The response from that post was overwhelmingly positive. So, if you enjoyed that post, you may even enjoy this one even more.
I was able to get on a call with Perrin late last week and review his progress and specifically analyze 5 different keywords that he thought might be good targets for a niche site. This discussion that we were able to have surrounding these keywords and other topics is HIGHLY valuable in my opinion. Perrin is really honing his skills and focusing on what makes a keyword truly low competition…and he's getting pretty good at it in my opinion!
Coaching Call 3 Video
The most critical aspect of building a niche site, really is the keyword research. For that reason, I am purposely spending a few weeks on this. Too many people make the mistake of choosing poor keywords to target, so I hope this video can help prevent more of that from happening. Specifically, people often don't really know how to analyze the top 10 results in Google for competition level. That's what this video is really all about.
To get the most value out of this post, you really do need to watch the video. Here's what's covered in the video:
- In-depth analysis of 5 different keywords (majority of call)
- A different strategy discussion – Targeting a general niche, rather than just 1 primary keyword.
- Assignment: Find a winning keyword in the next 7 days!
Watch the Video Here
You can watch our coaching call on YouTube below; or click on the link below for a higher quality version (recommended) of the call.
Perrin's Week 3 Write-Up
The following is written by Perrin:
Three weeks down, 20 to go!
I feel like my whole life is keyword research right now. I’m just a slave to Long Tail Pro. I might even be overdoing it, but there’s this weird pressure to find the perfect keyword. I feel kind of like Jafar venturing into the Cave of Wonders (although not quite as evil)… I just know there’s a treasure in there, and I’m so captivated by all the shiny things, I can’t escape!
Before we get into what I did this week, let’s quickly recap the keyword research process so far. First, I came up with a list of about 100 seed keywords. I narrowed those down to a list of about 20 seed keywords that interested me and I thought I might be able to write a bunch of articles about. Then, I plugged those keywords into Long Tail Pro. In my first round of research, I totally missed the mark; only about two of the 10 keywords I found were usable. So I gave it another go. The second round went much better, since I was able to correct some of my mistakes, and I ended up with a few more useable keywords.
That’s a good lesson, by the way: you really only have to learn keyword research once. Every time you correct a mistake you get better at it; you refine your process. There aren’t very many anomalies out there, and if you do happen to come across a strange-looking keyword you’re not sure about, just avoid it. But the profile of a good keyword doesn’t change much. When you figure out how to spot them, the process becomes a lot easier and much more efficient. So, for those of you following along, don’t be bummed out if you’re frustrated with this portion. We only have to learn it once.
So what did I do this week? More keyword research! Spencer was feeling a bit under the weather, and his voice was shot, so we couldn’t Skype. Without a call, I had a bit more time to search around for some good, strong keywords. And you know what?…
It was pretty fun this time! I feel like I have a much stronger understanding of this part of the process, so I felt a lot less like a noob and a lot more like a professional. This might not seem like a big deal, but I think it is. Mindset counts for a lot, you know? When you’re new at something, it’s really easy to feel overwhelmed and demotivated (and I have!). But there’s a point at which you start to understand what you are doing. And when you get over that hump, when you start to feel like a professional, it becomes much easier to problem-solve instead of treading water. Obviously, I’m no expert, but I do feel like I’m getting the hang of this keyword research business – at the very least, it’s getting a bit easier for me to solve problems on the fly.
So, this week, I was also being a lot more meticulous (not to mention a lot pickier). I was searching for keywords with at least 4,000 monthly searches or tons of opportunity within the niche. I went through a lot more seed keywords, but it took less time, probably because I’m finding my stride.
I ended up finding five more keywords, which we’ll look at on this call. Two of them are kind of silly, but they might actually make great informational sites (I mean, hey: one of our beloved niche site masters has built sites around some pretty weird keywords, after all – anyone remember buffalo nickels and worm farms?). Plus, I have the feeling a few may be real winners. I suppose there’s only one way to find out!
My question to those of you following along:
Were there any surprises/revelations in your keyword researching learning process? What’s something you learned that you’ve now put into the ol’ SEO toolbox? Was there anything you had to learn the hard way?
Finding a Winning Keyword and Your Thoughts
As you can tell from the video, Perrin found some great keywords to go after. However, because we've already shared those on video, we may try to find a different one to actually build a site on. We are being pretty picky, mainly because this project is so public. For you following along, you actually have an advantage, because you don't have to worry as much about people copying your every move.
So, the assignment for everyone following along is to find a winning keyword in the next 7 days! I know many of you already have, but for the rest of you…let's do this!
I look forward to hearing your thoughts or questions that you might. I really feel like Perrin has made HUGE strides in his keyword research abilities, and I'm confident that we will find a stellar keyword.
Drop a comment or 2, and lets discuss!
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