Basic Link Building Strategies for Your Niche Website: Spencer and Samara Call 9

By Spencer Haws |

In our call today, Samara and I discussed basic link building strategies for her niche site project 3 site.

On one hand, some people feel like link building is so critical to a sites success; on the other, you have people that never do any linkbuilding and do really well with niche sites.  I personally tend to be somewhere in the middle.

I don’t believe that link building is the most important activity you can be doing on your site.  I think keyword research and creating great content is the most important activity.  However, I do see the value in getting links as well…this is clearly a huge ranking factor in Google.

However, I’m a strong believer that your most valuable links are going to come naturally.  I have several sites that I’ve never done a single outreach or link building “campaign” for that have thousands of links.  So, it’s not that I don’t think links are important (they are)…I just don’t believe that it’s always necessary to personally put in the effort to get every single link.  Lots of links will come on their own…if you do things right.

So, in our call, I tried to stress to Samara that aggressive link building is not needed.  We are just going to do some things to make her site really easy to link to and get her content out into the web world.  By doing some of these initial steps (setting up social media accounts, RSS, etc)…more eyeballs are more likely to see and link to her content.

We also discuss where she can go to study and learn about more advanced link building strategies…which we will discuss more in the future.  But the overall message here is that we are just going to sprinkle a few links in every once in a while.  Link building is not going to be the majority of our focus, most of the time.  Just a few links here and there can go a long way.

Samara’s Summary of the Call

Hey everyone!

We’re about to embark on a whole new phase of the project: linkbuilding! This is something about which I know absolutely nothing. I’ve never built a link in my life, so learning about the process and hearing some basic strategies was eye-opening, to say the least.

Although it’s true that not all links are created equal, Spencer said to just go out there and get some—dofollow, nofollow—it doesn’t matter. That’s kind of a relief. As it’s my first foray into this new territory, it’s nice to not have to worry about too many details.

I also have to say I like Spencer’s approach: he advocates friendly outreach with a view to building a relationship and with no ulterior motive, as opposed to aggressive linkbuilding. That’s the strategy he has used for and, to much success. That sounds great to me; it seems a lot more natural.

As he says (and points out on Jon Cooper’s exhaustive PointBlankSEO blog post), there are tons and tons of strategies, but you don’t have to be doing all of them all of the time. His “salt shaker approach” is right up my alley: you get a few links every month, and that’s it. It’s not going to be our main focus.

He gave me a handful of strategies to start out and get some quick and easy links. This includes submitting my RSS feed to some quality RSS directories, setting up social media accounts and linking back to my site, reaching out to family and friends with blogs and asking them to link to me, and leaving relevant comments on blogs with the Comment Luv footprint.

This all seems pretty straightforward, although lots of things seem that way until you get dug in and realize that they’re just the opposite (like my friend WordPress, for example!).

Anyway I like the sound of this; I feel like I’m dipping my toe into the linkbuilding waters. It’s a nice way to ease into the whole process, which seems slightly overwhelming—at least to a noob like myself—given the sheer number of strategies and their complexity.

Speaking of complexity, another assignment I have is to research a few advanced strategies. To be honest, I have no idea where to start, so this should be a real adventure. Luckily we have Spencer to show us the way : )

I’m ready to get to work and see how this whole linkbuilding thing works. There are, of course, sites that do lots of serious linkbuilding, and you also hear about sites that do none at all and still do really well, so I am looking forward to taking the plunge and seeing what it’s all about, how it works, and most of all, how it affects my growing niche site!

Want To Build Smart & Relevant Internal Links...Quickly?

NichePursuits Rating

Link Whisper is a revolutionary tool that makes internal linking much faster, easier, and more effective.  It makes it simple to boost your site’s authority in the eyes of Google. You can use Link Whisper to:

  • Bring out your orphaned content that isn’t ranking
  • Create smart, relevant, and fast internal links
  • Simple yet effective internal links reporting: what has lots of links and what pages need more links? 

Click here to revolutionize your site’s way of doing internal links

Build better internal links with Link Whisper

Watch the Coaching Call Here

You can watch the full video of the coaching call below.  If you would rather just listen to the audio, you can download it here.

