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Okay, I have now had this blog for a couple of months and have yet to make any significant posts on niche websites.  Yes, I did discuss niche ecommerce websites here, but these are really outside my realm of expertise.  Up to this point, I have been posting about possible niche business ideas that I could pursue – outside of niche websites.  As you are probably aware, I have recently decided to start building an iPhone application from start to finish and document the whole process here on the blog.  I am going to continue to do that, but I wanted to spice things up a bit here with some posts about building niche websites!

Now that I have picked (or actually you picked it for me) a niche pursuit, I feel like I can mix in a few extra posts here and there that target building niche websites specifically.  After all, I am aware of the fact that most of you were probably initially attracted to this site because of your interest in building niche websites or because you heard how successful I have been in building my own niche websites business.  Niche websites are my primary business and have provided me the ability to quit my full-time job and work for myself.

I Need Your Input!

I have to admit that I am a bit torn over how to go about sharing some of my experiences and know-how in regards to building niche websites – so I am looking for your input!  You see I decided a few months ago NOT to release a full training course – that you would have to pay for.  My reasons for this were that its too time consuming, would require me to train my competition, and probably wouldn’t make as much as me just building more niche websites.  I decided that I don’t want to be the guy making more money from teaching people than I actually make from my own websites.  So rather than go down that road, I’m just not going to create a training course at this time.

But at the same time, I make a comfortable full-time living from my niche websites and have a lot of information that I could share.  In fact, the month of April was my highest earning month ever and May is looking like it could be even better.  I didn’t share my earnings from April because I am not sure I want to keep doing that.  I know everyone wants to see my earnings, but I’m not convinced its a good idea.  Anyway, in order to keep this blog interesting, I think I’m ready to start the sharing about niche websites – for free of course.

I don’t expect to have any formal format at this point – just some posts every week or so that discuss some tips and tricks that I have learned along the way.  Some of the things I expect to discuss include:

  • Why niche websites are a great business model
  • Monetization strategies
  • How to get traffic
  • SEO tips
  • Linkbuilding
  • How to find great keywords
  • Tools to use
  • Outsourcing
  • and much more

So, what do you think?  What sort of specific questions do you have in regards to building niche websites?

I will continue to fully document my process of building the iPhone app, so no worries there.  The iPhone app is going to take several months, so I want to mix in some other topics during the same period.

Overall, I would really like to hear your feedback on 2 things:

1. Do you want to see some posts on how to build niche websites?

2. What specific topics or questions do you have that you would like me to cover or answer?

There you have it.  I just wanted to make a quick post to let you know what my plans on and to get your feedback.  Let me know your thoughts below!

81 Comments for this Post

  1. Jeff


    This sounds great, as I’m just getting into making adsense websites. The one thing I want to know and am getting conflicting info on is this: Are exact match domains still worth chasing down, or do they not carry as much weight as they used to just a year ago?

    • Spencer


      Great question! I will cover exact match domains. In short, always strive for EMD, but if you can’t get it and the keyword is still great – just use a different domain by adding a prefix or suffix.

  2. Jerry


    I think talking about web layouts and split testing different layouts for the best CTR for your niche websites.

    Just an idea.

    • Spencer


      Great idea – I think some people don’t test enough and could be leaving money on the table. I will try to cover this in a future post.

  3. aldo


    From my point of view, the hardest part of building a profitable niche site is when you have to decide if the keyword will outrank the top 10 sites for that keyword.

    So would be nice you give some tips on that because most of it is gain by experience .

    • Spencer


      You hit the nail on the head. This is the most important analysis that you can do. I will certainly share some tips on this.

  4. Jonathan


    For me it all seems to live and die on keyword research (including properly discerning competition based upon the keywords chosen).


    1. Yes I would like to see posts on building niche websites.
    2. I would like to see keyword/competition research covered.

    • Spencer


      Jonathon – thanks for your response. I agree that you will live and die by your keyword selections…this will probably have to be multiple posts to fully answer the questions.

