Top 19 Niche Business Ideas: What’s Working Right Now?

By Spencer Haws |

I love business ideas. And even more than that, I love niche business ideas!

I, of course, was able to quit my full-time job over a year ago and become a business owner because of the niche business that I had built. (I created small keyword-targeted websites).

However, since then I have both launched and observed several other profitable niche businesses.

I now have a software business, WordPress plugin and theme, and as of yesterday, I also have an iPhone app business!

So, I certainly have some experience in a few different areas, but I am also aware of other niche business ideas that people are trying out…and some are quite successful.

But obviously, some things that worked a couple of years ago may not be as good an opportunity today.

Overall, I want to dive into the question: what's working right now?

To start off, I'm going to list the top niche business ideas that are “hot” right now. These are each a niche idea that people are talking about, trying, and pursuing.

This by no means is an indication of what will make you most successful. These just appear to be great business ideas that people are trying most right now.

If you have a unique online business idea that's not listed here, even better! The unique business ideas that people are not trying can often have the most upside potential.

Now, to clarify, the types of ideas on this list had to meet some very specific criteria. I am not looking at all small business ideas as a whole.

For the most part, I am concerned with the niche business ideas that could be started by ONE person and could all be done online.

So, in reality, these are small internet-based and eCommerce business ideas. These tend to be successful business ideas that are relatively easy to get started, as far as small business ideas go.

And keep in mind: there is no one perfect business idea. What is the best niche business idea for one person may not work for another, and that's fine.

So, here is a list of the top Niche Business Ideas…

Best Home Based Niche Business Ideas

Here are the top 10 best niche business ideas: 

  1. Small Niche Sites
  2. Blogging
  3. Vlogging
  4. iPhone Apps
  5. Kindle eBooks
  6. Software Development
  7. Information Products
  8. Coaching/Consulting
  9. Amazon FBA
  10. Dropshipping

Let's dive into the full list of the 16 best niche business ideas with full descriptions and more. 

1. Small Niche Sites

Building small niche sites is how I was able to build a nice income for myself and quit my job. I still think this is a great business model.

Even with all the changes that Google has made recently with the Panda and Penguin updates, there is still plenty of money to be made here.

In fact, I still have sites that I built years ago that are bringing in a nice passive income.

But the heart of this niche business idea is still the same.

Find a keyword that has at least 1,000 exact-match searches a month and has low competition in Google. Build a site around that keyword and rank in Google or other search engines.

Then you can make money when visitors click your ads or buy affiliate products.

I will say that you can indeed still make money with these small niche sites tailored to a specific niche audience, but it's less “hot” than it was years ago.

Google is making it more difficult (but far from impossible) to rank, and there is also a lot more people building these types of sites than there used to be. So its very competitive.

If you want to learn how to create small niche sites, check out how I made a site bringing in $3k per month in a year.

2. Blogging (or “Authority” Sites) Business Ideas

Blogging has been a great online business idea for a long time.

But guess what? It's still a great venture!

I've been able to do quite well with my blog here at

In addition, I am in the process of building a large “authority site” (just a big blog really) outside of the internet marketing niche. I hope to build it into a viable business over the next year.

(I actually wrote a 15-page guide sharing the exact strategy and plans I will be using to build this branded site, I discuss how you can get it here). LINK

Rather than relying solely on search engine traffic, the idea is to build up an audience that will keep coming back for your take on whatever subject you are covering.

Now search engine traffic is still a big part of this, and you will still want to target lots of longtail keywords in your posts, but this is very different from small niche sites that essentially target one keyword.

If you are passionate about a particular subject, then blogging could be a great way to go!

The potential to earn a six-figure income is definitely there as many others have shown already.

Some of the ways you can make money include:

If you're interested in this route, check out this post on how to start a blog. It gives you step by step instructions on starting and growing your own.

Interesting in learning more about blogging and affiliate marketing?  Consider trying the Authority Hacker Authority Site System here.

3. Vlogging as a Niche Business

In the same way that you'd show your authority with blogging, you can get into vlogging. An ever-popular form of online business ideas, vlogging doesn't seem like it will ever go away.