Coaching Call 9: Basic Link Building Strategies for Your Niche Site

Assignment Follow Up

Why Links?



Types of Links

Aggressive Link Building is NOT Critical to a Site’s Success

List of Link Building Strategies…

Jon Cooper –

Set Up RSS…

Set Up Social Media Accounts

Ask People You Know

Blog Commenting

Research More Advanced Tactics

Assignments for Call 9

  1. Submit your RSS feed to at least 5 directories (focus on the higher quality directories).
  2. Find ways to auto-post all new posts to FB, Twitter, Pinterest
  3. Find one person you know that will link to you
  4. Find 5 blogs and comment with link to your site
  5. Review Jon Cooper’s list: and decide on 2 or 3 more advanced strategies that you would like to try in the future.
  6. Bonus Assignment: Read some blog posts on the 2 or 3 tactics that you decide on.

Stories & Projects | 52 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

You may also like

View all




I have never set up my RSS. Is it still valuable?

Thank you for mentioning that keyword research and creating great content is most important activity as that is where I spend almost 75% of my time.

Mahmudul Alam

I think you should set it up. It still has some quality in my sense. 🙂


Thank you Alam for the reply

Spencer Haws

RSS is more about making it easy for others to find you, and less about the links it directly provides.


Spencer, is it work for only bring visitor ? or it has effect in ranking ?

Spencer Haws

It can do both.


I am glad that i have found this post as i am struggling with building links for my niche site too. It’s an amazon affiliate site. I am done with content and website setup. Now i have been doing some blog comments to gain some momentum. But haven’t embded affiliate links yet. So, should i embed the affiiate product links now on images or later?

Spencer Haws

I see no reason not to add affiliate links now.

Ian Hoyt

Love this CommentLuv idea. Never even thought to look into that. Video worth the watch… like always!

Spencer Haws

Thanks Ian!


Spencer,Backlinks from commenting are still valuable.But,before commenting on a blog with link back to our site we have to check the spam score of that blog on moz.

Spencer Haws

Yes, still valuable.


I don`t usually comment on blogs but I love your website`s design, especially the way it looks on desktop! Also appreciate all the things you do and information you share with us MNS owners, keep it up!


Hey guys learning a lot, but i’m wondering what’s happened to Ryan and Jake? Been more than a month since we’ve heard anything from them. Are they still involved?

Spencer Haws

Yes, they are still involved! Ryan is just very busy working two jobs and raising a family. He’s a very realistic case study…takes a long time to work on his site. They just finished another coaching call and may post as early as today.


Hi Spencer

Thanks for a awesome post, I’m always looking for new ways to build backlinks for good traffic, I like your infographics strategy, I have been seeing lots of new infographic templates arising on the market, so I’ll give it a go, is there a good list of infographic sites that you use specifically?

Spencer Haws

There are lots of sites out there. I would start by googling that exact question to find a best fit for your own website.


I haven’t bothered with link building and focused on content and quality written pieces. You don’t have to wait long to get traction. My site gets 300 uniques a day from zero link building strategy

Spencer Haws

Yep, I agree. Great!


I haven’t bothered with link building and focused on content and quality written pieces. You don’t have to wait long to get traction. My site gets 300 uniques a day from zero link building strategy

RSS was an autobloggers nirvana 🙂 then plugins or sites can feed, respin, retranslate even and then repost. I had one that used to post 200 posts an hour and was getting amazing hits.

Brian Mitchell

Thanks again Spencer, have been following for a little while now and this is my first reply. This one had many nuggets for me! Will keep on following on with this case study!

David Robinson

Very informative post Spencer! I really enjoyed the different methods involved in outreach and curating back links. Brian Dean has valuable information to utilize as well as Jon Cooper’s post on different back linking strategies was epic! Lots of good info! Thanks to Spencer and Samara for another great call!
I am also interested in Mozie’s (above) question relating to infographics.


Team Spencer,
If you eventually decide to monetize via amazon affiliate program then RSS may lead to some potential problem. Like to hear your thoughts about it?