  5. Amanda


    Hi Spencer,
    Glad you decided to give some info on niche websites again. I picked up your free ebook, awesome info. I respect your decision on not putting out a full training product, but if you ever do, I’ll be the first to buy it!

    I’m also waiting on the new version of that keyword software of yours. I can’t believe I just found out about it.

    Anyway, I have a few sites of my own, but mainly build them and flip them for fast cash. I’m getting tired of that though. I want to create myself some passive income here. My main thing is backlinks, I hate creating them!! So if you ever feel like sharing your backlinking strategies, my ears are open!

    Thanks – also your thoughts on WP vs. html, themes, .info domains and hypenated domains?

    All the best,

    • Spencer


      Great questions! I will have to do a discussion on backlinking. I will have to cover the other items you mentioned as well.
      PS- I will let everyone know when the new version of Long Tail Pro will be available – but its SOON!

  6. Lance


    Woo-HOO!! I love this idea!!

    Two topics or specific questions I would love to get your insight on are:

    1. ) Specific automation tools you use to get sites ranked, and what sort of schedule you use (ie. Use RB 2.0 to post 1 new article and get profile links/once per week until in top 5 of Google).

    2.) A sense of proper expectation for how long it should take to get in the Top 5 of Google. For example, if you’re looking at a KW that has relatively low competition, do you expect to rank in the top 5 within a week? a month? 6 months? Curios so learn how your mind processes different KW’s and how long you expect it will take to get ranked.

    But I ALWAYS love your tips Spenser, so anything you share will be AWESOME!!! Thanks =)

    • Spencer


      1. I don’t use any automation tools – but I think its okay to use them in moderation. I can cover this more fully.
      2. This obviously varies greatly depending on the keyword. However, I can cover this to give some realistic expectations and perhaps when to throw in the towel. Glad to see you are still following along Lance!

      • Boris C.

        Boris C.

        Spencer if you don’t use automation tools, then how do you build backlinks?

        What do you think about long-tail keywords – at least 3 words long. Do you use more than that on your blogs?

        Also did you ever use Niche Finder by Brad Callen? It analyzes top 10 by on-page SEO and off-page SEO and recommends to use low-competition keywords. Seems like it could save good amount of time.

  7. Bob


    I am very interested on the “how to” build niche websites.
    It is something I want to do. My biggest guestion is finding a
    profitable niche and then going from there.

  8. Jena


    Hi Spencer! I’m also just getting started with niche sites. I’d love to have a step by step idea of what you do first, second, etc. Right now I’m writing an article, posting on my main site, spinning it fir article directories. I haven’t gotten into the web 2.0 sites yet- that’s something that I find a bit confusing- how much info to post, what to post, etc.

    Looking forward to learning more about your process!

  9. Concrete Fence Posts

    Concrete Fence Posts

    Yes, I would love to read more information about niche site creation and that whole business model which I am involved in myself.
    To be honest the other ideas you were canvassing were not of much interest to me. So I like your new thinking and look forward to it..

    • Spencer


      I think lots of people are in the same boat as you – some want to see iphone app development and others like you are more interested in niche websites. Thanks for sticking around!

  10. Michael


    I’d love to hear a bit more about wordpress and how you design your sites.
    Overall What you are doing is great and much appreciated.

  11. Wedding Planner Book

    Wedding Planner Book

    Yes,this is welcome news as this is my business model although I have suffered badly in the latest Panda update which seems to have hit UK and Ireland on the 5th and 6th May last.So how to counter that would be instructive..

  12. Nil


    Well, to me most important part is how to find out
    profitable niches and the keywords. I’m interested to
    know how you handle this part to get the winning
    niche and keywords..

  13. Louis


    Hi spencer

    i love the idea , i want to know everything

    – wich plugin you use
    – autoblog or just usefull 10 to 20 page or a mix
    – how to good keyword research (free tools or paid tools)

    – adsense on all my site (problem or not)
    – using google analytic cause problem or not

    • Spencer


      Great questions – I can cover this.
      About adsense – no its not a problem if its on all your sites
      About analytics – it depends – I can explain more later.

