Well, after 10 long months of “secretly” building my niche site, the time has finally come to reveal the domain!
When I initially started this project, I knew that I wanted to reveal the site at some point. I finally decided that after the site was making $1,000 a month, I would share it with you. Well, the site made just over $1,200 in June…so it’s time to reveal!
By not revealing the site up to this point, I hope you can see that this has been a “clean” case study. I haven’t used my audience here at Niche Pursuits in any way to drive traffic or links to this niche site.
I’ve built the site from scratch and not used any prior connections to get it to earn $1,200 a month. I’m 100% confident that the site would continue growing if I did not reveal the site. (I’m also confident it will continue growing after revealing it as well).
Yes, the case study now becomes less “clean” once I reveal the site. I’m well aware that traffic is going to spike due to all the Niche Pursuits readers visiting it and my display ad revenue is going to go up.
However, I’m not revealing it to try and get a little extra earnings out of the site. I’m revealing the site so that you can see what a successful niche site looks like and you can try to emulate that success as you build your own site (in a different niche please).
So, with that…it’s time to reveal the site!
The Niche Site Project 4 Site Is….!
I recorded an entire webinar where I revealed the site and walked through exactly how I grew it to making over $1,000 a month. I would highly recommend that you watch that webinar so that you can get all the strategies and tactics that I’ve used along the way.
However, I also know you might be impatient and want to know what the site is already! So, without further adieu, the Niche Site Project 4 site is…
Yep, OwnTheYard.com is the site that I’ve been building for 10 months and earned me over $1,200 in the month of June 2019.
Now that the big reveal has happened, we can talk about specifics related to the site. I’m going to start by sharing the detailed earnings, traffic, and full report for the month of June.
Earnings for Own The Yard
(It’s nice to be able to just say the site name out loud!)
Overall, the earnings continue to climb and I’m really happy with the trends that I’m seeing. Check out this earnings history (including June):
In total, the site earned $1,218.91 in June 2019! I am absolutely thrilled with the earnings!
The site earned $782.07 from the Amazon Associates program, and $436.11 from Ezoic ads.
I should remind you to look at the left side of the graph where there essentially no earnings instead of just looking at the right side of the graph where there’s a big spike. I went through 6 long months of difficult work before I saw any earnings basically. After 6 months, the site made $6 in February this year.
Building a niche site is difficult and it’s easy to want to give up. However, the work that I had been putting in for those 6 long months have finally started to pay off. It wasn’t that I did something special or different in March, April, May, and June…it’s just that my site has finally found it’s place in Google with age.
Building a successful website takes time and typically starts to take less work after the first 6 months.
If you are looking for the step by step video instructions that I created that teaches exactly how to build a niche site from scratch, you might consider joining my Organic Traffic Formula. I rarely mention this course, not because it isn’t the best course I’ve ever created (it is), but because selling courses isn’t really the main focus of my business.
However, if you want the additional in-depth training, check out Organic Traffic Formula here.
Making money from Amazon has been my primary focus since building the site. In June the site made $782.07 as shown from the above screenshot. In total for June, 209 items were ordered with a 10.86% conversion rate (which is excellent).
As you can see from the screenshot, my Ezoic earnings continue to grow each and every month. Yes, a big reason for this is because my traffic continues to increase each month.
However, the EPMV (earnings per 1000 visitors) also continues to increase…meaning I’m making more per visitor. Ezoic using AI to optimize ad placements etc. So, a ton of testing and moving around of ads is happening automatically without my involvement in order to maximize my earnings.
This graph shows the increased earnings per visitor:
I do plan on reducing the number of ads on some of my Amazon focused articles. I simply want to make sure I’m sending as many people to Amazon as possible. However, for a large number of my posts, I’m not monetizing with anything except ads, so I will continue to leave Ezoic the way it is on those.
I think it’s important that you see the costs right along with the earnings. As I’ve explained previously, I have outsourced everything on this site (for the most part). As a result, my costs are higher than yours might be.
If you decided to write all the content yourself, your costs would be significantly lower. Below is a full P&L since the site began.
As you can see, content writers is the biggest cost. In total, I’ve spent $18,507 to get the site to where it is today.
However, I’m only down $15,808 once you factor in the earnings as well.
You might think I’m crazy for that type of investment, but I call it a business. If I were to sell the site today, I could likely get around $40,000. So, it’s already a good investment; however, I think it has a ton of potential, so I don’t plan on selling it.
I’m just trying to convince you that I’m not crazy!! :).
