When I get ready to write a blog post, I usually head over to the Niche Websites Hub and look at the planned posts that I have on that page. Then I usually just find one that piques my interest and begin writing. However, today, I just felt like I needed to write about 4 different niche website strategies – even though this was not a planned post on the Hub. So, hopefully you find it interesting and useful.
I have discussed at least a couple of different strategies on this blog, but I wanted to be a little more explicit in the details. For some of you that are perhaps more advanced or that don’t like going over intricate details, you might not be interested in this info. However, I think overall getting the proper plan in place before you even attempt to build your next (or first) site is extremely important. I attribute most of my success to being able to develop a strategy and follow through on that strategy. Very little of my success comes from knowing how to build a website, or how to pick right hosting, or building links, or any of those other details. The success comes from understanding a plan and why it works, and then executing that plan.
This is the strategy that has led to my success. I have written about this strategy in detail right here. Essentially, here are the quick points on this strategy:
That’s essentially the strategy in a nutshell. Pick a low competition keyword, build a site on it, build a few links, and get free traffic from Google.
I have written about my plans to build an authority site recently on my blog here (I am still working on it and will provide a full report later). Here is the bullet point strategy for larger authority sites.
The point of this strategy is to hopefully quickly capture lots of long tail searches for the low volume keywords that you are targeting. Then in time as you build links and promote your site, you will start ranking for your primary keyword as well. As you see success you may add many many more articles targeting long tail keywords.
In this strategy, you will essentially be targeting 20+ long tail keywords – including your primary keyword. In fact, the primary keyword may get less than 1,000 searches per month – maybe only 500! Here are the quick bullet points on this strategy:
The advantage of this strategy is that you can often rank EXTREMELY quickly for almost all of your keywords. Your primary keyword may be so low in competition that your site may rank with only a handful of links. The reason you would want to add more than 5 to 10 articles (as specified in the small niche website strategy above) is that each of your targeted keywords will only bring in a small amount of traffic. However, in aggregate you could build up a decent site with very little linkbuilding effort.
In reality there are probably dozens of different types of strategies that you could eventually end up following. So, I simply call this last strategy a “Large Hybrid Site” because it may start out as a small niche website but morph into a large authority site as you add content and see success.
You may start a site using any of the above 3 strategies mentioned and if you are seeing success – it only makes sense to build out the site and target additional keywords. Again, the additional keywords that you target could be a hybrid approach as well. You might only target long tail extremely low competition keywords; or you might find that you are ranking relatively well for some higher traffic keywords. If so, you might add a new post dedicated to this keyword, or you simply might build some links to the existing page that is ranking.
In a nutshell here is how a hybrid strategy might work:
Anyway, I just felt a little more motivated to write on the subject of different niche website strategies, so I truly hope that you have found this information useful. Overall, its extremely important to develop a plan and then stick to that plan as you create your niche websites. As you can see, there are many different routes that you can take – but each of the strategies require that you do sound keyword research and target appropriate keywords that you can rank for.
I would be interested in hearing your thoughts on the strategies that I have discussed above. Let me know if you have anything to add to what I have shared. If you have questions, fire away!
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