  14. Sjors


    I am wondering why you don’t have any H1 and H2 tags present on this website..? They’re missing on every page..

  15. Guy Macri

    Guy Macri

    Hello Spencer….. I have a concern with auto content as you know many are using feeds above and beyond there unique articles. What are your thoughts.

    Thank you

    • Spencer


      I don’t like auto content and I don’t use it. This could be a great topic of discussion though, thanks for bringing it up.

  16. Billy


    I agree with Jonathan. I believe competition is key. Knowing about them, analyzing if a keyword is rankable. I also like the idea of link building/ranking stratagies and schedule.

  17. Joe


    Hi Spencer,

    Great idea, can’t wait to see how it plays out.

    1 – Keyword research. Easily the hardest part of IM.

    2 – Backlinking strategy. Any way to either (a) eliminate the monotony of doing it yourself, or (b) outsource it to someone who won’t spam 10,000 article directories and kill your rankings (damn you, Fiverr)?

    • Kasi


      Second that!

    • Spencer


      Joe – Keyword research is the key to everything when it comes to SEO and niche websites. And this is indeed the hardest part. I have always said that if you can figure out keyword research and analyzing the competition – the rest is easy.
      2. Yeah, spammy links are bad! More links is not always better and definitely not 10,000!

  18. Gabe


    I’d be happy to read over any tips you have.
    I’d like to know more about what you’re doing lately regarding:

    • Youssef


      Second that

  19. Thomas Strock

    Thomas Strock

    Hi Spencer,

    Personally, I would like to see some articles on the SEO part of niche sites over the design/keyword research aspect. Of course I’m sure whatever you post on it will be interesting and informative. Looking forward to reading more!

  20. Stacy


    I am so excited that you are going to do this for us! And I, too, have been anxiously awaiting for the new Long Tail Pro! These are the top things that I struggle with in my niche sites:

    1. What is the quickest way you bring traffic to your site? I outsource link building and SEO services, but they seem to take a good 6 months to really start seeing visits and sticking.

    2. This really drives my crazy and I can’t figure out what is happening…I design my sites around profitable keywords with high CPC’s and I have exact domain matches, I use H1, H2, H3 tags, bold, italics, I have linked to outside authority sites, use the high paying keywords throughout my articles, etc., etc. I feel like I am doing everything right and I am only getting like 20 cent clicks! I would love to know what I am doing wrong that Google is not picking up these keywords.

    Thanks for always sharing with us. You are always in the back of mind when I feel like giving up 🙂

    • Spencer


      Stacey – I can feel your frustration! I wish I could say that I had an easy fix. Unfortunately, even some of my websites are flops and I can’t always figure out why. I just keep trying. However, the culprit is usually choosing keywords that either do not get searched for enough, don’t pay enough, or the competition is too high to rank for.

      I will do my best to explain how I do things…

  21. grace


    I would love to know how to start. I know about niche and about adsense but coming to this with a deep desire to know more and earn from adsense.
    I just want to know, as a novice, where do you start-even if you fail at that first attempt.

    And how long will it take if you outsource and work hard at it can you see a good return-by good I mean 1000USD a month.

    • Spencer


      Great comment, I think these are things that lots of “newer” people are trying to figure out and I will consider sharing.

  22. Brandi


    How much exact match competition do you go for? How many competing websites do you look at to decide how easily you can rank it.

    • Spencer


      The exact match search volume really depends; however, I strongly prefer at least 3k or more. Higher volume is better, so I would rather have a 10k exact match volume rather than 3k. Also, I don’t look at the NUMBER of competing sites – this does not matter. I look at the toughness of the top 10 results in Google. I will cover this.

  23. Gifts and Presents for Moms & Mothers

    Gifts and Presents for Moms & Mothers

    Keyword research here, too, as well as tips for optimizing for those keywords. And specifically for WordPress – which plug-ins do you use the most & recommend? Looking forward to the info!

