A couple of days ago, I walked through the process of how to find a keyword to target for a niche site. Now, I want to give you a very real demonstration of how I found my primary keyword that I will use for my niche site project!
This is by far the most important step of the entire process, so I wanted to make an in-depth video of why I chose this keyword. If you haven't watched recent live webinar I held explaining how to find keywords, then I recommend you check that out first.
Honestly, I was not planning on revealing my keyword this early. I was going to try and get the first couple of pieces of content up before I made everything public. However, I've decided to reveal everything right away even though there is nothing on my new niche site yet.
After reading your comments and hearing some feedback, I can see how anxious many of you are to truly follow along and build your own niche site following my process. That is both gratifying and humbling to me as I realize many of you are really looking to learn and build a business.
In addition, as I look at the keyword I've chosen, I really want to focus on researching and providing stellar content on my niche site. This is going to take some time. So, rather than waiting around, I'm revealing everything as I go along. This may open me up to additional competition as others seek to try and copy my keyword (a really stupid idea since thousands of people are seeing this and the niche will probably get very competitive very soon).
Finding your own low competition keyword is really the smart move anyway.
My Target Keyword Is…
Let me just cut to the chase – the keyword I have chosen to target for my public niche site project is: best survival knife!
Okay, now that the keyword is out there, lets get serious about why I picked this keyword, and how you can replicate finding good keywords on your own.
Here are some stats on the keyword I've chosen to target:
- 4,400 Local Exact Match Searches per month
- $0.63 Cost Per Click
- 59 for Advertiser Competition (scale representing how many advertisers there are)
- Avg. Keyword Competitiveness of 29 (KC is a number available in Long Tail Platinum showing how competitive the top 10 results in Google are for the keyword).
- Lots of related long tail keywords (discussed in video).
For this project, my goal was to find a keyword that had 5k exact match searches per month, so I fell just a little short of that. But I really think that the amount of related keywords with search volume more than makes up for that.
The CPC and Advertiser competition tell me that there are advertisers and money being spent in the niche. I don't plan on monetizing with Google Adsense, so the CPC is less relevant.
Finding My Primary Keyword Video (Must Watch!):
This video shows exactly how I found this keyword. I start with the brainstorming process to get some seed keywords, then how I actually found it and then analyzed the competition in Google. If you can REALLY learn the process and skills that I show in this video, you will have learned the most important step of building niche websites. I am using Long Tail Platinum in this video to find my keyword.[flowplayer src=http://www.nichepursuits.com/videos/findingkeyword/findingkeyword.mp4 splash=http://www.nichepursuits.com/wp-content/uploads/2013/01/nsp.png]
Or you can watch the video in a different player here.
How to Pick a Domain Name
After finding a good keyword with low competition (this is so important!), the next step is to find a domain name. If the exact match domain was available, I would have picked it up. However, I still think there is value in having the keyword in the domain name, so adding a word before or after (prefix or suffix) the keywords is still a good strategy. So, that's exactly what I did.
I'm sure some people are wondering, “What about the EMD update? Aren't all exact match domains penalized?” The answer is, no, don't be ridiculous. The EMD update was about removing the BONUS that exact match domains used to get, now they are valued similarly to other domains. So, owning an exact match domain is not bad, its just not as good as it used to be – but still good!
In fact, I bought an exact match domain and built a brand new niche site in early January. That site is now ranked #2 in Google (soon to be #1 🙂 ). I still recommend getting the exact match domain if its available.
Watch the video to see what my new domain is![flowplayer src=http://www.nichepursuits.com/videos/domainhosting1/domainhosting1.mp4 splash=http://www.nichepursuits.com/wp-content/uploads/2013/01/nsp.png]
Or you can watch the video in a different player here.
In the video, I use Bluehost to host my new niche site. I do recommend Bluehost as my #1 choice for building niche sites. You can have up to 100 WordPress installations (different sites) on one Bluehost account.
(Yes, I'm an affiliate of Bluehost and will get paid. But I also have over 6 different Bluehost accounts – I use the service and love it).
I am purposely not linking to my new domain, because I'm hoping to keep this niche site project as natural as possible. I want to build a model that you can follow on your own.
Next Steps for My Niche Site
Now I have my keyword: best survival knife, and my domain: bestsurvivalknifeguide.com; but now what? Well, my next step is to develop a content strategy. I am going to devote an entire post of how my content plan will work.
Obviously this is a very critical step as I will need to provide quality content for those searching on this term. Some of the things I will consider are: how can I make my site better than others out there? Can I make myself stand out in anyway? Should I write all the content myself or outsource?
To be honest, I have limited experience with survival knives, so that a first step for me! I've owned a few knives in my day, but there are so many out there, I'll need to do a lot of research. So, I'll be diving into finding out what knives are out there and probably even buying a few. I want to at least initially produce all the content myself, so I need to be pretty knowledgeable on the subject.
I hope that over the next couple of weeks I can get some of the initial content on the site.
Your Thoughts and Homework!
I would love to hear your thoughts and comments on my keyword choice, domain, and the videos I've shared today. What do you think? And what additional questions do you have that I haven't covered here today?
And if you are following along, here's some homework you can implement to follow along:
- Brainstorm for keyword ideas
- Analyze the competition in Google to find a low competition keyword (follow the criteria shown in the video)
- Buy a keyword rich domain name (doesn't have to be exact match)
- Set up hosting (Bluehost recommended) and get your domain all ready to go
- Start thinking about content ideas, and research your niche
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