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Coaching Call #5 with Perrin & Colleen: More Content + Cleaning House

Yes! I Love to Learn

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Coaching Call #5 with Perrin & Colleen: More Content + Cleaning House

Hey guys! Perrin here, and I’m back for another exciting week of building websites.

First, though, here’s a quick update on what Colleen accomplished on her own in the last seven days.

Colleen’s 50% finished with her first round of content.

How cool is that? If you remember our last coaching call, Colleen confessed that she’d been feeling the weight of having to write so many articles.

And believe me… I feel her pain (I think we all do). Writing as much content as Colleen’s been writing can be feel like a massive chore. And that’s not good. Because when you start to get annoyed at the writing itself, it becomes really hard not to start rushing through articles, which (usually) has a big impact on the quality of your content.

So, Colleen tried outsourcing for the first time. We talked about three different outsourcing techniques on the last call:

  • Hiring an agency
  • Hiring a professional writer
  • Hiring a friend

Because Colleen is relatively new to outsourcing, she chose the method with the lowest barrier of entry: hiring a friend. She contacted one of her friends who knows how to write and who’s moderately familiar with the subject matter.

Then, she negotiated a price (which was admittedly awkward), and sent off her instructions. Those articles are effectively “in the oven,” and she can focus on other stuff.

So, she’s focusing on more writing (ha).

Colleen outsourced some writing, but, of course, we’re trying to stick to a $500 budget for this project, so she wasn’t able to outsource all of it. Instead, she outsourced the articles she least wanted to write. For Colleen, she ended up not really liking the affiliate articles, so those were the pieces she delegated.

She does, however, really enjoy writing the informational articles. In fact, I’m pretty excited for you to see her site: she’s going way above and beyond: she bought one of her products, she’s making diagrams, taking photos and a bunch of other stuff that (gasp) real bloggers do.

I didn’t tell her to do that. She’s just rockin’ it, man.

She’s proud of her work, and it shows. Because she’s going the extra mile, she’s creating something that, as far as I can tell, is better than most other blogs in her niche. That’s how you make money. I’m very optimistic.

So, on this week’s call, we’re going to be boring…

We’re in a weird spot right now.

Colleen is grinding out the content over there, and we’re probably going to be diving head first into marketing and promotion next week.

But for now, we have to talk about the most boring of the sub-fields of SEO: on-page optimization.

I’m really going to try hard not to reinvent the wheel here because on-page optimization has been beaten to death on more blogs than I can count, and it’s not particularly useful to do here.

Plus, on the call, I’ll take you into the back end of a blog and show you exactly what all of the on-page optimization stuff looks like.

However, I do want to take some time to make a case for the importance of on-page SEO. Because—even though it’s relatively easy to learn—a surprising number of people don’t get it 100% right.

Additionally, a surprising number of people spend way too much time worrying about on-page SEO, and that can be equally harmful.

Why should you focus on on-page SEO?

Most people understand the technical benefits of on-page SEO: it tells Google what your page is about, and the more you get it right, the better chance you’ll have to rank.

But that’s not the only reason to do it. Here are two others:

  1. On-page SEO can almost always yield a big competitive advantage.
  2. On-page SEO is one of the few things totally under your control.

Say what? On-page SEO can yield a competitive advantage?

Yes. Always.

Always? Yes! Here’s why: you can always beat at least one aspect of your competitor’s on-page SEO (I’ll tell you why this works 100% of the time in a second).

But here’s the long and short of it: if you take a peek at any webpage, the vast majority won’t have their on-page SEO correctly—at least not all of it. Maybe they’ve got a sub-optimal title. Maybe their images don’t have alt tags. Maybe they don’t know what an LSI keyword is.

Who knows. The important thing is that by simply using an on-page SEO checklist, you’ll be edging out a good chunk of your competitors. And it’s so easy (which you’ll see in the video).

So why does this work 100% of the time? Isn’t that too good to be true?

Because… if absolutely nothing else, you can always make your post longer and more in-depth than everyone else’s. If everything else is equal, but your post is longer and more in-depth, you’ve beaten them.

I’ve done this. I’ve found a keyword I really wanted to rank for (that was within the realm of possibility for my particularly blog), and use content length to secure top spots in the SERPs.

The other major benefit is that on-page SEO is something you can control completely. SEO is a fickle mistress. She’s wild. She’s unwieldy. Most of the time, you’re just playing the odds.