The traffic to OwnTheYard.com continues to grow. Most of that traffic is coming from natural organic search through Google. The second largest traffic source is Pinterest. Here’s the total traffic to the site:
Google brought in about 15,000 visitors during the month of June! The curve of that graph is about as good as it gets…I hope it continues!
The site continues to rank for more and more keywords, so I expect good things to come.
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The traffic from Pinterest finally took a dip in June. Down from about 7,500 to 6,000 visitors or so.
I’m not overly concerned with this dip. Some pins tend to do really well one month and may or may not the next month. That’s mostly what’s going on here (I hope). Early signs in July are showing an uptick in Pinterest again.
The site continues to rank well in Google for lots of keywords. Here’s a screenshot from the Long Tail Pro rank tracker that shows a few of the rankings my site has.
These are just a very small handful of the keywords that OwnTheYard.com ranks for. The site ranks for many thousands of keywords and keyword variations, so most of the traffic is not coming from the above listed keywords. This is just a small sample to give you an idea.
I was able to publish 20 articles on the site for the month of June. That’s a volume that I would like to keep up for the next several months.
In total, the site now has 158 articles on it. You can see the entire history of how many articles I’ve published each month below.
I did not do any link building during the month of June. I think that makes it about 2 months since I’ve attempted to do any link building. I’ve just been very busy with other projects (hello Link Whisper!)
At this point, I don’t know that I will do any more heavy link building. I will hopefully just continue to attract natural links (without my involvement), and I may sprinkle in a few other guest post links here and there. (Maybe 2 or 3 a month).
As I shared in my presentation (the Youtube video above), here is all the link building I’ve done on OwnTheYard.com.
- 100 or so Blog comments
- Link Swaps (essentially 3 way linking) – 10 or so
- Outreach Guest Posts – 5 links
- Authority.Builders Guest posts – 8 or 9 links
- The Hoth Guest Posts – 10 links
I decided to remove the opt in forms on my site in June. I’ve collected close to 300 emails; however, I just haven’t had the time to write an auto-responder series. I’m also not very convinced that I’ll make more money when people are on my email list in this particular niche.
So, I’ve decided to just focus on Amazon and display ad earnings – and not try to collect emails. I’ll let you know if I change my mind on that.
TOOLS I’M USING FOR MY SITE
In case you are wondering what I’ve used to build my site, what plugins I have, or other tools or services I’ve been using to grow, I’ve created this list for you below.
- Generate Press Premium (WordPress Theme). Super easy to use and fast loading.
- Long Tail Pro – for all my keyword research and rank tracking.
- Big Scoots Hosting – I moved to Big Scoots a few months ago for all my sites and love it. Managed WP hosting at a fraction of the cost of competitors (and my sites got faster when I moved from the more expensive options).
- Table Labs – To create beautiful product comparison tables for Amazon Associates products.
- AAWP – To create product boxes for Amazon Associates products.
- AmaLinks Pro – To create great looking buttons for Amazon Associates.
- Link Whisper – To significantly speed up the process of building internal links. (This is my product I created that will be released on July 11th, and you can join the wait list here.)
- Short Pixel Image Optimizer – Reduces file size for images and increases site speed.
- Optin Monster – To capture leads with opt in forms.
- Convert Kit – For email automation and email list management.
- Tailwind App – For Pinterest scheduling and image management.
- Content Pit – Content writers that know how to do product reviews and more. (You can get 20% bonus content by using my link).
- The Hoth – Guest Post link building
- Authority Builders – More link building
- Ezoic Ads – Display ad management platform that uses artificial intelligence.
For now, I just want to enjoy the moment that I finally broke the $1,000 per month mark! I’ve also now revealed the site, so everything is out in the public.
Going forward, I just hope that nothing negative happens to my site as a result of me sharing it here. I’m trusting you!
In addition, I’m going to stick to my plan. I will continue to add 15 or more articles per month. I will also focus on site speed, ad management, and other on-page tweaks.
I expect to put very little effort into off-page (link building) optimization. For better or worse, that’s just the way I work.
I’m SUPER happy that I’ve finally reached a point where I can call Niche Site Project 4 a success! It’s not easy building something from scratch with many thousands of people watching your every move. So, I’m glad that things have worked out the way they have.
As usual, if you have any questions, please ask below.
NICHE SITE PROJECT 4 PARTICIPANT REPORTS
In addition, I’ve allowed those that are following along building their own niche sites the opportunity to report on their progress as well. You can see their reports below.
The number of participants continues to decrease each month. I only got 25 reports this month (well over 1,000 people signed up). For that reason, I will no longer be collecting monthly reports from participants after August 2019. (So, participants will send in 2 more reports).
