The 11 Step Ultimate Guide: How to Build a Niche Website That Can Make $2,985 a Month

By Spencer Haws |

If you are learning about building niche websites, then you’ve just landed on the only resource you will need to get started.

Today, I am going to give you the ultimate guide that will teach you how to brainstorm, rank in Google, and make very real money from your very own niche site.

You see, I built my very first website back in 2005 (over a decade ago) and I’ve been building these types of sites ever since as well as maintaining my own blog here at Niche Pursuits. You can read more about my qualifications to talk about this subject; however, I feel very confident that this truly is the only resource you will need to get your very first niche website up and earning.

I’ll give you the knowledge, you just need to add water your own effort.

I quit my job in 2011 because my niche websites were making over $10,000 a month.  But does this stuff still work? Absolutely!

As proof, I have a site that I started last year that made $2,985 last month!  The potential is 100% still there to make good money with niche websites, and I’m going to show you how.

This is a pretty long article with lots of videos and links to resources.  In order to learn everything, you will need to come back to this page often to watch all the videos and read all the other resources.  However, everything is here…it will just take you some time to get through it all.

Another option is to join my email list. If you join, I am always sending this type of content to my subscribers for free. Some people charge thousands of dollars to teach you this kind of stuff, but I want you to experience the same freedom I have now.

If you want to join my list and get a bunch of content like this, you can do so right here. If not, no problem. You’ll just have to check back often 🙂

Let’s get this started!

Recent Results

Before we jump into the details, I know that you might be interested in seeing some actual results.  Remember, these results don’t come automatically.  You have to put in the time and effort to achieve results like this.

I’m going to share a couple screenshots from the earnings from just 1 of my websites last month.  Then I’ll give you more details about how I achieved these results, but more importantly, how you can hopefully replicate this with your own website.

Amazon Associates Earnings

First Tracking ID:


Second Tracking ID (same website):


Google Adsense Earnings


Other Affiliate Earnings:

The site also made an additional $66.08 from another affiliate deal.

Total Earnings from this 1 Niche Website: $2,985.26

Now that I’ve dangled that tempting carrot in front of you, let’s dive into how to actually make a site like that happen.

Brief Overview

The massive guide that you will find below includes everything you need to know to build your very first niche website.  However, there is a lot of content there, so I’d like to provide just a quick overview of the process.

The whole idea behind a successful niche website is to find a target niche, start ranking in Google for lots of keywords in your chosen niche, and then turn that free traffic into earnings through affiliate offers ( like Google Adsense or Amazon Associates), or through your own product offerings.

Consider this like a table of contents for how to build a niche website from scratch:

  1. Brainstorm general market and broad niche ideas
  2. Begin In-depth keyword research
  3. Determine what problem your site is solving.  How will your site stand out?
  4. Pick a good domain name.
  5. Host your website.  Pick a Theme and get a logo.
  6. Develop a long term content strategy.
  7. Pick a monetization strategy.
  8. Link Building.
  9. Social Media and Other Marketing Strategies
  10. Maximize earnings through list building.
  11. Consider long term strategies to continue growing.

Tools Recommended

Throughout this guide, I mention several software tools that will help you build a website faster or better.  These are tools that I use and recommend, but all of them are not required:

To get started, you’ll just need a hosting subscription and then to follow along with my guide below. I recommend Bluehost because they’ve hosted almost all my niche sites. They are cheap, super easy to work with, and the support is out of this world.

Click here to get started on your niche site journey with Bluehost.

click here to start your niche site with bluehost

What is a Niche? And What is a Niche Website?

A couple of years ago, I wrote out my definition of what a niche website is…here’s what I said:

I want to start off by simply clarifying how I personally think of niche sites.   A niche site does NOT mean a small website.   There, I said it.

I think too many people think that a “Niche” website means building a site that only has 10 or 20 pages of content.  This is simply not the case.

“Niche” really means a small segment of an overall market or product.  It means laser focused on one particular topic…or niche.  As a perfect example, and to prove that I’m not the only one that thinks this way; check out the Wikipedia page of what a “Niche” Market is right here.

And even better, guess what example Wikipedia gives as an example of a Niche market/website?!  That’s right is a niche website.  It focuses exclusively (with laser focused intensity) on Sports.  Again, this isn’t my example, this is from Wikipedia.  Yes, this is a VERY large niche site, but it is indeed a niche site. produces dozens of articles, videos, and more each and everyday.

I share this simply to get the incorrect idea out of your head, that “niche” means a “small” website.  It doesn’t.

However, its more common to think of a niche site as one that targets a more narrow niche than just Sports in general.  A smaller niche in sports would be perhaps, Little League baseball, or Curling in Canada, or Speed skating.  However, just because your niche site only covers curling in Canada, doesn’t mean it can’t be thousands of pages of content.  Make sense?

So, a niche site is a site that covers the sub-segment of any market.  The site could be one page or a million pages of content, its still a niche site.

Now that I’ve clarified how I view a “niche” website, let’s move to step 1 in how to build a niche site.

1. How To Create A Niche Website: Brainstorm Niche Ideas

Several months ago, I started something called, Niche Site Project 3.0.  The main idea of the project was for 3 coaches (Jake, Perrin, and I) to train 3 students that have never built a successful website before, how to build a niche website that makes at least $500 a month.

