The Overall Strategy and Timeline for Niche Site Project 4

By Spencer Haws |

Since I just recently started Niche Site Project 4, I've been getting a few questions about the overall strategy and timeline.

This post is my attempt to answer those questions.  In addition, this is a good way for me to plan exactly what is going to happen over the next 6 to 12 months and beyond.

So, if you are wondering what's the main strategy or what the process or how long should everything take, this post will provide those answers.

The Big Strategy

The end goal of this project is for me to have a website making 4 figures a month (ideally 5 figures a month) with a strong traffic flow from Google.

So, a huge focus of this project will be search engine optimization…ranking well in Google and then monetizing that traffic on my website.  The way to get traffic from Google is to write great content that users are searching for and then optimizing your site so that Google gives it some “love”.

So, here's the strategy in super abbreviated form:

Each of these bullet points could be an entire discussion on it's own.  But I thought it was important to list out what my overall plan is for the site.

Developing the plan is easy, the execution is difficult.

The Project Timeline

Right now I'm excited about the project and everyone else is excited about building their own sites as well.  So, it's important to strike while the iron is hot.  But it's also important to realize that nothing extremely profitable is built overnight…or even a couple of months in this case.

The reality is that even though I'm starting the project now, the earnings and traffic likely won't get super interesting for at least 6 to 12 months.  In fact, it might not be for over a full year before the site starts to do really well.

I'm in this for the long haul.  As long as I see signs of growth, I don't mind if it takes more than a year to build a 4 figure a month site.  I can't predict how quickly this site will start earnings money.

Having said all that, here's a short timeline for when I expect things to happen:

  1. Month 1: Pick a niche, buy a domain, get a professional looking theme, and write the first 5 to 10 articles.
  2. Month 2: More in-depth keyword research and get a reserve of 100 or so keywords I can target.  Get on a schedule of 10 to 20 articles a month.  Start Pinterest strategy and link building strategy.
  3. Month 3: Expect to see a trickle of traffic from Google, possibly even my first earnings.
  4. Month 4: Hopefully see good signs of life in Google with increased rankings and more earnings. 
  5. Month 5: More content and link building.
  6. Month 6: Goal of $500 in earnings for the month.
  7. Month 12: Goal of $1000 in earnings for the month.
  8. Month 18 – 24: Goal of $2k to $10k+ in earnings per month.

Again, I can't predict the earnings.  But I think after a couple of years, the site should definitely have potential to be making $5k to $10k a month in earnings.  Could it happen faster?  Sure.  Could it happen slower? Yep.

Now having said all that, I'm going to try some things with list building, link building, and niche product building that I haven't tried before that could potentially speed up the earnings.

The above timeline is primarily focused on what to expect if I'm relying primarily on traffic from Google.

So, Niche Site Project 4 won't be done after 6 months or a year.  Not even close.  That's when things start to get interesting.

When Will You Reveal the Website?

A big part of the project is that it's public.  I want people to be able to see the site and learn from it.

However, at the same time, I don't want people to copy my site from the very beginning or perform negative SEO on it from the start (yes, this happened in my first project).

I recently started a discussion on the Niche Pursuits Private FB group here and asked others when they thought I should reveal the site.  

I have been pleasantly surprised that most people feel I should wait a little while so I can get ahead of the crowd.  I agree.

So, I don't have an exact timeline for when I will reveal the site.  But I would estimate that it will be at least 3 to 6 months.

This will give me time to build a professional site, get lots of great content, and hopefully be getting traffic and earnings.  Ideally I can wait until the site is making a few hundred dollars a month before the big reveal.  But I'll have to play that by ear a bit.

Just realize that it's going to be at least a few months before I reveal the domain.

Your Thoughts

Overall, that's the big picture strategy and timeline of the project. What do you think?

Go ahead and leave a comment below and we can discuss.  Or go ahead and join the private Facebook group here and we can continue the discussion there.


Success Stories | 62 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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Do you intend to target any buyimg keywords at first like best shoe racks…or will they all be info keywords? Thanks for your thoughts.


overall strategy plan sounds very effective and i will work on this for the long-term plan because it might take 6-12 months to get good profit from the site. Thanks


Hey Spencer,

Sounds good.

I’m very interested to learn more about your link building strategy … is going to be “white hat” ?

If not …

Are you going to use your own PBNs or buy the links?

As well I’m very interested in the email list … I’ve never built one and I have a site about 1 year old and never collected emails, can’t wait to learn about this as well.

Thanks, and good luck with your site

David Robinson

Spencer has stated in the past (unless he has changed his mind or execution plan) that he will never again attempt the “easy way” – which PBN process is time consuming and pricey and 50/50 on working effectively and longevity is less than 50%- of black hey methods. And please do not respond to my comments with why it works or not or you found the best PBN… simple answer your wasting your time with methods that are outdated as soon as you buy in.