Vlogging is short for “video blogging.” So you can share the same information you would through a blog, just in an interesting-to-watch way.

Whatever knowledge you have, you can share through videos. And people consume videos more than ever.

So if you're a skilled presenter (or you're willing to get better), you can create a niche vlogging business.

Here are the steps to get started:

  1. Pick a niche (something you're passionate and knowledgable about)
  2. Decide on your source(s) of income (more on those below)
  3. Create high-quality content (no fluff, just the facts presented in an interesting way)
  4. Stay consistent (one of the most important aspects of content marketing)

So how do you make money with a vlogging business?

Here are the most common income streams for vloggers:

If you want to get into this niche business idea, check out our in-depth starter guide for vlogging.

4. Unique Business Idea: iPhone Apps 

With the popularity of the iPhone and Android phones over the past several years, mobile phone apps as a business is a very real possibility.

Many entrepreneurs have hit it big with iPhone apps already. In fact, I've interviewed a couple of them recently on my podcast: Benny Hsu and Pat Flynn.

And of course, I have been documenting my process of building my own iPhone app.

The draw of this business is that for a couple thousand dollars (sometimes), you can completely outsource the creation of your app. All you do is come up with the idea, hire a developer, and manage the entire process.

The reality is that more and more people are using mobile phones and so the market is a fast-growing one. Yes, it's a competitive marketplace, but there is still plenty of room for original ideas and useful apps.

I plan on working on additional iPhone apps in the future because I think there is a lot of potential here.

5. Kindle eBooks Online Business Idea

This is one of those niche business ideas that's growing in “hotness” right now. Apparently, it's very easy to do. And making money here has huge passive income potential.

When I first heard about publishing Kindle ebooks, I thought people were trying to write best-sellers and essentially becoming a full-time author.

But after doing some research, I found that some people are essentially treating this opportunity like small niche sites in a way.

Essentially, they are finding a niche topic to write about — usually in the non-fiction category. This could be anything from cooking, gardening, or a how-to guide.

Basically, they write a short book (often less than 50 pages), effectively title the book, and then upload it to Amazon.

People find the book by doing searches right on Amazon and their book shows up that targets the niche topic extremely well.

Kindle ebooks are usually priced in the $0.99 to $4.99 range, so each sale won't bring in very much, but the idea to have lots of books.

If you can have a dozen books that each make 5 or 10 sales a day, then it really starts to add up.

If you want to learn more, check out how I wrote a Kindle book that was making over $100 per day.

6. Software development as a Niche Business

Developing a niche piece of software may seem daunting, but the reality is that you can outsource the programming portion of it.

I own Long Tail Pro, but I'm not a programmer. This piece of software has done very well for me, so I would be leaving out a great small business idea that I am personally familiar with if I didn't mention software development.

The great part about owning a software business is that the return on investment can be very high.

If you are able to come up with a small piece of software, you can often have it outsourced and developed for only a couple thousand dollars (bigger ideas can cost much much more of course).

Once it's developed, you can sell the product over and over again — there is no marginal cost for selling an additional unit — it's essentially all profit.

So, if you can think of a niche market that might be able to use a simple piece of software, don't let the fact that you are not a programmer scare you off! You might have the opportunity at a great business.

7. Selling Information Products as an Online Business

People selling eBooks or other information products on the internet has become so popular, that there is even a name for it: infopreneur.

I have to admit that some of the people selling eBooks or other information products in the internet marketing space can be pretty shady. Many of them rightfully get a bad rap.

However, there are also A LOT of great products out there that are nothing more than an ebook, video recording, or audio recording.

Many millionaires have been made by selling information products.

Of course, if you have an existing audience perhaps through your own blog or authority site, then selling an info-product will be much easier, but it can also be done in other ways, like with an online store.

You can form a joint venture with someone with an audience, pay to email someone's list, or pay for advertising.

Even if you are not an expert in your field, you can create an information product by interviewing experts, paying experts to write content for you, or in many other ways.

These expert interviews or other information can be combined into a series of podcasts, an online course, video tutorials, an online membership site, or a basic eBook.

Lots of different formats exist in which you can sell information, but the key is to provide true value and find a willing audience.

