31 Types of Blog Content To Help Grow Your Site (And Profits)
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Struggling to know what types of blog content to create?
With 4.4 million blog posts being published every day, it’s important to add variety to your blog to make it stand out from the rest.
In this “Listicle” post, I’m sharing 31 different types of blog content you can use.
Let’s dive right in.
- 1. Listicles
- 2. How-to/Tutorial
- 3. Question Post
- 4. Ultimate Guides
- 5. Case Study
- 6. Product Review
- 7. Review Roundups
- 8.Comparisons (X vs Y)
- 9. Blog Roundups
- 10. Guest Posts
- 11. Beginner guides
- 12. Interviews
- 13. Infographics
- 14. Expert Opinions
- 15. Expert Roundups
- 16. Video Tutorial
- 17. Current Projects
- 18. Recipes
- 19. Contests and Giveaways
- 20. Videos + Transcript
- 21. Podcasts + Transcript
- 22. Industry News
- 23. Announcements
- 24. What’s Trending
- 25. Monthly Updates and Progress Reports
- 26. Year-End Review
- 27. Curation Post
- 28. Resources
- 29. FAQ
- 30. Opinion/Critique Post
- 31. Recycle Old Articles
- Types of Blog Content – Conclusion
The article you’re reading is a listicle.
Listicles are one of the most common blog post types, because they’re easy to create and easy to digest.
They comprise a numbered list of points, ideas, or resources that educate the reader, which are great for SEO or sharing on social media.
Many people will bookmark a listicle or share them on Pinterest because they can be so helpful.
List posts can be used in any niche or topic, so no matter what your blog is about, a listicle will work.
A how-to post teaches the reader how to do something that has a specific outcome.
These types of posts have become more popular in video format, but they still work well as blog post.
Usually broken into steps, they detail the process someone can take to achieve a desired goal.
The Blogging Process for example, outlines a 19-step process to become an effective blogger.
As this style of post is a written tutorial, you’ll want to add lots of images and clear steps that explain what to do.
3. Question Post
The Question post is simple. It answers a specific question, like:
- Why does my dog keep barking at night?
- Or, how do blogs make money?
Now, you might think – how does this make a good blog post? Won’t it be super short and never rank in Google?
Not at all.
In fact, this type of blog content is a great way to educate your audience on all the nuances within a certain field of interest.
Many people love knowing the details of a topic.
The “Question Post” can answer the question quickly, but dive in deeper to build upon the context of the question.
It's also possible to find tons of untapped opportunities – excellent when you're wondering how to grow a website – because you'll likely rank fast!
4. Ultimate Guides
The Ultimate Guide teaches your audience everything they need to know about a certain subject.
It’s less about sharing steps to achieve a particular outcome, like the how-to post, and more of an exhaustive overview on a specific topic.
These are sometimes known as pillar posts or cornerstone content, where you share the main ideas and concepts in the guide, then link to other articles that go into more detail.
5. Case Study
Everyone loves a success story. They are motivating and inspirational.
And this is what the Case Study post is all about.
It’s a way to show exactly how to achieve a goal that your audience wants to achieve.
It's similar to the How-to post, except you share evidence of your results and the exact process you took to get them.
Case Studies are a great way to establish credibility and expertise in your niche.
If your readers see your success, they are more likely to trust that you can help them get there.
Here’s an example case study: An Amazon Affiliate Website Making $3,000 a Month
6. Product Review
The Product Review post is perfect for niche affiliate sites.
You find products in your niche and write a detailed review of the features and benefits, pros and cons, and where to buy.
These types of articles can convert into commissions well, because people who search for reviews in Google are already considering buying.
You only need to help them make a decision.
If you develop an effective affiliate marketing funnel, these posts can help your blog generate a lot of income.
Check out my LearnDash Review for a good example.
7. Review Roundups
A Review Roundup is like a product review post, but reviews multiple products of the same type.
These are usually titled, “7 Best insert product type here” which lists the best products to choose from.
You can also add a buyer’s guide to help people choose the right product for their needs. This will help add more value to the article and rank it higher in search engines.
8.Comparisons (X vs Y)
Another product review type post is the Comparison post or X vs. Y post.
This is where you compare two products against each other, weighing the pros and cons of both and which is the best one to choose.
Again, these are great for generating commissions because people searching for these already know about the products. They just want to know which one to choose.
9. Blog Roundups
A Blog Roundup is a list of the best blogs in a particular niche.
