Want Easy to Create and Great Looking Amazon Affiliate Comparison Tables?Check Out Table Labs!

How 1 Article Got 54,205 Organic Pageviews Over 30 Days With Keyword Targeting

How 1 Article Got 54,205 Organic Pageviews Over 30 Days With Keyword Targeting

What I’m going to share with you today, is a tactic I've personally used on my sites several times.  In a nutshell, I was able to get 54,000 organic pageviews alone in the last 30 days from just 1 article on a site that is about a year old.

The 2 keys to success were targeting the right group of keywords and continuously updating the content as it has success.  I did not build any external links to this article (although some have come naturally at this point); however, I have built internal links (from other articles on my site) which helps pass some of the authority from other pages to this one.

Finding Low Competition Keywords:

Finding low competition keywords has always been the foundation of any successful authority site.  We all know that Spencer and the many people that he’s influenced have been structuring their sites around low competition keywords for many years.  One of the recent strategies that I've been using as part of the Niche Pursuits Team, is a method of both creating fantastic content up front, but also improving our existing content to rank for additional keywords – basically juicing our articles that rank well and already get some traffic. 

Using this same strategy, I managed to generate 54,205 page views (screen shot below) over the last 30 days from a single page on a site with under 30 pages of content.  It all starts however, with finding a single low competition keyword.  You can do this using Long Tail Pro, and entering keywords that are relevant to the niche you are thinking of starting.

Once you’ve found the keywords that has a KC score of under 30, that’s usually a good start.  You know you can rank for that keyword – but how do you find other relevant keywords to add to your article and make it a complete resource?  That’s where using tools like Ahrefs or SEMRush come in handy. 

Stealing Competitor Keywords:

Let’s say I’m in the fitness niche, and I’m looking to start an authority website on fitness & bodybuilding making money from display ads and Amazon Associates income.  The first step would be to find a profitable keyword, that’s easy to rank for using Long Tail Pro.  Once I’ve found that keyword, I’ll run the Keyword through Ahrefs to get a view of the competitive landscape for the top 10 search results.

From there, I’ll look at the pages that get the most traffic in the top 10.  Usually I’ll look at the top 2-3 most visited pages for that search query.  Ahrefs and SEMRush both allow you to see all the additional keywords that each of those sites are ranking for, allowing me to compile a list of relevant and still easy to rank for keywords. 

Once I have a list of primary keywords that each of those articles is ranking for that I want to target, I’ll start organizing those into subsets of keywords, with the keywords that get the highest amount of traffic included in my Title tag in WordPress.  All the other keywords will get added into the article, usually someplace in the article, but for medium volume keywords, I’ll add those to H2 and H3 tags within the text, and I may include them somewhere in my meta description with YOAST.  Here’s an example about how my keyword research might look after looking up some competition related to the keyword “Best Creatine.”

I found this keyword in Long Tail Pro, and further analyzed my competition by using Ahrefs and looking at some of the top pages that are ranking in the top 10 for these keywords.

Primary Keywords in Article Title Tag:

  • Best Creatine – 18,000 Searches Per Month
  • Best Creatine Supplement – 3,700 Searches Per Month
  • Creatine Reviews – 1,000 Searches Per Month
  • Best Types of Creatine – 1,000 Searches Per Month

Additional Keywords To Target in H2 Tags Through Article Based on Competitor Research:

  • Creatine Hydrocholride – 3,100 Searches Per Month
  • Creatine HCL vs Monohydrate (And Variations) – 3,600 Searches Per Month
  • Best Creatine Monohydrate – 1,700 Searches Per Month
  • What is Creatine – 14,000 Searches Per Month

Additional Keywords to Target Through Article:

  • Best Creatine on the Market – 450 Searches Per Month
  • What is Micronized Creatine – 200 Searches Per Month
  • Creatine Monohydrate vs Micronized – 200 Searches Per Month
  • Best Type of Creatine For Bulking – 10 Searches Per Month
  • Best Type of Creatine for Cutting – 10 Searches Per Month

This list here will sometimes consist of up to 100 keywords for articles that I’m trying to build out as a longer article.  The article for my site is 3,300 words long.   If I’m knowledgeable about the niche (which you should be for any niche site you start), then I focus on writing for my audience and a lot of these keywords will end up in my content naturally.

