• E-Commerce
    • eCommerce
    • Amazon FBA
    • Dropshipping
  • Marketing
    • Digital Marketing
    • Social Media
    • Email Marketing
  • Blogging
    • Blogging & Niche Websites
    • Artificial Intelligence
    • SEO
    • Monetization
    • Affiliate Marketing
  • Make Money
    • Side Hustles
    • Self Publishing
    • Start a Business
    • Make Money Online
  • Stories
    • Podcasts
    • Success Stories
  • Help & Guides
    • Start Here
    • Tools
    • About
    • Archives
    • Contact
    • Advertise On Niche Pursuits
SEO

Frase Review: An All-in-One SEO Content Creation Tool To Help You Rank

<a class="txt-link" href="https://www.nichepursuits.com/author/devin-h/">Devin Hargrove</a>

By Devin Hargrove

Last updated: February 14, 2023

frase review.

 

 

Frase is a powerful SEO tool for content optimization, complete with an AI writer. The software can perform various tasks ranging from research to generating content briefs and can help streamline your content operations. But is the tool all it's cracked up to be? Here's a full Frase review from someone who has been using the tool for a year to answer that question.

Try Frase With a 5-Day Money-Back Guarantee

Try Frase Today
Frase Review
  • Ease of Use - 100
  • Stability - 95
  • Support - 95
  • Price - 85
94

Summary

Frase is an SEO content optimization tool that helps users outline articles and write content with a better chance of ranking. The software has an intuitive layout and excels at assisting users in researching and breaking down articles that are currently ranking for a given keyword. It also makes creating SEO optimized content easy through both an in-suite editor and an extension.

Check Out Frase Today

 

Pros

  • Powerful AI writer
  • Easy to create and share briefs
  • Numerous research tools
  • Content scoring system for writers

 

Cons

  • SEO add-on is a bit expensive
  • Some features can be buggy

 

Contents

  • What is Frase?
    • Pros of Frase
    • Cons of Frase
  • How does Frase work?
    • Document Creation
    • Outline Creation
    • Writing The Article
    • Optimizing the Article
  • Frase Features
    • Topic and Keyword Research
    • Questions Research
    • Frase Answers Chatbot
    • AI-Generated Content Briefs
    • Create and Optimize Content with Frase
    • Frase SEO Add-on
  • Frase Integrations
    • WordPress
    • Google Analytics
    • Google Docs
    • Google Search Console
    • HubSpot CRM
    • Live Chat
  • Frase Pricing
    • SEO Add-On – Optional Extra
  • Frase Alternatives
    • Surfer SEO
    • MarketMuse
    • PageOptimizer Pro
  • Whom is Frase Best Suited to?

What is Frase?

Screenshot of the Frase IO homepage.

If you're familiar with Surfer SEO or MarketMuse, Frase (also known as Frase IO) provides a similar service for marketers looking to get more out of their content. It's a content writing tool and a content optimization tool.

One of the key selling points of Frase over competitors is how easy the tool makes it to research and format content. You can quickly outline articles and search through FAQs, people also ask, and other resources to figure out the primary search intent of an article and what readers are expecting.

A powerful SEO add-on also allows you to look at SEO keywords monthly search volume, gives you access to Frase AI generated content, and provides extra data about top search results.

Pros of Frase

After using Frase for nearly a year, I would say the primary upside over similar software is the outline feature. This tool helps you create a content brief FAST by pulling headers from the top 20 search results so you can add desired headings to create an article outline.

Not only does this make researching easy and help you get an idea of what's ranking, but it also saves tons of time. Other benefits of Frase include:

  • Powerful AI writer
  • Easy to create and share content briefs
  • Numerous research tools
  • Content scoring system listing out all the keywords for writers to include
  • Works better than many other SEO tools to help you rank higher in search engines

Cons of Frase

While I've found that the software is beneficial, it wouldn't be a complete Frase review if I didn't mention some downsides.