Let’s say you have a blog about yoga. You would create a roundup of the best yoga blogs that people should follow.
This can also be a good way to establish a relationship with other bloggers in your market.
You could list the name of the blog and founder, their target audience, and one of their best articles.
10. Guest Posts
A Guest Post is an article that’s written by someone else that you post on your blog.
Or, it’s an article that you write for someone else’s blog.
The purpose is for the person writing the article to gain exposure from the other blog's audience.
It’s also an effective link-building strategy, although many bloggers say it isn’t as effective as it once was.
To get your own guest post on someone else’s blog, use Google to find blogs that accept them.
Search for your niche + “guest post” to find them.
So, if you have a marketing blog that specializes in email, you would search:
email marketing “guest post” or
email marketing “this is a guest post by”
Find a list of sites in your niche that accept them and reach out to them to pitch your guest post idea.
11. Beginner guides
These are similar to the Ultimate Guide, only these are for complete beginners.
The difference is that the Ultimate guide can be as advanced as it needs to be, whereas the Beginner’s guide should only cover the basics.
These types of posts are perfect for educating readers about what it is your blog is all about.
This can help establish authority in your niche and build a following through email or social media.
Interviews aren’t just for podcasts and YouTube.
You can conduct a written interview through email and post it on your blog.
These types of articles are great for introducing your audience to influential people in your niche and are an easy way to add unique content to your site.
It can also help you get your name out there and get other bloggers inviting you for an interview on their blog.
An Infographic combines graphics, imagery, and design with information.
Many share stats or details about a specific niche or topic, where others detail steps to achieve an outcome.
Technically, an Infographic can consist of any other type of blog post, only in a more visual way.
An Infographic post will sometimes share only the Infographic, and other times include text on the page.
Here’s an example using Avengers characters: Avengers, Assemble.
14. Expert Opinions
An Expert Opinion post is where the blog owner reaches out to other bloggers in the same niche asking their opinion about something.
It could be a simple question like, what is your favorite social media tool?
Or something more specialized for the niche, such as what’s your best advice for starting a photography business?
Then the post will list all the responses they received along with an image of the expert, and link to their website.
This type of blog content is a great way to establish a relationship with your competitors and share expert advice for your audience (and don't miss our guide on how to create blog content for all sorts of intents).
15. Expert Roundups
Expert Roundups are like expert opinion posts, except you don’t need to reach out to the bloggers.
Instead, you create a list of the best blogs or experts in your niche.
It’s a great way to position yourself alongside successful blogs in your space, and you can reach out the bloggers to let them know they were included in your post.
16. Video Tutorial
A video tutorial is an embedded video in an article and sometimes includes the steps in written format.
It’s like the how-to post or the tutorial, but is a breakdown of either your own video tutorial or someone else’s.
You can include images of each step, detailing exactly how to get the desired result in the video.
Here's what to expect from a Video Tutorial turned into a blog post:
17. Current Projects
If you’ve been a reader of Niche Pursuits of any length of time, then you’ll know about the Project Post, as Spencer has shared many of his projects over the years.
This type of content consist of Projects the blog owner is currently working on, what their goals are, and how they expect to achieve them.
Sharing your journey of the things you’re working on is a great way to bond with your audience and gain social accountability.
These posts will also inspire readers to follow along if it’s a goal they have wanted to achieve.
Here is an example of one of Spencer's projects (the founder of Niche Pursuits):
Recipes are what you’ll find on food blogs and sometimes lifestyle blogs.
These are a list of ingredients and the ratios needed to make a specific meal, along with the method of how to make it.
These articles will start off with an abnormal amount of content telling you all about the origin of the meal and images of the blog owner making it.
This is to add enough content to the page so that it ranks in search engines.
19. Contests and Giveaways
A Contest or Giveaway can be an excellent way to grow your following on social media and increase email subscribers.
There are special plugins you can use to run a giveaway where your audience has to enter their email address to enter.
They can they then add more entries by sharing your contest with a special link.
Every time someone else enters the contest with the other person's link, they increase their chances of winning.
This makes your job easy because you only have to share it with your current subscribers and social media following to add a ton more followers.
Just make the prize a good one that your audience will love!
20. Videos + Transcript
Videos posts are great for getting more YouTube views through your blog if you have a channel.
You can sometimes get these types of posts ranked in Google by optimizing the page well with a keyword-rich title and text on the page.