Definitely one of the more common niche business ideas, but still promising. This is one of the best small business ideas out there. 

8. Start a Coaching or Consulting Business

Usually, a coaching business does best if it's paired with, say, blogging, vlogging, or information products (more on those below).

But it doesn't have to be.

Either way, a coaching business can be one of the most profitable business ideas, especially if you've had success in a certain area. In fact, you probably shouldn't start a coaching business unless you have expertise in something.

Typically, coaching sessions are high-ticket sales, meaning you can charge a lot for each session. Your charging based on your value, not your time.

In 2018, Forbes wrote about the booming coaching business.

“Without question, the demand for business coaching is extensive and growing very quickly,” they said. “The opportunities for high-caliber business coaches of all stripes are probably better than ever. This leads to business coaches being able to charge respectfully more for their expertise.”

Here are some basic tips for getting started:

There's obviously a lot more to it. So if you want to launch your own coaching business, ConvertKit has a helpful post to help you get started.

Best Ecommerce Business Ideas

Have you always dreamed of running a product empire? Ever started salivating when someone talks about their dropshipping income? (Don't worry, we all have).

Here are a couple of the ideas in the eCommerce niche that can work for you.

9. Sell On Amazon FBA

Amazon FBA is a powerful way to wealth and I used it to build and sell a business for $425,000. FBA works like dropshipping.

Instead of sending products to your own warehouse or sending them to the customer, you send the products to Amazon.

Amazon lists these products on their website. They handle storage, transportation, all of the selling process, some part of collecting reviews, and even some of the returns.

You'll lose a bit more of the profits to fees, but you get to put your item on Amazon's massive marketplace.

I used to sell several items on FBA, but have gotten out of the business with my last exit. I think starting an FBA business is an awesome idea and that there's a ton of potential there.

If you'd like to learn more about Amazon FBA, you can read how to get started and how I sold $40,639 worth of product in 30 days.

10. Get Started in the Dropshipping Niche

Dropshipping is the powerful alternative to Amazon FBA.

If you're dropshipping, there's a little more legwork involved, but you get to keep more of the profits.

Dropshipping is an eCommerce business idea where you set up an eCommerce store with listed products.

Those products haven't been made yet, so you don't have to pay for an inventory. You don't have to pay for warehousing costs either.

When a customer purchases a product, the supplier makes it and sends it to your customer. This works best when selling a niche product rather than something people can get anywhere.

Since there's almost no barrier to entry, these businesses have quite a bit of competition.

And unless you have a platform on social media or a website, you're going to have to drive traffic by purchasing ads.

This can impact your already-thin margins.

If you're going into dropshipping, I'd recommend being extra careful with niche selection.

If you want to read more about dropshipping and learn how to do it well, check out this podcast from Joe and Mike Brusca who are making $30k per month profit.

Best Side Business Ideas & Best Businesses To Start With Little Money

There is an incredible amount of power in doing life on your own terms. Maybe you want to escape the boss, maybe you want to build a little side income.

We're all about that side hustle life. That's how I started before I became a full-time entrepreneur.

Here are some ideas for you that have little to no startup costs.

11. Freelance Services as a Niche Business

This may be less passive in nature, but doing freelance work can be a great way to bring money in the door.

You can offer your freelance services by writing (article writer, ghostwriter, copywriter), programming, design work, proofreading and editing, Fiverr gigs, and much more.

With the advent of freelance sites such as FreeeUp (you can listen to the founder Nathan Hirsch on the podcast), you can often find work doing some sort of unique task that can perhaps be your first official business.

Sure, you are still trading time for money essentially, but it might be better than having a full-time boss!

I used this tactic to “stair-step” my way into the business world. I started by building a simple website for an accountant, reinvested that money into my business, and here we are.

This is a great way to build a side income or wean yourself off of your job's income. Recommended for those who wish to be escape artists.

12. Sell Sneakers

Alright, hear me out. You might have never known that sneaker reselling was an industry, but it is.

In fact, it's a monster industry. Like, the $1 billion kind of industry.

Here's how it works: sometimes, shoe brands like Nike or Adidas release special, limited edition shoes. If you pick the right pair of shoes, you can flip those shoes for a profit.

