When I discuss getting traffic from Google with people, they often feel like it's impossible to see amazing results in a short period of time. While it's true that it's not as “easy” to rank quickly in Google as it used to be, it's still very possible to see results in a short period of time.
Today, I want to share 2 case study websites that I am a partner in. In both cases, these are sites that we purchased and quickly doubled the amount of traffic coming from Google in a very short period of time…just 3 months.
I'm going to share the traffic stats, and then exactly how we were able to achieve these results through keyword research, content, and links.
Let's start with the results first, to show you why this might be something of interest to you.
Results of Site #1
When we purchased the site, it was getting just under 5,000 organic sessions a week. By mid-may the site was attracting double that amount per week at over 10,000 sessions. As you can see that the site has only continued to grow and now receives about 12,000 organic sessions a week.
How did we achieve these results in such a short period of time?
Before I dive into that, I want to show ANOTHER example of a site we purchased in March of this year.
Results of Site #2
We bought a second site in mid-March of this year. In this example we were able to double the organic traffic in just 2 and a half months, and in just over 4 months we have grown the organic traffic over 5 times!
So, the results we are achieving are very real, and recent. So, enough with the results…how are we achieving these results?
A Quick Caveat…
The results you see are from sites that we purchased. While its not impossible to see huge gains like this from a brand new site, there are some advantages to buying a site that is already established.
These sites were already aged and getting some traffic from Google. As a result, before we ever came along they already had some authority built up and Google was already ranking them well for some key terms.
For a brand new site from scratch, it can often take several months before you start to see any significant results from Google. We essentially were able to skip this waiting period, because Google tends to rank new content on an older site much faster than it ranks new content on a brand new site.
So, part of these results certainly comes from the fact that we were able to take existing authority and links to leverage that into even more success.
Overall, starting a site from scratch is great and costs less, but can take a little longer to see results. Whereas buying a site takes more money, but you tend to see results much faster.
How We Achieved the Results
For the first site, we achieved all of the results through keyword research and content creation. We did not do any link building.
- We used Long Tail Pro to find keywords with a KC score of around 40 or less. We went for a little bit higher KC score, because the site is established with more authority.
- We wrote articles of 1500 words or so targeting these specific keywords.
- We used a “silo” structure with 10 related articles all interlinking to one-another
- We used well-formatted articles with comparison charts, images, buttons, bullet points, sub-headings, etc.
Now here's the real kicker: we did this on a large scale. In fact, we added about 500 articles in just 2 months. The combination of keyword focused, quality content articles done on a large scale helped us go from 5,000 sessions a week to 12,000 sessions a week in just about 3 months.
You can read a few more details about this site in a post that I published previously right here.
The reality is that there is no way we could write that much content ourselves. So, all of this was actually achieved by a large team of interns that we brought in and trained.
If you are interested in joining our next internship, you can get more details right here.
Results for Site #2
For the second site, we achieved the high growth results primarily through link building. We did add some content, but the only purpose of the content was to get more links…not so much to target low competition keywords (like site 1).
In a nutshell, we implemented 3 different link building strategies:
- Top Lists
- Guest Posts/Contributor Accounts
So, what are top lists? Essentially these are posts that you write and list the top bloggers in a particular area. For example, I might write a post titled, “The 50 Most Influential SEO Bloggers that You Should Be Following”. (Note to self, I should write this post…)
You then research and find 50 great bloggers and write a short paragraph on why they are great. Once the article is written and published, you then reach out to these 50 bloggers and tell them they made you top list post!
You then make it easy for them to link to, share on social media, or start a relationship with you. This could even lead to a guest post opportunity. This strategy works very well in any niche – the niche that site number 2 is in is the health niche.
Quite simply, this strategy still works well for getting links. I won't go into all the details about how to create an infographic, but Neil Patel has a good guide here. Remember you can also go to Fiverr and get a great infographic for cheap.
The key is marketing the infographic once its been published. Try googling “infographic directories”. You will find lots of directories willing to accept your infographic once submitted.
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You should definitely share it on social media and reach out to bloggers on social media that it's applicable to.
Next you should be emailing bloggers or other influencers that are either mentioned in your infographic (pro tip: mention people in your infographic), or that might potentially be interested in publishing the infographic on their site.
You should obviously have an easy embed code below your infographic to make it easy for people to share and embed.
Guest Posts and Contributor Accounts
This just comes down to finding sites that are relevant to yours and then approaching the owner/editor to ask if you can write for them.
First of all, there are LOTS of sites that want guest posts. Do a google search for terms similar to this:
- [Keyword] “submit a guest post”
- [Keyword] “guest post”
- [Keyword] “accepting guest posts”
- [Keyword] “guest post guidelines”
- [Keyword] “guest post by”
- [Keyword] “guest post written by”
You can certainly get more ambitious beyond that and start contacting other bloggers or publications to see if you can write an article for them.
You will get a better response rate if you “pitch” them an idea for a topic rather than just saying, “hey, you take guest posts?”
Here's a quick example of an email you can send out to people when you are looking for guest post opportunities:
I was just reading your article at ….. and it gave me an idea for a guest post.
I’ve been brainstorming some topics that I think your readers would get a ton of value from:
20 Things To Do In England
7 Festivals Travelers Will Love
How To Travel On A $5 Per Day Budget
What do you think? I’m happy to provide some more ideas or write about a topic of your choice.
You should obviously edit this template to be in your own voice and be applicable to your own site. But overall, it doesn't have to be complicated. Just reach out and you are sure to hear back from a certain percentage of those folks.
So, how many links did we achieve in a short period of time?
We went from roughly 120 referring domains (according to Ahrefs.com) when we bought the site, to about 330 referring domains in mid-July (about 3 months after the site purchased). So, we nearly tripled the number of referring domains linking to the site, which led to an approximately 5X increase in Google organic traffic to the site.
Want More Details?
As mentioned previously, we didn't achieve these results by ourselves. We actually brought in several interns and taught them our strategies. In turn, these interns actually implemented our exact strategies to the sites to achieve the results.
As a result, we've purchased another site (this one already making 6 figures a year) and we hope to achieve similar results.
Either way, I think I've laid enough out in this post that many of you will be able to implement these strategies into your own sites and can potentially see similar results. If you have any thoughts, please share your comments below.