Podcast 111: How Jon Haver Built an Amazon FBA and Affiliate Site Business That Shattered His $15k Per Month Income Goal

By Spencer Haws |

Three years ago I interviewed Jon Haver from because he was doing some pretty interesting things with his websites.  Well, I'm excited to have him back on the Niche Pursuits Podcast because he continues to develop some great strategies for building amazing businesses.

If you are familiar with Jon and his site over, you will know that he has been publishing monthly income reports for a few years now, with a goal of reaching $15,000 per month in net income from his business.  His plan all along has been to quit his job once he hits this income goal and has a specific amount of money in the bank.

Well, he revealed on a the Niche Pursuits Podcast for the very first time that he is quitting his job!  He has finally given notice to his employer and will be a full-time entrepreneur very soon.  Join me in giving a huge CONGRATULATIONS to Jon!

Also, during the interview he shared a brand new software business that he just launched.  The new software product is for Amazon sellers to help prevent hijackers from taking over their listings.  The new software is called Listing Eagle.

Jon is offering a 50% Discount on Listing Eagle Right Now to Niche Pursuits Reader's Here

Overall, Jon has done an amazing job building his businesses, and I'm excited to see what the future holds for him.

Podcast Overview

To listen to the entire interview, please hit play on the audio recording.  Below are some of the questions/topics that we covered:

  1. Last time you were on the podcast in 2013, we talked about building authority websites, using expired domains for links, and other website building tactics. What has changed in your business since 2013?
  2. Where are you focusing most of your time right now?
  3. I know you have been doing a lot of FBA stuff recently (like me), and you’ve had an interesting approach of buying or building niche sites to help support your FBA business. Can you share with everyone the primary strategy behind that?
  4. How much of your sales are coming from your niche sites vs. directly from Amazon (estimate)?
  5. You publicly mentioned that you were trying to sell your FBA business on your website, and I know we chatted about it privately. Were you able to successfully sell that business?
  6. How did the sell go? What issues came up along the way?
  7. I know that you have been working on a new software product behind the scenes. How did you come up with the idea?
  8. How did you find the developer?
    1. What are some of the difficulties you’ve had creating the product?
  9. You track your monthly income and publicly share your goal to quit your job by the time you are 35, and hope to have an income of $15k/mth. You’ve been exceeding the $15k/mth goal now for several months…so when do you quit your job?
  10. What other parting business advice do you have for listeners?
  11. Where is the best place for people to follow along with your journey?

If you are someone that is building Amazon affiliate sites OR is involved in selling physical products through the Amazon FBA program, I really think you will like this interview with Jon.

If you would like to follow along with Jon and his journey, head over to

And finally, Jon's new product is Listing Eagle.  I've been using this product for over a month now to monitor my Amazon FBA listing, and I really do like it.  Jon has been kind enough to offer a special discount to the Niche Pursuits audience.

So, if you sell physical products on Amazon, I highly recommend you check out Listing Eagle Here.

Overall, I hope you enjoy the interview!  And if you have any questions, Jon and I will do our best to answer them.



Podcasts | 11 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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Awesome podcast, guys. Thanks for the shout-out


Nice one


Jon going full time entrepreneur is way overdue, seeing the amount of projects and success he had even while doing this part time. But i know he mentioned he loved his job, so i can see why it was a hard decision.

Spencer Haws

I agree.


Spencer, in the podcast you mentioned that you’re looking to flip your PL brand.

Why is that?

I know there can be multiple personal reasons for why you would want to but is there any reason that you think “I need to sell this because of _______”

I’m also PLing on AMZ with 3 products right now, more coming in the future and don’t necessarily know if I actually want to flip my brand and would rather keep it.


Sorry, what does PL stand for?


Reply hijack =) Private Label

Ajay Kumar

First of all awesome podcast and i think that if you love your work then it becomes easy for you to do that. I read most articles and i really get inspired and it makes me to work hard to achieve my goal.

Thank you
Ajay Kumar

William Rich

Been following both of your sites for a while, so this podcast was an extra bonus for me! Thanks, hope to be on here someday myself!


Hi Spencer.
I’ve been following your podcast and this is my first comment..
i’m really interested in amazon FBA, but i have some concerns..
i’m an Asian and i want to try amazon fba, so i need to produce the product and sent it to amazon warehouse.
and i’m concern about the inventory control.. if there is a reject or unsold product (given some time). what should i do? because amazon will charge some fee for storage and it will cost me a lot to send it back to my country

Thank you


Thanks for sharing your story Jon Haver. Will definitely check out your listing eagle when i launch my own FBA business.

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