. I am also trying my hands on affiliate niche site but not from Amazon, will be implementing exact strategies outlined above and will share with you the outcome soon.

Spencer Haws

Good luck!

Sahadat

Its really inspiring! Thanks for sharing your case study.

Leon

Yet another great motivational post, Spencer. I am a retiree and have been dabbling with affiliate marketing for about four years.

One thing I’ve found is that for beginners, the Amazon Associates system is the way to go.

I have the basic version of Long Tail Pro, and enjoy using it. My one regret is that i didn’t get it sooner.

I now look at some of my older post titles and ask myself what was i thinking? Reckon I might be doing some rewriting before concentrating on adding new posts.

Thanks for the inspiration.

Spencer Haws

Thanks Leon! Yep, I would strongly recommend going back to old articles and “retro-fitting” a better title that targets better keywords. Then updating that article as necessary to make it a good fit.

Norm

Spencer,

Awesome case study as usual.

Quick question do you do any Social Media promotion on your niche sites or your primary focus is just organic search and SEO?

Thanks again
Norm

Spencer Haws

As mentioned, we did Pinterest stuff. But that’s the only social media tactic used.

Scott

Great post again Spenser! I saw the monthly user stats. How many daily users are going there?

What’s the frequency of the keywords in the articles? How are they spread out? I think you wrote an article about that at one point.

Thanks!

Spencer Haws

Roughly 1200 or so…depends on the day. I just mention the keyword in the title and then once or twice in the article.

Brittney

Spencer,

I sincerely appreciate your transparency and step by step documentation.
You’re an inspiration and this information is so helpful.

I do have concerns about using Easy Azon or any other shortcode amazon link tool. What happens if they stop supporting the plugin and it breaks? All your links would be broken.
Are you concerned with that?

Spencer Haws

Nope, not concerned. If it breaks, you can just replace the links.

Bhanu Uday

Your case study was very good and detailed, you had published so many articles did you write them all or outsourced them to others? If Outsourced could you provide on important things that should be taken care!

Spencer Haws

I didn’t write a single word of content – 100% outsourced.

Suraj kashyap

I too have 40K+ Organic Traffic on My blog. Buy I didn’t enough money through adsense and Affiliates..Such A Big Problem..

Euge

Hi, Spencer. Great article.

What if 7-9 sites in SERP are SEO optimized niche sites? Should I pass that KW even if KCs are 16-22?

Spencer Haws

No, you DEFINITELY want to get in that niche if there are 7 to 9 niche sites in the top 10! That’s a golden niche where affiliate sites rank well…definitely go after those types of keywords if the KC is low like that. Thats the EXACT kind of keyword you want to see.

Jesper

Hi Spencer,
Do you use a plugin to manage your Google Adsense code?

Spencer Haws

Quick Adsense or Ad Inserter plugin

Mohammad Harunur Rashid

Yes, content is the king. Again it is proved

Jake

impressive to say the least! I have been fighting with one of my sites for more than 2 years now and nowhere close to the results presented here. Good job!

Johnathan

I love the article. Great job!

Question: Did you build any links to your specific articles? My technique has been to build backlinks manually to each article as I write them. Its been difficult. What is your take on building links to each article vs the homepage? THANKS!

Spencer Haws

As mentioned, about half the links are just natural (out of my control). Many of these links point to inner articles. Then the links we did on Pinterest obviously point to innner pages/images where they are. So, its a good mix.

Rob

Great post. What is the ratio of informational content vs money articles that you use?

Frank

Thanks a lot for this great article, terrific case study!
Could you tell us the cost of the content articles, and the balance for the year? I think it would an interesting info. thanks Spencer!

Jez

What’s the website?

LZ

Please help: What is KC score?

LZ

Found it: Keyword Competitiveness

LZ

PBN’s were not mentioned in this article. So, you were not using them? If really not, why?

