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How to Start a Mommy Blog: 11 Tips to Starting Your “Mom-umental” Journey into Blogging

By Eric Burns |

Want to learn how to start a mommy blog?

Whether you are a new mom or motherhood comes naturally to you, sharing your moments with the world can be a rewarding experience. 

Even with so many mom bloggers already making a full time living with their blog, there are plenty of parenting, pregnancy, relationship, or life challenges to blog about. 

With plenty of market share and the ability to start a mommy blog online for free, mom blogging can actually turn into a very profitable business. 

You don’t have to have to be the perfect mom or even a cool mom, but you must love writing about experiences to create a successful blog.

Creating a mom blog is easier than you might think. 

Choosing a niche, picking the right platform, all the way to determining a great domain name, or marketing yourself once it’s all up and running may seem like a challenge. 

We’ve reached out to some successful mom bloggers to get their advice on how to start a mommy blog

Make it a Family Project.

Including the family is a great way to spread the workload. For Sean and his wife Angela created akrochetandsew.com, they’ve been able to find success in creating responsibilities. “I run the website creation, she runs the content planning.” says Sean. 

At first, Angela focused on Pinterest to drive traffic, when they had their first child, they knew that wanted a more passive source. so the husband and wife team turned to SEO.

By making it a family project, I can only imagine that the workload is more manageable and hopefully more enjoyable. 

Research and Plan

Most start without a plan. Once things become overwhelming (as it does), they give up. If you have a plan in place, you will be less likely to give up since you have completed your research beforehand.

Jaquetta T Ragland a mom of three and owner of stayathomemomco.com who stays at home with her children, says research is her number one tip.

“Begin with a plan before starting your blog because it will require you to start with research. Most new bloggers just jump right in without doing any research and with no plan in place.”

Research and planning for a mom blog is a lot like making family vacation plans. If you don’t have a vision of where you want to go or decide on how you will get there, you’ll likely never meet your destination. 

Collaborate

Accountants hang out with other accountants, lawyers network with other lawyers. Mommy blogs are no different. You need to make an effort to meet others in the industry. When learning how to start a mommy blog don’t hesitate to reach out to others in the industry. 

Meeting other mom bloggers is easy. With Facebook groups, you can meet with plenty of successful mom bloggers in an afternoon. 

Shayla Rodgers from The Melanated Mommi says “Learning and engaging with other bloggers is going to help propel your blog tremendously. Don’t get into thinking that you have to compete with other blogs to be successful. Collaborate when possible.”

Robyn a millennial mom on a budget from adimesaved.com agrees when it comes to collaborations. “Besides for the wealth of knowledge and support that you will receive, you will have access to lots of opportunities.”

Robyn collaborated with other bloggers to write a blog on money-saving tips for momsMSN picked up the piece, not only was this great for her, but for all the bloggers who participated.

Build Links

Hugo Guerreiro is the founder of Blog Biz Audit where he teaches people to start an online business. His main piece of advice is to build backlinks. 

“Build backlinks from authoritative websites in the same niche, from the beginning. That would tell Google that the blog has authority in the chosen niche, improving their Domain Authority and rankings for more keywords. With more traffic, they would be able to gain more money.”

Provide Value

“No one wants to hear another mom preach about something but not offer advice.” says Morgan Wieboldt from Morgan Manages Mommyhood. “Make your content easy to read! Your target audience is busy moms – they can’t read lengthy paragraphs filled with useless information. Make your posts value-packed, easy to skim, and easy to read.”

It can be difficult to provide readers with what you THINK they want. Do keyword research on what people are searching for and write about that. 

Choose a Niche

There are many niches within the motherhood niche, such as sensory play, breastfeeding, fashion, nutrition, education, etc. You could even get creative a focus on the aspects of being a “Hockey Mom“. 

The goal should be to be yourself. “Before starting a mom blog, figure out how you can bring a unique view of such topics,” says Anh Evardo, owner of adailydoseofmom.com.

Anh does a great job of being herself. As a pharmacist and first-time mommy sharing mommyhood’s adventures, she focuses on inspiring and learning from other mommies.  

Starting a mom blog for the right reasons is also essential Anh emphasizes, “Blogging is not a way to get rich quickly. This is a long haul game, so be sure that you are blogging for the right reasons. Blogging is about writing and sharing things that you enjoy.”

Use Pinterest

Driving traffic from Pinterest is a great way to get started. Monica from Conquering Motherhood started a blog 7 months ago and found the power of Pinterest. “I took Carly Campbell Pinterest Strategies course and, since then, my traffic has been growing exponentially. I went from 1k to 10k page views per month in 3 months.”

The best tip I can give to someone starting a mom blog is to invest on pinterest as much as on SEO!

Monica, Conquering Motherhood

SEO

Writing about things you enjoy should also be paired with great SEO keywords. If the goal is full-time income, you’ll need the traffic that comes with SEO.

