Updates: Mom Blog, Acquisitions, New Software Projects, and 10,000 Email Subscribers in a Week

By Spencer Haws |

For some reason, I just feel like it’s time to give an update on my overall business.  Ever since I stopped doing monthly income reports, my updates about how my business is going have become less frequent.

So, today I just want to give a quick overview on what’s going on.

Most of my time is spent working on projects outside of, and often very little of my business ventures are written about on my blog.

Today isn’t an exhaustive update, but here’s a few things I’ve been working on lately.

Mom Blog Update

If you have been following along, you will know that I recently purchased a Mom Blog just over a month ago.  This was a significant purchase in the six figure range, and the site was making a little more than $10,000 a month before we purchased it.

I’m happy to report that the is performing as expected.  For the month of March, the site did roughly:

I’m working with a partner on this project, and he’s been great!  My partner has taken the roll of being the point man for brands contacting us for sponsored content.  We published content for Hasbro, Target, and a couple other well-known brands in March.

We do have some growing pains though.  Pinterest has a bit of a learning curve, and we actually had our account suspended for a couple of days…ouch!  Pinterest sends around 10,000 visitors a day to the site, so it was a big deal.

Turns out someone reported that a couple of our images were stolen.  However, turns out we did not and Pinterest reinstated our account once we contacted them.  Even the blogger that reported our account felt terrible that it happened.

We blame the poor reporting system and semi-automated detection process that Pinterest has for the troubles.  However, we are all good now!

We have really been focusing on producing more SEO focused content.  With so much traffic coming from Pinterest, I want to de-risk the business a little by getting more traffic from Google.

I’m happy to report that our process is working.  Google organic traffic to the site is up roughly 30% since we purchased it.  I basically did exactly what I demonstrated on this blog post using Market Muse to update old articles.

In addition, we’ve now published a few keyword focused articles and they are just now starting to rank.   I’m hopeful that over the next year we can significantly increase the SEO traffic and the Amazon associates earnings ( since we will be publishing more product reviews).


I plan to make a few more acquisitions this year.  I love the business model and I believe I have the team in place to make it happen.

I’ve looked at dozens of sites over the past month, but I’ve passed on all of them for various reasons.  Except for one.

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I’m currently in discussions with one website owner that we found privately (just a simple outreach email).  If we are able to come to an agreement, the size of the deal would be about twice as big as the Mom blog.

I’ll be negotiating with the current owner over the next couple of weeks.  If we are able to make a deal, I expect it would take at least a couple of months to close.

So, no huge update here other than I am actively pursuing additional websites to buy.  If you have a website you would like to sell, please let me know here.

New Software Projects

As you may know, Long Tail Pro was the largest business I have ever owned.  I sold that business about 2 years ago.  

Even though I’ve dipped my toes back into the software waters with Table Labs, I still have the itch.  Long story short is that I’m currently in the process of developing a couple of WordPress plugins.

Both of them are ideas that were born out of my own experience with my website projects.  The first plugin will likely be ready for beta testing in the next week or so.  I’ll be allowing the members of my Niche Pursuits Insider group act as beta testers once its ready.

10,000 Email Subscribers in a Week

This is a brand new “experiment” I’ve been running this month…so, it’s super fresh!

In the past 7 days, we have added 10,000 email subscribers in a niche where we have no connections (it’s not internet marketing related).  I hate to give an update without telling you how we did it, but this is one that I’m going to keep secret.

I believe we can replicate this, and I’m hopeful that we can over 100,000 email subscribers on this new email list in the next 3 to 4 months.  We plan to monetize the list with affiliate offers and possibly dropshipping related products.

I’ll simply say that we are kindof running contests with a twist.

I know you guys are going to hate me for this super vague update.  But I’m simply giving an update of what projects I’m working on.  This is a brand new one, that could become a significant revenue generator.  For now, we’ve just built this list and will start trying to monetize it in the next week or so.

Your Thoughts and Feedback

So, there are a few quick updates for what’s going on in my business. I also continue to sell on Amazon FBA, but I’ll have to write more about that another time.

I would love to hear any thoughts or feedback that you might have. 

Stories & Projects | 40 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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Again! what we can learn from such kind of posts? you just telling that you are progressing….