Spencer Haws

You must be a new reader of Niche pursuits, welcome! 🙂 I stopped using PBNs a LONG time ago. Here’s why: https://www.nichepursuits.com/alright-google-you-win-ill-never-use-private-blog-networks-again/

Nate

Awesome case study! How many products are you an affiliate for? Did you do multiple products per silo to Amazon?

Spencer Haws

I’m an affiliate for all of them :). Doesn’t matter what someone buys on Amazon, I get paid.

Yes, I review multiple products per article (think a chart of 10 products in one article). So, we have charts or reviews of probably hundreds of products on the site.

Nate

Great, thanks. One more question, do you tell them they are affiliate links just let them click away?

Shannon

Hi Spencer. Stumbling upon your blog post has given me some hope for my website. I’ve been operating it for almost a year and traffic seems to be building slowly. I can see that I still have a lot to learn with all of these site building strategies. I hope I can be as successful as you someday. Cheers! 🙂

Spencer Haws

Good luck, Shannon! Glad you stumbled across the site.

Eugene

Hi, Spencer.
What if 7-9 sites in SERP are SEO optimized niche sites? Should I pass that KW even if KCs are 16-22?

Strongforce

Really great article thanks Spencer for sharing with us such priceless information.

It’s all about being strategic and focus on long term goals !

Bhuboy Villanueva

This is really inspirational at the same time full of tips and tactics, im reading your guide for amazon for amazon comparison chart, and want to learn more about product review. Thanks for this

Luis A Gonzalez L

Hi Spencer. Thanks for the article. I am learning a lot from you. I hope I can grow my niche

James

Guys thanks so much for the GeniusLink tip, I have just had a look at analytics and realised that 20% of my traffic comes from the US and I have been letting sales slip through my fingers for the past 2 years!

Spencer Haws

Yep, that’s typical for traffic. Good luck!

Daryl

Spencer,
Great case study highlighting the timeline and progress. Good for users to understand the process. Whilst i think the timeline and earnings is great, it would be nice to understand the financials behind it as well. For instance people going on this journey will be watching the spend whilst trying to grow that monthly revenue and i get the sense that the costs for this can be quite high and potentially all up front. Please correct me on my following assumptions.

124 articles up to April 2016. How much are you paying for each article?
$40, $50, $60, more or less? Either way the figures start to add up. 124 (1500 word) articles x $50 = $6200, if not more. Now that is significant. Yes you could write these on your own to save costs, but would you want to, especially if you want to scale? Probably not… What had you earned up to this point? Break even, behind or in front. My point is this process potentially has cost implications that could restrict some people in starting on this journey?

Be interesting to know your thoughts round this financial process to break into a review niche site. All other things considered, loving your work Spencer 🙂

Steven

Sometimes you can get articles for $1.00 per 100 words especially if you tell your writer that you will be using them ongoing. Other times it can cost more. I paid $21 dollars for a 1,500 word article myself. But yes that is still some coin for sure.

Spencer Haws

Correct, some people won’t be able to replicate what I’ve done due to the costs. However, if they can write their own content, they can avoid the bulk of the costs. Average article price is around $30 to $40. Lets just say $40 x 124. That’s about $5000. So, I’ve definitely made my money back. And I’m now at $3,500 a month. Investing $5,000 to get a $3500 a month return is ridiculously profitable. Its almost insane.

Eva

But but risk is way higher. So I’d go for articles under $20 (1k word) at the beginning.

Bryan

Hey Spencer, I know that was awhile ago, but had another comment/question:

I’d love to spend $5000 to make $3000/month. But, I’ve not had a good experience with outsourcing. I’ve not used I-writer or Upwork yet, I’m just afraid of wasting money. If I knew ahead of time that the content quality would be good, I’d spend 5k in a heartbeat for 124 articles!!!

Were you satisfied with the articles you purchased?
Where do you get your writers from? I’d love to give my money to quality writers.

Thanks,
Bryan-

Spencer Haws

You might have to go through several writers before you find a good one. I’ve gone through lots of writers. Hire several writers to write just 1 article for you. Once you find one that produces the quality you want, give them more articles.

