Podcast 50! I started my podcast a couple of years ago almost as an after thought, but today I'm hitting a major milestone with 50 episodes!
I've had a few rough moments where I considered throwing in the towel on the podcast, but I've stuck it out and seen some nice results. I'll dive into my podcast numbers in the near future, and whether my decision to start publishing weekly was a good one.
However, for now I'm excited to share an interview I did with Justin and Joe from EmpireFlippers.com. These guys are well known for their website marketplace where all sites are listed for sale at 20 times monthly income.
I also need to mention that I just met these guys in person for the very first time last week! We all attended the Rhodium Weekend conference in Las Vegas and got to chat business and hang out a bit.
The conference overall was great. The presenters dove into topics ranging from buying and selling sites to how to set up systems in a business.
In fact, I was asked to present! I shared the story of Long Tail Pro and how to bootstrap a software business without programming experience. Justin and Joe presented on building systems with your employees.
Overall, I'm excited to present to you the interview Perrin and I did with Justin and Joe from EmpireFlippers.com.
Podcast Interview Notes
Below you will find some of the notes from the podcast interviews. This is not a word for word transcript and doesn't document everything covered in the interview. To hear the entire interview, please listen to the podcast below.
How is the new Web Design for EmpireFlippers.com Going?
They are happy with the new design. They still have a few tweaks they are working on, and its too early to tell if the new design is impacting their bottom line.
They are hearing great feedback and appears to help them with their overall brand.
Advantages of Buying vs. Building a Website
Buying is more expensive, but its one that already has been proven in the marketplace.
It's really a question of whether you want to leverage your cash or time. Buying sites can also present alot of great strategic advantages over building sites.
Red Flags When People Are Buying Sites?
The most common are bot or fake traffic, domain de-indexed, changes to affiliate programs, and more.
You can also look for valid identities online. Fake online identities can definitely be a red flag.
What Are Some Good Things to Look for When Buying a Site?
A great site is specific to the buyer. Buy what you are experience in and benefits your individual business.
Are the Prices on Empire Flippers Negotiable?
Yes, if you are willing to make a reasonable offer; then all prices are negotiable. They usually get very close to list price (20 times monthly earnings).
They are also working on a valuation tool that will be released publicly very soon.
What's Your Opinion on the PBN Update?
None of the sites on the marketplace were hit. But there was one site that was in transition that got hit, and so they actually returned the site to the seller.
Do You Look at Link Quality When You Vet Sites?
Yes. They look at the quality, type, anchor text, and much more when vetting the sites.
They do accept sites that have PBN links, but they fully disclose this to any potential buyers.
Buying and Selling Sites as a Business Model
Definitely lots of interesting strategies.
Is it Possible to Sell Sites on the Empire Flippers Marketplace that I Bought Less Than 3 Months Ago?
Not usually. You need to have 3 months of earnings history in order to list the site typically. However, they deal with everything on a case by case basis.
They've been tempted to buy sites on Flippa and then sell them on their marketplace.
What Other Marketplaces are there for Buying Sites?
BizBuySell.com – has a section for online properties.
Centurica.com – a curated list of brokerage listings.
The EmpireFlippers Marketplace typically targets sites under $200k.
Are You Looking for More Buyers or More Sellers?
They are typically looking for more sellers. Right now, the more options they have for sale, the better.
How Are You Finding More Sellers?
Yes. They are moving to more high touch activities like workshops, events, and more.
They are using some retargeting ads as well. They use AfterOffers.com. They pay only $1 per subscriber right now. According to their math, an email subscriber is worth close to $15.
What Else are you Working On?
Justin and Joe are looking into starting an investor program. Basically, they are looking in to buying bigger sites with investor money, and then they run the site.
They see a lot of opportunities with this investor type program.
They've sold or move away from everything else in their business. They no longer are involved in building websites or other side projects, they are focusing exclusively on the marketplace.
Listen to the Podcast
As always, if you enjoyed the podcast please feel free to leave a rating or review on iTunes right here.