The first step to building a successful niche website is picking a niche to target.  This just means, what general topic are you interested in or even better, what can be profitable?

What Does a Successful Niche Site Look Like?

Pick a Niche Through Keyword Sampling

One of the keys to success with your niche website is keyword research.   I’ve written extensively about keyword research in the past.  However, the main idea is that you will rank higher and faster in Google if you target phrases that people are searching for on Google that are not extremely competitive.

I recommend using Long Tail Pro (which I created) for all aspects of keyword research.

With “keyword sampling” you are simply trying to see if your potential niche has lots of low competition keywords BEFORE you actually finalize your decision.

Find Your Website Doppelgangers

Analyze Your Doppelgangers

Is This a Good Niche? A Checklist

  1. Am I interested in starting a long term project in this niche?
  2. Can I easily produce 100+ content ideas?
  3. From my keyword sample, how many keywords had under KC 30?
  4. How easy was it to find long tail keywords in this niche vs. others I tried? (rate easiest to hardest)
  5. From the under KC 30 keywords; how many “weak” (Doppelganger) sites did I find? (Under DA 25-30, less than year)
  6. Using SEMrush, how many other weak sites was I able to find?
  7. How much traffic do each of these Doppelganger sites get (in SEMrush)? (maximum of 10 per niche is more than enough).
  8. Do I see the potential to create products in this niche?
  9. Can I think of any unique angles to stand out in this niche?

Assignment to Pick Your Niche:

Read these resources for even more depth for Niche Website Coaches on how to pick your niche:

Watch These Videos for in-depth details on picking your niche:

These videos will walk you through SEVERAL examples of the exact guidance that I provided above.  If the outline above wasn’t enough details for you, these videos definitely will be.  I highly recommend you watch these to help you pick your niche.





Niche Website Ideas

If you’re having trouble yourself, here are some niche ideas that can give you a good starting place.

All of these items are just a drop in the bucket of niches! You could make websites about computers, sound systems, a church review website, chicken keeping, or teaching something. The options are limitless, so get you creative cap on and start searching

2. Begin In-depth Keyword Research

Now that you know what general niche you want to go into, it’s time to do more in-depth keyword research.

I recommend using Long Tail Pro to make the keyword research process easier and faster.  The most essential thing to remember with keyword research is that you want to go where the competition is low.

If you can target a few low competition keywords, you are much more likely to rank than if you were to target highly competitive terms.  This means that you will often need to target very low search volume keywords…and that’s just fine!

Goal: Target Long Tail Keywords in Each Article on Your Site

Why Long Tail Keywords?


High Volume is Not Needed

Criteria of a Winning Keyword

Examples of Low Competition Keywords

How to Find Low Competition Keywords?

Keyword Modifiers to Consider

How to Analyze the Competition

Additional Tactics to Quickly Find Low Competition Keywords…

Assignment for Keyword Research

Read these additional resources to learn more about the keyword research process:

Watch these videos for more in-depth training on keyword research:

Try Long Tail Pro for Just $1 Right Here

Start Now: Try out SEMRush and quickly build a list of keywords that your competitors are already ranking for.  

3. Determine How Your Site Will Stand Out

Vision Statement


How to Make Your Website Stand Out

Developing a Voice

Again, this depends on your angle and brand of your website – they should align.

Read these additional resources on developing a vision and how to make your website unique:

Watch These Videos:


4. Pick a Good Domain Name

Some people spend much too long trying to come up with a good domain name.  However, the reality is that just about anything will work.

I recommend that you do NOT worry about putting keywords in your domain name.  The days of using exact match domains are long gone.  You will do much better with something memorable and brandable.

I recommend using to register your domain name.

Here’s a few tips when considering what domain name to register:

Start Now: If you have a domain name in mind, check availability and snatch it up at NameCheap (even if you’re not ready to build out your website yet)

5. Host Your Website, Pick a Theme, and Logo

A web host is simply server space for your website.  There are thousands of companies that can host your website and many of them are less than $10/month.

The key to finding a good webhost is to make sure it is a reputable and reliable company.  I also recommend that you find a hosting company that allows to to install WordPress with just 1 click.

One of the companies that I have used for a long time to host my niche websites is


WordPress Theme


Start Now: Get your site hosted for only $3.95 per month using this link

6. Develop a Long Term Content Strategy

These ideas are what can take you from having just a so-so website to having a great website that helps you stand out as an authority.

So, not only do we discuss things like types of content and on-page SEO, but we also go into more in-depth strategies like clickable titles and more.

Developing a Long Term Content Strategy

Keyword Focused Content

Examples of Valuable Content.

Writing and Publishing Content

Organizing Content on Your Site

Resources to Help You Write Different Types of Blog Posts

How to Create a Great Title

Thrive Content Builder

Assignments for Long Term Content Strategy

Read these additional resource for more details on developing a long term content strategy here.

Watch this coaching video for even more depth on developing a content strategy:

Start Now: I’m a big fan of the themes and tools at Thrive. They work well on my own sites, click here to learn more

7. How To Make A Profitable Website: Pick a Monetization Strategy

Now we get to the step where you finally get to start thinking about making money for your website!  The previous steps will help your site get great content and your site may even start ranking in Google before you do any link building at all!