Steven

I was curious do you think that the content checker that Yoast has on their website is a good tool to see if keyword density is good for an article? Do you feel Yoast is the best tool for an Amazon affiliate site? Do you use any insights from Google Webmaster tools? Thanks again, great stuff!

Spencer Haws

Not really. I don’t use it. I use webmaster tools.

Ion

would you share the actual website to get a feel of the content? thanks

Spencer Haws

nope.

Bourgogne

I would like to thank you for the comparison charts & Geniuslink tips.
I like these things and i will try to play with it.

Jeremy

Thanks for the long a valuable post, a lot of niche site building tutorials discourage using keywords with love search result (less than 50000/month) You used low competition keywords with great result. For someone trying their hands on niche building this is really a useful insight, thanks!

Aminul Islam Moon

It’s really a great case study. I love your keyword research strategy. Link building prossess is also good. I’ll follow your strategy in my niche site.

Alee. Z

Do you think food blog can make enough money from amazon affiliate and i guess you need targeted traffic when you are doing affiliate marketing. I do agree with the points you have shared with us!

Spencer Haws

If you review products used to make food (blenders, kitchen tools, etc), then yes, you can do very well with that. If all you write about is recipes, then no, I don’t think you will do well on Amazon.

Ree Klein

Two questions for you Spencer:

1. Do you collect email addresses on this niche site?
2. Do you have comments turned on? If yes, how do you handle questions on a subject for which you aren’t knowledgeable?

Thanks again for your help!
Ree

Jake Cain

Hi Ree – I can answer this. We do collect emails and send follow-up sequences to send people back to some of the “greatest hits” on our site. We don’t have comments turned on at all, so that hasn’t been an issue.

john

50k daily visitors or 50,000 visitors for 1 month ? does it really need to get to that amount of traffic to get $4,000 monthly ?

George

Hi Spencer,
Thank you very much for sharing this article.
As you mentioned that during your keyword research you were more concerned with KC than with search volume, I would like to know how many searches the keywords were getting (according to Google) that you targeted in your first 100 articles for the site.
Thank you again for all your work.

Dencha

Just want I needed to get me back in the game, very motivating article to read. It’s like seeing the light at the end of a long tunnel.

Quick question, out of all the 134 articles published on your site. Are they silo’d in anyway or they just write & post?

Do you link (internally) these 134 articles in anyway?

Congrats again and I hope I can come here and share my success story!

Matthew

Hey, Spencer—

This is fantastic! Glad to see the site is doing so well. I’m hoping you or a member of your team can answer this—are you at all concerned about any kind of penalty against sites that get backlinks by posting guest posts on other sites? Matt Cutts had mentioned something last year about Google seeing guest posting as a spammy practice, and you mentioned that you’ve done a few guest posts to build backlinks for this site—is that a safe practice?

Thanks, Spencer, and congratulations again!

Matt

Spencer Haws

I’m not concerned. Yes, I think its generally safe, unless you are mass producing or being spammy about it.

Joe Watson

Hello Spencer

I was just about to subscribe to Easy Azon and you came up with Genius Links. Would you be kind enough to tell my why so that I can make an informed decision. It would help me a lot.

Kind regards

Spencer Haws

Easy Azon makes it faster to find and link to products. Genius makes it possible to get paid commissions no matter where a person resides (for the most part).

Rajan

Doesn’t Easy Azon localize links like Genius too? Or is there any difference between them for localizing links?

Andy W

Hi Spencer, long time subscriber…!
Reading most of your posts as they are always very good and it certainly does provide motivation.
I used to build sites a long time ago for lead generation and made a living out of it until Penguin / Panda!
Switched to paid traffic since them but this certainly provides some food for thought.
5,000 – 6,000 USD over a year or so is very enticing! Especially when most of the work can be outsourced. I’ll definitely be bookmarking this post and giving this a go. Working on a new AMZ project at the moment though.
I may have missed it in your post but what are your plans with the site medium term?
As once you can show 12 months earnings above $3,000 and growing, that could be a big sale.

