You want to start an online business, but you have no idea what the best niche markets are? Buddy, you're not alone. In fact, choosing a niche is the biggest hurdle faced by most digital entrepreneurs.
This is also the point where these same entrepreneurs stumble and fall because they make a critical mistake: They assume.
And this assumption is they think they've found an untapped niche market based on their own perceptions, or their desired target audience. This is what's called confirmation bias – you think something exists therefore it does.
So, what most online entrepreneurs do is forge ahead, deciding to be mavericks. Blazing a trail in a brand new market they're passionate about.
You then fast forward several months into the life of their niche business only to see that they're not making any money. Their passion for their niche is undeniable. But the issue was nobody was spending their cash in that market. Basically, their niche audience didn't exist.
Attempting to create a new niche market is possible, but you're taking a gamble instead of a well-researched business decision.
A better niche strategy is to simply tap into an established market, selling what people are already buying. Not only is this approach easier, but it's also a lot more profitable.
Most other articles on profitable niche markets go through the same routine of listing a handful of the same niches you'll find everywhere else. They put their own spin on each one, doing their best to make it look like original research.
In this article we're going to instead give you a list of profitable niches to work with, many of which you'd have never considered before.
But we're also going to show you how to uncover niches very few people know about.
So, let's get to it.
What Makes A Niche Profitable?
We've already covered one of the key principles of niche marketing, one ignored by most people:
Sell what people are already buying.
You see, what niche marketing is about is tapping into the mindset of people who have a problem they need help with. People who have disposable income to spend on stuff. People who are ravings fans of something, and habitually spend money on it.
- Golfers habitually spend money on their hobby year after year
- People with acne are willing to pay for a cure
- Anyone with “too little money and too much month” needs more income
- Movie fans are always on the lookout for collectibles to spend money on
The best niches are ones where you're solving a problem for somebody.
And the neat thing is that solution to the problem might be as simple as owning the latest Star Wars collectible. It doesn't need to be a foreclosure-threatening situation, and it rarely is.
Instead, it's about simply meeting the demands and expectations of a target market.
Your business also doesn't need to be based on selling a niche product. Your niche could be offering a specialized SEO service just for psychotherapists. Or helping parents put on the best birthday party for their kids. You could teach people how to start their own dog grooming business. Or even how to write a great novel that will sell by the bucketload.
A niche strategy to be wary of is starting a business based on any “passion” you might have. You might be passionate about South American indigenous art supplies, for example.
It doesn't matter because if there's no market for those products then you're a hobbyist and not a business owner. That might sound harsh, but that single piece of advice can save you thousands of dollars.
Once you figure out a way to help people with their problems then the money will follow.
All you need to do is find a niche and fill it.
Aren't All The Good Niches Saturated?
Ummm, no. No they're not. With the exception of the adult and online gambling industries, everything else is fair game.
The reality is you can compete in any of thousands of niche industries. Any one you want. Competing in the most lucrative niches will require:
Some marketers want you to believe that certain niches like health are too competitive. So much so, that there's no way for you to break into them.
But what about all those guys and gals on the shopping channels selling the latest fad diet or the latest piece of exercise equipment? They generate millions of dollars in sales, and in a fiercely competitive market.
Dating is another niche people say is too competitive to even bother with. If that was that case then Match.com and Plenty of Fish would dominate the market, and Tinder wouldn't exist.
How can you gain traction in a competitive marketing niche?
You have two choices here:
1. Take an idea that works and then improve on it in a way that people can't ignore.
2. Accept that you'll have to invest 2 – 3 years of your life to dominate that niche.
Remember that you don't need to find 1,000,000 customers to make you rich. All you need is 1,000 True Fans who want to buy from you on a regular basis.
Even if they only spend $10 each per month with you, that's $10k a month in revenue for your business.
Established Niche Markets
There's no point giving you “2476 niche ideas you can profit from today” because:
- Ain't nobody got time for that.
- You'll feel completely overwhelmed by that amount of data.
- You'll spend weeks analyzing the information instead of taking action.
Instead what you get is ten established niches, but ones where you can still compete.
Some of these will be familiar. Others will have you sitting back going “What didn't I think of that before?”