You’ll appreciate the time spent on SEO in the long run. Kristy Speciale owner of aspeciallife.com had this to say about SEO. “Use SEO from the very beginning. This includes doing effective keyword research, writing great and informative posts, and including relevant alt texts on images. A mom blog that gets traffic is not one that is simply used as a journal.”

 TRANSPARENCY AND AUTHENTICITY

“I believe TRANSPARENCY AND AUTHENTICITY are what readers are craving. We are inundated with photo-perfect and filter-saturated feeds these days. While this can be a lovely distraction from reality, it can often leave us…unless it’s just me…with playroom envy, meal-prep inadequacy, and fashion face-plant anxiety. Let’s not be afraid to lighten the load for one another and to be real with one another.” As owner of Just Shake It Off | Parkinson’s. Parenting. perspective Nicki Louiselle aims to do just that each and every time she reaches out to her readers. 

The Just Shake It Off blog‘s primary focus may not be “momming”, but if you spend some time poking around, you’ll see that “momming” is very much a part of the blog. Photos of children to real-life stories the blog is a perfect example of truly authentic and transparent valuable to many moms. 

Be Unique 

Kristen from Mochi Mommy a site that has grown to 15,000 monthly page views per month says you must be unique. 

“My advice for mom bloggers is to really narrow down your niche. What makes your parenting experience unique? For me, it’s raising 5th generation Asian American children and trying to pass down our mixed cultural heritage, so I write posts featuring family recipes and traditions.”

Kristen landed her first sponsored blog posts after only a year and a half of blogging by being unique.  

Just Get started

It’s more important to have a published blog than a perfectly manicured one.  

Megan Imhoff of  ishmom.com says, “In the beginning, don’t get bogged down in the small details like font, color, website themes, and niche. These things will change as you evolve. Focus on finding your voice and pumping out content. Consider your daily work a discipline honing practice. It will pay off in the long term.”

By pumping out content, you’ll be optimizing for search engine traffic. At first, your blog isn’t likely to appear on Google because of its low domain authority and thin content. You can help speed up this process by building your site and its content with the best SEO practices and earning quality backlinks to your mom blog.

Once it gets going, it’s a great feeling. 

In the beginning, most of your traffic is likely to come from social media, but there is nothing like pulling consistent traffic through search engines like Google.

Megan Imhoff, ishmom.com

IS NOW A GOOD TIME TO START A MOMMY BLOG?

Creating a Mom blog is almost as challenging as being a mom, but it’s well worth it, just like motherhood

Once you get up and running, you’ll be able to connect with potentially millions of people, a gratifying experience in itself. 

A mommy blog is an evergreen niche. Which means it optimized content for search that remains relevant for long periods. Because it remains fresh and relevant for long periods, the return on investment for evergreen content is much greater than a niche website that turns over frequently.  

BEST MOMMY BLOG NICHES

Not all mom blogs are created equal. Choosing the right topic for your new blog is crucial for success.

The best way to start a mom blog is to choose a niche that interests you the most and focus on that topic.

You want your writing to be fresh, engaging, and very entertaining so that people will keep coming back for more. 

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You’ll also want to write content the search engines love. 

Starting out, you’ll want to choose a sub-niche. For example, the keywords for “Parenting” will be near impossible to rank on Google and other search engines. But terms like “Parenting for teens” will be much more manageable. 

mom blog niche keywords

You can use tools like Ahrefs or SemRush to see what people are searching for on Google. Using their keyword finder option, you can type in your ideas and find the best performing content and strategies to get your blog post noticed. 

IDEAS TO WRITE ABOUT FOR YOUR MOM BLOG

Learning how to start a mommy blog can be overwhelming, to get you started here are a few easy ideas you could write about or include in your social media. 

MOM BLOG LOGO IDEAS

Having an effective, professional logo that can be used in print and on the web will help grow your business. Have a professional logo is a great step to drive traffic to your site.

Your mom blog deserves a killer logo design! You’ll want to create one that reflects your vision. 

The best mom blogs have a logo design that is clean, modern and speaks to the people who would want to read about you being a mom.

You want your logo to have the functionality of a minivan, but with a sports car look. 

DESIGN YOUR MOM BLOG LOGO ON A BUDGET

To create a logo that is set apart from the others, use Fiverr to hire a professional who will create it for you. Fiverr has made it very affordable to get top quality designers and other web design tasks done for you at great prices. 

Fiverr is filled with great designers, but also you have to remember you get what you pay for. If you spend a little time sifting through the hundreds of designers, you are sure to find one that fits your needs. 

fiverr logo mom

You can typically tell the quality of their work by portfolio and reviews. When hiring a logo design from Fiverr, you will want to look for someone that has plenty of excellent examples in their account, provide revisions, and have great reviews. 