Spencer Haws

Why would that be a problem? All wordpress sites have an RSS feed automatically…its a non-issue.


I never use RSS Submission strategy any time. I think it will work and I will do this.

Thanks for sharing this strategy.

zia uddin

This is great advice! Very honest and practical.I really enjoyed this post.Nice post!! these tips may help Great post, Jo! My favorite work advice.Thanks so much for a detailed post! It is very helpful for.Your post is helpful to avoid the mistakes


Sorry to interrupt this article since the other one comments are closed. You told us before that Google Adsense did one time closed your account in 2012 but at that time, Why don’t you find an alternative to Adsense? I believe there’s like a few other online marketing partner that you can sign up with.

anyways, goodluck!

Spencer Haws

No need for an alternative. I got a new account in 2012 and have never had issues since.


Really Great Post… Everyone should care about User First Then Search Engine…If you provide quality and Useful content You can still Rank top without any Backlinks… 🙂
Thank you


Great post again. I follow your blog since you are recording the podcast. It did help me in many ways. However first time I have a extra questions. At the end of the video you are mentioning to Samara that those bacics link building strategies should be repeated monthly. Do you really mean it or I misunderstood something? I would appreciate your answer.

Spencer Haws

No, don’t repeat the same type of links monthly. Find NEW types of links and build just a few each month. This could be outreach, infographics, or other types of links.

Picture's Star

I never use RSS Submission strategy any time. I think it will work and I will do this.
Thanks for sharing this strategy.

Jon Haver

I like the focus on not focusing on ONE link building strategy but a diversified link building strategy. It is amazing that link building for all its importance remains such a stumbling block for everyone building sites.

Peter Saydak

I’d consider myself pretty well versed in the area of SEO but I’d never heard of RSS Directories before.

I’m going to go submit my site to a bunch of those right now.

Thanks for this detailed post and for letting me know about RSS Directories.

I like how you broke things down into a simple action plan at the end of the post too.

Spencer Haws

No problem.


There’s something i’ve been wondering… If you are auto posting the same posts to Facebook as well as your website, would that not trigger a duplicate content penalty?

Tech Guy

These episodes are really helpful for me, thanks.


are there any free tools for backlinks

Spencer Haws



Hi Spencer,

I have a website that is doing really really well. Its an amazon affiliate site and only gets about 3000 uniques per month. All of the kw’s are highly targeted with buyer intent.

I have discovered a way to target even more kw’s in a single article, but this would mean that I would have to edit those old articles and add new content. Do you think that adding new content to old post would mess up seo?

Spencer Haws

No. It will improve SEO.

Casper Haastrup

Thank you so much for making the backlink process much less overwhelming. Now I have a list I can go slowly with. You are talking about “QUALITY RSS”. Do you have any specific RSS directories you recommend and what do you do to find relevant blogs to make comments on?


Awesome call. Thanks guys!

Hey Samara, Perrin and they guys at Authority Hacker just posted a great list of the best Chrome extensions. Check out #4, Hoote Suite, for posting to all the social media sites at the same time. Hope your site is coming along well!!!

Spencer Haws

Hoote Suite doesn’t really do what we are looking to do….auto-post without having to do anything. Hootsuite requires you to write your social posts first, then post.


A very nice post, i think it is good for every blogger to be concerned about quality content rather than backlinks…though backlinks too is important but good content can give you organic traffic even without backink.


I agree


thanks to this coaching call I think SEO is not that hard 🙂

Morning Quotes

thank you so much for the informative post, I learnt a few strategies from this post, looking forward to learn from you.


I was looking for this link. I must apply this idea for my site “” . Thanks a lot Haws

Shane Dayton

Absolutely love these coaching calls, and I appreciate the fact you type out a lot of what is covered in addition to having the audio/visual. Some days I don’t mind the listen, others I feel like I need to re-read it ten times before it sticks. Some really great link building resources here. Thanks again!


Another great video coaching call again!
I replay this video for many times.
Thanks Spencer and Samara

Recent Posts

View all