If you do a quick run down on the math here, between all of these keywords add up to over 46,000 searches per month, and that doesn’t include longtail variations.

The key is finding the keywords that have the lowest amount of competition.  The example above may be too competitive for those not already doing well in the fitness niche, but there are keywords out there that get lots of search volume which have minimal competition.

Structuring Your Content:

Once I’ve compiled my list of excellent keywords, structuring your content correctly on-page is important.  Here’s how I’ll structure my content to ensure that I’ve captured all the keywords I’ve researched.

Title Tag:  My primary keywords will always be included in my title tag.  I use YOAST SEO to make my SEO title that’s displayed in Google reflect differently than my actual article title.  This is a little trick that can get you extra traffic. 

Here’s an example of what my Title Tag may look like:

Best Creatine Supplements: 2018 Ratings & Reviews of Different Creatine Types

Here’s an example of what my YOAST SEO title would look like:

Best Creatine Supplements: 2018 Ratings & Reviews

By structuring my title tag this way, I’ve told Google that the primary topic my content is about is Best Creatine Supplements.  I’ve also indicated that I’m looking at different “types” of creatine which is one of the keywords I picked out to target in the title.

H2 & H3 Tags: Next, I’ll break down my secondary keywords and make sure I have a section devoted to that particular topic.  You can see I’ve targeted “what is creatine” as a keyword.  I would create an H2 tag somewhere in the article that asks the question “Just what is creatine” and then write anywhere from 500 words up to 2,000 words on that section depending on how in depth I want to get.  I do this for all my secondary keywords.

Keywords in Content: Lastly, I’ll make sure I have a good amount of keywords spread out through the article.  Many times I don’t even need to worry about this because as I mentioned earlier, they come naturally if you know about your niche.  If you are hiring writers, make sure you give them your keyword list so they can include anything you provide them in your article.

Keywords on Steroids:

Here’s where I take it a step further.  I usually publish the article, let it rank and let it sit for a couple of weeks.  I like to let it set in and see where it ranks. If the content is good and I see that it’s ranking well right away, I’ll go back and find more competitive terms that my article might be able to rank for. 

I find these keywords by using the same process I did to find the first set of keywords, usually by using SEMRush or Ahrefs.  I then add sections to the article and target additional keywords.

For my page that got 54k pageviews in the last 30 days – I did not build any external links, but I did build internal links. I simply linked from 4 or 5 other articles on my site that are relevant and have some existing authority.

Beyond that, all I did was go back and start adding additional content once I saw how the article performed, which was after about 30 days.  The article is now 3,300 words long, which honestly is not that long compared to some of the other articles I've done.

This helped add additional traffic and additional keywords that now acquire additional long tail traffic.  While I can’t guarantee that you’ll have the same success that I did, I can tell you that this strategy does work, especially if your domain has some authority and Google likes your content.

Can You Do The Same Thing?

Not only can you do the same thing, I think it’s imperative to produce high-quality content for your niche sites.  The competitive landscape is changing, and things are getting noisier every month on the internet.

You’ll need to fight for readers in the online space if you want your content to rank.  The only way to do that is to produce BETTER content than your competitors.  

If you like this strategy, then you’ll like what we cover at Niche Pursuits Insider.  Our live member website reviews give you a chance to have your site reviewed by Spencer, Jake and myself, to give you tips and advice about how you can grow your site. 

Hopefully you’ve found some little nuggets of good information here, and we hope to see you as a part of the Niche Pursuits Insider family!

20 Comments for this Post

  1. Mike

    Mike

    Interesting article! So, is it better to include all of these keywords in one large pillar-type article than to dedicate an article for each of these keywords?

    Reply
    • Jason Wilson

      Jason Wilson

      Hey Mike – I think it depends on the article topics. I definitely favor long form content that answers every question a user might have about a topic. If most of the keywords are low competition, I’d definitely do a longer post that covers everything in depth – especially if the topics are closely related.

      If some of the other topics are KC + 30 (or whatever your criteria is for ranking keywords) then I’d think of doing a separate post to get the extra specificity with a proper title tag.

      Reply
  2. Anton

    Anton

    Definitely the way to go! I’d also mention that not every article needs to be 3k+ words, or indeed should be. “What / how / who” type queries can often be answered with shorter articles and can still rank very well. A large part of it comes down to intent – how well the content addresses both the query and the intent behind the keyword.