He is giving us an update. If you read between the lines you can see that he mentions that the method of updating contents still works. And even if that is not enough this should work as a kind of a kick in the but (or motivation/ inspiration) to do something. This guy is doing a lot of things and still makes time to keep us up to date.

Uno question!

$4,000 in sponsored content earnings

I get some emails every now and then of people who are interested in working with my site. But I have no idea how to handle this.

Could you elaborate how you handle sponsored content?


I have the same exact question. Would love to know more about how to handle the process, including what kind of rate to charge.


+1 to this.

we usually get offers $100 – $300 per sponsored post, so to make $4000… 200 posts per month? Surely not the case.

Spencer Haws

Many of the sponsored post opportunities come from TapIinfluence or Izea or other influencer marketplaces. Its not uncommon for bloggers to get paid $800 to $1000 for a single post. Because the site we bought has been around for 10 years, most of our sponsored requests are inbound…we don’t do outreach to try and get sponsored posts (for the most part).



The best way is to try out the sponsored content approach yourself.

Look for sites that are accepting sponsored posts. Contact them about your interest in having a sponsored post on their sites/blogs.

Most probably they will let you know what are the rates.

Try and reach out to sites from different niches to get an idea about what are the rates in those particular niches.


Hi Spencer,

Sorry to post this here but comments are closed on the related post.

When you do some try with private label product from Aliexpress on Amazon, in which way it is a private label product? Aliexpress put your brand on the packaging and it is enough to private label it under a brand new listing on Amazon? Because since the seller on Aliexpress are not directly the manufacturer it is not possible to put your brand directly on the product. Is it not an issue with Amazon to have exactly the same product than another seller under a different listing with another brand name (registered or not)?

I have another unrelated request. At the end of niche site project 3 you said you will probably do an income reports after 6 months. I never saw it, do you plan to post it? Did they reach the target of 500$/month with their niches?


Alex Nob

Congrat for your new acquisition (maybe 2 blogs soon? 🙂
I’m quite curious about your methodology to acquire 10,000 emails? Could you tell us more?
I used to try monetizing my email list in the past (not solo ads but 80:20 info/selling emails) but it didn’t work well actually, could you describe your strategy?
Good luck for all of your projects,
Best regards,

Karim Toulba

Thanks so much for sharing such updates! That was very inspiring and informative for me. Acquisitions work. And sometimes, it’s even better than starting up with a brand new domain.

I remember Neil Patel’s challenge to make $100K blogging in 12 months. On the very first step, he went onto a domain that has been blacklisted for some reason. Unfortunately, he had to start everything again from scratch with a new domain name. That’s really disappointing!

I’m not surprised that Pinterest is a huge source of traffic for a mommy blog. For that, I’ve lately been considering Pinterest to grab attentions and get some more traffic on my other niche site. Will see how it goes..

Thanks again for sharing Spencer.
Please keep inspiring us with such great results..
You’re doing awesome!

Nick Di Fabio

Love these updates Spencer!

You are definitely prolific!

I have two questions from a productivity perspective:

1. With so many projects on the go at one time, how do you ensure you make consistent progress on each? Do you theme your week and focus on one main project each day of the week? Or, do you make progress on parts of each project daily?

2. Related to my question above: how do you tackle any feelings of overwhelm with so much going on plus family and other commitments? I’m a new father and am trying my best to be the best husband and father I can be while growing my business.

Matthew Allen

I will take the liberty of answering #2 here! Be a father and husband first! That MUST be your top priority. If you get that wrong… what would be your reason for even growing your business in the first place? Surely you are doing so to provide a better life for your family. Don’t let overwhelm get to you. Just do as much as you can. What you can’t accomplish one day – it will still be there the next day!


the mom blog sound interesting project, I was about to start a blog on women issues but I had my worries if a guy could run a women issues blog but I think if you guys did it I could at least give it a try.


I’ve clicked the headline just to see how you’ve got 10k subs. At least don’t mention in the headline if you don’t plan to uncover details.

I love your content generally, consider this as feedback 🙂

Spencer Haws

Thanks for the feedback, Peter. Its a strategy that could easily be replicated, so I don’t want it overrun with competitors.