Spencer did a site once using PBN’s and got hit, since then he has mentioned several times on this site and podcasts that he wont do them again.

I’m not answering on his behalf but I am pretty confident this site will be white hat, steady link building through safe methods and no “buying of links” or similar.

Spencer Haws

Yes, it will all be very whitehat. No PBNs or shady links.



what is your budget for the first year?


Spencer Haws

Great question. I expect to outsource 50 articles relatively quickly. that will be the biggest expense. I’ll have to cover more budget details as I move forward.


Glad to see you’re at it again. Your Niche Site Projects always inspire me to make new sites and some how, even after a couple of years of following you, I always pick up new information.


Same here, 🙂

Been following Niche Pursuits since 2012 orso, even before NSP1. Built a few sites that failed at first and then when i finaly thought i potentially had something i went down along with Perrin and all the others including Spencer with that PBN site “rank….” forgot the name…

After that however, i built 2 sites that are doing pretty well now (i’m closing in on 5 figures) and now that NSP4 starts it inspires me to build another one to get over my 5 figure goal plus the potential to sell one of them later without losing a monthly income.

I often tell my friends that if it would be possible to crawl through the internet i would do it and kiss Spencer on the forehead 🙂

Your kinda like my hero Spencer, thanks for everything!

Spencer Haws

Wow, thank you Higgens! I like collecting testimonials, so go ahead and send me a testimonial here:

Spencer Haws

Thanks Matt!

Md Jamal Hossain

Eagerly waiting for next updates……


Thanks for the update. I’ve got my niche selected and am just about ready to buy a domain and start some articles. Will you be going over how to build good articles as well? While I know a good starting point are reviews, lists, comparisons, tables and the like, I’m wondering if there’s more that I should be focused on as I feel I don’t have much in the way of good article examples to go off of. is there anything you’ve written about before that could help or will you be covering this in the coming weeks?

Spencer Haws

Yes, I’ll be covering some of those details in the coming weeks.


I hope your niche is not in the health industry since the latest google update made it very difficult for average joes to rank in that category.

good luck and I will be following these updates 😀

Spencer Haws

Thanks anony mouse


Will you be outsourcing the 10 – 20 articles every month? If so, what’s a good resource for that?

Spencer Haws

Problogger job boards and upwork most likely to find a few good writers.


This is great information.
Question can you built or post in the comments a Google sheets for tracking keywords and content management.

Thank you

Spencer Haws

Yes, you can comment in google sheets


Still, I’m suffering content writer.
Willing to pay $20-$25/1k words but I couldn’t find a good writer.
Is this price okay for the a writer?
Do you have any recommendation(marketplace or writer)?
What price do you pay to your writer in 2018?
Should I create foundation linkbuilding?

Waiting for your response.

Thank you 🙂

David Robinson

Might I contact you as well 🙂

Anil Thapa

I can guide you to hire a writer and a good platform to find a best writer

Spencer Haws

You might need to double that price for a good writer. If you can find someone for $20 to $30 for 1,000 words, that a great price.


Sounds great, looking forward to tracking.

Definitely think holding off on the domain or niche is the best ploy to start with. An idea might be to pick a “fake” niche when referencing your site. So, you could say it’s about fruit (or something) as you talk about the site for the sake of the blog posts. Then you could say I added 10 articles this week, 5 Best Oranges, 5 Best Bananas etc. so we know the list of the content without revealing the niche. Could go into further detail about the articles as well, just not mentioning your actual niche.

Same could be applied to link building, social media etc. So, I found a great blog on pears last week that I was able to get a link to. Lol, doesn’t have to be fruit, but you get my jist. This way we know exactly what you are doing, just not the niche.

Just a thought…

Spencer Haws

That’s a good idea, I might do that.


Very nice that you started again with this challenge! Im listening to calls with Samara, on last niche site 3 right now in Sweden! Very good info!

Im working on a bigger site myself right now in coupon code nisches in Sweden. Its a little late for that type of sites, some people says, but I found some very interesting subniches im going for here! Its going to work out 🙂

Looking forward to listen and read more about your project! You are inspiring! Rock on!

Spencer Haws

Sounds great, thanks Peter!

Mka Hredoy

can u please share your overall budget for this project?

Spencer Haws

If I outsource all the writing, it will be close to $10k. Your budget would be much lower if you do all the writing.

Md Billal Hossain Sarker

Hey Spencer, a basic question- from where you will buy domain and hosting? And what type of hosting you are going to use for this site? I’ve read lots of article on hosting but didn’t get any proper answer. So that’s the another reason I like to know the answer. Hope you can reveal it… 😛

Spencer Haws

WPX, Kinsta, and Bluehost are good hosts.