    Reply
  3. Umair Ansari

    Umair Ansari

    Writing in-depth content definitely helps to a great extent. It not only gets Google’s attention but also offers excellent opportunity to cover a lot of ground when it comes to keywords.

    I want to ask about internal linking the article that you’re referring to in this post. Was it from a pillar content post or non pillar content post?

    This was helpful Jason.

    Reply
    • Jason Wilson

      Jason Wilson

      Hi Umair,

      The internal linking came from both pillars and non pillars. I don’t spend too much time worrying about silos. I just link to my other posts where it makes sense. In this situation, the post is on the home page, and is linked to from other posts on the home page.

      Reply
  4. Alison

    Alison

    I’m going straight to my best performing articles & look at these with fresh eyes – I am positive I can utilise several of the above points I havent used before. Very actionable article.

    Reply
    • Jason Wilson

      Jason Wilson

      Thanks Alison – yes, I have couple other sites I own, and I’ve used this same strategy on those sites with some decent success.

      Reply
  5. Remco

    Remco

    Can you explain a bit more why you make the title different from the setting in Yoast?– I use YOAST SEO to make my SEO title that’s displayed in Google reflect differently than my actual article title. This is a little trick that can get you extra traffic. —
    How does this bring the extra traffic?

    Reply
    • Jason Wilson

      Jason Wilson

      Hey Remco – sure thing. I try to target the keywords that get some traffic but maybe not as much as my primary keywords in the actual title. This way I’ll still rank for those keywords in the article title, yet Google can see that from my SEO title in YOAST, that my primary topic in this case is “best creatine.”

      You’ll still rank for those long tails, while having a better title for CTRs. You could even change your SEO title to something a little more eye catching, like “Best Creatine Supplements Ever” to attract more traffic. They don’t have to match. You want the title that gets the user to click through to your page over the others because it’s a ranking signal.

      If people are clicking on your title at ranking position #9 over your competitor that is ranking at position #3, that tells Google that your site has more valuable information and can help with a lift in search positioning, which leads to additional traffic. All the while, you’ll still rank for the keywords in your article title at the same time, getting traffic from those long tails.

      Hope this helps!

      Reply
  6. Juniper

    Juniper

    Great article! I’ve been confused about how to use different keywords for title tag and yoast SEO title, and your article answered the question so clearly.

    Thank you so much!

    Reply
  7. john

    john

    i follow the same strategy. and naturally when you have more long tails in your article there would be more chances to rank for more keywords. and when your articles ranks for more long tail querries, you would be getting some traffic. and if you content is great and bounce rate is low and average time spend on site is more then definitely you will slowly rank on your short tails competitive keyword as well.
    i have pratically tried this and one of my amazon affialite site is ranking for some competitive keywords generating 400$+ per month without any single backlink. the reason is 3-5% bounce rate and 5min plus average session duration.

    Reply
  8. Anshul

    Anshul

    Nice insight for budding bloggers Jason. A good read !

    Reply
  9. Manish

    Manish

    Keyword Targeting = Brand + Keyword Research + Target Audience.
    This is a challenging question for many in the SEO. There are hundreds of “best practices” for where to place keywords.
    Thanks for Sharing

    Reply
  10. Mike Pius

    Mike Pius

    Great post. So even without external backlinks one can get a lot of traffic from google. All i focus on mostly was link building but i guess i need to change that and see how long tail keywords work in the long run.

    Reply
  11. Mike Pius

    Mike Pius

    Great post. So even without external backlinks one can get a lot of traffic from google. All i focus on mostly was link building but i guess i need to change that and see how long tail keywords work in the long run. How old was the website if i may ask please?

    Reply
  12. david

    david

    Thanks alot for this comprehensive article… I am ne to blogging .. so educative

    Reply
  13. Lisa

    Lisa

    I wanted to ask about the Title Tags and Yoast SEO. Wouldn’t it just be better to make the Title Tag the same as Yoast SEO? I guess I wasn’t understanding why wouldn’t have kept that both the same. Thanks!

    Reply
  14. Chandra prakash

    Chandra prakash

    Thanks for this informational article bro, Now i know that better content is the the key factor fir a blog success.

    Reply

Leave a Reply

css.php