Keyword selection is by far the most important activity that you can do when building niche websites. Keyword research is more important than providing great content, link building, and how your website looks. All of these things are important aspects of building niche websites, but excellent keyword choice is critical. You can do everything perfect, but if you chose a poor keyword to begin the process you will fail miserably (sorry if that sounds harsh). Today, I want to discuss briefly why keyword research is both the most important AND the hardest part of building niche websites.
First of all, keyword research is the most important aspect of building niche websites because it determines where your traffic will be coming from (this is with the assumption that your focus is on search engine traffic). So, if you pick a keyword that doesn't get searched for enough every month, you won't get any traffic or sales. If you pick a keyword that doesn't pay enough (CPC) or has no commercial intent you won't make any money. If you pick a keyword that is too hard to rank in Google for (even if it gets searched for alot and pays really well), you still won't see any traffic or money because your site will be buried in the search results. So, finding the right keyword is critical to your success with niche websites.
Is Keyword Research Really That Hard?
Unfortunately, keyword research is also the hardest part of building niche websites. The reason is that most people don't know how, don't have the patience to do proper analysis, or get too excited about a high traffic/high paying keyword.
Most internet marketers simply either don't know that keyword research is so important or don't have a clue how to do it. I fell into this category in the fact that I didn't even know how important keywords were until after probably building my 5th website. I used to be pretty lame 🙂 ! So, I spent a couple of years not even knowing that I needed to do intense keyword research, then I spent the next couple of years trying to learn how to do proper keyword research. Now I finally have some things figured out! I've done my best to teach about keyword research and the importance of analyzing the competition for those keywords on this blog.
Patience is a Virtue!
Unfortunately, even once you know the importance and have the know how, many marketers don't have the patience to do it properly. The reality is that it can take hours to find a good keyword and most people simply don't want to try that hard to start making money. The internet marketing community is full of quick profit promises and other misleading get rich quick schemes. So, many “newbies” will get caught in the trap of thinking that everyone else is making a killing after a couple of months of trying.
Nope, not true. Most people are NOT making good money online, and the ones that are, probably aren't out buying get rich quick products if you know what I mean. So, in an online culture of quick profits and ever changing strategies – I'm trying to convince you of the opposite. Slow down, have patience, stop listening to others.
You need to view an online business as a real business. Its takes planning, hard work, and LOTS of patience. My best advice is to develop a plan of your own and not try to follow exactly what everyone else is doing. This includes keyword research. You have to go out and find your own keywords if you hope to find any kind of success in building niche websites.
The Mental Shift
The final thing that makes keyword research so difficult is that its tempting to go after the “big money” keywords. This attitude probably kept me from making any real money online for about 2 years. Even once I knew how to do keyword research, I kept getting drawn in by keywords with really high traffic and that were really high paying. Sounds good right? Except for the fact, that ALL of these keywords were EXTREMELY difficult to rank for. I had dreams of making millions with these keywords. All I had to do was rank in the top 10 for “credit repair” and other “big money” keywords – and I would be set for life!
Well, turns out I never ranked anywhere close to the first page on Google for any of these keywords and so I never made any money. So, what I'm getting at is that for me, once I finally made the mental shift to target low competition keywords (that also maybe didn't get as much traffic), I finally started making money. I encourage you to make the same mental change in how you approach keyword research if you are truly interested in niche websites. Forget getting rich with one keyword – its probably not gonna happen (and if it does, it will take years and tons of money anyway).
You need to have the know how, the patience, and the right mental attitude towards keyword research. These skills don't come easily and most people will never have the discipline to try hard enough to obtain them. For that reason, people like you (right?) and I that have put forth the effort to truly grasp the ability to do proper keyword research, will be able to profit from building niche websites for years to come.
My challenge to you is to develop the keyword research skills and obtain the proper mental attitude and patience that you need to be successful in this business as well. Of course, I will be here sharing my thoughts and insights on the Niche Websites Hub, so be sure to follow along here. Best of luck!