Podcast 22: Building an Affiliate Site with Paid Traffic, The Story of with Nick Loper

By Spencer Haws |

I had the opportunity to interview Nick Loper of a short time ago.

I was excited to interview Nick because he has a great story of how he was able to take a little side business he started and develop it into something full-time.  That business was, an affiliate site selling shoes.  What's interesting about his strategy, is that almost all of the traffic is paid traffic…mostly from Google Adwords.

So, in this episode of the Niche Pursuits podcast, I let Nick tell his story of why he got involved in the shoe business, how much the site was earning at its peak, some of the challenges that he's come across along the way, and what he is working on lately.

What's Covered in the Podcast?

During the course of our interview, we covered a number of topics and questions; including:

If you want to follow along with what Nick is up to now, check out his blog at  You can also follow Nick on Twitter: @nloper

Listen to the Podcast Here

If you enjoy the podcast, please consider leaving a review right here on my iTunes page!

Podcasts | 17 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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Nick Loper

Hey Spencer, thanks for having me — fun show!

Happy to answer any questions about PPC and affiliate stuff as best I can. Feel free to reach out.

And if anyone needs some shoes … 🙂

Spencer Haws

Thanks Nick! Had a lot of fun interviewing you and hearing your ideas; especially got me thinking about paid traffic…thanks again!


Impressive sounding story! Glad you stuck with it. Best of luck!

Josh @ Form Your Future

That’s great that Nick was able to get back up and running with adwords, especially with Google beeing virtually impossible to get a hold of.

So Nick does his business but doesn’t recommend that others follow his path?

It’s hard to find good coaches for paid advertising. Most people find a strategy and keep it hidden for themselves. Makes sense though, because I think there is direct competition if you start inviting others to follow a paid traffic strategy. I guess the same might apply for niche sites though.

BTW, your ending theme song makes me think of Final Fantasy music (video game reference)…haha 🙂

Nick Loper

Hey Josh,

Haha yeah I didn’t meant to sound negative on it, because it can definitely work. I just think AdWords is becoming an uphill battle, ESPECIALLY for affiliates. Their “bridge page” policy is a killer, and it 100% subjective, depending on who’s reviewing your landing pages on any given day.

If you have your own products though, it’s a different story entirely.

Are you doing any PPC?

Josh @ Form Your Future

I tried to run a campaign on AdWords 2 years ago and I was denied, go figure, haha! I’m sure that it’s become even harder to get in.

I’m swaying away from reattempting AdWords because everything I hear about it says that other PPC networks are much easier and more profitable to work with.

Currently i’m planning some PPC experiments with Facebook, but it’s just a side project at the time.


what’s the bridge page policy exactly?

Phuong Le

I am not native, so not catch up with all the podcast, it’s better to upload on youtube

John Gibb

hi Nick

I feel like your story is valuable for anybody, particularly the individual looking to find alternatives to free traffic.

I understand you’ve mastered Adwords… did you consider Facebook ads or other paid options for your business before?

Nick Loper

Haven’t done much w/ Facebook or other channels outside search — definitely an area of opportunity if the ROI is there. You?

John Gibb

Thank you!

Yeah, I’m all about ROI, particularly now when things are tougher for most individuals and businesses…

Jason C.

Hi Spencer,

I was wondering if i could get your take on a situation. So i have read over your great content on building niche sites, but i am located in Canada. I was wondering what is your take on .ca domain names for niche sites that are well searched in Canada. for example if i got instead of .com, can i still have success if “juicer for sale” has 2000 exact searches in Canada. (Random Estimates).

Just wanted to get your advice on this, and also was wondering what your take is on the future of niche sites since, “apps” on phones are starting to take over and the internet seems to be going mobile!

Thanks For Your Time!!

Spencer Haws

Sure. I think using .ca domain is a great way to rank in Google Canada.


I am def going to listen to it on the way to home tomorrow! 🙂


I enjoyed the podcast..thanks spencer for jumping back into the podcasts recently and Nick for your story and show as well. They make my long commutes less long and add to my potential to end them in the near future. 🙂

Jawbone Up

I always like your podcast and interview. Although at times you are dumb-folded, but you are sincere and tend to ask good questions. Thanks!


Hi spencer,

Could you tell me the song’s name at the end of your podcast ? I really like it.


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