  24. Adriana


    I’m glad you brought this up. I was following your other blog and starting following your new blog also. When I answered your survey and my choice in business idea was not chosen, I must say I was less interested in this blog. I was actually thinking of sending you a message to let you know that since most of us here have probably come from your other blog, there would still be a lot of readers interested in the niche website type of posts. I suppose from this post, you guessed that too!

    I enjoy reading about your adventures with niche websites. In particular, I am interested in knowing more about a backlink plan or tools that you use to help. There is a lot of info out there on how to backlink (blog comments, rss, article marketing..blah blah blah) but not an actual post like ‘This is what I do to rank for my keyword after I post an article on my blog’. Also, how often this is done for each keyword (weekly,monthly) and how many backlinks over time.How about tracking backlinks? Using an excel spreadsheet? What automation tools have been beneficial in ranking?

    I truly believe it is this type of post that would be quite interesting to read instead of the usual “how to get backlinks”.

    Thank you! Look forward to reading more of your posts:)


    • Spencer


      Adriana – yep, I guess I read your mind. Actually I do a lot of analysis of stats for this blog and it was pretty clear to me that this is what people wanted.

      Great suggestion on the link building that you mentioned. I will definitely cover this – thanks for bringing it up!

    • Ian



      Adriana hit the nail right on the head. A step by step on the link building process would definitely be a great topic to cover.

      Thank You

  25. TRENDS


    Hi Spencer,

    always love the content of your blogs, this and the old one. Always come back to read and re-read in between the lines.

    1. Yes I’d love more info on building niche websites.

    2. What I’d be most interested in is the outsourcing part. What and when do you outsource. ( Someone mentioned schedule above. )

    Recommended service providers and even if you use services like the ones on that people are raving about.

    With the desire to build so many sites, with some many keywords etc. There must be a better way in leveraging time and resources to get it all done.

    Thanks and keep the posts coming!

    • Spencer


      Trends – Yes, there are better ways to leverage your time and resources! Outsourcing is a huge part of what I do. I will specifically cover where I get my articles, how I outsource my link building, and perhaps a review of places like etc (and what you DO NOT want).

      • TRENDS


        Awesome! Looking forward to it Spencer.

  26. Bo


    Pat flynn is makin decent money on what everybody hates…adsense. What I’m interested in is how to identify high paying keywords.

    Also, best practices in researching for quality content and/or outsourcing them. These article writers are hit and miss..very frustrating.

    • Spencer


      Who hates Adsense?!?! Are you kidding me…I love it! 🙂 Okay, maybe I am a minority, I don’t know.

      Identifying high paying keywords is a great questions, thanks for bringing it up. I will also cover the other quality control issues you mentioned.

  27. FlipperGuy


    Thanks for the sharing Spencer. I’ve checking out your “closed” niche adsense challenge website from time to time. I think i have gone through for more than 3 times and therebare gems hidden between words, Thanks for the valuable info.

  28. ANDYB



    My weak point is writing content, and so I need to outsource this. How much Quantity of content is required, and at what Quality. Also, do we need to keep adding more content periodically.

    Have you ever pointed anyone to a sample website (I assume not one of your own) to demonstrate the quality required for a good niche website.

    • Spencer


      Andy – As you have guessed I don’t usually share my sites. However, I think sharing an example of someone elses niche websites that is done well is a good idea. I will try to implement this in future posts.

  29. lemuel


    Great idea.

    I’m looking forward for your post.

    for me I want to know how do you search your competitors.
    This is important so that we can plan properly with the keywords.

    I’m starting to write my own article with my two niche websites that I want to dominate this year.

  30. Tom


    I wanted to know how I keep additional Adsense accounts.
    1. In my business name
    2. One in my personal name
    3. One in my spouse’s name
    4. May be open another LLC and open another account.
    I want to have Plan B,C etc if G ban one account… Thoughts?

