Lately, I’ve been hearing a lot about a company called Copy.ai. Its founder Paul Yacoubian has been doing some amazing things with AI in content marketing.
Copy.ai is an AI copywriting tool that claims to save you time and increase conversion rates. Their homepage states that the tool will bring an end to writer’s block and generate marketing copy in seconds.
It can’t generate entire blog posts in one click, but it can create blog titles, outlines, points to paragraphs, intros and outs, and that sort of thing.
We decided to put this AI content generator to the test with a full copy.ai review. We’ve tested it to see just how the AI technology can hold up.
Is the content actually any good? Can AI content pass for human writers? Let’s find out.
Do you want to try copy.ai out for yourself?
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What is Copy.AI?
According to Linkedin, Copy.ai was founded in 2020 and has 16 employees, primarily located in the United States.
For being around a little over a year, traction is looking good. Crunchbase shows the team raised a seed fund of $2.9 million from a few different investors such as Adam Morley and Sequoia Capital.
Who is the tool best for?
Copy.ai is best for digital marketers and online business owners looking to speed up their copywriting processes. It specializes in generating content for websites, landing pages, sales letters, and social media.
It focuses primarily on 5 or 6 different types of services:
- Product descriptions – great for e-commerce stores
- Social media posts and ads – Facebook, Twitter, Instagram, etc
- Website copy – blog post ideas, outlines, meta descriptions, etc
- Sales copy – for use on websites, in emails, etc
- Email content – for use in autoresponder, funnels, or whatever
They seem to specialize in creating content that is no more than a paragraph or two long, rather than being able to spit out an entire 1500 word article.
The tool also has a ‘fun personal tools’ section where you can create a love letter or birthday card with AI, along with a range of other types of short content.
How To Use Copy.ai
It is very easy to get started using Copy.ai.
The platform is very clean and simple and intuitive to use. Not only that, but their YouTube channel has a lot of well-produced video tutorials that can take you step-by-step through creating each type of copy that you need.
Here’s a look at the inside of Copy.ai and how to use a few of the features.
Let’s say I wanted to create a list of blog ideas to get started.
You’ll need to input your product/brand name and then describe the product. While it says ‘product/brand,’ I’ve found putting topics into the inputs works just as well.
For this example, I’ve decided to write a post on ‘SEO Tools.’ I put the details into Copy.ai to seed the information with a couple of bullet points.
Here are the results that it generated.
Not a bad list. I could actually see myself writing a post based on one of these.
I can click on the love heart to put it into my saved folder, copy the text to the clipboard, or make more based on the result I like best.
Next, I tested out the ‘Bullet Points to Blog’ feature. I entered a few bullet points to get started.
You can see the results contain a lot more content.
It didn’t really create an entire blog post by any means, but for someone with a little writer’s block, it could be a great help. Once the tool has created the content, you can then go in and make it sound a bit more natural and check its accuracy.
The tool seems to be very good at generating ideas and structure for content, as well as producing short-form copy that reads fairly well!
Grammar and Spelling
A lot of effort has gone into improving machine learning algorithms to produce more natural-looking content generation. It’s not perfect yet, but it has got a lot better in recent years.
Grammarly is great for recognizing certain grammatical mistakes in your writing and flagging them for further consideration.
To test how good the Ai-generated copy was I ran the paragraphs through Grammarly. Surprisingly it did pretty well, scoring a 94% overall rating.
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These are the writing issues that came back from a single paragraph. There were some incorrect determiners and punctuation, along with an engagement error (which I usually ignore in Grammarly), and a small issue with clarity.
Grammarly itself isn’t the best judge of content quality, but if you’re familiar with the tool then you’ll know this generally means the content is acceptable. It may just need a few changes to put it into your voice or to adapt it to your preferred style of writing.
When it comes to plagiarism with the AI copy, Grammarly detected 17% plagiarism.
This seems a bit high, especially if you’re used to checking longer blog posts for plagiarism. I find these usually come back with a 1 or 2% plagiarism rate (which is usually from totally unrelated content). However, because I was testing such a small sample of copy it makes sense.
I ran four more tests from other paragraphs generated by Copy.ai to see if they showed better results. They did with 0% plagiarism on all four tests.
When it comes to AI-generated text, accuracy and truthfulness can be big issues.
For example, if you are writing a blog about survival knives, but the content comes back with kitchen knives, the reader is bound to be confused.
Or there’s the example in the screenshot above. I asked the tool to create a blog outline for the title ‘can dogs eat snails?’. You can see that it has come up with different outlines that come to very different conclusions.
In one outline the takeaway is ‘Yes, dogs can eat snails’. While in another the conclusion is ‘Snails are bad for your dog’s health’. The question is, which is true? Which is accurate?
You would need to go and actually do some further research of primary sources to find out if dogs really can eat snails (in all likelihood the answer is that, yes, they can, but no, don’t make a habit of it).
For the SEO-related article I tested, I was happy with the results. It all seemed relevant, accurate, and true, for the most part.
Copy.ai also has a handful of other key features and benefits:
- Chrome Extension – makes it easy to generate copy on the fly
- Multiple Languages – for example, you can enter content in English and generate content in Spanish
- Facebook Group – an active group for advice, support, and talking about all things AI content related
- 24/7 Support – for all pricing tiers
- Resources and Tutorials – an extensive resource collection for getting the most out of the tool
And as time passes, we can expect to see more features rolling out, as well as the overall improvement of the tool.
All-in-all my first impressions and experience with Copy.ai are that it can be a useful and helpful tool for the right person.
It can be a way to motivate yourself to get writing if you’re not feeling too creative, or if you need to output a lot of shorter pieces of content quickly.
The truthfulness and accuracy will need to be checked with certain topics – especially those relating to the health and well-being of people and animals. However, for the most part, it’s OK.
I found that it can be better for general topics over more specific topics, but I think with more use I could learn to use it more effectively. For example, it generated what amounted to nonsense on a specific product, but when generating content on the product category it was far better.
At this stage, it’s probably not for the person who wants the best content. If you’re just needing something to chuck up in a product description or as a social post, and you’re not too worried about quality, then it’s all good. But as for creating really good content, I don’t think it’s there yet.
Neither is any other writing tool. It’s great for getting started with a blog post, but don’t expect the AI writer to write quality content without any issues.
Used in tandem with content optimization tools and the likes of Grammarly, it can be made better. It’s definitely worth signing up for the free 7-day trial to test it out for yourself.
Pricing runs a flat $35/month when paying annually or $49/month monthly.
The free 7-day trial does not require a credit card to sign up and is really helpful for getting a feel for the tool. You are limited to 100 runs a day, but this is more than enough to learn if it’s going to be good for your business.
A ‘run’ is simply a click on the Create button once you’ve started using the tool. As an example, this means you could create 100 blog post outlines a day during your free trial.
If you don’t think Copy.ai is right for you, there are plenty of alternative AI copywriting services available.
Other AI ad copy and AI copywriting software:
- Copysmith.ai (best for longer-form blog content)
- Jarvis AI Review (best for social media and advertising copy)
All tools are priced relatively closely with similar features, and also can also be tested with free trials.
We’re just beginning to see what these AI-content tools can do, and I expect them to get a lot better in the near future.