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  • Bring out your orphaned content that isn’t ranking
  • Create smart, relevant, and fast internal links
  • Simple yet effective internal links reporting: what has lots of links and what pages need more links? 

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I have made a list of over 50 ways to make money from your website in the past; however, the short outline below (along with the videos) should be enough for you to get started.

How to Monetize a Website

Sell Your Own Products – most profitable; long term strategy

As an Affiliate – short term strategy

Amazon Associates Examples

Google Adsense Examples

CPA/Lead Offers

Creating Your Own Products

Build an Email List

Assignments for Making Money with Your Website

Read More details about Monetizing your site here:

Watch this Video for even greater depth on making money from your website:

8. Link Building for Niche Websites

Link building is a very in-depth and often controversial topic. On one hand, some people feel like link building is so critical to a site’s success; on the other, you have people that never do any linkbuilding and do really well with niche sites.  I personally tend to be somewhere in the middle.

I don’t believe that link building is the most important activity you can be doing on your site.  I think keyword research and creating great content is the most important activity.   However, I do see the value in getting links as well…this is clearly a huge ranking factor in Google.

However, I’m a strong believer that your most valuable links are going to come naturally.   I have several sites that I’ve never done a single outreach or link building “campaign” for that have thousands of links.   So, it’s not that I don’t think links are important (they are)…I just don’t believe that it’s always necessary to personally put in the effort to get every single link.  Lots of links will come on their own…if you do things right.

Why Links?


Types of Links

Aggressive Link Building is NOT Critical to a Site’s Success

List of Link Building Strategies…

Jon Cooper –

Set Up RSS…

Set Up Social Media Accounts

Ask People You Know

Blog Commenting

Assignments for Basic Link Building

  1. Submit your RSS feed to at least 5 directories (focus on the higher quality directories).
  2. Find ways to auto-post all new posts to FB, Twitter, Pinterest
  3. Find one person you know that will link to you
  4. Find 5 blogs and comment with link to your site
  5. Review Jon Cooper’s list: and decide on 2 or 3 more advanced strategies that you would like to try in the future.
  6. Bonus Assignment: Read some blog posts on the 2 or 3 tactics that you decide on.

Read these posts for more basic link building strategies:

Watch these videos for more basic link building strategies:


Advanced Link Building for Your Niche Website

The above section was focused mostly on very basic link building strategies, and to be honest, that may be all you ever need!  However, there is so much more that can be done to help your site get more links pointing to it.

List of Link Building Strategies…

Outreach / Build Relationships


Look at Competitors Links

Assignments for more advanced link building

Read these articles for more advanced link building strategies

Watch these videos for even more in-depth details on advanced link building strategies:


9. Social Media and Other Marketing Strategies

Your level of participation on social media and other marketing channels may depend on your niche or your overall goals.

I personally own several niche sites that I never get involved in social media with.  However, other site owners do EXTREMELY well with some of these ideas, so they are worth mentioning.

I will simply say that it’s possible to do very well with Google traffic alone, but the same could be said of social media traffic as well.

YouTube Marketing


Jake and Ryan did a great call about getting started with YouTube right here.

In a lot of ways, this strategy is very similar to the long tail keyword strategy we regularly talk about in the keyword research phase of site building. Basically, you focus your efforts on more specific search queries in the hopes of ranking for those less competitive searches and building an audience.

This is called a “bracelet and charm” strategy, which as you’ll see in the video is just a way to visualize how your primary keyword/category connects to all the more narrow, long tail searches inside of that category.

Recommended reading: The 4 Step Slam Dunk Process that Generated 140,000 Free Leads From Youtube

Reddit Marketing

This is a unique strategy of using the popular site to drive traffic to your niche site.  You need to be careful with this, because its easy to get your account on Reddit closed for not following their guidelines.

Perrin wrote a great guide on Reddit Marketing: How We Got 10,000 Pageviews and a PA 48 Link from Reddit in 2 Weeks

Here’s just a highlight of how to post content to Reddit:

Additional resources: The Marketer’s Guide to Reddit and Cracking Reddit

Pinterest Marketing

Pinterest is one of the highest traffic websites in the world.  And the best part for niche website owners is that it can sends hoards of traffic.

If fact, I bought and sold a website that got most of its traffic from Pinterest (3,000 visitors a day!).  You can read my own Pinterest case study here.

However, I don’t claim to be an expert at Pinterest traffic, so I will simply say that I’ve had some decent success with Pinterest, but there are others that have had PHENOMENAL success with this traffic source.

Here’s a few resources that you will get you started:

10. Maximize Earnings Through List Building

Many niche website builders never get to the step of actually building out an email list.  And quite frankly, there is nothing wrong with that!  I’ve done very well building sites that simply rank in google and I get paid from affiliate offers (Google Adsense and Amazon Associates mostly).

However, if your niche website turns into something that you would like to take to the next level, you’ve got to start building an email list.

An email list will allow you to sell your products or affiliate offers to interested buyers over and over again.

Joe Pulizzi of said:

“An email list is critical because you can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience.

