For some reason, I just feel like it's time to give an update on my overall business. Ever since I stopped doing monthly income reports, my updates about how my business is going have become less frequent.
So, today I just want to give a quick overview on what's going on.
Most of my time is spent working on projects outside of NichePursuits.com, and often very little of my business ventures are written about on my blog.
Today isn't an exhaustive update, but here's a few things I've been working on lately.
Mom Blog Update
If you have been following along, you will know that I recently purchased a Mom Blog just over a month ago. This was a significant purchase in the six figure range, and the site was making a little more than $10,000 a month before we purchased it.
I'm happy to report that the is performing as expected. For the month of March, the site did roughly:
- $6,000 in AdThrive Earnings
- $1,000 in Amazon Associates earnings
- $4,000 in sponsored content earnings
I'm working with a partner on this project, and he's been great! My partner has taken the roll of being the point man for brands contacting us for sponsored content. We published content for Hasbro, Target, and a couple other well-known brands in March.
We do have some growing pains though. Pinterest has a bit of a learning curve, and we actually had our account suspended for a couple of days…ouch! Pinterest sends around 10,000 visitors a day to the site, so it was a big deal.
Turns out someone reported that a couple of our images were stolen. However, turns out we did not and Pinterest reinstated our account once we contacted them. Even the blogger that reported our account felt terrible that it happened.
We blame the poor reporting system and semi-automated detection process that Pinterest has for the troubles. However, we are all good now!
We have really been focusing on producing more SEO focused content. With so much traffic coming from Pinterest, I want to de-risk the business a little by getting more traffic from Google.
I'm happy to report that our process is working. Google organic traffic to the site is up roughly 30% since we purchased it. I basically did exactly what I demonstrated on this blog post using Market Muse to update old articles.
In addition, we've now published a few keyword focused articles and they are just now starting to rank. I'm hopeful that over the next year we can significantly increase the SEO traffic and the Amazon associates earnings (since we will be publishing more product reviews).
I plan to make a few more acquisitions this year. I love the business model and I believe I have the team in place to make it happen.
I've looked at dozens of sites over the past month, but I've passed on all of them for various reasons. Except for one.
I'm currently in discussions with one website owner that we found privately (just a simple outreach email). If we are able to come to an agreement, the size of the deal would be about twice as big as the Mom blog.
I'll be negotiating with the current owner over the next couple of weeks. If we are able to make a deal, I expect it would take at least a couple of months to close.
So, no huge update here other than I am actively pursuing additional websites to buy. If you have a website you would like to sell, please let me know here.
New Software Projects
As you may know, Long Tail Pro was the largest business I have ever owned. I sold that business about 2 years ago.
Even though I've dipped my toes back into the software waters with Table Labs, I still have the itch. Long story short is that I'm currently in the process of developing a couple of WordPress plugins.
Both of them are ideas that were born out of my own experience with my website projects. The first plugin will likely be ready for beta testing in the next week or so. I'll be allowing the members of my Niche Pursuits Insider group act as beta testers once its ready.
10,000 Email Subscribers in a Week
This is a brand new “experiment” I've been running this month…so, it's super fresh!
In the past 7 days, we have added 10,000 email subscribers in a niche where we have no connections (it's not internet marketing related). I hate to give an update without telling you how we did it, but this is one that I'm going to keep secret.
I believe we can replicate this, and I'm hopeful that we can over 100,000 email subscribers on this new email list in the next 3 to 4 months. We plan to monetize the list with affiliate offers and possibly dropshipping related products.
I'll simply say that we are kindof running contests with a twist.
I know you guys are going to hate me for this super vague update. But I'm simply giving an update of what projects I'm working on. This is a brand new one, that could become a significant revenue generator. For now, we've just built this list and will start trying to monetize it in the next week or so.
Your Thoughts and Feedback
So, there are a few quick updates for what's going on in my business. I also continue to sell on Amazon FBA, but I'll have to write more about that another time.
I would love to hear any thoughts or feedback that you might have.