As many of you will recall from my previous blog post, I briefly mentioned that I am going to focus on building a larger authority site. I typically have focused on building smaller niche sites – so I wanted to discuss more in depth what I have planned for my next big project and why I am doing it. I also feel like this will give you a little bit of insight into my business and what I am doing right now. I know when I read other blogs, I want to know what that individual is doing to actually make money! I get sick of reading “how to” blog posts that teach how to write well, or a clever top 10 list, or some other deep thought post. I just want to know how people are being successful and what they are doing right now to bring in the dough! Sorry, to get side tracked there, but I have found way to many useless blogs lately…
Anyway, I assume most of you are like me and just want to know what is working. Right now my small niche sites are working very well. They continue to be my primary source of income as I have shared in my latest income report. And I continue to do my best to share exactly step by step how I build these niche websites – and you can find a list of all related posts on the Niche Websites Hub. But now I want to focus on another way to take advantage of Long Tail keywords, and that is by building a larger niche site/Authority type site.
4 Advantages of Large Niche Websites
By building a larger site, I will have 4 advantages over building a small niche website. Those advantages are that:
- Its easier
- Less costly (than building 100 smaller sites)
- I can target longer tail keywords
- Finally an authority site is more likely to attract natural links and be loved by Google!
I want to lay out these 4 advantages in a little more detail and then I will explain what I have done so far and what my plans are in the future for this niche authority site project.
First, when compared to building lots of niche websites – building just 1 large authority website is much easier. With small niche websites, you need to do in depth keyword analysis for every new site, buy a domain, install wordpress, find a theme, install plugins, and much more. Its time consuming to build a new site and you have to do this with each new small niche website. An authority site only needs to be built once. And in reality you have to do less keyword research for each article you add (as opposed to keyword research for each new site you build). Keywords will be determined by the overall niche of the site – so you simply write about similar topics (I will discuss this more).
Second, a large niche site is less costly than building hundreds of small sites. You don't need to buy hundreds of domain names, or linkbuilding packages for each individual site. You can focus your linkbuilding or other tasks on 1 site. Of course if you only compare building 1 small site vs building 1 large site – the small site will be less expensive. So, there are advantages to building small niche websites – they can be quicker to get started, quicker to rank, and quicker to make money with. Small niche websites will also typically target less competitive terms and are more likely to rank well if done properly. So, there are certainly advantages to both – Both are great business models!
Third, a large niche site can target longer tail keywords with each new article that is added. A small niche site may only have 5 or 10 articles and therefore is limited in the amount of search engine traffic it can capture. However, the idea behind a larger site is that each article that is added should target a low competition/low traffic keyword. So, even if each article only gets a few visitors a day – in aggregate you can still have a high traffic website if you have enough articles.
Finally, and perhaps most important is that a larger site is more likely to attract natural links (assuming the content quality is high) and Google is more likely to love your website. Don't get me wrong, I have small niche websites that get plenty of Google love (they rank #1 for their chosen keywords); however, Google is more likely to view a site with lots of content as being higher quality simply because you are able to fill out your site with a more in depth discussion of whatever the topic may be.
Okay, trust me, I am not trying to convince anyone that small niche websites are not the way to go – I think both are great business models! I am simply diving into the authority site arena here head first and want to share up front with everyone what I am doing.
Plans for My Authority Site
As with any website project based on Search Engine Optimization, I started with keyword research. I actually have several small niche websites that do very well all in the same niche. So, I decided to build a larger authority site in this same niche because I know from experience that there is lots of traffic, it pays well, and I can rank well for various long tail keywords.
So, I started with this overall niche, then I used Long Tail Pro (of course) to find specific keyword ideas. You can also use the Google Adwords Keyword tool to find additional keyword ideas. After doing lots of research, I found what I hope will be a great primary keyword. This is a keyword that will be in the domain name and is the core theme of my site. Here are some stats on that keyword:
- My keyword receives somewhere between 12 to 17k exact match local searches per month
- My keyword has a CPC between $5 to $10
Before I bought a domain, I of course looked at the top 10 competitors in Google. However, instead of using the strict guidelines that I use for small niche websites, I allowed myself to tackle “mid-level” competition. For this reason, I expect that it could take me 6 months to a year before I crack the top 10 in Google for that keyword. Its going to take more linkbuilding than usual. But hopefully it will pay off.
What I've Done So Far
I purchased a domain name for this keyword in July (about 2 weeks ago). The exact match domain was not available, so I just added a suffix. So the domain is keywordpro.com (where keyword is my selected keyword). I'm not sharing my domain at this time, and don't have any plans to – but I want to at least share what I am doing.
I immediately ordered about 50 articles off of Textbroker.com. I used authors of level 3 and the articles are between 450 and 550 keywords long. Each article that I ordered is centered on a long tail keyword related to my primary keyword. However, each of these secondary keywords only gets on average between about 200 to 500 searches per month (some less and some more). What I did was generate a huge list of related keywords to my primary keyword. I had a few thousand keywords.
At this point, I only looked at keywords that were right around the 200 to 500 search volume range. By doing this, I got rid of the more competitive terms. So, the analysis I did of the top 10 competition for these terms was very quick. It would be extremely time consuming to analyze in depth a thousand keywords. So my choice of keywords was more based on search volume and then whether or not it made sense or would add value to the overall authority website. The site is built first for humans – so it needs to be useful and make sense to them.
Anyway, at this point I think I have now ordered around 65 articles and have posted 15 or so to the site. I am adding 3 to 4 per day at this point and expect the site to have around 100 articles or so on it by the end of August. I have not done any link building at this point, but the site is indexed.
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I will start some link building in the next week or so, but my primary focus is getting some content on the site.
And of course, I will be monetizing the site with Google Adsense. I have already placed the Adsense code on my site – so its up and ready to go. I have done very well with Google Adsense in the past in this same niche; so I have the advantage of knowing that this is an excellent monetization strategy.
Future Plans for the Site
Once the site has about 100 articles or so and I have done some link building next month I will analyze how the site is performing. If it is showing promise and I can see that my theory of capturing long tail keywords with lots of content on my site is a good one, I will probably order another 100 articles or so. I believe this site could easily have 300 to 400 articles based on related keywords.
Overall, I believe the income potential for this site is pretty good as well. For example, if I just rank well for my primary keyword the site could be doing $5k per month based on my experience in this niche. When you add in the long tail keywords traffic, this could easily be a $10,000 per month site. Obviously it could even be more than that if I build the site even bigger. Then again, there is risk with every site that is built – so perhaps this will be a flop! Every business has risk and building niche authority websites is no different.
Anyway, I will plan on sharing the success of this large niche site along the way. So, stay tuned for more updates on this site! Overall, let me know what you think about my niche authority site project? Do you think its a good idea? Am I missing something that I should have discussed? Let me know if you have any questions!