The tools that I recommend for building your email list are:

Here’s some great resources that teach you how to start building your email list:

Start Now: Thrive Leads has made a HUGE impact on the amount of leads I’m able to get. Click here to learn more about it.

11. Long Term Strategies to Grow Your Niche Website

Wow!  Now that you’ve gotten through the first 10 steps, you should have a successful niche website on your hands!

However, I would like to point out a few ways that you can keep growing your niche website into a larger business.

Here’s 3 ways that you can make more money with your new found skill of building niche websites:

  1. Build MORE niche websites
  2. Get MORE traffic to your current website
  3. Make MORE money from each visitor

For most of my niche website “career” I’ve opted for option 1…just building more niche websites.  Often once I get them ranking in Google and the money is coming in somewhat passively, I have just decided to start a new website.  If this sounds like a good option for you, then congrats, start back at step 1 and build a new site!

You may decide to keep all the websites or you can venture into selling off some of your website for a profit at that point.

Or you may decide to continue focusing on this one niche website and simply grow it larger.  The most obvious way to do this is add more content.  There are always more keywords that you could be targeting in your niche, and these additional keywords and articles are likely to bring in more traffic.

This is an excellent strategy that I am currently employing on my niche website that made $2,985 last month that I mentioned at the beginning of this post.  Building one website to the level that it is making more than your full-time job is not at all out of the realm of possibility.

There are LOTS of niche websites making six-figures a year.  Don’t believe me?  Just check out the constant flow of listings for sites making that much on the Empire Flippers Marketplace.

Finally, the last way to grow your niche website business is to make more money from each visitor.  You can do this through split testing where your ads are placed, becoming an affiliate for an offer with higher payouts, or building an email list and selling more often to that list.

However, another HUGE way to make more money from your own site is to create your own product.  Instead of making a 6 to 8% cut from Amazon Associates, you could start making 100% of the revenue if you create and sell the product.

The types of products you could create are endless from ebooks, software, video tutorials, physical products, and more.

It works like this: you could start talking about what foods cats can eat, then you discuss the best types of cat foods, and then you start making and selling your own brand of cat food!

I’ve personally been doing well lately with my own physical products and then selling them on my own website and through the Amazon FBA program.  If you want to read about getting started with the Amazon FBA program, I’ve written how I got started here.

However, the point is to think about whether it’s worth it for you to move from being just an affiliate to being the actual product creator.  Both have advantages and disadvantages, so I will leave that decision up to you.

Although, I will simply leave you with this thought.   The website I mentioned at the beginning of this post that makes me roughly $3,000 a month from Amazon Associates and Google Adsense also sells my own physical products!

So, this website actually makes me much MORE money that I reported.  Last month, this website sent roughly 1,400 visitors to my own listings on Amazon and generated sales revenue of approximately $4,200 from those visitors.

This $4,200 is in addition to the $3,000 I made from affiliate commissions.

So, you should at least consider developing your own product as it can dramatically increase the earnings from your niche website.

Where to Go From Here?

With nearly 20 hours of videos and tons of resources to go through above, obviously you won’t be able to soak it all in at once.  But this resource is here for you to come back to again and again.

If you are looking for additional support as you begin your niche site building journey, you can join a private Facebook group that I created right here.

In addition, I would recommend that you get on my email list so that I can notify you when I have more in-depth tutorials on building a successful online business.  Join my email list right here.

Overall, this article provides you everything you will need to get started building a niche website.  However, the ability to stay motivated and put in the work over the next several months needs to come from you.  This is not an overnight business, but it can be a very real one.

The website data that I’ve shared throughout this post was started about a year and a half ago and is now making about $3,000 a month.  The results can happen, but at this point its really up to you.

I would love to hear your thoughts or experiences building niche websites below in the comments.

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Blogging & Niche Websites | 140 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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Sarvesh Shrivastava

Hey Spencer,

Yet another masterpiece buddy!!

There is no denying that niche sites are great and have huge scope. Although, I think it’s time to move to an authority site model by developing an authority for our niche sites in their niches.

Keep up the great work!!

Doug Cunnington

Hey Sarvesh, what do you mean by this part?

it’s time to move to an authority site model by developing an authority for our niche sites in their niches

I’m not sure I follow exactly what you mean. If you’re saying grow the site, then Spencer mentions that in Step 11, option 2. Get MORE Traffic To Your Current Site

Or you may decide to continue focusing on this one niche website and simply grow it larger. The most obvious way to do this is add more content. There are always more keywords that you could be targeting in your niche, and these additional keywords and articles are likely to bring in more traffic.

Anyway, just curious what you mean by authority site model… A lot of times people just mean a bigger site with better content.

Spencer Haws

I’m sure that’s what he means. As I explained in the article, niche does NOT mean small…it means laser focus. Sure, you want to be an authority in your niche…and your site might grow to thousands of pages of content. Your site will still be a “niche” site.

At the end of the day, people can call it what they want, “authority” site or “niche” site…its the same thing, and this guide teaches exactly how to build one. (I know you 100% get that, Doug…thanks!)

Spencer Haws

Thanks Sarvesh.

Terrance Collins

I think I know the answer but please tell me your distinction between a niche site and an authority site.

Also, where can I find the most comprehensive niche/affiliate/authority site glossary?

