I've been intrigued by social media traffic lately.
Last week, I shared that I was starting a week long Facebook experiment for a site I recently purchased. Today, I wanted to share the results of that simple experiment.
I basically took a site that I had purchased about a month or so ago and tried to drive some traffic from Facebook; where it wasn't really getting any before. The site I purchased is in the crafts niche, and is getting most of its 3,000 visitors a day from Pinterest.
However, it had a Facebook page with nearly 4,000 Facebook fans, but wasn't being utilized.
My experiment was this: Post links to old content from my site 3 times a day on Facebook for one week. Then see how much the traffic and engagement grows.
Here is what the traffic looked like coming from Facebook before the experiment started:
On average, the site was getting just over 9 visitors per day from Facebook.
From Feb. 18th to Feb. 24th (one week) the site received 337 visitors from Facebook! That is over 48 visitors per day or more than 5 times the traffic it was getting before! See the stats below:
As you can see, one of those days drove 107 visitors from Facebook. One of the posts we made that day got quite a few more shares and likes than the others and is clearly what drove the traffic.
However, I also made a prediction that our Facebook page engagement would increase over the week because we were more consistent in posting. Let's take a look at the Facebook stats:
You can clearly see that my reach was dramatically improved over anything in early February. However, the post reach did not go up during the one-week experiment that I ran. In fact, it does not seem to be increasing at all.
I think a big reason that my post reach was not increasing, was due to the low number of likes and shares that the content was receiving. You have to remember, that we (Perrin and I) didn't put much thought into the content we posted. We just took old posts from our website and scheduled 3 per day to go out on Facebook as links with a brief headline.
In addition, the Facebook page may have had 4,000 Facebook fans, but it has been idle (nothing posted) for about 6 months.
So, if we had a “fresher” Facebook audience, AND we applied some tactics to make our Facebook content more likeable and shareable, I think our post reach would be much greater.
Social Media Lessons Learned
Overall, I learned a couple of important things from this Facebook test.
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1. Facebook does indeed drive traffic. With relatively little effort, I was able to start getting nearly 50 visitors a day from Facebook. Yes, this is pretty small, but I think this could be scaled big time.
2. Better content on Facebook can drive even MORE traffic. Only one of our posts on Facebook did very well. But I've been doing some reading up on different Facebook tactics, and I do think with more consistent posting of certain types of content, the chances of a Facebook post generating good traffic goes up quite a bit.
However, I also have to consider whether finding and posting content consistently to Facebook is worth the effort. For this small craft site that I bought, it may not be. The site earns around $10 a day or so, and I would have to drive alot of Facebook traffic to double the earnings.
I may just grow this site a little more using Pinterest and then sell it in a short period of time after I make a few changes on the site to increase earnings.
However, this experiment has REALLY got me thinking about how I could apply this to create a site that doesn't just make $10 a day, but one that makes much MUCH more than that.
So, whether or not I continue to apply Facebook strategies to this little site is irrelevant. I think this week long experiment has shown me enough that traffic can indeed be “built” using Facebook. In fact, I probably did lots of things wrong with this experiment, and still got decent traffic without a ton of effort.
If I take some of these principles from this small site and apply it on a bigger scale, I think Facebook could become a major traffic source for my next big project.
Anyway, just wanted to give you a quick update on how my week long Facebook experiment went. If you have any comments or questions, let me know.