Amazon Movers and Shakers: How Can It Benefit Your Business?
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Have you heard of the Amazon Movers and Shakers list?
Many businesses rely on this metric to help them identify which products are going to take off in the days, weeks, and months ahead.
Business owners with a keen eye for how things move in the market can often cash in on the trends.
This list of the bestselling products over the past 24 hours is crucial for long-term e-commerce success on Amazon.
Curious how you can use this Movers and Shakers list to bolster your business? Here's everything you need to know about how to capitalize on this trend.
- What is Amazon Movers and Shakers?
- Is Amazon Movers and Shakers the Same as Best Sellers?
- How Amazon Movers and Shakers Can Benefit Your Business
- Using Amazon Movers and Shakers to Your Advantage
What is Amazon Movers and Shakers?
If you run an e-commerce business, then you likely have already heard of Amazon Movers and Shakers.
This is a record that Amazon keeps of the biggest gainers in sales over the past 24 hours. Anyone can gain access to their list of Movers and Shakers, and it is easily filtered by category.
This ranking gets updated on an hourly basis, ensuring that you always have up-to-date information about what is selling on the mega-retailer in real time.
Many businesses use this list to determine what the next best-sellers are going to be in a given category. It gives them insight into what the market is doing and what consumers are demanding right now.
Capitalizing on trends early can really give you a leg up when you're looking into how to start dropshipping on Amazon. However, you have to be smart about how you use the information that you encounter on Movers and Shakers.
Is Amazon Movers and Shakers the Same as Best Sellers?
At first glance, it seems that there might be some overlap between the Movers and Shakers and the Best Sellers on the Amazon platform.
It's true that a Mover and Shaker item might also make it onto the Best Sellers list. But you should keep in mind that the sales ranks for these two lists can be very different.
Mover and Shakers is designed to give you real-time insight into what buyers want. On the other hand, the Best Sellers list is a long-term picture of what has been selling over the past 30 days.
These differences are significant if you are trying to figure out which items you want to carry in your FBA business or your dropshipping store.
A Mover and Shaker product is something that is hot on the market right now. A best seller tends to move more units of its products over a longer period of time.
If you are paying close attention, then you might be able to identify a Mover and Shaker item that will eventually make its way to the Best Sellers list.
Capitalizing on these trends is essential to running a successful e-commerce business on Amazon.
How Amazon Movers and Shakers Can Benefit Your Business
You may have already realized how powerful this tool can be to identify which items are going to sell like crazy and which ones might be duds.
Understanding how to interpret the Amazon Movers and Shakers list is important if you want to figure out which products should make their way to your storefront (but you'll also want to check out our guide on how to make an Amazon storefront for your business).
Fortunately, there are a few guidelines you can keep in mind if you are considering expanding your business by looking at this list.
Spot Trends Early
Once you queue up the general Movers and Shakers page, you might notice a few trends popping up.
For example, you might notice that wireless headphones or fitness equipment is growing in popularity. If you are paying attention to the trends that you see, then you might be able to start carrying some of those products in time to ride the wave of popularity.
Trends can be inspired by just about anything. When Marie Kondo's book The Life-Changing Magic of Tidying Up was hot on the Amazon Best Sellers list, there was a surge in home organization.
Savvy business owners started to carry new home goods that allowed people to better organize their belongings.
There are tons of examples of ways that trends inspire people to shop for new items. It could be because of a major New York Times bestselling book or a new hit TV show on Netflix.
Spotting the trends early and immediately sourcing new products for your dropshipping store will help you to make more money.
Seasonality of Items
One thing to remember when spotting trends is that you should always keep seasonality in mind. During certain times of the year, you will certainly notice a spike in goods sold in a particular category.
For example, jewelry tends to sell billions of dollars worth of products around Valentine's Day.
Tech gadgets tend to sell more around Black Friday and Cyber Monday sales as we get closer to Christmas.
If you are paying attention to the trends of this year, you might be able to cash in on some of them the following year. Always ask yourself whether the time of year has anything to do with the sales that you are seeing on the Movers and Shakers list before adding new products to your store.
By purchasing seasonal items to sell in your storefront, you might accidentally saddle yourself with unwanted inventory that will have a hard time moving once the holiday passes.
Always be thinking about the seasonality of items before you make a big decision to bring them into your store.
When you're paying attention to the trends, you likely have a better idea of what types of keywords people are searching for.
Keyword research is always crucial if you want to sell more. It tells you what terms people are searching for so that you can narrow down what they really want.
You can use the Movers and Shakers list to help you get started with keyword research, but then you might want to switch to one of these best keyword research tools:
Optimize Product Listings
Trendspotting allows you to optimize your listing for what your visitors are really looking for.
What should you do to optimize your product listings? Here are a few tips to help you out:
- Use high-quality photos that represent your product accurately
- Apply the right categories to your product
- Write a detailed product description using keywords
- Title your item based on what people are searching for (keyword research)
Use the items that are selling on the Movers and Shakers list as your model for creating your own products.
That doesn't mean directly copying what is working for them, but figuring out why it works as well as it does. Take the lessons you learn and apply them to your own shop.
Keep Pricing in Line
Chances are that you started your e-commerce store because you wanted to improve your bottom line. It is more than just a side hustle for you. It is a way of earning a living through making money online.
That doesn't mean that you should price your products outside the realm of what your competitors are charging, though.
Always pay close attention to the prices listed on the Movers and Shakers list.
If you decide to bring in some of these items, you should ensure that your pricing is in line with everyone else.
Undercutting them might score you a few sales, but it might also make customers question why your products are priced so much lower. They may infer that your items are of lesser quality and go with one of your more expensive competitors instead.
Narrow Down Your Niche
Is your store currently selling a little bit of everything? Instead of trying to appeal to the masses, pick one small category of buyer that you want to target.
Narrowing down your niche is an art form, but it will allow you to focus more intensely on what is really working for you.
The Amazon Movers and Shakers list can easily be sorted by category. Narrow it down as far as it can go into the area that you want to sell goods in. For example, you might want to sell in the Arts, Crafts, & Sewing section or the Baby section.
Niching down will give you a clear focus when you consult the list of Movers and Shakers, making it easier for you to decide which products are worth your time.
Using Amazon Movers and Shakers to Your Advantage
There are tons of ways that you can use the Amazon Movers and Shakers rankings to your advantage.
Be sure to keep a close eye on these throughout the day so that you can stay abreast of what is really selling, hour by hour. It might just inspire you to carry a few new products in your store!
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