The main issue I've had with the software is that their content scoring system is lacking compared to other tools. From my experience with other tools, I've found Surfer SEO to have one of the best scoring systems and natural language processing (NLP) optimization tools. Check out Frase vs Surfer SEO.

One other downside is you have to pay extra each month to use the AI writer and enhanced SEO tools. All of this is available through the SEO add-on. Not everyone will need these tools, but the extra cost significantly raises the monthly price of operating the tool.

Some other drawbacks to Frase include:

  • SEO add-on is a bit expensive
  • Some features can be buggy

How does Frase work?

Frase works similarly to other SEO tools for content creation and optimization, with a few exceptions you should be aware of.

To help you understand the process, I'll walk you through it. For this Frase review, I'll use create and outline and set up everything for an article about ‘Best Masks For Scuba Divers' since I'm an avid diver.

Document Creation

To start with, you need to create a document in Frase around your target search query. Set up any advanced details such as primary article language if not English and target location if you want localized results.

Screenshot of the document creation process in Frase IO.

Once this is complete, you can click on the Create Document button at the bottom of the popup to get started. There will be a panel on the left for researching the SERP results. The first thing you will need to do is click on the Let's Go button to examine the results.

Screenshot of the Frase IO document editor.

It will usually take around 30 seconds to completely crawl the SERPs, at which point you will see information about:

  • Target Word Count
  • Optimal # of Headers
  • Target # of Outbound Links
  • Optimal # of Images

You will also see information on the actual results from the SERPs and the outline of each result which you can drop down to see the text.

Screenshot of the Frase IO document editor statistics page.

Depending on your goals, the next thing you would likely do is create an outline using the Outline section.

Outline Creation

You can see the button for the Outline tool to the right of the panel you were working with. Click on this and then click the Open SERP Explorer to look at the results.

Screenshot of the Frase IO serp explorer and document outliner.

This is one area where Frase IO stands out. Frase has the most powerful and easiest to use outline tool of all the SEO content optimization tools I've used. You can look through the top 20 results and easily pull in headers that you want to use in your article.

Screenshot of the Frase IO document outliner.

You'll need to go through all the SERP results until you find all the headers you want to add. After that's complete, look for gaps where you can add content that you know is missing from the article and add them using the Add Custom Header button.

Screenshot of adding a custom headline into the Frase IO editor.

Once you're satisfied with the outline, click the Save Outline button. You will likely need to edit some of the headers that you pulled in from the SERP Explorer.

Some of these will have different wording than you want to use, or they will have dynamic dates that were left out. Go through and edit the headers, and your outline will be ready to go.

Screenshot of the Frase IO outliner completed and inserted into the editor.

Writing The Article

After you've completed the outline, you have a few options. You can copy the headers and then paste them into your document editor. If you have a writer, you can export a content brief or write the article directly in Frase.

Writing in the editor will be the best choice if you are writing the article yourself and want to utilize the Frase optimization tools. Select Optimize on the right toolbar below the Outline button you used previously to get the content optimization tools.

Screenshot of the Frase IO optimizer page.

Optimizing the Article

The optimization tool for Frase is very powerful. I will say that Surfer SEO is a bit more robust in this regard, but by no means is Frase something to sleep on.

Similar to tools like Surfer SEO and MarketMuse, you can write your article in the content editor and use terminology recommended by the tool to help optimize your article.

Screenshot of the Frase IO optimizer tool.

The optimization tool will give you a recommended benchmark to ensure your article is fully optimized. You can further optimize the article using different optimization tools within Frase IO. These optimization options include:

  • Top Topics
  • Longtail SEO Keywords (shown above)
  • Clusters
  • Title Optimization
  • Blacklist
  • SERP Scores for other articles

Below is the title optimization tool that helps you create a title using keyword optimization compiled from other SERP results.

Screenshot of the Frase IO title optimizer tool.

Once you create SEO optimized content, you can easily export the document or highlight and copy the text to drop it into WordPress or wherever you need the article pasted.

