ConvertKit vs Mailerlite: Which Email Marketing Tool Wins?

Convenience and comfort dictate people's email marketing platform of choice.

Let's face it - nobody wants a free product that's buggy and unpolished. In fact, people are willing to pay premium prices for an email marketing service that fits their needs and wants. Of course, the price should align with the features of the email marketing platform for them to consider spending cash on it.

In my past reviews, Mailchimp trumps over tools like Emma because it provides businesses with a platform to build an email list from the ground up without shouldering any costs. Its cost (or lack thereof) goes on top of MailChimp's features (drag and drop editor, landing page builder, social media ad campaigns, etc.) that make it an ideal choice for startups and small businesses.

However, it shouldn't discount the fact that other email marketing tools like Emma above, as well as Sendinblue offer something of equal value to its audience. It may not be evident because they are overshadowed by MailChimp's pricing and features. But I can easily imagine some business owners using either Emma and Sendinblue instead of MailChimp for their email marketing campaigns.

My point is that it doesn't matter if MailChimp is free and is one of the most popular email services in the market (check out our full comparison of ConvertKit vs Mailchimp here). The choice of email marketing software all boils down to personal preference.

It is this reason that makes this Mailerlite vs ConvertKit Review interesting.

On the one hand, you have a workflow automation tool that is free until you reach over 1,000 subscribers and is polished enough to offer marketing automation features, email templates, embeddable forms, and creating landing pages on your site, and more. On the other, this email service provider charges you from the get-go and offers almost the same features.

From the description, you'd be inclined to choose the former over the latter, especially if you don't have a list yet. If there's an option to not pay for an email marketing tool that offers premium features, then it's difficult to find a reason why you shouldn't take that offer.

However, as mentioned above, it's all about the convenience and comfort that both email marketing service tools provide to people. The question now is which of the two will give you the most satisfaction and comfort in implementing successful email campaigns for your business?

In this MailerLite vs ConvertKit comparison post, you will learn the following:

• Unique features of both tools
• Pros and cons help you understand what you're getting with either email marketing service
• Which tool is the best email marketing platform for which business

Get a 14 Day Free Trial of ConvertKit Here

ConvertKit

NichePursuits Rating

ConvertKit is our email marketing tool of choice at Niche Pursuits and it's what Spencer uses. You can use it to:

• Manage a list at an affordable price
• Set up powerful list flows to segment your audience
• Ensure high deliverability and conversions

Click here to try ConvertKit free for 14 days

Manage your email list with ConvertKit

MailerLite vs ConvertKit: Tale of the tape

Mailerlite has been around since 2005 and has slowly been building a reputation as one of the most cost-effective email marketing automation tools around. Founded in 2015, ConvertKit has made the same amount of splash in a shorter amount of time thanks to their impressive array of content marketing and email services that benefit their target audience.

Both are equally good email marketing platforms so you really can't go wrong with either. But as I've said earlier, it's not about choosing what is considered the best by the consensus. In fact, there is no right answer in this regard. Your choice of email marketing software depends on what you think is convenient for you. Some people may find Mailerlite easy to use and ConvertKit complicated and vice versa.

To understand which email automation service you should go with, let's delve into the unique features that each tool boasts, starting with what Mailerlite offers.

Mailerlite: Heavy on the email automation, light on the budget

Don't let the name put you off. MailerLite is far from being a "lightweight" tool for your email automation feature needs. However, it is light for a different reason which I will explain later. Other than that, MailerLite offers everything you need to build an email list of your rabid followers and send them engaging emails that range from trigger-based email sequence campaigns to one-and-done broadcasts.

To see what separates MailerLite vs ConvertKit, let's list down its unique features:

Very affordable

There is no way around it - MailerLite offers the most affordable email automation tool out there. Your first 1,000 subscribers are on them with MailerLite's free plan. You get a free account and don't have to pay a cent until you've exceeded over a thousand subscribers. Better yet, you have access to all of its features.

Unlike other tools that restrict you from specific features with a free plan, MailerLite's free version lets you use the form builder, landing page builder, automation rules, A/B testing, and more to help you build a list much easier!

Once you eclipse 1,000 subscribers, you will have to pony up $10/month until you reach 2,500 subscribers. For 2,501-5,000 subscribers, you will only have to shell out $20. 5,001-10,000 subscribers only cost $35. Lastly, 10,001-15,000 subscribers amount to $50/month. 