Even best, you can do all of it from your home.

We have a full guide on reselling shoes here.

13. Resell Concert Tickets

This one works like selling shoes.

Concert tickets are released, but maybe someone doesn't have the money to buy them at the time. You can buy these tickets and then later resell them for a profit.

You don't even have to stand outside of the stadium to flip your tickets. You can do it all from the comfort of your bed.

Click here to read our guide on reselling concert tickets.

14. Retail Arbitrage

Retail arbitrage is the act of buying something (online or in-store) and then selling it online for a profit.

This could be anything! There are tons of people who have found amazing deals on clothes, books, toys, games, tools, and more.

There are lots of places where you can begin your retail arbitrage side income.

You can visit yard sales. You can spend a lot of time near the clearance rack in clothing stores.

You could shop in Goodwill, Salvation Army, or similar stores that just want to get their products off the shelves.

Once you have your items, you can list them on eBay or Amazon.

This is one of the ways I made my first few dollars online. You can click here to read how to get started with retail arbitrage.

Best Startup Ideas & Best Entrepreneur Business Ideas

If you know that you have a good startup idea inside of you, there is a whole world of opportunities available.

If you have the entrepreneurial itch and want to achieve something difficult with your life, then there is no limit to what you can accomplish.

Here are a few ideas that you might find useful.

15. Make It Easy To Access Information

This one is pretty broad, so let me explain.

People love convenient things. Microwaves, credit cards, buttons to turn on our cars while we're still in the living room.

If you can make it easier for someone to access information, that is something that people will pay you for.

This is the primary need that websites like this one solve: Niche Pursuits makes it easier to access information.

This can take any form! You can run a website, have an app, write a book, start a publishing company, open a consulting service, or create a research tool for people in your niche.

Whenever you make something faster, you help the world live with a little bit less struggle.

16. Build An App

If making it easy to access information isn't your game, how about the realm of apps?

Apps make the world go round in the 21st century.

You can build a fun game, a not fun game (hello, Clash of Clans), or make it easy for someone to do something.

I tried to break into this field with an iPhone app but I ran into problems with Google.

But this doesn't mean that you can't do it. There are tons of people who make a killing with apps. I interviewed one who wanted to go by the name of Justin.

17. Improve An Existing Product

This is the heart of entrepreneurship. It's hard to make a new product. It's almost impossible to predict what people are going to want before they want it.

But making an existing product idea better, faster, safer, smarter, easier to use, or more useful?

Well, that's not too difficult.

If you've ever said “Wow, I wish this was easier to use,” then you've found a potential entrepreneurial opportunity.

Or maybe you've said, “How do you use this thing?”

That too is the call of entrepreneurship.

People who wish for an easier life or clearer instructions will almost always pay you to get them. If you can improve something that already exists, you almost always have an existing market.

18. Build A Browser Extension

I like this idea because it works on mobile, desktop, and tablet.

This will take the form of some kind of software, but it could be almost anything.

Right now on my browser, I have LastPass to store my passwords, to give me email addresses from websites, the Ahrefs toolbar to give me information on websites, and an ad blocker.

Ask yourself this: what would make it easier to browse the internet?

Maybe it's something to give you all of your social media notifications while you're browsing. Maybe it's an automatic email checker or an easy “Publish to Facebook/Twitter/Pinterest/Reddit” button.

Whatever it is, make it something that can improve someone's life. If you do that, you can't fail.  

Want to read more, see how I built a chrome extension here.

19. Connect Buyers and Sellers for a Niche Product or Service

Some of the most successful companies have simply connected buyers and sellers. They create a marketplace for buying and offering services or products.

Think Amazon, Airbnb, Fiverr, and so many others.

These companies have created websites that attract both the buyers and the sellers, then help mediate the process.

So what niche service can you create a marketplace for?

You could connect…

Writers with companies who need content. Parents with daycares. Music teachers with those who want to learn an instrument.

It comes down to this: what problem can you solve? What service have you needed in the past that was hard to find?

FYI, this is one of those niche business ideas that may cost some upfront money to pay a website and/or app developer.