    • Spencer


      Tom –
      I have multiple Adsense but in reality I only have 1 in my own name. So, you have laid it out quit well. You can have one in YOUR NAME, one will be for your spouse, one will be for your business (with a separate tax id and business account). You can open as many LLCs as you want and have a different adsense account for each. Although, I don’t think you need to overdo it. Hope that helps.

  31. Victor Pidkowich

    Victor Pidkowich

    One topic that hardly gets covered is finding the niche ad breaking it down. Lots of gurus zoom over it way to quick with advice like “go pick up a magazine”. To see the real process step by step would be tremendous. Also, not everyone can go to amazon or ebay, browse a category, and pick out a niche like toaster ovens and roll with it. Or can we? Cast your beam of wisdom before the niche site creation step by step with excruciating detail for all to see great Spencer 😀

    • Spencer


      Victor – great point. I let the keywords be my guide as to which niche to go into. I will explain this process in detail.

  32. lee


    Marathon man everyone’s still way behind in the pack. hehe . nice of you to look back once in awhile though . To offer a good lessons from the old site new site. kudos thxs

  33. Hann


    Hi Spencer,

    Just got your email and I think this would be a great idea to share some of your tips on building niche sites! One thing I struggle with is finding profitable keywords and how to determine what phrases are worth going after.

    Any clarification on this would be great.


  34. Rahul


    I am sitting from many days and finding keywords and exact match. I found some .com/net/org with high cpc and exact of 1.5-4.5k. Also, tons of info domain available. Still i analysed and going to buy some domains with suffix.

    I will complete my keyword research with in next week. And i will have 250 exact match domain names.

    I have one question? Do you outsource backlinks? Because i find it little bit risky. Because we are monetizing from adsense?

    I hope, i will get good results.

    • Spencer


      I’m not sure I understand the concern. Why is backlinking risky if your site is monetized by Adsense? It doesn’t matter what type of site you have, links will help. It also doesn’t matter what type of site you have – if you build spammy links or too many links to fast your site will suffer.

      • Rahul


        I mean do you trust backlinks builders who are back linking you website. when adsense i linked to your account. It can be banned if some one start to give bad clicks?

        Or you add adsense after few months of promotion?

  35. Trent Dyrsmid

    Trent Dyrsmid

    Hi Spencer,

    I recently discovered your blog and downloaded your ebook. Nice work. You are now part of my regular reading and I look forward to sharing ideas with you on how to better monetize our niche sites.

  36. Patrick


    Hey Spencer, As you know I love your Blog!

    Questions: 1) What is your weekly and/or Monthy Goal for building Out Niche Websites?

    2) Do you do Keyword research for mulitple Niches at once then build out websites or do you research and Build each website one at a time?

    3) What is your Daily Routine and some Insight of how your day is Structured?

    Thanks, Patrick

    • Spencer


      Great questions Patrick – I will try to answer these in detail. But here is a brief answer.
      1. I don’t have a goal per se every month. I look at what I am doing for the month and sometimes I build niche websites and sometimes I don’t.
      2. I research multiple niches at once. Then build them all at once when I have found good keywords.
      3. I will discuss this in more detail as it really depends.

  37. David@natural heartburn cures

    David@natural heartburn cures

    Really looking forward for your blog posts on niche sites and adsense earning. I have a niche blog, though i got some traffic, but people don’t click on my adsense ad. Maybe my traffic still low. Do I have to go to page 1 of google to start making money?

    What is the difference between your long tail keyword pro and market samurai? I am planning to buy either one of these

    • Spencer


      David – typically yes, you need to be on page 1 to make any real money. However, it really depends on the # of searches your keyword gets.

      Also, I will be discussing the differences between Long Tail Pro and Market Samurai in detail. Long Tail Pro is a much more effective tool for browsing lots of niches very quickly. Its a HUGE time saver over Market Samurai. If you can wait a few more weeks, I will be posting some in depth details and demos. Thanks.

  38. Jeffrey Trull

    Jeffrey Trull

    I’ve been most curious about how to quickly and easily integrate Adsense links into WordPress. I’ve tried both coding directly into the WordPress themes myself as well as some plugins (like the one recommended in your ebook), but I often have trouble getting the site to look exactly the way I’d like. I often know where I want Adsense to show up, but can’t seem to get it right easily.

