Podcast 76: How Pilar Newman Uses Trends to Research, Create, and Sell Unique Products on Amazon

By Spencer Haws |

I'm happy to bring you another podcast interview I did recently with an Amazon seller.

The guest on the podcast today is Pilar Newman. She has been selling on Amazon for about 8 years, and has really honed her skills for finding and selling products through the Amazon platform.

Pilar applies a lot of the tactics other guests have shared in the past.  However, where she is different is how she is capitalizing on trending items that are selling really well.  Rather than selling the actual trending item itself, she thinks of unique items that are complimentary to the trending items.

As a result she is able to sell unique products, but still capitalizes on the big trends that are taking place.

I think this is such a smart strategy.  Pilar is able to stand out from the crowd by having a unique item; however, she still has the market validation of these related hot selling items.

After recording the podcast, I really did walk away fired up and excited to implement some of the strategies that she recommended. Some of the ideas she talked about really can help open up your eyes to what is possible on Amazon, and in particular how you can create unique products.

Topics Discussed on the Podcast

If you want to follow along with Pilar's journey, you can do that at  You can also find her on Facebook at:

I hope you enjoyed the podcast interview!  If you have any additional comments or questions, feel free to leave your thoughts below.

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By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

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1 Comment



I love that Pilar recommends you think outside the box and don’t follow the crowd – do things that nobody else is doing. I’m so inspired by the DIY tip as I’ve been interested in craft and design since I was a child, so this seems to be a no brainer idea! I’m just wondering how easy this is when you’re wanting to automate the process though? WHO would you pay to put the kits together if you can’t do it yourself?

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