As I recently discussed, building niche websites is an excellent strategy for 3 main reasons. Niche sites are in a growing market, they are scalable, and they can generate passive income. But what I didn’t discuss is exactly what a niche website is, and what the strategy is for building one. Some of the topics I would like to cover here are the overall strategy, niche sites vs. general websites, and an action plan.
Because there really is so much detail that I COULD include in this post, I will refer you to the Niche Websites Hub to reference other posts that will cover more details that this one cannot for lack of space. I am trying to cover as much detail as possible over the next few months on how to build successful niche websites – so I appreciate your patience!
The basic idea behind building a niche website is to target 1 specific keyword and to rank well in Google and other search engines for that keyword so that you can get as much free traffic as possible. Obviously with time you will rank for other keywords and can target other keyword related to your site, but the key strategy is to be laser focused on one keyword. With this keyword, you will base your domain name (preferably and exact match domain), content, and link building.
My personal strategy is to enter a market where I feel like I can rank in the top 10 of Google (top 5 preferred) very quickly (within a couple of months). Therefore, I tend to target keywords that typically get lower search volume but also have very low competition. Keywords that receive small amounts of searches each month are called “Long Tail Keywords”. The number of words in a phrase has NOTHING to do with whether or not a keyword is considered a “long tail” keyword – only the number of searches matter (it has to do with the “tail” of a normal bell curve – those items on the fringes). My point here isn’t to teach you what a long tail keyword is – for that you can read Chris Anderson’s monumental article on the subject where he coined the phrase in 2004. I explain more about long tail keywords and give specific examples in my free Long Tail handbook on building niche websites right here.
So, in a nutshell, the strategy is to target low competition keywords that you can get free traffic from relatively quickly. Then you simply replicate the process by building new websites. Obviously exactly how this is implemented can vary depending on the keyword and circumstances; however, below I have listed a quick bullet point list of what goes into building a niche website.
A niche website will almost always if done properly outrank a general website like an article directory. An article directory usually doesn’t have any focus and just publishes lots of articles on whatever. For this reason their domain name is not optimized for your keyword, the article usually doesn’t have many links built to it, and the rest of the site is unrelated to the topic. So an entire website that has intense focus on a particular keyword or topic should always outrank a website that just has a random article on the topic.
Obviously this isn’t always the case depending on a number of factors; however, in general a niche website is MUCH easier to rank for a keyword than a general website with no focus is to rank. The searcher also is usually more satisfied because they get lots of articles that discuss their query in detail rather than just one article that they get with article directories. This is another reason why niche sites are so powerful.
Overall, I have experienced great success with building niche websites, which is why I am such an advocate of this strategy. By following the bullet points listed above and truly understanding the “long tail” strategy you will have everything you need to start building a business. Obviously there is much more that I will cover and hope to do so with great detail.
Overall, let me know your thoughts below! What other questions do you have? What insights can your provide from your own experience – so we can all learn?!?
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