Advanced Link Building Strategies: Spencer and Samara Coaching Call 10

By Spencer Haws |

In our latest coaching call, Samara and I jumped into more advanced link building strategies.  As many of you know, there are TONS of link building strategies out there, so it’s impossible to cover them all in one coaching call.

In our last call, we covered some real basic link building strategies.

However, the few strategies that we did cover in this call are excellent and can help any site get the links they need to start ranking.  When you combine that with my strong belief that writing long tail content is much more important than building links anyway, you get a winning strategy for building a successful niche website.

As you watch the call, you will notice that all of the strategies are very white hat and are not automated.  Those days are long gone, so I strongly advise anyone thinking about building links to their site to do things that a Google manual reviewer would be fine with.

So, with that, here’s a quick summary from Samara…and then the call for you to watch below.

A Quick Summary from Samara…

What’s up guys!

Spencer and I convened for our 10th coaching call the other day (10 calls! Where does the time go??) to discuss advanced link building.

We started out talking a little bit about the stats for my niche site, which is just starting to see a teeny tiny bit of traffic from real humans! I cannot express in words just how exciting/terrifying this is for me! Real people, looking at my website and spending a whole 45 seconds there! It’s awesome, but also a little bit worrying. Will they like the content? Will they find it helpful? Anyway, it’s not a lot of traffic, but it’s a start!

Then we got into the good stuff. First Spencer spoke about outreach. This seems both fun and daunting to me. It would be great to “meet” other people in my space and make some friends, and because the topic of my niche site is interesting to me, the content on all of my competitors’ websites is also interesting to me, which makes reaching out feel more genuine. However, the idea of cold emailing complete strangers when I’m a total noob is a little bit intimidating, to be perfectly honest.

We also looked at HARO (Help a Reporter Out), which I had never heard of before. It seems like a very interesting possibility, assuming you’re able to link up with a reporter for an article in your niche. And Spencer makes a great point about this process, as he says it’s easy to feel like a real “non-expert”, but the reality is that you have a website in your niche and you probably know more than the journalist! I hadn’t thought about it that way.

The last strategy he spoke about was looking at your competitor’s links. You can use that information to know who to start to reach out to and with whom to try to establish some kind of relationship, with a view to getting those same quality links down the road. I had no idea how to look at a site’s backlinks, so this process was really fascinating to me. This will also show you other sites in your space that you maybe didn’t know about, and give you new ideas of how and where to find backlinks.

I guess my big concern with all of this is that I feel like a nobody in my space. Yes, I have some content up and yes, the site is coming together, but wish I could direct people to a more polished site with more articles. I still don’t feel like I’m ready to unveil it or to send anyone there intentionally. And although I’m learning about lots of topics in my niche, I certainly don’t feel like an expert! But Spencer, again, has a great (and perhaps obvious) point: everyone started from scratch, and you gotta start somewhere. And he’s right.

At the end of our call, he surprised me by telling me that, having completed this coaching call, we’ve pretty much covered everything there is to know about building niche websites. These last steps are long term and very “lather, rinse, repeat.” I do feel confident that I now have the knowledge and the tools to replicate the process (which, like Spencer did back in the day, I plan on doing 199 more times). At the same time, that’s such sad news! I never want these coaching calls to end. Ever.

But that’s the nature of Niche Site Project 3.0. It feels like just yesterday I was out customizing that onesie for my application, and now we all know the steps for getting our niche sites off the ground.

That being said, there’s still so much to be done, and I better get to it! Between researching keywords, writing the content, doing outreach and looking for backlinks, it’s easy to feel overwhelmed. You just have to take it day by day and keeping looking back at all your progress. Slow and steady, my friends!

Watch the Coaching Call

If you would rather listen to the audio only, you can download it here.

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Coaching Call 10: Advanced Link Building Strategies for Your Niche Site

Assignment Follow Up

1. Submit your RSS feed to at least 5 directories (focus on the higher quality directories).

2. Find ways to auto-post all new posts to FB, Twitter, Pinterest

3. Find one person you know that will link to you

4. Find 5 blogs and comment with link to your site

5. Review Jon Cooper’s list: and decide on 2 or 3 more advanced strategies that you would like to try in the future.

List of Link Building Strategies…

Outreach / Build Relationships

Publish Article and mention/link to others


Look at Competitors Links

Assignments for Call 10

Niche Business Ideas | 36 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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please tell me the must add plugins.
i ask you before and you didn’t answer

Spencer Haws

Try googling this: best wordpress plugins to install.

Sandy Taylor

Hi Spencer and Samara,

Thanks for the great post. i wanted to point out that in my past projects, I have used NetworkedBlogs for automatically posting content from my blog into Facebook and Twitter. I am not sure how this tool compares with feedsposter but I thought I’d share with the community!

Keep up the good work Samara! Your success empowers us to do more!

Spencer Haws

Thanks for sharing!


Another great episode. This case study is so much better than Hayden and George’s for Those guys took our email addresses and ran!


:), I had to unsubscribe to the list lately, all they could do is pitch us…though I will be curious to know if they succeeded in helping learnU grow


Great article! I was wondering, if student hosted websites on a .edu domain still carry all the link juice a link from the main site would?

Spencer Haws

No. Each page of a site has its own page authority.

shiza sheikh

Hey thanks a lot for sharing the information. Please tell me what is a criteria to post content on viral websites i mean what should be the word limit and some specific guidelines?