Thanks in advance, Terrance

Brady Cargle

Hey Terrance, I’ll answer here. There isn’t a real distinction. 2 different ways to say the same thing. A lot of people think “niche” means small – it doesn’t. ESPN is a niche site. When people say “authority site”, they tend to mean a big niche site.

Sobuj Prantor

That was the 5000 word article.was waiting for published?

Doug Cunnington

Hey Spencer, This is an epic guide and I happy to see an up to date collection of your methods all in one place. I added a link from my guide on the topic to this one as a reference. It’ll take me a while to read the whole post and watch the videos. Well done!

Spencer Haws

Thanks Doug!

Kent Chow

Spencer, what a great detailed resource!

It spots on all “steps” and myself is doing average $3k mo too. I’m in the last step to scale the traffic, on-going add fresh content, and grow the monthly income.

The potential is unlimited. Also I start learning/building lists, drive traffic with social, spend paid ads, and even create my own digital products next.

Thanks again for LTP, all your inspirations last few years, and great NSP case studies. They are part of my growth and on-going my learning resources.

Spencer Haws

Great to hear about your progress with niche sites…congrats on the success!


Hey Spencer, whew, that is definitely quite the resource. Great idea to consolidate everything in one spot for easy reference. I will be sure to share the details with my audience, as we use many of the same tools and follow similar principles. Nice job!


Thanks Spencer for this awesome guide. This would definitely help me and others who have just started to build niche websites.


Great. That will be my go-to guide when I am short of ideas.
thanks Spencer

Andrew James

Now that’s what I call a super-guide 🙂 Great job, Spencer.

James moses

Haven’t read half of this goldmine for affiliate marketers but i couldn’t resist scrolling down to say, this is easily the best post I’ve read in a long time.


you couldn’t resist scrolling because you are interested in online money making and spencer always post for all types of readers (beginner to pro) with his simple yet magnatic tone.

thanks along will be small for this type of epic yet resourceful guide. But afterall Thank you so much Spencer for your extensive effort.

Spencer Haws

Thanks mehedi 🙂

Timothy Assam

I am researching amazon affiliate process hope it will help me and need more effort continuously.


Thank you for sharing this great article, and that the niche sites still work. I am far more beginner, but I have been slowly building out a site for awhile and it just broke into double digits a couple months back. In October, I made $13.81 which I am thrilled with, and it’s super motivating to hear about those earning serious money from the niche sites.

Thanks for all the info



Just started my first Amazon associates site and struggling a little. I’m going to use this article along with niche site project 3.0 as my guide. Thanks Spencer, this is very comprehensive. Can’t believe you giveaway so much info for free


Hi Spencer, sorry this is somewhat unrelated to this post but I figured the most recent post is the best way to ask you a question.

Have you noticed over the past few days (basically, since the elections) a drop in sales and/or traffic on Amazon? Be it your own product sales, affiliate sales, or both?

Spencer Haws

I have not noticed anything out of the ordinary.

Ziaul Tasnim

Oh, what a masterpiece topic. Really appreciated.

Spencer Haws

Thanks Ziaul!

Frank Joseph

This is the most detailed post on how to build a niche site… Am going to refer to this anytime am writing. Thanks spencer for taking the time to write this.

Spencer Haws

Thanks Frank!

Mahmudul Hasan

Thank you for this guide. I just opened my first site ad worried about how to convert it in to a niche business. I copied your whole post and I will follow your guide. Thanks again.

Spencer Haws

Sounds great…thanks!


Thx for the guide, I couldnt stop reading 🙂


I have a question. What do you think about the Aliexpress Affiliate Programm have you ever tried it ?
Would you recommend it ?

Spencer Haws

I have used Aliexpress to buy products, but have not used the affiliate program.

Romanito Cillo

Thanks for the guide


Hi Spencer,
your posts are always an inspiration for all of us 🙂

can you please make a post on how to make a website for specific event in short event blogging ??

Spencer Haws

Thanks Jori…interesting topic idea, I’ll look into it.


Great Waiting for your post about event website 🙂

Dipankar Mitra

Thanks to given this post. Realy now i am very happy for this information.


Boo Yah! This guide rocks! Thanks for writing this. I just started a site a few weeks ago following everything I have learned from you. This will definitely get me motivated to kick it into high gear.

Spencer Haws

Thanks Austin!


Hello. Do you have printer friendly version of this post?

Spencer Haws

I don’t


Thanks for these tips, Spencer! One quick question — is there a big benefit to buying an aged domain vs. buying a new one in terms of page ranking and authority? Can that be a short cut to getting to the first page of Google? Thanks!

Spencer Haws

Not really. Age on its own does not help. (Links do though).

John Duggan

Wow no need to look anywhere else for guidance. Couple of questions Spencer. Should one use your own name or aliases when creating a couple of niche sites? What happens when your site gets really popular (can only happen if you follow this great advice ), should you go for VPS hosting? Is Bluehost friendly towards multiple niche sites being hosted?

Spencer Haws

You can do either. Sure, go to VPS if your site gets enough traffic. Yes, you can host lots of website on one bluehost account.


Hi Spencer, I’ve a domain named Can it compete with .com/.org/.net extensions? Also, “” is another EMD too.

