Ulta Affiliate Program Review: Make Money Online with Beauty Products

By Carrie Fay |

If you love all things beauty and want to start making money online, the Ulta affiliate program might be right for you. 

Affiliate marketing is one of the most popular ways to make money online and it's also one of the easiest to get started with. 

In this article we're taking a closer look at the Ulta beauty affiliate program. You'll learn how it works, how much and how often they pay, how to sign up, and more. 

We've also included some of our top promotion ideas to start making money with the Ulta affiliate program ASAP. Let's dive in.

What is the Ulta Affiliate Program?

The Ulta Affiliate program is a commission-based referral program. As an Ulta affiliate, you can recommend products sold on the Ulta website and you will earn a commission anytime anyone purchases from your recommendation. 

Ulta affiliates have access to affiliate links and promotional images and banners to place on your website or social media to refer buyers to shop on the Ulta webse

Affiliate links are tracked and specific to each affiliate so Ulta knows how to track who referred each sale and who to pay the commission to.

What Kind of Products Does Ulta Sell? 

Ulta is the leading health and beauty retailer in the United States. This retailer sells many products in multiple categories from hundreds of well-known brands. 

Popular products at Ulta include: 

  • Makeup and makeup tools and accessories
  • Haircare products including color, heat styling tools, and more
  • Skincare products, tools, and accessories
  • Nail care products and accessories, nail color
  • Bath and body products

Major brands sold at Ulta include: 

  • Morphe Cosmetics
  • MAC Cosmetics
  • Dyson
  • Ulta Beauty Collection
  • Kat Von D
  • Clinique
  • Urban Decay
  • Redken
  • … and hundreds more

Ulta Business Statistics

If you're in the beauty niche, becoming an affiliate for Ulta is a wise choice. 

The beauty of being an affiliate for a brand like Ulta (pun intended) is the brand recognition. 

Ulta is a trusted brand. In fact, it's the biggest beauty retailer in the US, even beating Sephora. 

Ulta saw a 65% increase in sales during the first quarter of 2021, with sales totaling $1.9 billion for the quarter. Later, Ulta hit a record high with $2 billion in sales in the 3rd quarter of 2021, and the brand continues to grow today. 

Ulta Affiliate Program Review and Details: How it Works

Commission Rate 2%
Cookie Duration 30 Days
Payment Terms Net 37

The Ulta affiliate program pays 2% of every sale and works with “last click” attribution with a referral period of 30 days. 

This means that anyone who makes a purchase on Ulta who has also clicked your link or ad in the last 30 days will earn you a commission. 

“Last click” means that it goes by the last affiliate link they clicked. So if a shopper clicks your link to Ulta, doesn't make a purchase, and then clicks someone else's link and does make a purchase, the other affiliate will earn the commission as the last link clicked. 

Affiliate sales are “locked” 37 days after purchase. Once the 37 days have passed, affiliates are paid on the 12th of each month. 

How to Join the Ulta Affiliate Program 


If you're wondering how to become an Ulta affiliate, it's actually pretty easy! 

This program is managed by the Impact Radius affiliate network. Ulta links to the signup page right from their website. 

During the application process you will need to input your personal info, bank and tax info, and tell them how you plan to promote Ulta products. This can be through a website, email, social media, and more.

Join Ulta's Affiliate Program

How to Make Money with the Ulta Affiliate Program

So how do you actually make money as an Ulta affiliate marketer? 

Do you need to be a beauty influencer to have any success with this program? No, you don't… but it would definitely help! Here are some ideas for promoting health and beauty products from Ulta. 


One of the best ways to promote any affiliate program is with a niche blog. If you're already a beauty blogger, the Ulta Beauty affiliate program is a great addition to your monetization strategy.

On a niche blog, you can write product reviews, recommendations, tutorials, and more. 

There are endless Ulta beauty products to review from body care, makeup, accessories and tools, and so much more. 

Since the Ulta commission is 2%, you could focus on only reviewing high-ticket items like the Dyson Airwrap. At $549, you'd earn an $11 commission on each Airwrap purchase.

How to Start a Niche Blog

Social Media 

Social media is one of the best places to promote hair care, makeup, and beauty products, especially if you're an influencer. 

Instagram is full of beauty influencers recommending their favorite health and beauty brands every day! 

This method of promotion will take time to build and nurture. If you already have an audience, you'll have a better chance at success right away.

How to Do Affiliate Marketing on Instagram


YouTube is a great place to promote the Ulta affiliate program. 

Here's some ideas for content you could create on YouTube:

  • Product tutorials
  • Product reviews
  • Makeup tutorials
  • Look of the day videos

YouTube can be great when used alone and also works well in addition to a niche website

How to do Affiliate Marketing on YouTube

Pros and Cons of the Ulta Affiliate Program

The pros of the Ulta affiliate program include: 

However, this affiliate program is not without disadvantages. Cons include: 

However, you don't have to be a beauty influencer to have success with this program. You can generate plenty of commissions with Ulta through blogging as long as you focus on great content and SEO. 

Alternative Health and Beauty Affiliate Programs 

The Ulta affiliate program is good because it's a well-recognized brand and there are hundreds of high-quality products to promote. 

However, the low commission rate might leave some affiliates longing for more! Here are some Ulta affiliate program alternatives to boost your income potential. 

20 Best Makeup Affiliate Programs

Conclusion: Is the Ulta Beauty Affiliate Program Worth It? 

If you're in the beauty niche (or plan to be), joining the Ulta affiliate program is a good idea as a part of a well-rounded affiliate marketing strategy. 

Ulta sells hundreds of products from well-known brands, but the commission rate is low compared to other beauty brands out there. 

If you plan to dive into the beauty niche or are expanding your earning potential, we recommend signing up for the Ulta affiliate program as well as other health and beauty programs to maximize your earning potential. 

Affiliate Marketing

By Carrie Fay

Carrie is a content marketer and niche website enthusiast with a passion for digital marketing, travel, and location independence. As a true entrepreneur, she loves trying new business ideas and sharing her knowledge about online business and the digital nomad lifestyle.
Carrie blogs at Making Money and Traveling and helps thousands of readers learn how to become location independent to take control of their lives and travel more.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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