You can make the case that MailChimp is the cheaper email provider because it remains free until you reach 2,000 subscribers. However, what MailChimp doesn't tell you is the price you have to pay once you exceed 2,000 subscribers. If you have between 2,001-5,000 subscribers, you will have to pay $50/month, which is equivalent to 10,000-15,000 subscribers in MailerLite's paid plans! The cost balloons as your MailChimp list grows, which could put your finances at risk (so check out these Mailchimp alternatives).

Therefore, if you're looking for a cost-efficient workflow automation service that doesn't hold back on its features, then MailerLite is something you need to consider seriously.

Try MailerLite for FREE right here!

Drag-and-drop editor

Sometimes, it is not enough to send emails composed primarily of text formatting to your subscribers. As visual creatures, people process information from pictures faster than they do in text. Therefore, you want to send visual emails that are not only attention-grabbing but also help communicate your ideas better and more conveniently than text ever could.

MailerLite's drag-and-drop editor makes it possible for businesses to send emails that are attractive enough to their subscribers without compromising their message. In fact, MailerLite email templates are perfect even for those without any design experience. When creating emails on the platform, you can drag and drop elements onto your email like you're a professional designer.

In some ways, it is similar to Thrive Architect because you don't have to write a line of code to achieve the look you want for your emails.

Let's say you're not comfortable with your design choices. MailerLite lets you choose from a variety of newsletter templates that you can edit and tweak with the drag and drop function as you see fit. You can also use the email templates to help you create your custom design without having to start from the ground up.

Let people subscribe to your list offline

If your business is dependent on tradeshows and setting up shops in expos, then MailerLite is perfect for you.

The idea of setting up a booth in these types of events is to attract your audience to see your products and get to know more about your company. At the same time, you want to keep in touch with them and not just let them slip from your fingers after browsing through the wares in your booth. One way to do this is to ask them to leave their name and email so you can add them to your mailing list.

Using the Subscribe App on iOs, you can use your iPad to collect the email address of people who pass by your booth and want to learn more about your services. You can collect their information even when there's no internet connection nearby. The app will upload all details immediately after you go online. Also, setting up the sign-up page on iPad only takes a couple of seconds.

MailerLite vs ConvertKit - MailerLite's Pricing Tiers

MailerLite's free plan covers you for up to 1,000 subscribers and includes the following features

• 12,000 monthly emails
• 1 user
• 24/7 Email & Chat Support for the first 30 days
• Key features
• Drag & drop editor
• Email automation builder
• Websites
• 10 landing pages
• Signup forms & pop-ups

The next level in MailerLite's pricing plans is Growing Business, which starts at $10/month for up to 1,000 subscribers. It includes everything in MailerLite's free plan with the following additions:

Other features

• Grow your subscriber list by using landing pages, embedded opt-in forms, and pop-ups
• Set up email marketing automation workflows using events, triggers, and conditions. Also, create an email campaign using your RSS feed. Test different headlines for your campaign by running an A/B test
• Track the results of your campaign by looking at the number of clicks, opens, and unsubscribers, among others

ConvertKit: Converting blog visitors into loyal subscribers

Unlike MailerLite, which is geared towards small businesses, ConvertKit appeals to bloggers and content creators. As opposed to small business owners, bloggers have a different set of needs and wants for their email marketing tool. ConvertKit happens to offer features that bloggers and freelancers will love.

Below are some of the things that set it apart from MailerLite:

Simple text-based emails

I have made a previous argument that people are visual animals and prefer to consume visual content compared to written ones. While there's truth to this statement, it doesn't apply to the general public. In fact, many people prefer receiving text-based emails because it feels more organic and natural, as if you're talking to a friend.

Newsletters that are chock-full of colors and graphics feel like it's created by the brand's marketing team. If you go overboard with your newsletters, you risk losing the personal element of your emails.

ConvertKit simplifies the process by sending only text-based emails. With ConvertKit's email templates, you won't be able to create visual emails to your subscribers. However, if you want to come off as a helpful friend to your subscribers instead of a polished, corporate brand, then text-based is the way to go.

Again, limited options to the type of emails you can send help to eliminate analysis paralysis so you can focus on crafting the best email you can send to your subscribers.

Grow your list using content upgrades

One of the best ways to build your email list is to incentivize subscribers. "Receive my newsletter" and "Sign up to my weekly emails" are no longer enough to grow your list, but luckily you can learn more from the best marketing newsletters. Even if you do send out quality emails time in and out, you still need to go out of your way to offer something of added value to your audience.

This is where content upgrades come in. Similar to a "tripwire," content upgrades help tip the scales to fully convince your blog visitors to become new subscribers. Content upgrades come in the form of e-books, whitepapers, webinar services, and others.