Spencer Haws

Sure. However, as mentioned in the article, I see no reason to use exact match domains.


Gosh! What an incredible resource you’ve just put together for us here, Spencer! It totally deserves to be linked to! Thanks man! 🙂

Spencer Haws

Thanks Louie!

Sarfraz Khan

That was the longest post I have ever seen. Currently I am making more than $3000 per month from a single site just as you have shown. Started the second one. Doing link building and content creation. Hope It will rank in a few months.

Spencer Haws

Awesome Sarfraz! This stuff works…nice job.


Hey Spencer! What’s your take on securing a .com vs any other TLD. Would a .io be horrible? I have some catchy .io domains that are still available.

Spencer Haws

I always prefer a .com; however, that’s more for branding purposes than ranking purposes. If you really like a .io domain, then I say go for it.


Hi Spencer,
Thats great work and effort you crafted a very good motivating post here. Always like your work and guides thanks

Spencer Haws

Thanks Ahmed!


for me, it’s time to move to an authority site model by developing an authority for our niche sites in their niches.

Spencer Haws

Yep, this guide does that of course. I see no difference.

Eloies Jordan

Extremely high resourced article.The whole ‘Niche Pursuit’ in one post.I have bookmarked it for future reading.

Thanks Spencer for posting an awesome content.

Ngan Son

You are master of niche site building. I alway to follow your post to develop my website. Thank you for your effort as for the community.

Spencer Haws

You are welcome…thanks Ngan!


Thanks for putting this together! I’ve been listening to your podcasts and following along/taking notes on the niche site projects, so it’s great to see it all in one place!

Spencer Haws

Awesome, thanks Kevin!


Hey Spenser,
You nailed it, I think any newbie could start their niche website following this simple straight forward guide. No B.S. Great work buddy!

Spencer Haws

Thanks Azedine!


Spencer – thanks a million for pulling this all together in one step by step guide and all in one location. Despite all your other great content and posts this IS your best ever blog guide! please don’t’ take it down or move it! My question though is this and I know it depends on time, but please give us some guide as to how long it would take on average for a part time effort – evenings 1 day weekend to get a site to stage where it’s earning $500 per month. I did hear you mention 8 months to a year. Any general indication? Thanks Buddy from the UK!

Spencer Haws

Thanks Natalie!

I think 8 to 12 months is probably a good estimate.

Bowen Khong

Nice post, thanks for writing. I finished it in a go.


Very detailed guide in building niche website. I have one niche blog and currenly earning $100 – $200 a month which monitize through amazon affiliate.

We’ll definitely use your strategy to grow the earning of my website.

Thank you for sharing your ultimate guide .

Spencer Haws

Thanks Andro!


Hi Spencer, nice post!
Transparency is what all I see on your post. Lots of things to learn from this post. I am experimenting on a niche site and let’s see how long will it take to work.

Spencer Haws

Good luck, Rajesh!


I have to say Thank You. I followed NSP3 as much as my time would allow. I got my site up, content added, plugged in some adsense and amazon affiliate links.

BAM! – money started to trickle in.

I will say I could have picked a better niche with more traffic (Long Tail Pro told me the low numbers) but I wanted to stay with something I was more passionate about.

I’m going to keep reading, listening and DOING what your saying because it works!

Thanks not holding back with the info.

Spencer Haws

That’s fantastic that you are starting to see some results from you site. Good luck!


Thank you for putting together this comprehensive guide. It’s very helpful to have it all in one place. I guess now I have no excuses left for not starting to take action 😉


Spencer Haws

No excuses. Thanks Rene!

Raja Khan

Bookmarked this. Another great niche site tutorial from the expert. I’ve tried to build some niche sites. Even though none of them did’nt succeed yet, but, I will never give up. There will always be a way if there is a will, right ?

Spencer Haws

That’s right.


Hi Spencer!
thank you for this amazing step-by-step article! I am definitely going to follow this and work on my forgotten niche site 🙂

I have one question for you, how long did it take you to achieve these results with this site?


Spencer Haws

The site is about a year and a half old.


When looking for niches I’m running into sites with good traffic (35k+), low DA (single digits) but a high placement on Google although the content is weak.
Checking with SEMrush I can see some of them have quite a few backlinks (over 300). It appears to be PBN’s behind to boost their ranking.
What’s your opinion on how to compete with PBN backed sites? Is it worth the effort? Can I outrank them with good content and patience?

BTW, crazy long and good write-up. Thanks.

Spencer Haws

Yes, its possible to outrank; although can be difficult. However, if you play the long game with good content, sometimes these PBN backed sites drop out of google.

Blogger Khánh Bi

Great ! thank the author’s share: D


it was an awesome guide to read

highly benefitted

Office 365 crack

Gone the time when you had success with small niche blogs. You need to now treat your new niche sites as your daily updated blog.


Wow. What a guide!!! Monstrous. Very grateful for this and all the work you Spencer and all the other guys do around here. You guys are awesome. Many thanks.

Spencer Haws

Thanks Rogue!


