Now that I've found my keyword to target for this public niche site project, I need to develop a content strategy.
I actually get a lot of questions all the time about how to target keywords in an article, how many articles to write, and so much more. In my post today, I hope to answer some of those questions. In addition, I will be laying out exactly how I plan to produce content for my new niche site.
Before I dive right into how to target a specific keyword, I want to lay out some basics for web content.
First, you MUST produce 100% original and quality content for your niche sites! If you think using spun articles or copying content from other places works, then you are way off. I would never put anything but 100% original content on my niche sites that is both readable and useful.
The idea is to create something valuable and BETTER than what is already out there ranking in the top 10. So, even though I will be writing an article on the “best survival knife”, its something that I need to spend some time on to make myself stand out from the crowd.
Well, if I can have the best content out there, then people will spend more time on my site. I do believe that Google is taking into consideration bounce rates and time spent on site.
So, yes, producing valuable content takes more time, but it pays off way more in the long run. (And I'll be the first to confess that 2 years ago I was not always producing high quality content, but times have changed my friend…).
The Primary Article and Secondary Articles
Here is a video I made showing how to develop a content strategy for your niche site (and what I'll be doing for my site)
[flowplayer src=https://www.nichepursuits.com/videos/contentstrategy/contentstrategy.mp4 splash=https://www.nichepursuits.com/wp-content/uploads/2013/01/nsp.png]
I have already picked my primary keyword for the niche site. Now I will write ONE primary article targeting that one keyword (best survival knife). This primary article will be a static PAGE or POST on the homepage (the homepage will not change as I produce more articles). You can do niche sites with a blog still homepage (like my site here), but its my preference to have a static homepage.
The title of the article will be more than just the primary keyword. Instead it should be something more descriptive like, “The Ultimate Guide to Finding the Best Survival Knife” (just an example).
The primary article on the homepage will be in-depth and likely well over 1000 words. (I can see myself going 2 or 3 thousands words easy on this primary article). Here's a rough outline of what might be in my primary article:
- Intro to what might be considered a “survival” knife
- A comparison chart with lots of different knife choices
- 200 words or so on the top 5 or 10 knives from the chart (based on my own research).
- Concluding advice about how to pick the best knife for yourself.
That is a general content plan for the primary article.
For secondary articles, I will be using WordPress posts. Each post will target a different keyword – related to survival knives of course. Using Long Tail Pro, I've found lots of potential secondary keywords that I can target. A few example of keywords I might write articles about include:
- cold steel trailmaster
- tactical knives
- skinning knives
- best pocket knives
- SOG Seal Team Knife Review
- and reviews of each individual survival knife I list on my homepage in the primary article.
Please note that I am never using my primary keyword again in the titles of my secondary articles. These secondary articles are related keywords (in the same niche), but they are indeed different keywords.
How to Produce Quality Content?
It takes work to produce quality content! I will not be outsourcing my primary article. I am researching all the different knives myself and will try to provide a resource that compares all the survival knives out there, a resource that does not currently exist (that I've seen).
This is how to produce quality. Spend time. Put in a lot of effort. Come up with something as original as possible.
How Many Articles?
First, I'll start with the primary article. Then I plan to add at least 14 other secondary articles. At that point, I'll spend time optimizing the ranking of the site and decide if I should produce more content. So most likely the site will start out with 15 to 20 articles (no, not added all at once).
If the site shows some income potential and I see further opportunity, I may add another 100 plus articles over the next year…who knows!
Many of these secondary articles will indeed be outsourced, I discuss that further down.
How Often to Use the Keyword?
Some people really like to penalize themselves by using the keyword a TON! I NEVER use the keyword more than 1% of the time. In fact, its usually much less than that. If my article is 500 words, I might use the targeted keyword 3 or 4 times throughout the article. Much more than this is unnatural and is likely to get yourself slapped with a Google penalty.
The most important place to use your primary keyword is in the Title of the article. Then just use it naturally in the article after that.
What About Outsourcing?
I often outsource the content of my niche sites. But for sites that I really want to perform well (like the public niche site), I will usually at least write the primary article. However, I expect to outsource many of the secondary articles.
I use TextBroker.com for my article needs most of the time. Always at least a level 3 and sometimes 4. They are not a cheap option, much more expensive than many other places. However, you always get a native English speaker, and its a quick and easy ordering process.
With any outsourcing service, you will still need to read through and edit the articles sometimes, but hopefully this is minimal.
So, there you have it. Overall, I will be writing the primary article myself over the next week or so. After that, I will be outsourcing much of the content at TextBroker.com.
I would love to hear your thoughts on this post. Do you have any questions about my content strategy for my niche site? Do you do things differently? Let us know.
Also, for my own homework, and yours if you are following along, I will:
- Research my niche in-depth and create a comparison chart
- Write the primary article for my site
- Research keywords to find good secondary keywords
- Start outsourcing some of these secondary keyword articles