Alex

Hi!. I loved your article. I’m thinking of investing in income through Amazon (now my focus is Adsense ) .
A question pls… what percentage of people who click on affiliate links?
That is , for every 100 people who read one review, how many go to amazon ? Thanks!!
(Sorry my english!)

Alex

I believe that among the people who go to the Amazon , 1 % buy …. right?

George

Hi Spencer,
you mentioned that you are not concerned at all with search volume when deciding which keywords to target as long as KC is below 30 and some other factors are met.
I am currently also targeting mostly keywords with a monthly search volume of 10. However, I am concerned that I will end up with a site that does not get enough daily traffic even if I targeted several hundred of those low KC and very low search volume (10 monthly searches) keywords.
Any feedback or advise would be greatly appreciated.
Thanks.

Jideofor Igbelina

Well done Spencer!

What length do you recommend for articles that are written?

Dencha

Spencer, Did you linked all the articles in any certain way? (silo?)

Eddie

Hi Spencer,

Do you remember when was around the $500 mark monthly profit? I understand you reached now about $3000/mo. But I wonder it would be GREAT to know how approx. many artciles that you have up on the site when you were doing like $500/month and at what point in time was that?

Thanks
Eddie

mahfuz

Thanks for a nice and inspiring post and waiting for triple figure from my site though it was already aged one year.

Alston Antony

Excellent post mate.

I am interested in Geniuslink but I thought Amazon against redirecting their affiliate links and only their shorten links are allowed. Can you confirm that this statement is no longer valid.

Spencer Haws

Your statement never was valid. You have always been allowed to use redirects; you just can’t cloak. Its 2 different things.

George

Hi Spencer,

I left a comment earlier but did not get a reply, that’s why I am writing again in the hope of receiving a reply this time.

In NSP 3 coaching call 4 you asked Samara to find 20 suitable keywords with at least 3 of them having a search volume of 1000.

My questions:
1. In this article you wrote that you are not concerned at all with search volume when deciding which keywords to target. Does that mean you would start a new site by publishing 100 articles targeting keywords that each have a monthly search volume of 10?
2. What search volume did the first 100 keywords have that you targeted for the site in this article?

Thank you.

Spencer Haws

1. That’s correct. 10 or more. There is a whole range though. Some keywords only show a 10 search volume, others 200, others 1000, others 5000+.
2. The entire range as explained in question 1.

prasad

Fantastic Article. More than 700 words per article enough or not?

William

May I know your domain name?

Gerald

Quick question. Whats the minimum number of words per article in your posts for this project?

Spencer Haws

We usually shoot for 1500, some might have as little as 750 words though.

Paulo

do you buy it from a particular text broker or do you have a dedicated VA/writer.

Spencer Haws

I don’t have a dedicated VA. I use various writers on Upwork or other places. (I stick with a good one while I can, but they rarely last a long time).

Peter Lee

What are you going to do now that LTP no longer works cos of Google throttling adword accounts?

Spencer Haws

LTP is alive and well.

Riyaz

Hey Spencer,
You have almost clear all my doubts on Amazon Affiliate Site. Especially this article would be a road map for me to start with my own. Thanks a lot for the detailed post. I Will mention you when I will write my own success story with Amazon Affiliate site.
Thanks,
Riyaz

Jhony_Isaacs

After reading this full content I really happy to see that, you discuss about AdSense ads somewhere. I have some doubt that, Google Adsense and amazon can’t use together. But now I confirm that, it can used. What about you say, Can I used Adsense and Amazon ads together. or it harmful.

Spencer Haws

You can use it together, I do it all the time.