We want to demonstrate that choosing a niche doesn't mean reinventing the wheel.
Did you know that English is only the first language of 21% of the world's population? In fact, by 2050 the United States will have more people speaking Spanish as their first language than English. Canadian schools now teach Chinese as a subject because of China's growing economic power.
People like to learn new languages. But, over the next few decades many of us will have to learn a second language besides English. The world is changing. Maybe we'll all eventually speak a language like Cityspeak from the movie Blade Runner? That would be confusing…but kinda cool.
That means a ready market exists for language tuition software, online language coaching services, and everything else related to learning a new language.
Market value: US$43 billion per year
Here's a market that's not going away anytime soon, and has massive potential for all kinds of niche businesses. Companion animals are very much a part of Western life, and are becoming so in other parts of the world.
There's a generation of people not having kids and raising pets instead. They refer to them as “fur babies.” Note: The author of this piece has to admit he treats his dog like a child. Her name is Butters, and she's amazing.
You could start a niche website about a specific breed of cat. Another option could be a YouTube channel reviewing dog chew toys. Or you could start an authority site about caring for exotic birds. You could also go offline with your niche business by starting a pet sitting service. Pet owners in some cities are willing to pay up to $100 per day for reliable pet sitters.
Pet owners are fanatical about giving their companion animals the best of everything, from food to toys to health treatments. Why not tap into that?
Market value: $66.75 billion per year
If you listened to the news you'd have to at least suspect that the world is going to hell. That's good enough reason to not listen to mainstream news.
But, even if there's isn't a zombie apocalypse, there's no denying that it makes sense to be prepared to take care of your family. Our planet's weather patterns do seem to be changing, for example. So, why would you not prepare for situations where extreme cold or a violent storm might pose a risk?
You could choose to start a full-blown ecommerce or FBA business drop-shipping prepper supplies. Or you could start an affiliate marketing niche site about prepping for complete newbies. The neat thing about this niche market is that it expands beyond just buying freeze dried meals and shotgun ammunition. It also includes topics such as gunsmithing, blacksmithing, knife making, food preservation, etc.
Any of these sub-niches will appeal to the prepper community, and you won't need to wear a tinfoil hat. Just kidding, and no offense to any preppers reading this.
Market value: US$16 billion – US$37 billion per year
4. Relationships & Dating
Until there's some massive evolutionary jump where we become an asexual species, relationships are going to matter for a long time to come. And what's the biggest problem most people have with relationships?
Answer: Finding somebody to fall in love with.
It's kinda funny looking back at how far online dating has come. There was a time when anyone using online dating was the butt of jokes. Now, it's an accepted part of the dating scene.
You can engage with this niche market in a number of ways. You could write a book on dating for the over 40s, and self-publish it on the Amazon Kindle platform. Or maybe you could put together a digital product on the best way to break up with somebody. Everyone else is trying to get their ex back, so why not take a different approach?
Being in a relationship is one of the biggest commitments people make during their lifetime. That makes them more than willing to pay for solutions to their relationship issues.
Market value: US$2.5 billion
5. Personal Finance
The financial meltdown of 2008 taught a lot of us some very harsh lessons about how quickly you can go from boom to broke. What it made most people wake up to is the fact that diversifying your incoming and planning for your future is smart.
You can't rely on the government to take care of you. Especially not when most countries in the developed world are effectively bankrupt.
This niche has tons of opportunities for different products or services, but all with the goal of either increasing a person's income, or helping them get back in control of their outgoings.
Niche businesses that could work really well in this market include informational sites about budgeting. Another sub-niche is how to live without cable TV. Or you could come up with ideas for family meals that cost less than $10 each. A financial advice coaching service is another option.
Selling high-end digital products in this market might prove to be a challenge though. Remember, people are usually more interested in learning how to save money. If, however, your niche business is about generating more income, then selling digital products shouldn't be a problem.
Market value: US$17 billion per year
6. Home Security
Nobody likes the idea of having to turn their family home into a “Fortress of Solitude”, but crime isn't going away any time soon. Even the most liberal families are being forced to look at just how secure their home is.