    I’m also curious if there are different types of site layouts (such as how the pages, blog, and navigation are setup) and how these might affect monetization.

    Thanks, Spencer, this is great!

  39. Ben


    Hey Spencer – I’m looking to get started with niche sites, and it would be awesome to hear more about keyword selection and cost effective ways to build backlinks.

    I almost bought Market Samurai yesterday, and I’d love to see a comparison with that product and Long Tail Pro. In the spirit of action over analysis, I’d love to move forward with a decision quickly.

    I’m looking forward to hearing more about your strategy!


  40. TM Allen

    TM Allen

    Thanks waiting to here from you I drpped Adsense ever since my account was closed I have been planning to go back to it. I ‘ll be waiting for you.


  41. J


    Hey Spencer,

    Just wondering how your niche sites have been holding up for you after the recent updates. I just lost ALL of my top earning sites yesterday. Every one was deindexed by Google.

    I’m curious if the same thing is happening to others as well.

    Looking forward to your thoughts,


    • Spencer


      J – I’m so sorry to hear that! I know how it feels. I have not lost any of my earnings or rankings due to the recent Google Panda updates. I did have some deindexing issues on some of my sites about a year ago. However, I have completely revamped and rebuilt my business since then and things have gone much better.

  42. zafar


    Hi Spencer,
    I love your blog. I have also started my online journey of making passive money last year. So far I have made 30 adsense sites. I am making $35 dollars per month and want to increase my income, your blog gives me a lot of strength. Right now all my sties on a hostgator baby account, I have question as how many sites I should have on one account ?

    Thanks in advance

    • Spencer



      That really depends; obviously fewer is better in my opinion. I used to have 50 or more on one hosting; however, now I try to limit it to 10 or so. 20 is probably okay, but I would think twice about doing more than that. Hope that helps.

  43. grey pages

    grey pages

    I can see that you are an expert in this area. I am starting a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business.

  44. lou


    My main question is regarding backlinks – how many do you REALLY need and once you have outranked your competition do you need to keep adding more and more to keep on top?So Tedious! Does having higher Page Rank backlinks mean you need to have less ? Also is Niche Finder by Brad Fallon like your LongTail Pro tool? Many, many thanks for all your genuine help 🙂

    • Spencer


      Lou – how many backlinks you need really depends on the keywords you are targeting. If you are targeting low competition keywords, then usually less than 100 is sufficient. Most of my sites don’t have that many backlinks (showing in Yahoo site explorer) – its best to focus on quality rather than quantity. Too many backlinks can actually hurt your sites rankings. YES a link from a higher pagerank is much more valuable than a page without a page rank.

      Brad’s tool in my opinion doesn’t really allow you to find great keywords very quickly. You can only look at 50 keywords at a time, and the Google Adwords tools allows you to pull 800 at a time! So you are almost better off using the free google keyword tool. Long Tail Pro is hands down much more effective for keyword research. I will be sharing more demos etc in the near future.

      • lou


        Many thanks for this clarification Spencer, your advice and experience is very much appreciated, i look forward to using your new keyword tool very soon.

  45. tina


    Spencer will you be covering or have you had any experience with Media Buying? Seems to be a great way to get massive traffic to your sites/offers but you need to know what you are doing !

    • Spencer


      I don’t have any experience in media buying. This really doesn’t make any sense for most niche website owners. I prefer free traffic from the search engines. Media buying makes sense if you own your own product and want to promote it heavily.

  46. Rick



    Akismet seems to be the staple anti-spam commenting plugin for WordPress. It used to be free but for “small business” sites it’s now $5/mo. Doesn’t sound like much but can add up fast with several sites online. Any suggestions for a free alternative? Thx.

    • Spencer


      I turn off comments on most of my niche websites as to avoid the spam completely. I don’t have any alternatives to Askimet at the moment.

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