I've been a huge fan of Google Adsense for years. I started putting Google Adsense on my sites over 10 years ago, and 7 years ago the income I was making from Google Adsense was enough for me to quit my job.
I will always be thankful to Google for that.
However, as ad networks have become more sophisticated over the years, I've discovered that sometimes there are better ways to monetize that just straight Google Adsense.
I've now been on Mediavine for 10 days, and I'm LOVING the results!
I'll give a few more details on each of the ad networks below, but here is the main point I want to convey. My site has INCREASED in earnings by about 80% over the past 10 days when I moved to Mediavine from Ezoic/Google Adsense.
I was hoping for a small bump, but not almost double! I'll share all the details below.
Mediavine Earnings vs Ezoic/Google Adsense Earnings
When I first started this particular niche site, I was just using Google Adsense and Amazon associates. However, about a year ago I switched over to Ezoic, which is an ad optimization platform and network.
I saw a nice bump when I moved from Google Adsense to Ezoic. Ezoic is a Google ad partner, so they are able to place more ad units on my site than I could on my own. In addition, I believe they have some additional ad partners.
Then I heard about Medivine from someone in a Facebook group, so I decided to give them a shot. Here's my earnings the previous month from Ezoic:
The site was earnings roughly $25 per day on average from Ezoic Ads.
Then I switched to Mediavine ad network, and you can see the immediate jump! Here's the earnings screenshot:
The site is now earning about $45 a day on average, or about an 80% increase from what it was doing the previous month!
That's an RPM of $15 or so; revenue per 1000 pageviews.
I also really wish they had an affiliate program, but they don't. So, I am not compensated at all for recommending them. I just saw a nice increase in earnings and so I wanted to share.
MediaVine vs. Ezoic vs. Google Adsense vs. Adthrive
So, what's the difference between Mediavine, Google Adsense, AdThrive, and Ezoic? At the end of the day, they are all ad networks that tend to serve very similar looking ads.
You are most likely already familiar with Google Adsense since it's been around the longest. Someone clicks an ad and you get paid. The beauty (and curse?) is that Google is the middle man so you don't have to work with advertisers at all.
Google automatically finds the relevant ads for your content. You just copy and paste a snippet of code and then you are all set. I love this simple model, because it's a great way to get started making some money from your site.
Ezoic is actually a certified Google Adsense Partner. This basically means that Ezoic still gets most of the ads it run from Google Adsense, but they are given some advantages. They are allowed to place more ad units per page than a regular publisher for example. More ads tends to equal more earnings.
Ezoic also does additional optimization, and I believe even automated optimization once you are in their network to increase earnings. So moving from Google Adsense to letting Ezoic run them for you is probably a good move for most people.
I do believe that Ezoic has some of their own ad partners outside of Google Adsense as well.
Mediavine works similar to Ezoic. They are a certified Google Adsense Partner and many (most?) of their ads are straight from the Google Adsense inventory. However, they also have their own network so have a wider range of ad options for your site.
So, I don't know exactly WHY my Mediavine earnings are so much higher than Ezoic, I just know that they are.
Finally, I wanted to briefly mention AdThrive network. AdThrive works very similar to Mediavine. However, you need to have at least 100,000 pageviews a month to qualify.
I do have a site using the AdThrive network and the overall RPM is around $13 to $14. As you can see, this is actually lower than Mediavine. However, I think the main reason for the lower RPM is due to the site itself, not the network. You can't compare the earnings of 2 completely different sites in different niches.
I would personally put the earnings potential at about the same for both AdThrive and Mediavine.
The Process of Using Mediavine
The process for applying for and getting set up on Mediavine is not that complicated. It will probably take a couple of weeks to go through the process, but it's not a lot of work.
First you have to apply here.
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Please be aware: Mediavine requires a minimum of 25,000 sessions per month to apply. So, if your site is brand new, you'll need to wait until you get that much traffic.
Once you submit your application, they will request to verify your Google Analytics. Then you have to go through a verification for Google AdExchange (you basically login to your Google Adsense account through a certain link).
Once verified, it might take a few days but you should get an approval email from Mediavine. If you have any questions, you can always reply to their emails. I found their team very helpful through the process.
Once approved, you have to make a few small tweaks to your site, but nothing complicated. You basically need to get the Mediavine team access where they need it and then you are set.
They get your ads up and running for you and you can start earning money. They will optimize the ad placement for you, but you can also request certain ad layouts if you are particular about anything.
After that, it's pretty much hands free.
Use this Knowledge to Buy Sites…
If you are just now discovering that there are a couple of ways to increase the earnings of your site that has just Google Adsense, you are not alone. Many website owners out there monetize with Google Adsense and have never tried Mediavine, AdThrive, or Ezoic. They are likely leaving money on the table.
One website buying strategy would be to find sites that are monetized with Google Adsense that are getting over 25,000 sessions per month. If you did nothing more than just get the site approved for Mediavine, you could potentially increase the earnings of the site by 80%.
Let's take a look at a potential website purchase. For example, if you found a site making $1,000 a month with Google Adsense, you might be able to buy it for $30,000 (30 times monthly earnings).
If you did nothing more than just switched Google Adsense to Mediavine, the site could increase by 80% to $1,800 per month.
At 30 times earnings of $1,800 a month, the site is now worth $54,000. A $24,000 bump in value…not bad!
(If you have a Google Adsense site you are looking to sell, contact me here! :). Or if you have any other site you are looking to sell, I'm looking to buy).
Overall, I've been very happy with my Mediavine experience and earnings so far. If you have a Google Adsense site that is getting over 25,000 sessions per month, then I highly recommend that you check out Mediavine.
Have you had experience with Mediavine or another ad network that you would like to discuss? Share your thoughts in the comments below.