However, it’s pretty cool to see that several of the participants are doing pretty well with their sites! (I’m doing some more research with Damith to verify if his report is accurate, so take that one with a grain of salt for now).
Thanks again to everyone that has participated!
|Real Name or Nickname (What you want to be publicly listed as in this monthly report).||Number of articles TOTAL published on your site since inception?||Number of Total “Sessions” your site received in June 2019?||Earnings for June 2019?|
What was accomplished in June 2019 for your site? Feel free to link to your niche site (if you want to reveal publicly) or link to your blog where you are giving more detailed reports about your niche site.
Month 6 for me: I slacked on the site this month. Only added 2 new articles. My sessions went up but my amazon clicks and earnings went down. On to the next month…
I generated 9 links to my home page. They were foros and registration links.
I wrote 8 new articles. Every publish was also promoted in twitter and fb (no pay add).
I redesign the header of the page to reduce the options linked there.
|Chris||7||684||4985||Creates a new course 🙂|
Traffic is not growth than expected. I tried to do some content upgrade in keywords that likely to rank. Lucky, earning are still in doubled from last month.
Didn’t add much content this month, just focused on ranking existing articles. Secured 12 guest posts to the site and also got a few link exchanges. Will continue adding links for the next 2 months then I will add as much content as possible until the end of the year.
Only 5 articles published this month, but updated quite a few others. Google traffic rising strongly to 36728 sessions. Starting Youtube channel related to niche and plan to start work on info product. Have applied to Adthrive.
Increase Social Media Followers
Google traffic continues to grow. Given up with Pinterest. Finally made some sales.
|Justin||8||63||0||More articles posted|
|Chris||12||41||0.84||AMALinks Pro so testing that. Need to do more video reviews.”}”>|
I haven’t put much new articles up but two of my Youtube videos have gotten traction with one over 1000 views. Links from the description seem to be sending clicks and my first bit of earnings. Just implemented AMALinks Pro so testing that. Need to do more video reviews.
Published two articles, built 5 links
Family problem hit me again – one of my relative died so it wiped out my time. Only added 3 more articles this month.
Also throwed in some Adsense ads to see and there were 6 cents which I earned. Looking forward to doing more this month.
I built a few links but then really concentrated on trying to rank for a certain ‘best xxx’ keyword.
This involved me changing my content strategy to create topical relevance around that product. As a result I’ve;
– written 8 new articles
I also tried Google Adsense and earned around $6 but it was messing my site up so I binned it. Nearly at the threshold for Ezoic now anyway so I’ll wait until I can use them before putting ads up.
All articles written by paid authors and I have spent $18000 for that. I have sent $10000 for link building. I already earned all this money. 🙂
I’ve updated all the previous articles, optimized the site speed a little by cleaning databases and got a couple of backlinks.
After refunds, the net sales was still below the $5,000 mark. The last week was dead so the sales really slowed down. Hope to get above $5k next month and capture bigger sales.
Facebook traffic is interesting source. Looking to get more into it as I can see the potential of not just sales, but other ways to help SEO and social proof.
Looking into bringing more revenue by having people sign up for my affiliate program.
|Nen||4||0||0||build an authority site for women above 40. I am currently writing articles for the whole month of July (target: 10 articles of over 2,000 words each)”}”>|
I am just starting on this new niche site, Spencer. So what was accomplished is a committed made to building the site. I have decided to build an authority site for women above 40. I am currently writing articles for the whole month of July (target: 10 articles of over 2,000 words each)
Merged two similar posts into a mega post. Created a top 10 “social magnet” post. Earnings still in decline :/ Blog post will be up soon.
I haven’t really worked on the website much this month 🙁
However, I see that the site is getting traction and it’s ranking top 3 for a bunch of keywords. There are 0 earnings, because I didn’t monetize it yet.
Didn’t publish any new articles, but a lot of new content in pipeline (using Content Pit) + bartered free stuff that I got from affiliates. Traffic boost as well so this bumped up my monthly earnings.
My website is stereosight.com. I haven’t really been doing anything for my site, unfortunately. It has been getting Google impressions for searches like “how do 3D glasses work” or similar, which was a keyword I targeted so that’s great. I am not sure if I am out of the Google sandbox or not, I might be. It’s good to know I’m still getting some views even when I haven’t posted any content, though I know I need to be more diligent about it.
I added 30 articles to the site. I’ve started seen some initial traffic. Full plans going forward revealed on my post https://www.nichesitevault.com/100k-project-episode-3/
I can’t properly focus on this site. That’s why the article publishing and link building slowdown. But so much inspired with the Spencer’s 1200$ case study :).