For example, if you wrote a post about how to start a blog, you can offer lead magnets, such as a free e-book about the different ways you can monetize your blog. Since the post is about starting a blog, the e-book complements the information of the post and therefore is an appropriate content upgrade to encourage sign ups. However, to get their hands on the e-book, they need to sign up to your form on your landing pages and become a subscriber.

ConvertKit allows people to incentivize the opt-in forms by attaching the content upgrade to the form. Once people sign up, the file will be available to download.

Advanced email marketing automation features

While MailerLite has automation capabilities, ConvertKit offers more advanced features to help you organize your list with the ConvertKit automation builder. One of the best features of ConvertKit's automation features is the ability to take each step of subscribers according to different parameters.

Choose from Event, Action, and Condition in the automation builder to help you send targeted emails to your subscribers. For instance, if you want to send an email to subscribers depending on which action they need, click on Condition to identify which tag or custom field receives which email in your automation workflow.

Also, if you want to jump to a part in your workflow, you must choose Event and determine the trigger the workflow will observe (tag is removed or added, date occurred).

MailerLite vs ConvertKit: ConvertKit Pricing

ConvertKit's free plan includes the following features for a maximum of 1,000 subscribers:

• Unlimited landing pages
• Unlimited forms
• Unlimited emails (email broadcasts)
• Audience tagging and segmentation
• Sell digital products & subscriptions
• Community support

The next level up is the Creator plan, the price of which varies according to how many subscribers you have. It starts at $15/month for 300 subscribers, although so that we can compare it to the Mailerlite plan, for 1,000 subscribers, the price is $29/month. The Creator plan includes all the features of ConvertKit's free plan, as well as the following additions:

• Live chat & email support
• Free migration from another tool
• Automated email sequences
• Visual automation builders
• Third-party integrations
• One additional team member

The third price tier is the Creator Pro, starting at $29/month for 300 subscribers, although to compare it to the Mailerlite plan, for 1,000 subscribers, the price is $59/month. This plan gives you the following additional benefits:

• Priority live chat & email support
• Unlimited team members
• Newsletter referral system
• Subscriber scoring
• Advanced reporting

Other ConvertKit features

• Growing your list is made easy with the ability to create unlimited forms and landing pages. You can also break down the performance of each by referring to the reports feature that shows open rates, CTR, and more
• For those who want to move their email list from another platform to ConvertKit, there is a concierge migration service offered for FREE to people with over 5,000 subscribers
• Integrates with different third-party apps to help you simplify your workflow and increase efficiency

Mailerlite vs ConvertKit: Their Pros and Cons

Email marketing tools like MailerLite and ConvertKit are a complicated bunch. A lot of them are excellent and offer more than enough value to justify your intention of choosing them. Given the unique features of both tools, you can quickly make a case for MailerLite vs ConvertKit, depending on the priorities of your business.

At the same time, none of the best email marketing platforms are flawless. What seemed to be the best email marketing software ever apparently has dents and scratches that didn't manifest until you started using it.

That goes the same for MailerLite and ConvertKit. As good as both tools are, they are not for everybody. Therefore, you can't just blindly sign up for a paid subscription for either platform without reading reviews like this one. It is my job to help you invest in the right email tool for your business.

Without further ado, below are the pros and cons of MailerLite and ConvertKit that you need to consider before making a decision.

Pros of Mailerlite

• Affordable - There's no doubt in anyone's mind that MailerLite will come up on top of a lot of people's list, because of its cost-efficient pricing. It doesn't offer a free plan for up to 2,000 subscribers like MailChimp; MailerLite is much cheaper than MailChimp - or any of its competitors - in the long run.
• Lots of customizable features - If you want to impose your branding on all the emails you send, then MailerLite fits the bill as your email service of choice. You can customize all available email templates to include your logo and color scheme. Using its customized unsubscribe pages, you can edit the message before they choose to unsubscribe from your mailing list in the hopes of getting back to their good graces. Lastly, you can add a personal touch to all your emails by uploading a picture of yourself to help you create images that you can use on all your emails.

Cons of Mailerlite

• Too many options - There is such a thing as too many choices, as it prevents you from making the right selections. Unless you are inundated with the best practices of email marketing, then you may fall prey to the pitfalls of bad emails and not end up in recipients' inboxes using MailerLite. For example, there's a chance you may be adding more than enough images in your newsletters, which could result in all your emails going to the recipient's spam folder.
• Non-transparent approval system - Unlike other email platforms that you can sign up for free or on a trial period, MailerLite requires you to follow step-by-step instructions for the system to approve your account. You need to fill out all your account details, including your site, email using your website domain, company details, and other information. The problem is that you don't have a guide that will tell you which steps to take next to complete the process. You're left on your own to figure out how to complete your process and send it for approval, and until you're approved, you can only access limited functions. To make matters worse, their system won't say why your account is rejected (if it comes to that point). You made all the effort to fill out your profile, only to be dismissed in the end without rhyme or reason.