Best Niche Business Ideas Conclusion

So there you have it, 16 great niche business ideas to choose from. Some of these are clearly working better than others right now, and maybe they are not all for you.

However, perhaps reading through some of these sparked a niche business idea that you can then take and create something completely original on your own.

Running a profitable business is entirely up to you.

Are there other niche business ideas that are working well for you right now that I didn't mention?

If so, I would love to hear about them…let me know! I look forward to reading any comments or questions that you have below.

Start a Business | 32 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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Thomas @ Mobile App Tycoon

Hey Spencer,

This post is really bringing out the “entrepreneur’s curse” in me! Not good 😛 In all honestly though, I do really want to explore quite a few of these (and already am in a few of them as well). Just have to focus on the few I’m in right now and make good use of outsourcing so I don’t spread myself too thin!

Great post!


Spencer Haws

Yep, I guess its a “curse” we all deal with. Just make sure you have a “main” focus that you can see through to completion. Don’t worry about other ideas too much until you’ve completed the first project. Best of luck!

Shuck @

All 7 are very viable sources of revenue. I always suggest to use more than one of those for revenue (diversification of course). For me, I’m in 4 out of those 7 categories.

Kindle books are super easy to do – literally takes about 2 or 3 hours of total time per book. I’m doing 1 to 2 books per week and doing pretty well. I’m also writing non of the books myself.

Spencer Haws

Hey Shuck thanks for sharing your experience with Kindle ebooks – sounds a lot like niche sites in a way…I may have to try it one of these days…

Shuck @

It’s exactly like niche sites…without the hosting and costs…and website design…and backlinks…and facebook and twitter…and the rest of the junk I could live without, lol.


Hello Shuck,

If I’m not to daring can you share and bring some informaions about how you build your amazon books.



These are all interesting ventures but I am pretty sure most will all be over saturated in the next six months and everyone will be looking for the next best quick money opportunity. I like your idea of software development, mainly because it takes some serious creativity and work, probably the things most people don’t want to pursue due to the time involved in both the front and back end.


Excellent post as always Spencer 🙂

Did you know you can actually publish your existing blog to Kindle and make money from that? Might be worth trying as an experiment.

Spencer Haws

No, I didn’t realize that! I might have to look into that…others might find that interesting as well. Thanks Jenni!



Out of all 7 of your ideas I have done 5 of them. I recently started writing a kindle ebook and I hope to release it later next month. Like you said, it is similar to a niche site as the ebook targets a small niche. Essentially, people could create a kindle ebook by looking at an authority site and taking the ideas behind the posts and creating subsections.


Kris @ Detailed Success

I have two of the niche business ideas that I am looking to pursue next. One is app development and the other is selling Kindle ebooks. I think it’s much easier and definitely cheaper to get a ebook done than an app.

I’ll set a goal that in the next two months I’ll publish a Kindle ebook. Must diversify as much as possible.

Spencer, you are known as the adsense niche website developer, but actually you have your eggs in many baskets – sites, different software, plugins, themes, now apps. Really-really smart.

Spencer Haws

Thanks Kris!


Hey Spencer – some great ideas as usual coming from you. I think my main focus right now is #2 – Blogging / Authority sites. They seem like they can work VERY well if you write enough content that people are interested in. I am still impressed with Fraser’s story and want to accomplish just a fraction of that and I’d be super happy with those results!

I think then once you get success in one of these opportunities you should try another and diversify the income as much as possible so that you don’t get stuck putting all your eggs in one basket. However you came up with a lot of great ideas. Thanks for sharing again!

Spencer Haws

Thanks James!

Sunil l Expedited Wealth Building

nice list Spencer,

software development is something i will likely get into next. I’ve tried the rest (in progress with a couple). what i like most about the post is that is presents alternatives to further diversify one’s portfolio of online businesses which i am a big proponent of…


Hi Spencer.

I must say this here, THANK YOU FOR LONG TAIL PRO 🙂

I already grabbed 17 exact match domains with it, and it took me like 30 minutes. I does help a lot, no need to check domains manually is a big time saver!!
The software is worth every dollar I paid for it.

If I were you 🙂 I would just add proxy servers to it (so I can run it for more keywords).