Frase Features

While I've already noted some of the significant features of Frase, the tool has so many more features that can be incredibly helpful if you're regularly creating content. Some of the most popular features include the following.

Topic and Keyword Research

As shown above, one of the Frase SEO add-on features is the keyword research and topic research tools. The tool functions similarly to other keyword research tools by providing numbers and data to help you make informed decisions.

In the interest of being honest, I think there are plenty of better research tools. If you want to use the Frase keyword research tool, you need to pay extra for the SEO add-on.

The price of the add-on at the time of this article was $35, which means for a bit more, you can pay for a more robust tool such as Ahrefs or SEMrush.

Questions Research

This is one thing that I do like about the content editor and think it's essential to highlight in this Frase review. You can search through 7 different content data points to ensure your web pages are thorough and rich in data.

One of the most important of these data points is the questions research tool. The other points that you can use to look through are:

  • SERP Overview
  • Questions
  • Headings
  • External Links
  • Statistics
  • News & Related Sources
  • Wikipedia Topics
Screenshot of the Frase IO answers research tool.

The Questions research tool looks through more than just the search results and actually lets you examine questions from Reddit, Google's “people also ask,” and Quora.

Frase Answers Chatbot

Another feature that separates Frase from similar tools is Frase Answers. This AI chatbot crawls your entire website and creates a database that makes answering users' questions simple.

Screenshot of Frase answers chatbot tool.

Setting up the chatbot is incredibly simple when compared to similar solutions. You don't need to create complex decision trees that take hours to set up, making the tool more intuitive.

AI-Generated Content Briefs

If you regularly work with writers, you know one of the significant challenges is creating briefs that are detailed enough to get the article you want without being too wordy.

Frase makes creating content briefs that will actually be useful to your writers much easier without requiring you to spend hours writing them. The tool allows you to include various pieces of information, including:

  • Guidelines
  • People Also Ask
  • SERP
  • Topics
  • Topic Clusters
  • Headers
  • Questions
  • Statistics
  • Hyperlinks
Screenshot of the Frase IO AI content brief generator.

You can easily create the outline using this information and then edit or add information as needed.

Create and Optimize Content with Frase

As noted above in the How To Use Frase section of this Frase review, you can easily write all of your content within the document editor.

The major upside here is that it's straightforward to use the content optimization tool and write content more in line with what Google is already ranking. I also like the various tools, such as the Topic Gap and Overuse features that help you further optimize your content.

Screenshot of the Frase IO article optimizer tool.

It's easy to write everything in the editor and functions similarly to any other document editor, such as Google Docs. Once you've completed articles, you can quickly and easily copy everything over to wherever you want, such as a WordPress post or other document editor.

Frase SEO Add-on

One main thing that attracts many content marketers to Frase is the SEO add-on. The add-on allows you to go further in-depth with your research with features such as:

  • Domain Data
  • Backlink Information
  • Keyword Monthly Search Volume

Further, with the Frase SEO add-on, you can utilize the AI writer, which ranks as one of the best based on testing of various AI writing tools. I've found the AI writer generally produces quality results that don't read as gibberish and don't need to be completely re-written.

There are over 35 different AI writing tools with the option to program your own based on specific needs. Some examples of the various AI tools include:

  • Blog post introductions
  • List of Questions
  • Meta Descriptions
  • Product Descriptions

These are some of the more popular uses of the AI writing tool, with almost anything you can think of, from short-form content to long-form can be created using the Frase AI generator tool.

The only downside to all of this is that content marketers will need to pay extra each month for the SEO add-on, which, compared to the overall cost of using Frase, is quite a bit.

Frase Integrations

Screenshot of the Frase IO integrations options.

As with many popular SaaS SEO solutions, Frase integrates with many tools marketers and website owners commonly use. It should be noted that the WordPress integration is the newest of their different integration options and will likely use ongoing improvements.