Pros of ConvertKit

• Simple and straightforward - ConvertKit subscribes to the idea that less is indeed more for email campaigns. While ConvertKit offers limited features compared to more prominent platforms out there, the things it can do rival that of the best email marketing tools out there. As a result, the tool is very easy to use and intuitive, even for people without any experience in email marketing. ConvertKit makes creating autoresponders fun and interesting instead of overbearing.
• Subscriber-based system - Unlike other tools that implement the list-based system, ConvertKit's subscriber management lets you organize all your subscribers using tags so they can be in multiple groups. They are not segregated according to lists which makes emailing them much more comfortable - you don't have to launch the same campaigns for every list. All you need to do is enter the tags of subscribers to whom you want to receive your emails, and you can do that with just one action.
• Awesome automation flow - One thing I love about ConvertKit is that it has a beautiful guide to what your subscribers are getting in your email campaigns. It's easy to set up flows that if a subscriber does X, then they get Y series of emails. ConvertKit also makes it super easy to see this flow in chart form, which is much easier than what other tools offer.

Cons of ConvertKit

• Relatively expensive - If you're running low on funds and want to build on an email marketing tool, then ConvertKit doesn't present itself as a good choice. The most affordable of the paid plans with all the features ($25/month) may be too high for some, especially for those who don't have a single subscriber yet. ConvertKit may not be as expensive compared to other email marketing tools, but MailerLite proves to be more affordable in this case. Also, considering how simple the platform is, it is surprising how much they charge for their paid subscriptions.

Check out our comparison article on ConvertKit vs Constant Contact to see how it stacks up against another competitor.

MailerLite vs ConvertKit: Which one is right for you?

Judging from the MailerLite vs ConvertKit review, both tools work under different philosophies for their approach to email marketing.

MailerLite wins in providing the most features and options to help small businesses develop the best ways to build and engage with their subscribers. Unlike ConvertKit, which relies on a text-based email editor, MailerLite's drag-and-drop editor is a huge advantage for people who want to spruce up their emails and launch successful email marketing campaigns that leave a mark on their audience.

On the opposite side of our MailerLite vs ConvertKit findings, ConvertKit focuses on providing bloggers a platform to present their ideas in a clear manner without the bells and whistles that are ultimately unnecessary in the long run.

Try MailerLite for a FREE trial Here

However, pricing of MailerLite and ConvertKit could be a big factor here in deciding which email marketing automation tool to go with. If you don't have the cash to pony up for your email marketing tool, then MailerLite offers your prime choice, thanks to its free plan. However, don't cross out ConvertKit just yet - you have to get your MailerLite account approved first before you can use all of its features. Until then, you have to be cautiously optimistic with MailerLite's free plan as your initial choice.

If simplicity is your thing, then ConvertKit offers the most essential and important feature to help you grow your list and send messages that matter to your audience. Its powerful marketing automation features will keep any small business owner busy until they find the best combination of autoresponder to keep their subscribers engaged and their list healthy.

Considering that the tool costs way more than MailerLite, I'm sure that people will be more than willing to spend for ConvertKit so they can enjoy all of its features.

If I had to recommend a strategy for new site builders, I would say to start with one of the free email marketing providers like MailerLite or SendinBlue (read our SendinBlue va Mailchimp comparison here). Once you have a decent list, move all of them over to a paid tool like ConvertKit.

In the long run, it is worth it to pay a bit more but have more power and flexibility. ConvertKit is so good at automation and flow because they want you to convert well. Even one extra conversion could mean a significant income for you, much more than you're paying for a premium tool.

I think it's also worth saying that ConvertKit is Spencer's tool of choice. He uses it with his Niche Pursuits list and his Niche Site Project 4 list. The simple fact is that it's easy to use and converts well.

Try ConvertKit Trial Here

ConvertKit

NichePursuits Rating

ConvertKit is our email marketing tool of choice at Niche Pursuits and it's what Spencer uses. You can use it to:

• Manage a list at an affordable price
• Set up powerful list flows to segment your audience
• Ensure high deliverability and conversions

Click here to try ConvertKit free for 14 days

Manage your email list with ConvertKit

How about you - do you have any experience with using both tools? Which one do you prefer? Share your thoughts by commenting below!

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