Many people add the transcript of the entire video to the page as well, which is ideal for those who prefer reading over watching videos. Plus, it can help with search rankings.
21. Podcasts + Transcript
Do you have a podcast?
Then why not embed an audio player in a blog post to make it accessible for your blog readers?
Doing this is an effective way to get people back on your site to consume more content or see more of what you have on offer.
There are some decent podcast plugins for WordPress that can improve the podcast experience.
22. Industry News
Industry news is like general news, but within your niche. You could share a weekly update about the latest news in your industry.
This could include everything from new brands and products surfacing, to the top articles you’ve read, upcoming events, and what the experts are talking about.
Lots of people like to catch up on the news and your blog could become well known for niche specific news.
You could even send out an email newsletter each week with a link to your recent news update and maybe even publish YouTube videos.
Announcements are posts where you inform your audience about something that’s happening with your business.
It could be the launch of a new product or course you’ve been working on, that you’re moving your business to a different city, or something more personal.
Announcements work well if you have a large following already and reflect similar content you would share on social media site.
24. What’s Trending
Are you good at keeping up with the latest trends or viral content in your niche?
This could be a great addition to your blog by posting a weekly or monthly “What’s Trending” post.
You can share new and exciting YouTube videos, articles, or social media posts that have garnered a lot of attention recently.
Tools like Google Trends or Exploding Topics will be of great use in finding such trending content.
25. Monthly Updates and Progress Reports
These types of posts would work well if you are publishing a case study or sharing details of a particular project you’re working on.
Each month you will post updates on how your project is going, your successes and failures, and what you plan to implement moving forward.
You might see these kinds of posts in a fitness challenge, a blog about dieting or losing weight, starting a niche site or other business, or someone’s travel journey.
Here's a huge list of blog income reports that are good examples of this type of content.
26. Year-End Review
This is a post that many bloggers and businesses publish to let their audience know how their business operated that year.
They will share the big goals they achieved and some things that didn’t work out, financials, and things they are planning in the next year.
Posts like these are great to show transparency to your audience and make them feel like they are part of your blog or business journey.
27. Curation Post
A Curation post is a list of other articles you have found on a particular topic in your niche.
Many food bloggers create these types of blog posts where they share a list of “the best vegan curry recipes” for example, and link to individual recipes from other blogs.
Another example could be a list of the best exercises for abs, with a list of resources such as videos, articles, and fitness products.
These posts can also help you find low-hanging keyword terms that are easy to rank for and really simple to create.
A resources post or page is a list of curated resources that you have used and found helpful.
They can include books, courses, products, and even services you have gotten value from.
Sharing resources you use with your audience will show that you practice what you preach and that you’re not just promoting stuff for the sake of sponsorships.
Do you get tons of questions from your blog visitors, leads, and customers?
Why not create a Frequently Asked Question page that answers the most common questions they ask you?
Each time you get a new question asked multiple times, you can add it to the page knowing that it will help because it’s asked by lots of people.
FAQ pages work well in any niche and can often clear up uncertainty about your products or services, which will help them buy from you.
30. Opinion/Critique Post
Sharing your opinion or critique about another brand or product in your space is a great way to share your level of knowledge without being too braggy.
Your feedback doesn’t have to be all negative either, but you can simply chime in what you think they could have done better while highlighting the things you like.
This can be seen as constructive criticism of a brand or their products, which can often help them make improvements to future releases.
Who knows, they may even take your opinion seriously and reach out for more insights on your opinion.
31. Recycle Old Articles
If you’ve been blogging for a while, you’ll probably have some old and outdated articles that aren’t optimized well.
It’s likely your writing has improved since you first started and you could spruce up an old post by adding more relevant and up-to-date content.
When you see what kinds of blog posts do well on your site, you notice a pattern of what people like and what they find valuable.
Evaluating your old posts to see which ones can be improved can give you a bump in traffic if they rank better in Google.
You can add more content, more images, more relevant keywords, and internal links to other posts.
Also, when updating old content, you can change it to today’s date, which will add the post to the top of your blogroll, helping it get found by search engines again.
Types of Blog Content – Conclusion
Now it’s over to you! Which types of blog content will you create?
There is certainly a lot to choose from in this list and you don’t have to use them all.
Try a few types out to see which ones perform the best. Eventually, you’ll develop a consistent blogging process with an endless amount of ideas for your blog.
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