Let's say you have an idea for a new website or blog and you start it today. How long should you expect to wait before you start making money?
The answer to that question obviously depends on a ton of factors. However, I'm going to walk you through exactly what I did when I recently launched a new site (for Niche Site Project 4) and tell you exactly how long it took to start making money.
I'll also share, how long it took before it was indexed in Google, how long before I got my first visitor, and how long before it starting ranking in Google.
If you are just starting a brand new site, these are all questions that you likely want to know. I have answers to these exact questions because I literally just went through them.
So, How Long?
As part of a new public case study I'm doing, called Niche Site Project 4, I recently started a niche site. So, I'll share my exact scenario, the amount of time it takes you to make many could be different.
So, I created a WordPress site with these factors:
- My main goal is to attract traffic from Google organic traffic.
- I've also been adding pins to Pinterest in order to get traffic.
- I write content on my site and then pin related to images, that's about it for my marketing strategy.
I should clarify that I'm targeting very specific keywords in all my articles, and I'm implementing best practices to help my site get noticed by Google. In other words, my site is very SEO friendly.
Also note, that I'm not doing a lot of “hustling”. I'm trying to build a business that over time (maybe a year to 2 years) is earning a healthy income month after month without my direct involvement.
I want the site to just rank well in Google and the traffic to keep pouring in each and every day.
So, I'm not daily “hustling” to try and earn money. I could be super active on Instagram, Twitter, Quora, forums, or other places where I know if I post enough daily, I'll get a trickle of traffic each day. By hustling, your site could start making some money on the first day!
But that is not sustainable. Sure, you might make a $1 on your first day, but you might need to hustle just as hard tomorrow to make another $1.
The idea is to hustle smart so that in 1 or 2 years I'm not hustling at all and yet my site is making $1,000, $2,000, $5,000 or more each month with minimal involvement. I know this is totally doable since I've done it a few times.
So, now that I've laid out the criteria for my site…how long does it take a new niche site to make money?
In my case, it took almost exactly 3 months.
Here's the timeline:
- August 24th, 2018 – I buy the domain name for my new niche.
- Sometime before Sept 10th – The site is indexed in Google with just an About page live.
- September 10th, 2018 – I publish the first article on the site. I count this as the real start date.
- September 13th, 2018 – The site gets its first visitor from Google. It's unclear if it was from me or one of my authors. However, within a few days, it's definitely getting a random visitor from Google.
- September 27th, 2018 – Site gets its first visitor from Pinterest.
- End of September – 20 articles on the site. No earnings.
- End of October – 32 articles on the site. No earnings.
- End of November – 39 articles on the site. No earnings.
- Dec. 9th, 2018 – I get my first sale on Amazon. $3.97 in earnings!
- Dec. 10th, 2018 – I get 2 more sales for total earnings of $14.09!
So, after 3 months of work, I finally got on the board with $14.09 in earnings. I don't know if that's encouraging or discouraging for you, but I think about 3 months is a safe bet for when a brand new site should start making money (if you are focused exclusively on Google organic traffic).
I actually could have started making money a little bit quicker if I had just thrown up some Google Adsense ads. I'm sure I could get a few clicks. But again, this is not my long-term vision.
So, how long does it take to get traffic to your brand new website?
Well, just a couple of days. Visitors from social media, Pinterest, or even search engines can start quite quickly. However, ranking in search engines typically takes time for your site to age and these rankings to “stick”.
How long does it take a new website or blog to get indexed by Google?
Typically just a few days. Especially if you post your site on social media, Pinterest, or even blog comments will help Google find your site faster.
The Momentum Has Begun
Obviously, I'm not going to be able to retire early just yet on this income. Although, I did quit my day job almost 8 years ago (and have never looked back) because of my niche site income. However, the momentum has now begun for big things to happen over a longer period of time.
I actually think it could take almost 12 months for any new site to even break $500 or $1,000 a month in earnings. However, if you are someone that is able to stick with the process and actually put in consistent work for a period of 12 months, you should have a great site on your hands.
The exciting things start to happen after the first year; earnings can go up significantly as the site truly ages, gains authority and rankings improve in Google.
So, is a niche affiliate website going to making a killing after 3 months? No. But will the process have started where the site is started to get a trickle of traffic daily and money can be made? Yes.
I think it's important to keep the life cycle of a site in perspective. I think most people give up way too early.
For example, about 4 months ago I had over 800 people indicate interest in starting a new niche site and joining me for Niche Site Project 4. By the time the first monthly report came due, only about 139 people submitted a report.
I don't know if all those people had quit before the first report was due after 1 month, but I suspect many of them quit or just never got started. Then many others probably just failed to report.
By the time the next report came due, only 77 reported. (Almost half dropped out from previous month).
And in the most recent monthly report, only 45 people reported.
Now it could just be that 750 people aren't reporting. However, I think it's most likely that people are quitting after 1 or 2 months.
So, if you are going to start a brand new website from scratch, just realize that it's going to take longer a than a few months to start seeing much momentum…but that's really where the fun begins!
I wish you luck as you build your website and hope you have great success!