Once again thanks for great blog and great software.
Take care!

Spencer Haws

Thanks Marek!


Long tail pro is a fantastic tool, but I totally agree that adding proxies would be awesome so that you can search for keywords even quicker.


Lol. Thank you, Spencer.

At least now I know a couple business ideas to stay as far away from as possible. Stay as far away from ‘the herd’, as you can. Its so stupid how one guy makes some money selling kindle ebooks, then he transitions into ‘guru’ mode, makes a book about how he makes money selling kindle ebooks, and guess what:

Now ‘the herd’ is moving on to the next ‘easy money’ bandwagon. Guess what happens a few months, a year from now? Thousands of people in the herd will mass-produce a bunch of BS from an indian writer that can speak english to save his life, then what happens? The ball drops and ‘the herd’ loses again. Sadly, in the process, all of the honest people who don’t believe in spamming will lose the opportunity to create that income stream.

Its just like what is happening with google right now. The herd is ruining it for everyone else. All of the honest people are getting hit from these google updates as collateral damage because all the doushbags want to spam their way to the top of the SERPs. It is really ridiculous. You almost feel compelled go just dive into the warrior forum and rip off all of the idiots that are leading the spam revolution with some bs product that they have probably already created!

godspeed. Thanks Spencer.


Hi Spencer…

I am into small niche sites… I was wondering.. On another post, you mentioned in the comments that your keyword density is under 2%… When you calculate your density percentage, do you take images into consideration.. (alt, description tags)… I noticed I was well over 2% with the image tags, but under 2% without them… not sure what I should do… thanks in advance for your advice… 🙂

Spencer Haws

Carl – no I wasn’t taking image tags into consideration. I would try to make sure that you in content keyword density (not images) is less than 1%. 2% is pretty high.

Aqif Azizan

I’ve tested most of them and find out it is awesome ways to make money and build online business empire.

Some of them can be merge into one type of business. For example, blogging can merge with infoproduct, and freelance servis.

This is a great post. I think I will start to develop iPhone Apps on 2012. Thank you Spencer! 🙂


I actually feel sorry for people that spend their whole life just chasing a dollar, You should feel like a atom bomb went off in your soul when you get a great idea. Then build on it for the sheer satisfaction of it all, Yes the money will come, but it wont be half as fun as the journey getting there.

Josh Kohlbach

I’ve just been playing around with Kindle Books in the past week, Spencer. I have two books for sale at the moment.

Just an adjustment to your article: the range is $2.99 to $9.99 for self published books.The commission rate is quite high, up to 70%. So it’s quite promising like you said.

If you join the KDP select program you get 5 promotion days where you can list your book for free. I’ve listed both of mine free for a few days at the start to get people downloading it and have the book start to show up in the “Other’s also bought this” recommended lists.

Will let you know how it goes!

Amir Najmi

I never realized the huge potential in earning money online. While I am trying to make it a full time income, there’s lots of ways to make part time money, especially with freelance work. I recommend it to all my friends who are looking for just a little extra money without having to work a part time job.



Could you please give me an example of what you mean by online freelance work?

[email protected] link building services

Really there are a lot online business ventures that can be done to earn passive income. I believe in niche websites as i have ranked many of them just doing some basic onpage seo. i have some blogspot blog which are on top of SERP for the exact domain keyword. But as i do not have adsense account, i am earning some what less. But really making niche websites and selling them on flippa is a great business because it will never end.


Lol, I hate Google. I searched for “beste online niche business” and this article is Nr. 1. I checked “advises” – they are for someone who discovered internet only yesterday 🙂 Yeah baby, wonna create niche online business – just create a website or be a freelancer. Thans, this advise saved my life

Hello There. I found your blog using msn. This is a very well written article.
I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll definitely comeback.

Nicko | OBIG

I have to say that when you combine niche sites + blogging + a online business (growing list, promote etc) you have the best online business idea of them all !

Easy ABN

There are many ways and many niches to make money online. The best thing to do is pick a niche that you have experience in and understand. Start with hobbies, things, and/or places you like. All of us have ideas about something that we could turn it into profitable business.


hello! I think Iphone apps is a good niche business blog! 😉

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