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How Jon Dykstra Makes $50k Per Month and a Fat Stacks Course Bundle Review

By Spencer Haws |

Jon Dykstra from FatStacksBlog.com is the real deal.

Not only is he extremely accomplished at building niche affiliate websites, but he’s also a genuinely nice guy.  I’ve known Jon for several years now and I always love following along with what he’s doing.

Jon is a pretty open book and has been sharing the income he makes from his niche sites for a long time.  Check out this recent Adthrive screenshot (display ad earnings) and other income proof:

Would you like to learn something from someone making over $50k/month from his niche sites?

Well, Jon has been creating a bunch of courses on all the steps he takes to create, grow, and make money from his sites.  Each of these courses are typically sold separately from $97 to $197 each.

However, today Jon is offering the NICHE PURSUITS AUDIENCE ONLY a bundle of 7 courses for the lowest price he’s ever offered it at: just $297.

If you were to buy each of these courses separately, they would be $929.

Fat Stacks Course Bundle by Jon Dykstra - 68% Off This Week Only!

NichePursuits Rating

  • Long Tail Deep Dive (Reg. $97)
  • Display Ads Deep Dive (Reg. $97) – Jon makes $40k/month from display ad revenue, so he’s not reliant on Amazon Associates.
  • Natural Link Building Formula (Reg. $97)
  • Niche Exponential (Reg. $147)
  • On-Site SEO Deep Dive (Reg. $147)
  • Content Site Autopilot (Reg. $147)
  • Pinterest Magnate (Reg. $197)

Get all the niche site strategies that Jon has used to make over $40k/mth from his sites.

Get the Fat Stacks Bundle for 68% Here

Or get the Pinterest Magnate Course Separately for 50% Off

Get the Pinterest Course for 50% Off

Oh, and here’s the Google Analytics screenshot of one of his sites.  Who else wants 50,000 visitors a day?!

What Courses are Part of the Bundle?

Below are the courses that are offered as part of this special offer “bundle”.  Basically, it’s everything you would need to build and grow a successful niche site:

You can grab the entire Fat Stacks Course Bundle Right Here.

Get Over 50% Off the Fat Stack Bundle Here!

The Pinterest course has been so popular, that Jon also agreed to sell this one separately at a discount price.  In other words, if you don’t want the entire bundle, you can still get the Pinterest course only at 50% off.

Get the Fat Stacks Pinterest Course for 50% Off

The Entrepreneur’s Journey – Jon Dykstra

In Jon’s own words, here is his journey as an entrepreneur.

I fell into blogging via my former profession. I was starting out and with a limited budget, Yellow Pages was out of the question. This was 2007 or 08.

Local business marketing online was still early, especially SEO. We hired a website developer who incorporated SEO at the time.

This turned out to be a very good decision.

Their SEO revolved around incorporating a blog into the website software which was novel. It was a CMS. They told me that I should write articles for prospective clients.

While the site was expensive, blogging cost me nothing. I got to work and within months clients started calling.

Within a year we were ranking #1 for most targeted keywords in our area (and surrounding areas). I realized then the potential of the internet.

I launched a niche site that quickly grew. From there I built up a niche site portfolio that I run to this day.

Some sites worked. Some failed.

In 2014 I launched what is now my biggest and most lucrative niche site which brings in about $50,000 USD per month in revenue.

It’s my focus but I’m diversifying with many additional blogs and niche sites that I’m slowly growing. I launched Fat Stacks to write about this blogging business. It’s been fun to run for several years now.

How successful is your business today?

Measuring success is relative.

Compared to major publishing corporations, my portfolio is small potatoes. Compared to someone starting out, my portfolio is a wild success.

On the balance, my operation is fairly lean. I have 9 employees and I contract with dozens of writers who are paid per word.

Some writers contribute a lot and some here and there.

My total niche site monthly revenue ranges from $45,000 to $60,000 USD per month. This does NOT include Fat Stacks revenue which I consider a separate business from my niche site portfolio.

My non-content expenses such as VAs, hosting, software etc. runs about $8,000 per month. I then reinvest quite a bit of profits back into my sites in the form of content.

I invest $7,000 to $15,000 per month in content.

Example niche site I don’t reveal most of my niche sites just because I don’t relish more competition. However, for the sake of illustration, I recently launched a new niche site that I hope to grow but also it serves as an example site for Fat Stacks readers. That site is https://cyclebaron.com/.

I enjoy mountain biking and so it’s a perfect niche for me.

What are 1 or 2 strategies that have made your business successful?

My strategy with growing an online content publishing business is very simple. I focus on publishing evergreen articles that target long tail, low competition keywords.

This way I don’t have to deal with link building. That’s not to say my sites don’t have inbound links. They have piles of them, but they’re acquired naturally.

These days I’m also getting quite a bit of traffic from Pinterest.

Right now it’s about 300,000 monthly visitors but I’m growing my Pinterest team and am working hard to grow that. I believe there is great potential with Pinterest for many niches.

It’s a big growth area for me right now.

As for monetizing my sites, I focus on display ads and to a lesser extent, affiliate marketing. I love monetizing with display ads because it gives me the flexibility to publish on any topic I like and still monetize it.

This means I can create obscure articles that attract links and get traffic fairly easily. It’s been a very effective model for me.

The final aspect of all this is developing systems with my teams so that much of it runs without my involvement. There’s no way I can run 16 niche sites on my own.

Therefore, I’ve hired a great crew of folks to help out. They more or less handle everything. That said, I monitor everything weekly just to make sure the numbers and quality is on track.

Where do you hope to take your business in the future?

I believe the current outlook for content sites is huge. I’m investing quite a bit into growing a portfolio of high-traffic sites primarily monetized with display ads.

I’m working on leveraging my systems, workflow, relationships and knowledge to grow as many sites into huge earners as possible.

While I currently have 16 niche sites, I don’t expect them all to be a huge success.

If 1/4 of them grow to $50,000 per month over the next five years, that would be fantastic. You win some and you lose some.

Why Did you create the Fat Stacks Course Training?

Over the years I’ve come up with my own strategy and model for an online content publishing business. I also believe that it’s a process that can work for others and is an approach other folks would appreciate.

Turns out that people are interested in my approach and it’s worked for many.

Why Should People Buy the Fat Stacks Training?

My courses do one thing and one thing only. They set out what I do in detail.

It’s not theory. Not conjecture.

They are chock-full of information setting out what I do to grow successful niche sites and blogs.

Fat Stacks Course Bundle by Jon Dykstra - 68% Off This Week Only!

NichePursuits Rating

  • Long Tail Deep Dive (Reg. $97)
  • Display Ads Deep Dive (Reg. $97) – Jon makes $40k/month from display ad revenue, so he’s not reliant on Amazon Associates.
  • Natural Link Building Formula (Reg. $97)
  • Niche Exponential (Reg. $147)
  • On-Site SEO Deep Dive (Reg. $147)
  • Content Site Autopilot (Reg. $147)
  • Pinterest Magnate (Reg. $197)

Get all the niche site strategies that Jon has used to make over $40k/mth from his sites.

Get the Fat Stacks Bundle for 68% Here

Or get the Pinterest Magnate Course Separately for 50% Off

Get the Pinterest Course for 50% Off

Product Reviews

By Spencer Haws

Spencer Haws is the founder of NichePursuits.com. After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding LinkWhisper.com, and co-founding MotionInvest.com. You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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