Spencer Haws

There is no cookie cutter answer to this.


For automatic posting to social media you are best using There are lots of great resources on the web that will walk you through the process. It is free and set up correctly it is incredibly powerful.

Spencer Haws

Thanks Paul…appreciate the tip for everyone.

Dan W

I noticed the following comment on YOUTUBE, for this coaching call 10, and thought it appropriate to reply with comment of my own!

“spencer when are you and samara going to reveal the site i mean we guys are eager to know how well it has been built”

Appreciate the fascinating instructional videos from the duo of Spencer and Samara. Samara has put a ton of work into her site and is just now seeing a glimmer of traffic. Who cares what her site is. You know when/if it is revealed, there will be copy cats. There is enough beef here to start your own niche site and with HARD WORK like Samara has done and earned, we all optimize our chances to grow a profitable niche site. What other “niche site guru” do you know, gives out all these FREE coaching calls to educate and motivate affiliate marketing students, without any BS, but LOTS OF BEEF TO DIGEST. Lets not get greedy here.

Thanx again Spencer and Samara( as well as Ryan, Jake and other 2 students)

Spencer Haws

Thanks for the thoughts Dan!


Very nice post, But i have a question hope u will solve it.
I just want to rank some of my keywords related to one of my web page but the keywords ranking are gradually decreasing this makes me really annoy. I am doing link build for these keywords since couple of weeks but not getting any good result ( nothing more than decreasing of my keyword positions).
Thanx in Advance
waiting for ur reply

Spencer Haws

Perhaps try rewriting some of the content to make it better?


Ya thanks for your advice Spencer.But my keywords are start ranking .


Hi, thanks for this.

I have a site that is mostly reviews, built on NSP 2–I would like to make it more like NSP 3, with more info articles. But I read Google sees a “type” of site and gets confused if you try to change it? I think the point of NSP 3-type sites are for staying power, but is it too late to change it if you already have an NSP 2 site? Thanks for advice, Spencer and/or anyone!

Spencer Haws

You can change, not a problem.


I can’t wait to see what the 3 sites look like.
looking forward to it. Thanks Spencer


Thanks for this project, guys! I’m wondering how much time has passed from posting the first articles until first visitors were led to the website by google? From your calls it seems like it has been quite a short period? Really impressive!

Spencer Haws

It was about a month I believe.


Great call, Samara has busted her butt. I feel like you should only reveal the niche and not the site due to other jealous idiots who will torpedo the site by doing negative seo and copycat her. She’s put a lot of work in and doesn’t deserve that garbage.


Although I really wanna see the site, I totally agree with this comment! No point in having all that hard work go to waste!

Spencer Haws

Revealing the site was part of the deal for signing up for project. It will be revealed…that was one of the main reasons for doing this.


Really liked the assignment task.. It is like a workshop for increasing traffic

Spencer Haws

Thanks Mimi!


Will help me to improve my site link building. Thanks. I am curious to know auto social post is safe or not ?

Ar Badhon

Hi spencer, how’s going?

in coaching call 4, I am confused at 43 minutes when you got stuck in a point. I was thinking for several minutes about that and do some search.

After that,I found something interesting.I am going to share my experience with you and all my friends here.

* this is a hot topic.*

There are many people earn money from online. eventually, many are being interested every day. they want to know the golden way to earn from online.

this is a huge market, and I think it’s probably the a great niche.

on the other hand, there are huge people who want to earn from this niche market.

so there is a huge crowd.I might not want to see me in this big niche.
and another thing is you wouldn’t go in-depth for each and every longtail.

if I find 50 longtail keyword match with my kc bellow 25,I am pretty sure that I will get at least 5 – 10 longtail keyword which matches all my criteria.

Thank’s to all.

sorry for irrelevancy. I start to check the coaching call few days ago. you definitely want this comment on coaching call 4 .but the problem is the comment section is closed. whatever I want to share my feel with you and my friends here

graham moore

Hi I’ve followed you site since the knifes and razors and would like to thank you for everything you have taught me. I’ve gone back through your tutorials but can’t find an answer to my problem. Maybe you could do a post about it. I’m sure I can’t be the only one with this query?
Basically my question is how do you go about moniterizing with the different countries Amazon affiliates?
I’m in the UK and have set up a site that has just started to get clicks and a couple of small sales on amazon UK. I’m using Easyazon Pro which is supposed to provide a method of getting sales from Amazon from other countries. I’ve joined but I’m not getting any clicks. I think I’ve set it up correctly but maybe not. When I generate a buy it now button it says buy from Amazon UK.
How do you do it with your Amazon affiliate sites do you just use

Sine linhares

Wow beautiful strategy, I will use in my projects. Thank you!


Thanks Spencer really a very nice and helpful article for me.. thx a lot

Melinda McQueen

Thanks for your podcast it’s helping me so much understanding link building and in general how to get traffic 😉
I use coschedule which is a plugin into wordpress that sends a picture and link to facebook, google+, twitter, linked in and now recently pinterest! you have to pay but its pretty good and saves a heap of time.
you simply schedule out your social media posts within wordpress itself, and create a library of shout outs over a period of time – through out the year if you like 🙂
You do pay but the investment I think is worth all the time you will save.

Thanks Mel


Great post and very helpful Video , thanks for sharing !


wow time fly by so fast, i was out for 3 months, i join a local networking business. cant believe its the 10th call already, congratulations Samara and thank you Spencher… it was a great ride and nice to be back ni niche building business…

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