In short, home security is a growing market and has lots of sub-niches within it. You could start a niche site focused purely on home defense weapons of the non-lethal variety. Home monitoring software and hardware is also growing in popularity, including video doorbells, Wi-Fi security camera systems and PIR lighting systems.
A sub-niche could be offering solutions to deter “porch pirates” from stealing packages from outside homes. You could also create a series of digital information products for this market, or a YouTube channel reviewing home security gadgets and appliances. Another approach could be to start an affiliate marketing site on making your home burglar proof.
Market value: US$51 billion per year
There were 900 million people alive in 1800. By 1900 that figure increased to 1.65 billion. By 1980 that had increased to 4.4 billion people. And in the last 40 years the population of our planet has almost doubled to 7.6 billion people.
That's a whole lot of babies born every single day. 386,000 of them.
Unless we wind up in some kind of dystopian nightmare, like in the movie “Children of Men”, the market for baby-related products is getting bigger every day. Not only that, but parents are “raving fan” spenders. New parents spend an average of $4,000 per year to care for, clothe and feed their baby.
Sub-niches within this market include Amazon affiliate marketing sites, how to organize baby showers, and sites dedicated to baby names. You could create a blog dedicated to first-time parents who are in their late 30s. Or a blog about the adoption process in different countries.
The opportunities within this niche are pretty much unlimited.
People in this market are willing to pay almost anything to ensure their kids get the best possible start in life.
Market value: US$18 billion per year
8. Weight Loss
America is in the middle of an obesity epidemic. It's not the only country in the world with that problem though – the UK and Germany are following close behind.
There is a massive market for helping people lose all those extra pounds, and then keeping them off. Sub-niches you could take part in include ideas like a personal trainer YouTube channel aimed at young adults. Or you could run a niche site, or offline business, offering customized meal plans. Or maybe a digital product on weight loss for busy people.
As we discussed earlier in this article, you need only take a look at the shopping channels to see just how much money is spent in the weight loss market. Yes, it is very competitive. Yes, you can compete with Time, Innovation and Effort.
Market value: US$66 billion per year
9. Learning a Musical Instrument
Now, this niche isn't for everyone and that's because musicians are a different breed. They can spot a non-musician marketer a million miles away, so you've been warned.
With that warning aside, learning to play a musical instrument is something most people aspire to. And it's not just for beginners. There's just as big a market for improver musicians wanting to take their skills to the next level.
One of the most popular approaches in this market is to create a membership site featuring lessons on a specific instrument. You could also start a YouTube channel teaching people how to play covers of popular or classic rock songs, monetizing your channel as your income source. Or, you could sell digital products on the ideal effects pedal setup for the new guitarist or bass player.
Market value: US$6 billion per year
10. Electronic Entertainment
It's worth taking a few seconds to look at how many electronic “gadgets” you own.
You have a smart phone, a tablet and maybe an eReader like the Kindle or Kobo. You probably also have a Netflix, Hulu and Spotify account.
Basically, electronic gadgets and entertainment devices are part of your life. They're part of everyone's life, including people in the developing world. In fact, the developing world is going to be one of the biggest markets for electronic gadgets and entertainment services over the next decade.
Making money in this market means looking closely at focused sub-niches. One example would be a YouTube channel about video streaming services and media players they connect to. Or a digital product on how to make money with game streaming platforms like Twitch.
You could also build a niche website dedicated to setting up your own media streaming servers at home, and reviews of all the required equipment such as Network Attached Storage devices.
Market value: US$65 billion per year
Bonus: 5 Profitable Emerging Niche Markets
Now, you probably have a hundred ideas for niche businesses based on the multi-billion dollar industries we just shared with you. But we didn't want to stop there.
Because finding your niche in established markets can be daunting. There are, however, lots of emerging niche markets for you to consider instead. And most of them have far less competition than you might think.
Here are five of our favorite emerging niches for you to take look at.
1. Renewable Energy
As the supply of fossil fuels dwindles, the demand for renewable energy sources has increased. This includes everything from solar tiles and Tesla Powerwalls, to solar-powered USB charging packs.
There are opportunities to sell more than just solar solutions here. People are also looking at wind and water turbines to generate electricity for their home.