Treathyl Fox

What was it about that Mom Blog that enticed you to buy it for yourself? Was it the traffic stats? Was it the visual appeal? Did you keep the site’s name because it already had a good reputation or change the name?

Spencer Haws

The earnings were good.


Great and inspiring as always?

I have a question though.

I have a couple of image I down laoded from google and used in my blog.
I planned to go on pinterest with the site.
In my analytics, google is one of my referrals, will pinterest push me out for that?

Thank you for the anticipated answer.

Spencer Haws

Pinterest will actually help you do better on Google typically.


Thanks for the clarification and assurance.


Hi Spencer,

Thank you for your update. I always look forward to reading your progress, it gives me motivation.
Just a question; how do you acquire 10,000 emails in such a short period of time? Let me know the strategy you used.


Spencer Haws

I’m not willing to share the strategy at this time. This was just meant as an update, rather than a tutorial.


Wow, never knew adthrive could be so profitable.
What type of content works best with them.

Spencer Haws

Food and crafting content works well for Adthrive. But many other niches as well.


What a click bait article. Your email said:
“how I got 10,000 email subscribers in a week”

And your article says you cant share

Justyn Dim

Congrats for your acquisition!

Great share !

It’s amazing that you’ve got 10K email subscriber within a week!
We’ll benifited if you tell how you did this job in details.

I got emails from you and its fine to be updated with you.

Good Luck.


When purchasing websites what qualities do you look for? Also how much traffic does this website get per a month?

Spencer Haws

I’m looking at net profit first. Then you don’t want a single point of failure. A diversified traffic stream or income stream is ideal.


I have to agree with a couple other comments. What is the point of posts like this? I’ve been reading your blog for years (before you became a household name in IM). As you’ve grown as a brand, there’s a lot less actual help to readers and more “here are the big projects I’m working on that I won’t provide any details on” or “here’s some random guest post”.

You used to seem very humble but for a while now it seems it’s all about your “brand” and publicly patting yourself on the back. I think you’re forgetting your audience. When the majority of your posts are guest posts that seem to cover any topic under the sun and you still recommend something like Bluehost, that trust factor is almost non-existent.

Spencer Haws

Thanks for the feedback. When I first started, all of my blog posts were essentially update posts and that seems to be what people enjoyed. I shared what I was working on and what was working. I thought I was doing the same with this update, but I’m certainly willing to change based on feedback.
PS – What’s wrong with Bluehost? I still use them for lots of my niche sites. As my sites grow, I move them to bigger hosting accounts.


I generally like your updates but this was more like clickbait. You did not show us “how I got 10,000 subscribers in a week” rather your told us you got 10K subs. Fair enough to keep your strategy to yourself but your newsletter was definitely misleading.


Curious about the email subscribers acquisition, hoping you’ll give us a real update (meaning how it works) in the future.


10,000 subscribers in a week, WTF!
Congrats on that, looking forward to hearing more about it down the track! Maybe a course “How we added 10,000 subscribers in a week and how you can too…”
Thanks again for all your updates and content!

Spencer Haws

Thanks Justin!


Thanks Spencer, inspirating as always. I do miss your podcasts though ☹️

Spencer Haws

Its always in the back of my mind, just need a good reason to start it up again…

John A Cyscon III

Question about the mom blog. Was it a one “mom” writer, or is it one of those sites where different “mom’s” contribute and post articles? I am curious because I’ve wanted to start a dad blog for years, and am about to anyway, just wonder about the one you bought as i try and figure out an approach for mine. Thanks!

Spencer Haws

It was mostly one mom writer.


Congrats Spencer!
Really motivating post.

I bought a site last week (much smaller than yours) to add to my portfolio.

I’m getting contacted by manufacturers to send me product and work out sponsored posts.
The blog site was written under a fake persona.

How to handle this?
If the site appears to belong to the mommy blogger (or made up persona in my case)- but they want to talk to me on the phone to negotiating deals, etc…

How to you separate yourself from the blog persona and do it without publishing your real name and “outing” on the site as belonging to you?


Spencer Haws

You can just tell them you handle the business development for the blog.


Congrats on the good outcome of your mom blog

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