The authority site project is all about building one site into a massive property that hopefully will someday earn many thousands of dollars each month. This is very different than the focus of building a small niche site until it makes a few hundred dollars a month and then moving on to another site.
If you have been following the story of Perrin and I, you will now that we have been building sites together for about a year and a half now. We went through the Niche Site Project 2 and shared how to build a niche site from the ground up.
Then when I hired Perrin at the beginning of this year, we kept building out more niche sites on our own. However, due to the fact that it becomes increasingly difficult to build and manage a large portfolio of sites and truly give them the love and attention that they deserve; we decided to focus on just one site.
In fact, it was in June of 2014 that we decided we would no longer build out any additional small niche sites. And in July we starting building our authority site.
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Our decision to move away from quicker small niche sites to a longer term business was validated last month when many of our small niche sites were hit with the PBN penalty. This was extremely painful because many of our sites tanked in Google; including aPennyShaved.com (the site from Niche Site Project 2).
However, it also gave us the confidence that the shift in our business was a smart one. So, the Authority Site Project is all about sharing everything we are doing to build out our new authority site. We’ll be sharing the tactics and tools we use, the lessons learned, the earnings, and perhaps someday even the domain name.
Read all the updates to the Authority Site Project below!