If you don't think this is a big market then please take a look at the direction Saudi Arabia is taking. Their goal is to become the world leader in solar energy by 2030. One of the biggest oil producers in the world is rapidly moving towards renewable energy solutions. The writing is on the wall for the fossil fuel industry.
Market value: US$140 billion per year
2. Biodegradable Consumables
This is a prediction based on current environmental trends. Everyone can see that plastics are clogging up our oceans now as well as landfills. Something has to change.
There's massive space in this market for people to promote bottles, straws or other items that will biodegrade after several months. Biodegradable drinking straws made from hemp is just one product with the potential to change an entire market.
People understand that plastic waste is no longer acceptable because it's now entering our food chain. It's not just birds and fish that are consuming plastics – we are too.
The author's prediction is that biodegradable packaging and consumables will be a huge market over the next 5 – 10 years.
Market value: US$3.4 billion per year
3. Subscription Boxes
Who would have thought you could convince people to pay money to have a box of “random” stuff posted to them each month? Sure, it's stuff they want to get, but it's like the mail-order catalogue days are back all over again. The postal and parcel delivery services must be grinning like a Cheshire Cat.
Mishibox is one example of how you can put a different spin on the subscription box model. Their Korean skincare boxes are usually sold out every single month.
Imagine owning a business where your entire inventory sells every single month?
There should be a meme for that.
You could also create a subscription box as part of your existing niche business e.g. pet supplies for older dogs and cats, focusing on organic ingredients.
Market value: US$5 billion per year
4. Virtual reality products
People have been saying VR is the next “big thing” for as far back as I can remember. The market desire was there, but the technology didn't exist to keep up with it.
The Oculus Rift changed all that, making VR cool again. And not just cool for geeks and nerds, but cool for people who want to immerse themselves in the virtual entertainment experience.
The movie “Ready Player One” is only going to heighten demand for products that allow people to escape from their humdrum lives.
Market value: US$12.1 billion
5. Tiny Homes
After decades of “bigger is better” people now want to live simpler lives. Sure, the idea of owning a 12-bedroom mansion is still appealing. But there's just as many people who want to tune in, drop out and get off the grid.
The emergence of tiny homes is proof of that desire. Regardless of the cause, more and more families are looking for second homes outside major urban areas. A tiny home is a very efficient way for them to achieve that goal. Plus, they get a tiny holiday home in the event that Yellowstone Park doesn't blow apart.
Tiny homes are also popular with people who want to expand their home to create more living space. There's also growing demand from people who want to use them as a home office.
Market value: US$400+ million
How To Find Hidden Niches
There's a quote that works really well for the niche marketing industry:
Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. – Anne Isabella Thackeray Ritchie
Unless of course he doesn't live near a body of water. Or he's vegan. But let's not get off topic.
We've already given you 10 established niches to work with. You also got 5 bonus emerging niches. But we're taking it to the next level by showing you how to find profitable niches all on your own.
Confused About Niche Websites?
Join Niche Pursuits Insider to Get Access To Our Niche Site Training Blueprints + Get Your Questions Answered In Our Members-Only Facebook Group.Learn More
Because that's how Niche Pursuits rolls!
And, there's also the reality that we could never find and research every niche known to humanity. We could…but you'd lose the will to live after page 2,438 of the PDF file.
So, how do you find profitable niche markets for you to emulate?
Website Flipping Services
The two best services of this type are Flippa and Empire Flippers. The benefit of using Flippa is that you can often see not only the URL of the site for sale, but also how much it's earning per month.
Empire Flippers will give you the same data, but only after you give them a 5% refundable deposit based on the value of the site. So we'll stick with Flippa instead.
In less than three minutes of browsing through Flippa we found the following profitable niches:
- Water purification
- Customized knives
Conducting your own research
- Go to the Flippa.com homepage
- Scroll down to ‘Featured Websites'
- Click on ‘See All'
- Adjust the ‘Monthly Profit' slider to your required level
- Leave the ‘Keyword' field blank
- Click on the ‘Search' button
- Scan through the listings for sites with a public URL
Yes, website owners do actually show you the niche they're involved in. That includes how much search engine traffic they're getting, and how much money they're making each month.
Spending a few minutes on Flippa is enough for you to find several profitable niche ideas. Now all you need to do is find low competition keywords in that niche.
