Sendinblue vs MailChimp: Which Platform will Rake You The Most Money

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As online business owners, you want to find the best ways to reach to your audience and convert them into customers. Since clients are the lifeblood of your business, you need to acquire as many email addresses as possible to keep your ship afloat.

While email marketing may not be a novel concept in terms of attracting leads and customers, it is nonetheless one of the most effective ways to get and retain clients.

Unlike other marketing tactics, email provides personalization and scalability, two factors that are crucial in today's business. You want to be able to send your subscribers with emails that resonate with their wants and needs for better conversion rates. More importantly, you need the ability to analyze your previous email campaigns and use the gathered data to build much better campaigns moving forward.

As one of the most popular email marketing platforms, MailChimp continues to provide users with convenient ways to send and track the emails sent to subscribers. There's a lot to like with MailChimp, those reasons are which is why you're probably using it as your email marketing platform of choice.

While MailChimp, sits atop the mountain alongside other premier email services, it's not a perfect tool by any stretch of the imagination. Just like any other tool or app in the market, MailChimp has its shortcomings, regardless of how good it is. This reason explains why there are other email marketing platforms chomping at the bit and introduces itself as a MailChimp alternative.

One of those alternatives is Sendinblue. It builds upon the standard of how email marketing should be done as established by tools like MailChimp but adds their personal touch as well. Therefore, if you're looking for a legitimate MailChimp alternative, then Sendinblue is probably what you're looking for.

However, instead of letting you do the dirty work of comparing both email tools, this Sendinblue vs MailChimp review will do that for you.

In this post, you will learn the following:

Sendinblue vs MailChimp: the tale of the tape

To understand how both tools measure up against each other, it is only fitting to discuss Sendinblue and MailChimp separately first to understand what they can do as email marketing platforms.

Sendinblue: transactional emails made easy


Sendinblue understands the value of email marketing as a channel to reach your target market. Therefore, they have crafted their tool specifically to help businesses convert subscribers into paying customers. It takes everything that makes email marketing great while adding their stamp to the product.

Below are the features that will help you consider Sendinblue as your email platform of choice:

Transactional emails

Also known as “triggered” emails, this type of data-driven email allows you to automatically send users a message depending on their interaction or behavior on your site or app. For instance, if a user made an in-app purchase, you can configure Sendinblue to send that user the receipt of their purchase via email. You can develop your transactional emails via the tool's SMTP email or transactional SMS (more on this later).

Technically, MailChimp doesn't have the option to send transactional emails. This feature is available through Mandrill, a transactional email API for MailChimp users. With MailChimp, you can set up trigger-based emails but only as part of its marketing automation feature, which Sendinblue also has. 

SMS marketing

transactional marketing sendinblue

If you want to take your marketing efforts outside of emails, then you can send SMS messages that users will receive straight to their phones. It is similar to email marketing in a sense that subscribers can get hold of your messages via their mobile devices. However, SMS marketing holds distinct advantages such as:

Not all businesses may find a use for SMS marketing but consider it as a viable channel to complement your email marketing campaigns. If you can develop a strategy that puts SMS messaging to good use for your brand, you can engage more people who aren't into emails.

Other features

Below are some of the more common features Sendinblue has that are found in most email marketing software:

MailChimp: an e-commerce's email tool of choice


Throughout the years, MailChimp has focused on catering to e-commerce site owners and help them with their email needs. Leveraging its powerful features, online shop owners can guarantee to increase their revenue if they play their cards right using MailChimp. At the same time, this email marketing platform is versatile enough to power any kind of business no matter how small or big it is!

Below are some of the features that separate itself from Sendible:

Landing page creation

landing page mailchimp

If you enjoy creating emails on MailChimp using its drag and drop builder, then you'll enjoy its landing page builder. It takes the drag and drop technology and applies it to designing and developing your landing pages. You don't have to be a designer extraordinaire to makes beautiful and high-converting pages using this feature. You can choose the content elements you wish to feature on the page and make the necessary changes.

MailChimp's landing page creator has many use-cases such as the following:

Facilitate ad campaigns

Aside from finding the best ways to reach out to your audience, you may also need to find new and innovative ways. Ad campaigns provide you with avenues to grow your business by reaching out to the best social media channel and ad networks to attract the right people.

Below are the different ad campaigns you can launch on MailChimp:

Other features

MailChimp won't be known as one of the email marketing services if it didn't offer the best and essential features to send emails to subscribers. Below are some of its core features.

Sendinblue vs MailChimp: Pros and cons

Now that we've seen what makes Sendinblue and Mailchimp different from one another, it's time to discuss their strengths and weaknesses to help you identify which between the two is the right one for your business needs.

Sendinblue Pros

Sendinblue Cons

MailChimp Pros

MailChimp Cons

Sendinblue vs MailChimp: Verdict

Sendinblue sees itself as a MailChimp alternative and it's pretty clear why in this review. They are arguably much more affordable than MailChimp and has some solid feature to boot. The automation feature is surprisingly well done and functional for the most part. Also, the tool is perfect for businesses who want to connect with their audience via email and SMS to help set themselves apart from the others.

As solid as Sendinblue is, there's nothing about it that they do that really sticks out, however. The SMS marketing seems like a unique selling point but MailChimp also offers that via Mandrill. The pricing is the one factor that makes Sendinblue for me. But as far as usability of the tool is concerned, the UX is too simple and straightforward for my tastes. It's not a bad thing (which is why I didn't include it as part of the tool's Cons), but there's only so much you can do to help boost your e-mail marketing using Sendinblue.

MailChimp is much more intuitive and has more mature features to help you in your email marketing efforts. The landing page and ad campaigns introduced by the tool are excellent additions to your marketing strategy. The email builder has more variety and you can create lots of cool emails from the templates alone. Also, the integrations allow you to use MailChimp using different tools without any problems.

Ultimately, MailChimp is a much more expensive investment moving forward, but the costs are justified if you want something that's easy to use out of the box and has enough features to grow your number of subscribers and keep them engaged. Sendinblue is an ideal choice for businesses who simply want an affordable tool to send and track emails with the option of sending SMS as well. The learning curve for using the tool, especially its email builder, is not attractive. But if cost were a big factor, then Sendinblue should be your pick.

Personally, I will have to go with MailChimp. Despite its shortcomings, the integration with third-party apps can help supercharge your email campaigns. Also, it's one of the easiest and most accessible email marketing platforms in the market. You simply can't beat convenience to help you earn money in the long run.

Now that the Sendinblue vs MailChimp review is over, which between the two will help you earn more money via email marketing? Also, do you have experience with both tools before? What's your opinion on each tool? Share your thoughts by commenting below!

Email Marketing

By Christopher
June 18, 2018 | 3 Comments

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Thanks a lot. I was looking for this for my website


Much obliged. I was searching for this for my site

Jae Jun

Actually, I would advise against mailchimp. You will get banned very easily.
I’ve been using sendinblue because you can send using multiple domains.

This way, I can manage multiple businesses from a single account.

Haven’t come across any other email provider that does it and as I’m managing 3, it’s so much easier to be able to do everything from one account without having to pay for 3 subscriptions.

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