Well, its been another week and Perrin and I had another coaching call! Perrin has been working diligently now for a few weeks to try and narrow down his final keyword selection. And I'm happy to say that the selection has been made!
On the video call, we discuss what his primary keyword choice is and the overall strategy for building the site that he is going to follow. I have to warn you that we do not reveal the exact keyword (insert frowny face here if you want). However, we DO reveal all the metrics of a couple of keywords that will be targeted, along with some discussion around the niche that may offer some clues.
Here's our rational for keeping the keyword a “mystery”. Basically, we want to give ourselves a couple of weeks before the copy cats start. Most of you reading this are smart enough to know not to go into the same niche, but others of perhaps less intelligent will somehow think going into the same market as Perrin and I is a good idea. Lets be clear, as soon as we will the keyword and niche, it will instantly become much more competitive.
This is exactly what happened with my survival knife site; as soon as I built my site, I immediately had several others building sites in the same niche. I'm sure there are at least a dozen or more sites in the survival knife niche thanks to my first niche site project.
So, even though the keyword choice remains somewhat of a “mystery”, I really do think you will get some value out of this latest coaching call as we discuss the overall strategy and next steps moving forward. And we WILL reveal it very soon.
Coaching Call 4 Video
Notes From the Call
- Low Search Volume – 1900 search per month
- Overall Niche – Big Niche, Easy to get 50 to 100 Articles
- Related Keywords
- Interested In – Something You Frequently Do
- More Brandable Domain
- Homepage – Target a Bigger; more difficult keyword.
- Secondary Page – Target the low competition “Mystery Keyword”
- Other Secondary Pages – Target other low competition keywords.
- Homepage Keyword – 14 or 15k per month
- Lower Traffic Keywords
- But Super low competition – KC values of 17 to 20
- Lots of articles – can add up to lots of traffic
- 1 Primary Article on Homepage – Big keyword
- 1 Secondary Article – targeting low competition “mystery keyword”
- Add 15 more secondary articles that target very low competition keywords. (Volume 200 to 1000 searches per month)
- EMD is not required
- Partial Match is not Required
- .com is more memorable
- .net or .org, will rank just as well as a .com
- Find Brandable Domain Name
- Set up Hosting
- Set up WordPress
- Start working on first 2 articles
Perrin's Weekly Report
The following was written by Perrin…
Week 4 Write-Up
Four weeks down, 20 to go! I feel like I’m on the top of the proverbial rollercoaster this week – standing still for just a couple seconds, full of kinetic energy, before I plunge into a wild ride. We’ve spent a month doing keyword research. That’s a long time! I’ve learned a ton, and it’s been incredibly fun so far. Hands down, one of the coolest parts is getting to know some of you, swapping stories and hearing about everyone’s projects; this is just a really great community. Plus, I feel like Spencer and I are becoming buds, which is awesome!
And now we’re just about to start building! It’s pretty exciting.
This week’s assignment was pretty relaxed, and I’m not sure there will be too much to write about. To refresh your memory, the assignment was to pick a winning keyword and decide on a general content strategy.
· Time: 3 hours
· Difficulty: medium
So I did! I looked at all the keywords I’d come up with and found one I thought would work. Actually, it was one of the few good keywords in the first list I made (it’s not in there, but you can see some of the others I found). And I’m pretty excited about building a site around. However, I’d like to add a few caveats. This isn’t an ideal keyword. I think it will be easy to rank for, but it doesn’t bring in the searches I originally wanted (it only has 1,900, which falls short of my goal of 5,000).
So why’d I pick this one? Well, the biggest and most important reason is that the overall niche seems to have a lot of potential. I did a brief search for secondary keywords and was able to find 30-40 right off the bat that would work. Plus, since this is a product review site, I’ll of course be able to write reviews for a bunch of specific products. Even better, this is something I’ve always been interested in; it kind of taps into the luxury/high-end side of something I do every couple of days.
Additionally, there seem to be several niche sites ranking for a lot of the keywords. And if Google is ranking those guys, they’ll probably be more than happy to rank me, too!
Also, I want to mention that my primary keyword is not going to be the target keyword for the homepage. Instead, I’m going to go with a loftier, more competitive term on the homepage and combine that with my brand. This is part of my overall content strategy. The keyword I chose isn’t strong enough to build a whole site around. So, while I’m going to build links for it and try to rank it initially, it will eventually be one article on a site with potentially hundreds of articles. The only real difference will be that there will be more inbound links to this one. But we’ll talk about this more in the video.
So that’s where we are! Are you guys ready? This is the starting line, and it’s about time to hit the gas!
For those of you following along:
How did you choose your winning keyword? How is your content strategy the same as or different than mine?
Overall, Perrin is well on his way now to creating some great initial content and will have something to show to the world very soon! Hopefully you found the discussion on this video call useful, even though the primary keyword remains a mystery. Everything will be revealed very shortly…
We would love to hear your thoughts, comments, or questions below…so please feel free to add to the discussion.