Podcast 110: How Kevin Petersen Has Built a Thriving Business Investing in Web Properties

By Spencer Haws |

Hey everyone, I'm excited to bring a podcast interview to you today!  We've been publishing coaching calls so much lately that it's been a while since I've had a chance to sit down and actually interview someone.

Kevin Petersen is someone that I met about a year and a half ago at a conference called Rhodium Weekend.   That conference was geared towards people buying and selling websites, and that is exactly what Kevin is an expert at doing.

However, it didn't always start out that way for Kevin.  Even though he has always been interested in entrepreneurship, he has a strong marketing and corporate background.  The world of buying and selling web properties was completely foreign to him until about 3 or 4 years ago.

When Kevin discovers something he goes all in.  He jumped head first into buying websites (making his first purchase of a Tattoo related website).  Eventually he went on to buy TONS of websites and learned the ropes as he went.

He has a VERY strong analytical and marketing background, and so he was quickly able to learn from some of the early mistakes that he made investing in websites and began to see some nice success.

He realized that he brought an interesting skill set that others didn't have and decided to try raising funds from others so he could scale his web portfolio.  This was the birth of his current business

During the interview we discuss what he looks for when investing in websites and then exactly what he does to improve the earnings of those investments.

In particular, we dive into an example of his most recent investment:   We discuss why he found this asset to be interesting, and what his plans are to increase the earnings.

I have a small ownership interest in as an investor in Kevin's fund.  So, I've personally invested some money in the business, because I can see the upside potential, but Kevin is actively managing the business, while I remain as a passive investor.

If you want to see Pic Reel in action, just go to exit this post or any page on  You will see an exit pop that asks for your email in exchange for an offer.  This is just one of the functions of

Pic Reel is a cloud based tool.  So, you don't have to download anything.  It honestly took me about 10 minutes to go from no exit offer on my site to creating it, integrating it with my email auto-responder, and copying and pasting the needed code on my website, to having a live exit offer on my site.

I have been using on Niche Pursuits for about 2 weeks or so.  Here's the results:


I've seen a 70.4% increase in the number of email opt-ins that is getting since using Pic Reel!  And honestly, I'm only using the exit offer right now, there are a TON more options with Pic Reel that I plan on trying out in the near future.

Check Out Right Here to See If It Can Increase Your Email Subscribers

Podcast Questions

Here's some of the questions we cover during the podcast:

  1. Before you started buying and selling websites, what were you doing professionally?
  2. How did you get started in the online world and investing in websites?
  3. When and why did you start Webfolio Management?
  4. How does Webfolio work (investors in particular)?
  5. Are you willing to share one of your biggest success stories so far?
  6. Lots of people listening are actively buying websites or are interested in buying websites. What are a couple of the most important things you look at when evaluating a potential purchase?
  7. What are a couple of common ways that you try to improve a business that you purchase?
  8. To give people a real life example, I was hoping we could walk through one of your recent purchases: Where did you find this deal, and what made it attractive to you?
  9. What does Picreel do, and how does it help businesses?
  10. What are your plans for improving
  11. How long do you plan to hold And how much do you hope or expect to increase the revenue of the business?
  12. What additional advice do you have for people looking to get started in buying and selling websites?
  13. Where is the best place for people to get in touch with you or simply follow along with what you are doing?

If you want to follow along with Kevin, you can go to  Or if you want to reach him directly on Skype, he was kind enough to share his Skype username: kevin.petersen90

Overall, I hope you enjoy the interview!

Podcasts | 12 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

You may also like

View all



Sarvesh Shrivastava

Awesome!! Really enjoyed the podcast, Spencer.

Spencer Haws

Thanks Sarvesh!

Sergio Work

I’m impressed by how many projects you have going on Spencer… man I have two and I don’t have a minute. Now, don’t you think the conversion-optimization industry is saturated already? I’ve been seeing stuff that’s identical to PicReel for years… and to be honest, I haven’t seen anything in here that takes a who lot of programming for… or that’s not reproducible by any competitor. I’m sure you have a different perspective though.. Let’s do it

Spencer Haws

Picreel is a well established business with significant revenue already (its not new). A couple of big differentiators is that its a cloud based application – its not a wordpress plugin or anything you have to install. This makes it faster and more flexible. Also, its also integrated with MANY more sales/email tools that many competitors. You are correct that the market is competitive, but there is a reason that Picreel has performed so well already and is growing well.




Hi spencer,

Great post and very inspirational. I am also a niche blogger trying to make success online.



great post.I enjoyed the proadcast and trying to implement the idea which you shared!
Thanks for this awesome post!!

Loan Nguyen

Great article! I still read posts from this site for a long time. All articles here are useful ones. I love these.

Thank you for your sharing.

Ben Young

Hi Spencer, always a pleasure listening to your podcasts. Am able to pick up tips and learn new stuff from your podcasts.

Spencer Haws

Thanks Ben!


Great podcast. I really enjoyed it. How did you two end up becoming co-investors together?

Spencer Haws

We met at a conference.

Recent Posts

View all