WordPress

The Frase WordPress integration helps perform a wide range of tasks, including helping to install and manage the Frase answer bot. One thing to note is that the integration was temporarily removed from the WordPress plugin repository. The relaunch was set for Q2 of 2022 and can be downloaded through WordPress.

Google Analytics

You can send various tracking events related to Frase Answers and Frase content to your Google Analytics account. How you handle this will depend on how you've set up your Google analytics tracking.

It should be noted that Frase doesn't directly integrate with Google Analytics yet. However, they've made it easy to use Frase with Analytics to track important events.

Google Docs

Screenshot of the Frase IO Google Docs addon.

As with similar SEO content optimization tools like Surfer SEO, you can write your blog post in Google Docs and still utilize the optimization features.

Frase provides simple Google Docs integration with an add-on that allows you to write the content within the app and optimize using the longtail optimization tool.

Google Search Console

Screenshot of the Frase IO Google Search Console integration.

Another Google integration that Frase offers is Google Search Console. This makes it easy to track your organic traffic and all of your rankings by importing information from Google Search Console directly into Frase.

The primary benefit of using the integration is that you can make more informed decisions about your content creation process without constantly switching back and forth between apps.

Screenshot of the Frase IO google search console terms article generator tool.

Another benefit is you can create documents within Frase directly from terms you are currently unranked for. To do this, you will need to ensure you've connected all of your Search Console accounts with Frase.

HubSpot CRM

Screenshot of the Frase IO hubspot integration.

If you're utilizing HubSpot on your website, you can easily connect the Frase Answers chatbot to your CRM and create new contacts when people interact with the chat.

Setting up the integration is relatively straightforward and provides an extra data point and another way to collect contacts into your HubSpot CRM.

Live Chat

Screenshot of the Frase IO live chat feature.

The Frase Answers tool integrates with numerous live chat solutions to help you offer a better and more helpful customer service solution. When users are unable to find an answer using the Frase engine, they can be transferred to one of many live chat solutions, including:

  • Drift
  • Intercom
  • Hubspot
  • Gorgias
  • Tawk
  • Tidio
  • Zendesk
  • Olark
  • Freshchat
  • Helpcrunch

Frase Pricing

One area where Frase beats out the competition, for now at least, is pricing. Because Frase is the new kid on the block, the pricing is less than competitors with more mature tools. As the tool grows in features and users, however, the price will likely move upwards.

Users can select from 3 different pricing options, Basic, Team, and Enterprise (and it's one of our top choices for SEO enterprise tools).

The basic and team options allow you to choose a monthly payment or annual payment for a discount. The enterprise plan is based on a custom pricing you will need to discuss directly with Frase.

With the core plans, you get all of the features of Frase, except for the AI writer and SEO analytics. These will need to be added separately through the SEO add-on.

Try Frase today!

SEO Add-On – Optional Extra

The SEO add-on is one of the primary features people are interested in with Frase. Mainly the AI Generator, one of the best in the industry.

However, to get these features, you will need to purchase the SEO Add-On separately. The downside with this is the add-on is a monthly fee and, unless you plan on using these features often, can be quite steep compared to just paying for other tools as needed.

Frase Alternatives

While Frase is a great tool, this would by no means be a complete Frase review without looking at alternative SEO content optimization tools. Here are the primary competitors to Frase to help you boost your organic traffic.

Surfer SEO

Screenshot of the Surfer SEO homepage.

Surfer SEO is another SEO content optimization tool and has come to dominate the industry regarding user numbers and features.

Overall, Surfer SEO offers a more feature-rich toolset that will appeal to a broader number of users. However, One thing I think Frase does better is their content outline tool, which is a bit more intuitive than Surfer SEO.

You can read more about it in our Surfer SEO review.

Check Out Surfer SEO

MarketMuse

Screenshot of the Market Muse homepage.

MarketMuse is another great option and offers highly dependable SEO content optimization features (learn all about it in our MarketMuse review). However, the main drawback is the price, which is substantially more than Surfer SEO and Frase IO.