In-depth, informative and very useful post. It will surely help lots of people on how to start and earn a decent income


Hello, Spancer.. !!
Wow .. That is quite an Awesome piece of Information on Niche Sites…
I have been reading your blogs for the past 1 year and I am always fascinated by the quality of the Nichepursuits that you have maintained with every new and unique contents…
Will be waiting for more of you.
Thank You.

Spencer Haws

Thanks so much!


Hey Spencer that is one long post and correctly wont be enough to be digested in one sitting, I have bookmarked this one as a resource to go and visit every now and then, Thanks for sharing and wish me luck on my niche site as well.

Spencer Haws

Sounds great.


Amazing masterpiece article, Spencer!

I’ve been following this website and long tail pro for a while now. I will be taking action steps consistently in growing a niche site starting this week only and report back to you with case study also!

Just a side note and question- LTP’s service and the tool’s functionality has really gone down. Which other tools would you recommend for keyword research for finding the best low competition keywords ?


Thank you Spencer. I have been floundering around trying to make money online for about 3 years. Minimum amounts earned as an Amazon and Clickbank affiliate. Maybe enough for a case of beer at the end of the year after my hosting expenses. I was excited when I learned how to build a WordPress site considering I only knew how to get email when I started, but I have become disillusioned ever since. Thanks again.

Spencer Haws

Good luck Vince.


Let me give you guys an idea of what a bad niche is. I setup a camera site couple years back, and found out very quickly that “cameras” of any kind are very competitive, and this goes for camera accessories also, at the time, even the keywords seemed fairly doable, however, I spent months, and months going no-where. tip: if you choose a keyword that you think is good, and your video does not rank within seconds of submitting your videos, then that maybe an indication that there maybe a challenge ahead. If you picked a good keyword, then your video will rank high almost immediately. I created 20 videos around various products; Only 1 video managed to rank #1, and 15 min later the video was replaced by another; This is how competitive this niche is; Just because you are an expert on cameras or gopro does not mean you will get an easy pass to break into this niche; cameras have been around for many, many years, and there are camera affiliate sites that have been around for many, many years, so you have to complete with affiliate, amazon, ebay, and actual name brand camera sites. If you disagree, then feel free to let me know, and why, so choosing the right niche from the start is imperative. The worst thing you do is listen to the wind..”oh that is a great niche” that is no niche research, and could end up costing you 100’s or even 1000s in the long run; is your time not valuable?

Spencer Haws

I agree. Doing the keyword/niche research upfront is very important.


I am struggling to make money from affiliate marketing. I depend too much on Google Adsense. This article gave me knowledge and hope. Thank You 🙂


Bookmarked! Thanks for sharing this explosive guide. I will start creating a niche blog this week using the info you have provided, thanks once again.

Seo Para Afiliados

Excellent tutorial. I Will work on it this week, just that I’m looking for. Thanks.


Hey Spencer, thanks for writing such an awesome article! I’m getting started on the journey of my first niche site and your step-by-step playbook is invaluable to me.

Three questions:

1. I signed up for the free trial of LTP and the interface is pretty different. Is this a trial thing or has the software changed since your videos? For example, there’s no column simply labeled “Domain Authority” when looking at Top 10 results per keyword.

2. I’m having trouble generating a large list of base keywords. I tried to follow the example in Samara’s coaching call video and I used seed keywords ranging from 1-5 words in length and I used your modifiers such as “best”, “vs”, and “and”. I wound up with a list of 201 words. I’m sure it’s operator error here, so any tips for building a better seed keyword list?

3. My first niche of choice is something I am personally very interested in, but it doesn’t have much in the way of < 30 KC keywords. The overwhelming majority are in the 30-45 range. If I were to stick with this niche in spite of competition, how does this change the roadmap to success? Is it even advisable to try as a first-timer?

Thanks so much!

Spencer Haws

1. The videos need to be updated. The trial is the same software as the paid version.
2. 201 words sounds like a good seed keyword list. If I’m understanding you right, you can punch those 201 words into Long Tail Pro and get hundreds of suggestions based on each of those seed keywords.
3. It does sound like a difficult niche. I personally would go after a different niche that is easier. However, if you just can’t see your life without building a site in that niche that you are passionate about, go for it.


Thanks for the quick response!

Actually 201 keywords is the result of the roughly 10-15 seed keywords I put in. I’ll try to put my thinking hat on tonight and come up with some more to see if I can add some diversity. My broad topic is very deep so I should be able to come up with some more (I hope)!

As for my niche, I could go on without it, and I intend to fully research a few other ideas before committing to a competitive niche, but I sure would enjoy writing on this topic. We’ll see how it goes!

Spencer Haws

Sounds great…good luck!


I also have the trial version and see the differences. The instructions to find ideal keywords aren’t comparable to the new LTP version. Could you, instead, update the written instructions to narrow our results? Thanks 🙂

Renato Costa

Interesting to read, I am also building one myself!

neha malik

Hey Spencer.

Was about to quit the marketing.. You really inspired me… Thanx for sharing the wonderfull article..

Renato Costa

The thing is actually getting quality links, it’s so hard and it’s so important, that’s where most of us fall short on.

James Pollard

Awesome post! I love how in-depth and transparent this is. It really helps one understand how the process works. I also agree that making your own product is the way to go.

Spencer Haws

Thanks James!