That’s not the case with on-page SEO. Setting up your blog posts correctly is a relatively simply process with only about a dozen steps, and it’s easy to get it right on every single blog post. In fact, some entrepreneurs, like Claire Smith, rely on almost solely excellent on-page SEO (and fantastic keyword research) and make tons of money doing it.

Want to see our exact on-page checklist and what it looks like in the actual backend of a blog post? Watch the video below!

 

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16 Comments for this Post

  1. Jamie

    Jamie

    Hey Perrin and Colleen,

    Any chance of mentioning the best Thrive theme for an affiliate site if possible.

    Cheers,
    Fin

  2. Emil

    Emil

    Great Call as always Perrin.

    There is NOOO doubt in my mind that Colleen is going to succeed in this project and in this business. She is so freaking ambitious and my guess is that she is probably quite intelligent too. Go Colleen!

  3. Greg

    Greg

    I cant haar Perrins voice?
    Whats going on?

    • Mike

      Mike

      You must be listening in mono.

      For some reason, their last call had the voices hard-panned to each side. Guessing this one is the same. Not sure if it was intentional or not but it can be a bit distracting. I’m not complaining too much though, Perrin’s calls have been my favorite so far!

    • Doug Cunnington

      Doug Cunnington

      Yeah, I think it’s mono…

  4. Louie

    Louie

    Hey Perrin

    I’ve learned from you guys in the past that too many affiliate links can kill your ranks, especially from when it happened to Spencer’s Knife Guide site.

    I’m just wondering how the heck does the wirecutter get away with so many on their pages? I’m currently looking at a page on that site with literally 50+ affiliate links. And it seems most of their pages have a ton of them as well. Any idea how they are able to do it without it effecting their ranks?

  5. Joseph

    Joseph

    Hey Perrin,

    I’ve been inspired by your guys’ project and been following along myself. Good job so far!

    Quick question…

    When you place your amazon link as a text link, do you cloak it? Do you list it as no follow?

    I don’t list my links as no follow and I’m curious if this might hurt my site at all.

    Regards

    • Spencer Haws

      Spencer Haws

      No cloaking. You can make it nofollow though if you want (not critical).

    • Dan

      Dan

      If you generate links through the amazon page via > link to this page < they changed all their HTML to include the 'nofollow' tag a few months back.
      I'd take that as an indication that you should 'nofollow' all your affiliate links if you didn't already.

  6. Bim

    Bim

    Hi
    thanks for sharing. Not sure if this question has already been asked, but I would like to know the maximum amazon links you can stack on a page without being penalized by google.
    thanks a lot

  7. Jessica

    Jessica

    Great call, it’s interesting and fun to follow along. When will you be revealing the domain? Thanks.

  8. Sowmya

    Sowmya

    wow.. it will clear my doubts.. thnx for posting.

  9. Clara

    Clara

    Thank you so much for sharing this information, it has been really usefull for me, I was working on a SEO no too long ago, and I was just in the same situation that Colleen was at the beginning, the page I was working on was about how to make moccasines, and I started to feel frustrated because I end up writting long articles wich I loved to do at the very first start and then I started to feel endless work, so I took some advice too and delegated some of the work I had for the moccasins, now I’m trying to follow the steps more calm and optimistic and what you just posted it has been such a good help, thanks for posting!!!

  10. Martinos

    Martinos

    Hi Guys,

    Thanks for the call. I’ve just been going through the process of doing the on page seo optimisation for my site as well so found this call re-assuring more than anything! One thing I wanted to check with you guys though. I have a site where I will be promoting a service, lets take Accountancy as an example. On one page I will list all of the Accountants in London, with a short description of each Accountancy firm.

    This will mean the keywords ‘Accountant’ of ‘Accountant in London’ or ‘London Accountant’ will be repeated many times on the page. Is this likely to get me into trouble with keyword stuffing and will I upset Mr Google??

    Also I found this tool really useful to check out my SEO issues and any technical issues onpage.org – not sure if you guys have used that before, but gives some pretty useful reports,

    Looking forward to the next episode!!!

    cheers
    Martin

    • Spencer Haws

      Spencer Haws

      Hey Martinos, I would be careful and consider editing if you feel like the keywords are repeated too much.

  11. Gerard

    Gerard

    Hi Perrin

    Great podcast 🙂 Can you tell me super easy trick you mentioned to indent picture with wrap around text in Thrive Content Builder? It’s got me foxed!

    Thanks
    Gerard

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