Why spend time trying to figure out what's selling right now when Amazon has done all the research for you? In fact, their best seller lists is one of the best ways to find profitable niches you'd never have thought of otherwise.
You can find Amazon best sellers using either of the following methods:
This gives you a breakdown of the best sellers in their most popular “departments” like Toys, Electronics, and Books.
2. Click on the ‘Departments‘ menu on the left-hand side of the Amazon homepage.
Choose a category you find interesting. You don't need to be passionate about it. It just needs to be something that makes you go, “Yeah, I can see money here.”
Let's say you chose ‘Beauty and Health‘ and then the sub-category of ‘Men's Grooming‘.
Scroll down until you see the ‘Best Sellers‘ carousel:
You can now see what products are selling like hotcakes in this category, and how many reviews each product has.
Repeat that process as many times as you need until you find several products that you can build a niche business around.
And that niche business could be an Amazon affiliate website, a YouTube channel reviewing/unboxing men's grooming products, or even an Amazon FBA business selling competing products in the same niche.
Selling what people are already buying is a no-brainer.
Go Narrow. Go Deep
A mistake most first-time online entrepreneurs make is that they want to build the biggest and bestest website in the entire world.
One that has reviews and information on any product you can think of. “Like Amazon…but better”, is how one person described their niche business. Yes, they're still working a 9-5 job.
The best niche markets are those where you look at a broad niche, but you dig down into it. You dig 1 inch wide and 1 mile deep, exposing a sub-niche or micro-niche in the process.
Let's take the example of the vintage houseware niche. It's huge, but getting increasingly more competitive. You could build your niche business around everything vintage, but it makes more sense to specialize.
Instead of trying to find and sell every single vintage item you can think of, you instead choose to find and sell Sadler teapots. Your business becomes the go-to source for Sadler teapots in the United States. You wind up dominating the market without breaking a sweat.
Another example is Star Wars collectibles. This is another great niche to be involved in, especially if you're a Star Wars fan. It's competitive, but that's only because people try to feature every collectible known to man.
So, why not become one of the leading sources for rare Kenner Star Wars toys? That's a micro niche within the Star Wars niche itself, and a very profitable one.
Competing in broad niche markets is entirely possible, but competing in narrow, super-focused niches is easier and more profitable.
It's also lot less work when it comes to attracting free search engine traffic.
Only Choose Evergreen Niches?
Evergreen niche marketing is one of the most repeated phrases in this industry, and with good reason.
These are markets that will last for more than a few years, making them a good investment of time and effort. You build the business, and it generates money year after year because the core subject matter or products never really change.
Plus your target audience never really changes either- there's always another generation waiting to get involved.
But let's take a contrarian view for a moment.
Why would you not build a niche business in an emerging market that you might only profit from for five years?
Let's frame this another way: How much money would you pay to travel back in time and get involved in the cryptocurrency niche when it first started?
Yes, a non-evergreen site might only generate silly money for a handful of years, but should you avoid it because of that?
It's a question worth asking yourself when you notice an emerging market trend with a lot of potential.
Evergreen niches should be the core of your online marketing strategy. But never be afraid to look at short-term niches that could quite easily make you wealthy.
Focus On The Long Term
The days of throwing together a blog and making maximum money from minimal effort are over. The lack of “instant results” is what puts 90% of people off ever starting an online business, like niche sites.
They want easy money, and they want it now. And when that doesn't happen they pack up their stuff and go sulk in a corner for the rest of their lives.
That's actually good news for anyone putting together a niche site right now. Ongoing Google algorithm updates have knocked all the “easy money” people out of the Internet tree and back into 9 – 5 jobs.
The big difference right now is that you may need to allow several months for your site to generate significant income. It takes time for your audience to develop. It takes time for Google to sit up and pay attention to your site.
That's based on you operating your niche site as a side hustle and not your full-time job. If you're doing it full-time then you can generate income more quickly.
Niche marketing isn't dead, no matter what anyone says. That applies to both the big, established niches and the ones that are still emerging as we speak.
In fact, there's never been a better time to get involved in starting your very own niche business.
Because most people think all the best niche markets are saturated
But, after reading this article, you know that simply isn't true.