I love what you’re doing! I binge listen to your podcasts while driving.
I have a questions regarding the new metrics since LTP has switched to Majestic: Trust Flow; Citation Flow; Domain TF; Domain CF; KC.

What’s the score I should be looking for with KC, Citation Flow, Trust Flow, Domain TF, Domain CF?



Hello Spencer,
It’s so nice to to see this comprehensive guide. It will help us a lot. Loads of things to learn. Thanks for sharing man!In-depth and transparent!


Hey Spencer!
I was wondering about Etsy? Should I consider them strong competitors or they fall in the same category as all social media sites?
Great Work and Thank You!

Spencer Haws

I would group Etsy into the ecommerce type sites.


Hey Spencer, EXCELLENT content here! Wow! Thank you for putting this together. Quick question: I don’t own LTP but I do own Market Samurai. I can see the benefits of LTP vs. MS but I can also see some similarities.

Oh BTW, I ran a marathon the other day… prior to the marathon I swam 2.4 miles and biked for 112 miles. 🙂

Spencer Haws

Congrats on the Ironman! You, sir, have outdone me :). There are similarities between Market Samurai and LTP. One big difference is that LTP provides a Keyword Competitiveness score and Market Samurai does not.


nichepursuits really change my life i am newbie in amazon affiliate but all credit goes to S.hows


Thanks, Spencer for such an amazing guide to building a successful niche from scratch. I’m gonna stick to this guide until I build mine. Can’t wait for Niche project v4.0 definitely gonna apply 😀

Sabbir Ahmed

Hey Spencer,
Thanks for your excellent content here! Thank you for putting this together. I am starting amazon affiliate marketing. Your article is very helpful and it’ll be success my dream.
Thank You
Sabbir Ahmed
CEO of HostHub

Spencer Haws

Thanks Sabbir!


I’ve watched all videos and read whole article for second time. Your post inspired me to create my own web finally. I am sure I have made a lot of mistakes as other beginners, but the most important is beginn not wait.. 🙂
Thank you so much for this post ! 🙂

Spencer Haws

Good luck, Hana!


What Metric to use in LTP instead of Juice Page links?

Page Ref Domains?

Spencer Haws

Yes, thats a good metric to use.


Thank you for posting such an article which provides good knowledge about the web development and encourage us to develop NEW WEB SITES


Hey, nice article learned new things from this. What about if your niche doesn’t have any search volyme in those keywords like: best….,guide…..,… and so on. And no keyword search in product brand name + model numbers. The searches in google are like this: product brand name example sony tv, black&decker drill..but its too diffucult with those keywords to get on googles first page. Should I instead write articles on keywords with 100-1k searches per month? Or do more youtube videos and and try to promote my site on forums?

Spencer Haws

Yes, write article on lower volume. MOST of my articles are targeting keywords with less than a 1,000 searches per month.

Hugo Marques

Hi, thanks for the advice. Helped me a lot buying my websites.

enxoval bebe eua

Great post! Helped me a lot

Como abrir uma loterica

Very good article, I like to read, Congratulations

Chris D.

Oh, if that would be so easy, everyone would be doing. All this tutorials learning how to earn money, yeah. 99% don’t even make 1$, just so you know people before jumping in niche sites.

Niche sites are competitive, long term and usually cost quite some money.


Hi Spencer,
This is one of the BEST niche websites guides I’ve ever read.
and the point that you have mentioned about keyword is a very good lesson for me. I will try to follow your point.


Hey Spencer,

What a great resource this is. It is super thorough.

I am looking to start building my first niche site soon and have read a ton of stuff to get me up to speed (which is how I ended up on your site).

I have got to agree with you. This is, hands down, the most comprehensive guide on building niche sites out there.

I am sure it took a lot of effort to put it all together. And am really glad you did, because you have filled in all the blanks for me. Now I am ready to go and build that site and make a real success of it.

I have only just discovered your site. But it’s already been such a big help.

Thanks for all the effort you put into this.



Great content, I just started my niche site, and at first I picked wrong keywords, and it is being so tough to rank them but by chance I picked a low keyword keyword and I saw a huge gain in my traffic, Now I know how to pick low competition buyer intent keywords, and I learned all the things from your site, thanks for teaching us.

Brady Cargle

Those long tail buyer intent keywords are important 🙂


YOWZA! I feel like I hit the mother lode! Thanks for being so generous with such amazing content!

Brady Cargle

Thanks Lisa! We’re glad we could YOWZA you. 🙂

Joshua Smith

The pillar post of the century! Thanks, Spencer. 🙂 I still refer to this one often and the content is still very much relevant today.

Brady Cargle

Hey Josh, I’m the content manager here at Niche Pursuits. Thanks so much for your feedback. This is a KILLER post. Spencer did an incredible job 🙂


Hi Spencer,
Thanks for your detail guide.
I really need your advice with my current website, I don’t know what I should do with it.
The wed is about home chore and appliance (ironing) and have about 20 articles, a free theme which is not I really want, I have 186 views so far (for 9 months but on and off, some months being abandoned).
What should I do now to boost it?
My goal is earning 1000$month from Amazon or Argos.
I see a lot of things to do, but I am a little bit lost now and wonder the chance to win this.

Many thanks

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