GET YOUR FIVERR LOGO

STARTING YOUR BLOG

Giving birth to your blog and taking your idea from domain name to the actual website, you need to have a hosting plan. 

A website “host” is just a computer/server space that you can rent every month from an online company.

You need to have your website computer files stored on a server that makes it easy for others to access online. And honestly, that’s about all you need to know to get started as a mom blogger.

Bottom line, you need to set up a hosting plan to have your WordPress site up and running.

Luckily, this is SUPER easy to do and only costs a few dollars a month when you use Bluehost

BEST HOSTING FOR GETTING STARTED WITH MOM BLOGGING = BLUEHOST

I recommend that you go with Bluehost

First of all, their hosting package options are cheap. For just a few dollars a month, you can be up and running with a fully functional blogging platform.

Second, they are reliable. Bluehost has been around for years, and they host millions of websites. Your messages on being a mom are not at risk to disappear overnight because the company goes away. 

You can even host multiple domains on one hosting account! So, let’s say you start CoolMomWebsite.com, but then decide you also want to create a second website called CrazyMomWebsite.com. 

Well, with Bluehost, you don’t have to buy a second hosting account. For the same monthly price, you can host dozens of websites.

There are plenty of free options to start mom blogging, but you have far less control, and as it’s not all that expensive, it’s well worth it to use WordPress on a hosting provider like Bluehost

To compete with mainstream mom blogs, you need to start and maintain your website. It takes some time to get everything set up, and there are many things to learn (I’ve got the bruises to prove it). You can read my full post here on how to start a blog with Bluehost

GET STARTED WITH BLUEHOST HERE

If you are looking for a technical setup, use my in-depth guide here. Once you’ve completed the Bluehost setup, you’ll want to use the themes and tools below to customize your WordPress site to look and feel like a mom blog

WORDPRESS THEMES FOR MOM BLOGS

WordPress theme is essentially the skin of your WordPress website. It’s what gives it its look, feel, and style. Today’s themes will be a fully responsive design that can scale the layout to fit any device from smartphone to TV screen.

The best themes will make your job as a professional blogger much more manageable. It will have lots of built-in features such as sliders, custom image galleries, page templates, and much more. Each theme is slightly different and will come with it’s documentation in user manuals or video.

Here are just a few to get you started:

Modern Housewife | Women & Family WordPress Blog Theme

This WordPress blog theme is perfectly suited for a Mommy Blog, a Family Blog, or just any Housewife who blogs about her life in modern times. Through the use of a featured image splashed across the top of each post, beautiful typography and color choices, and a mixture of post formats, Modern Housewife will work wonders on your WordPress blog.

DIVI

The Divi WordPress Theme is designed to allow a mom to share her daily activities with friends and family. Discuss books, recipes, new baby tips, or the latest toy and electronics reviews. Get creative with your posts or let the WordPress Theme handle it for you. Divi WordPress Theme gives you complete control over your blog. With this theme, you can get lost in making your blog all about you. 

Divi Theme is designed for blog sites and magazines, with loads of options readily available to make your site exactly the way you want it. It includes 4 layout boxes to customize your header image (fixed or fluid width), mobile menu, post images, and share buttons. In addition to the great post formats, you can create a superb homepage slideshow with Divi builder.
GET DIVI

FEMME WORDPRESS THEME

Femme is a WordPress theme that was created with feminine blog posts and magazine features in mind. It’s perfect for fashion, beauty, tech, travel, food, design, and many more topics. Use it as an online magazine or fashion blog. Femme comes with loads of features. Full-width slider, customizable ad spots, easy pagination, popular posts widget, masonry portfolio-style galleries, sticky navigation bar, and much more.

A full-featured fashion magazine WordPress theme. With a clean and self-explanatory admin panel, you won’t have to slog through pages of documentation to install. You can set up and use this theme immediately. Femme provides the most advanced theme options available in the market today.

NOW GET STARTED BLOGGING!

If you have any questions about creating your mom blog or getting your WordPress themes set up, feel free to post your questions on the Niche Pursuits private Facebook Group.

The community is always helping other bloggers and it’s a great place to bounce ideas off. We also are always posting on the Niche Pursuits Youtube channel.

Another great resource when building your mommy blog will be our email newsletter. Subscribe to the  Niche Pursuits newsletter for more insights and inspiration for your blog

Finally, If you are looking for step-by-step instructions on starting a mom blog and getting your Bluehost setup, don’t forget to check out our article on starting your blog here.




Niche Business Ideas

By Eric Burns

Eric Burns is COO at NichePursuits.com. Before starting with Niche Pursuits, Eric was CEO and co-founder of Gazella Wifi-Marketing a SaaS tool for restaurants. In 2019 he sold Gazella to BloomIntelligence.com.

Eric has also owned a restaurant, built niche websites, self-published books on Amazon, and worked in the corporate world as an employee and customer engagement consultant for a global consulting firm.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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