One benefit of MarketMuse is they offer a free introductory offer for new website owners. However, when you need to upgrade, expect to pay much more for the product than other solutions.

Check Out MarketMuse

PageOptimizer Pro

Screenshot of the Page Optimizer Pro homepage.

PageOptimizer Pro is an SEO optimization tool that offers services similar to Market Muse and Surfer SEO but takes a patented scientific approach developed by noted SEO professional Kyle Roof.

Kyle developed a method for testing the effects of different ranking factors based on over 400 scientific tests. His method and ranking system hold an official patent from the U.S. Patent Office.

You can read more about this tool in our PageOptimizer Pro review.

Check Out PageOptimizer Pro

Whom is Frase Best Suited to?

Frase is an excellent option if you regularly create online content. Everyone, including bloggers, copywriters, freelance content creators, small businesses, and even larger companies, can benefit from the tool.

The tool has been proven reliable, with companies as large as Coursera, Active Campaign, and Shopify using it in their regular content creation process. The learning curve is low because the interface is intuitive and easy to use, allowing you to get started with content creation quite quickly.

Overall, the tool can be a great addition to your content creation process and can help you take the guesswork out of the process.

So, if you regularly create content and want to potentially improve your chances of ranking content in top positions, Frase is an excellent AI powered content platform to add to your arsenal.

Hope this Frase review has been helpful!

Check Out Frase Today

Posted in

SEO
<a class="txt-link" href="https://www.nichepursuits.com/author/devin-h/">Devin Hargrove</a>

By Devin Hargrove

Devin is a former journalist turned content writer and strategist.

He spends his time working with businesses to create content-forward marketing plans. On the side, he tinkers with authority and niche sites in between traveling with family.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

 

Yes! I Love to Learn

Learn How I Built My Niche Site Empire to a Full-time Income

  • How to Pick the Right Keywords at the START, and avoid the losers
  • How to Scale and Outsource 90% of the Work, Allowing Your Empire to GROW Without You
  • How to Build a Site That Gets REAL TRAFFIC FROM GOOGLE (every. single. day.)
  • Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week

 

    My top recommendations

     

    How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

    By Dan Morris

    Surfer SEO review.

    Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution?

    By Eric Burns

    RankIQ review.

    RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money?

    By Amy Derungs

    jasper ai review.

    Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant?

    By Dan Morris

    Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content?

    By Brady Cargle

    Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

     

    Yes! I Love to Learn

    Try Out Frase Today!

    Speed up your content creation process with an all-in-one SEO solution!

     

    Try Frase With a 5-Day Money-Back Guarantee

    Latest articles

     

    Artificial Intelligence

    The Ultimate Guide to AI for Bloggers 🔥

    By Spencer Haws

    Success Stories

    How Elysia Cartlidge Earns $15k/Month From SEO Traffic To Her Side Hustle Recipe Site

    By Samara Kamenecka

    monsterInsights vs google site kit.

    Wordpress

    MonsterInsights vs Google Site Kit: Which is Best To Add GA To Your Site?

    By Steve Allen

    monsterinsights review.

    Wordpress

    MonsterInsights Review: Is This Google Analytics Plugin Worth It?

    By Steve Allen

    prompt engineering.

    Artificial Intelligence

    Prompt Engineering: How To Speak To AI To Get What You Want

    By Amy Derungs

    Podcasts

    This Week in Niche Pursuits News: What Jobs Will AI Replace? Google Releases Bard! 3 Weird Niche Sites.

    By Spencer Haws

    View All Articles

    Ready to find your niche?

    I would love to learn about…

     

    Subscribe

    Join Over 67,000 People Like You!

    Learn how to build a business online

     

    • We will never spam or sell your information.
    • This field is for validation purposes and should be left unchanged.

    • Privacy Policy
    • Terms of Use
    • Cookie Policy

    © 2023 Niche Pursuits

    • Earnings Disclaimer
    • Amazon FBA
    • Crafted by Fhoke

    Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.