Im really excited to follow along this journey , learn from it , and implement any strategy that I think would help my website.

Mohammad Nurullah Jihad

Eagerly waiting for NSP4!


I think you are spot on with your expectations Spencer, mine are very similar.

When it comes to writing 10 to 20 articles per month I plan to write some of them but I’m also looking to outsource the majority of this. Do you plan on outsourcing the majority of your content to hit these goals, and if so are you planning to share how outsource this content to get the best possible results?

I’m sorry if this is to big of a question to answer in the comments, the only reason I bring it up is because it my biggest roadblock.

Spencer Haws

Yes, I plan to outsource most of the content. Problogger job boards and upwork to start. but I may try other places if I can’t find anything.

Mike Ryan

I think it’s a good idea to hold off on revealing your chosen niche for many reasons, but mainly so traffic numbers aren’t artificially inflated from everyone following along.

Thanks for the informative post and announcing the project timeline. I look forward to the next update.

Spencer Haws

Sounds great…thanks Mike!

Frank Edens

This will be 6 months of pushing hard on all kind of things, but NSP4 will be the big focus in the next months. I think i got the niche now, bit risky business with cheap products, but a LOT of traffic on a lot of directions.

Looking forward to maybe share some information with Perry, as he is making me push again that direction 🙂

Spencer Haws

Sounds great!

Sahed Srabon

Thanks for your helpful Article. I want to learn best method of link building. Have you any course? If yes, I am highly interested to join the course.

Thank you.

Rohan Bhardwaj

This is interesting. Thank you Spencer for laying down the plan and timeline.

Right now, I have found my niche – and I am going to look at it as a personal project. Currently,my plan is as below:

1. Find at least 100 long tail keywords
2. Write 25 articles
3. Then launch the website and publish 2 articles per week

Also keep writing remaining 75 articles on the side.

I hope to see traffic from around 3 to 4 months. Let’s see how this goes.

Good luck to everyone.

Spencer Haws

Sounds great!

Jae Jun

In this with you. Well, I’m already ahead 🙂
Starting a new venture with this website. We’ve finished creating the product, and now the fun seo and marketing begins.

The hard part in today’s seo is how to build links safely and scale it.

Simon Rohde Nielsen

I just bought a domain, and i’m planning to follow a long with you!

I’m doing it in a foreign language (Danish), so the competetion should be easier than on English, but the reward are most likely also smaller!

I wish you the best for the project!

Md.Moniruzzaman Jewel

I think my plan more and more classified ads posting,social bookmarking,bolg posting…..


In SEO nowadays there’s way too much competition, I rather invest money in other tactics, as this is really risky and slow way to start, wouldn’t recommend to anyone.


Hi Spencer,
I am one of your dedicated followers who is happy to read your success stories. I have a site that is over 1 year old but has not started earning yet. I need to move with you this time and learn the best link building strategies.
Thank you once again for sharing your blogging journey with me and others.

Paul Francis

Great article – very informative. I am just a total “newbie” to all this and am wondering what I can do to monetize and get traffic to my new blog that I have just created about my retirement experiences. Any suggestions?

Spencer Haws

Cool blog. I would look into doing more keyword research and trying to focus your content around those keywords. Here’s a good resource:


I want to create amazon affiliate site. I want to know where I can find the expert who can write naturally and attract user to go to amazon via the affiliate link.

Thanks for inspiring me

Hd free wallpaper

i am sale a website can any one guide about complete when and how


Hi Spencer,

I would love to join. Is the only way through the facebook group? I currently do not have facebook and do not want to start!
Also I would love to know when you started.. there are no dates!

Spencer Haws

You can still join by filling out the application here: That will put you on the email list and I’ll be asking for monthly reports (and giving updates there as well).

sohaib hasan

great timing. I will follow NSP 4 very closely. There’s one thing I have in mind. WIll you start on a brand new domain, expired or auctioned aged domain (non-dropped) ? What I have read in some SEO groups that aged auction domains perform very well compared to a fresh domain.


Spencer Haws

I’m starting a fresh domain. However, there could be some advantages to buying an aged domain…but takes some skill to find and vet those domains.

Alwayne gray

When is this project starting?

Spencer Haws

It started a couple of weeks ago.


Hi Spencer,

This is awesome, thanks very much for sharing.

I particularly like the realistic timescales you’ve given the project – especially in terms of revenue.

I’m continually seeing blogger after blogger posting income reports that show they’ve earned thousands at the end of month one (I’m not saying they’re lying, but their websites look unprofessional and they rank for next to no keywords after such a short time… OK, I guess I am saying that they’re lying!). It’s refreshing to see someone being a bit more believable and realistic, especially someone with your track record!

Thanks again and keep up the great work.


Spencer Haws

Thanks Jonathan!

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