Kristie Chiles Arp

HI Spencer, just found your blog…very thorough and interesting to read. I am going to mention it as one stellar example of Amazon affiliate marketing on my newest blog to inspire my subscribers. I’ve used Long Tail Pro keyword tool and promoted it (got some affiliate sales because it’s THAT good)…and it’s nice to see a face to match with the tool. Awesome results you’ve had. Congrats! I’m really glad to see you post “real-world” case studies of what it looks like when you and others are just getting started. Often, we expect overnight success, but the reality it that it takes consistent, focused action. But, oh boy, it is worth when it starts paying off. Thank you for the inspiration your blog is providing for me personally, and all those that follow! Have a grand October – Warmly, Kristie

Muhammad Umar Sajjad

I landed on your website by incident and read your article it was so good that I am bookmarking your site and hope to learn new things from you in near future as well. You really did some good work by putting this all together….thank-you again

Craig Giacomini

Hi Spencer,
This is a truly great and actionable post. Congratulations and very inspiring. I have just a quick question. Does your affiliate site disclose that you own some of the products that it is promoting (the private label ones that you are selling through Amazon FBA). Is there a conflict of interest there, and how have you handled this? Thanks for putting together such great content for us!

Russ Lobo

Thanks for this Spencer. a small doubt. Do you bunch 3-5 keywords in one post or write a new one for each. so say, Example 1: In a 5,000+ word post of say “Best xx” you have a H2 with “Best xx for women” with say 500 words
Example 2: Have a different post for “Best xx for women” with 500 words but the whole page is optimized for the keyword so Title, slug, desc, H1, H2 are all targeting “Best xx for women”.
Which one will rank higher for the keyword “Best xx for women” assuming other factors (internal links/ backlinks) are constant for both the posts?

Mandila

Great post but can I ask from where do you buy the articles ? I’ve tried many sources but I end with crappy writers who aren’t looking for a long term job. Once I assign more articles to a writer, he/she start to produce crappy content so your advice is appreciated.

Kawser Ahmed

This is really a great post. And I want to know one thing. How did you optimize the website to earn that handsome income from AdSense? How many ads and what is their locations? It is really impressive!
Best regards
Kawser

Spencer Haws

Adsense earnings depends a lot on the niche.

Jubilee

no way, how can it gain ranking from google if you dont have that much links? I always though SEO is about linking, I mean givin you have good content but link is still so important. But this case is diffirent, how come? Maybe Ill have to make the domain aged and just put good content w/o that much link, and this is exactly how you made it right? Anyway , well see if I can do it also. Im still surprised about the lesser links though haha.

Spencer Haws

In my opinion, keyword research and content are at least a big a part of seo as link building.

Amanda

This post literally blew my mind with the possibilities of a small niche site. I realized I have been going about niche affiliate sites all wrong! No wonder I was so frustrated. I started a site back in may that would be perfect to use this strategy. Thanks!

Webdesign München

I felt the same. At first, you go “meh, why would anyone go into that niche?” and then you see Spencer’s numbers and you start hating yourself for not pursuing this whole Amazing earlier.

Whenever some lacks motivation and doubt is creeping up, I send them here to get thrilled by what is possible! Thanks!

Peter Voudes

Hi, greate article. I have a question on you. Where do you buy the articles ? How much are you paying for 1500 words wrticle?

Peter

Spencer Haws

We hire writers from Upwork or Onlinejobs.ph.

Tian

Amazing case study, the thing is this can be a great journey, if done properly. Currently I’m also targeting the long tail keywords and publishing fresh content every week. But this is quite a long process & sometimes I do get tired from all the work. Hoping to reach milestones like you did Spencer. 🙂

Spencer Haws

Thanks Tian!

Karim Toulba

I loved this piece of content. I’m in the process of starting an Amazon niche site. I have a couple of other blogs and I just got to see the power of targeting low competitive long tailed keywords.

This post is very inspiring for me. And I was surprised about how you diversified your income from one site like this; AdSense, Amazon aff, amazing FBA. That’s amazing..

One question: is it a must for you to see a weak site ranking for a low competition keyword to choose it? Cuz sometimes I see low competitive keywords < 19 and yet has strong websites ranking in first page with no room for me.

Thanks anyways!
You are awesome

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