What’s the Best Email Marketing WordPress Plugin? 15 Tools to Choose From
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In this post, you will know which among the plugins below is the best email marketing WordPress plugin that's right for your website.
Because here's the thing:
Email marketing is one of the best ways to build an audience and reach out to them directly for increased engagement and sales.
And if you're running your website using WordPress, then there's no excuse for you not to build an email list.
Using an email marketing WordPress plugin, you can simply click and install the plugin for you to use without any coding experience.
If you've been keen on using email to grow your WordPress site but don't know which plugin to use, below are some of the best ones you should consider using.
- 1. Icegram Email Subscribers & Newsletters
- 2. MailPoet 3
- 3. Mailster
- 4. The Newsletter Plugin
- 5. ALO EasyMail Newsletter
- 6. SendPress Newsletters
- 7. Remarkety
- 8. MailChimp for WordPress
- 9. SendInBlue
- 10. Hubspot
- 11. OptinMonster
- 12. Sumo List Builder
- 13. WP Subscribe Pro
- 14. Ninja Kick
- 15. OnePress Opt-In Panda
1. Icegram Email Subscribers & Newsletters
Icegram understands the risks that attracting organic traffic to your WordPress site carries. You have to deal with bounce rates and abandoned carts that keep your website from hitting its goals.
Using Icegram, you can generate more signups to your email list than just using the annoying signup form on the sidebar or footer.
There are 12 different types of forms to choose from – popup, floating bar, full-screen overlay, and more. You can use the different types together on the same page to increase your email subscribers. But beware: use only the best combination of subscription forms on your page to collect more signups successfully.
Arguably the best feature of Icegram is its selection of 120+ ready-to-use campaigns such as lead magnets, special offers, yes/no CTA, and more. Choose one that fits your needs, so you don't have to start from scratch.
Icegram has a free version with basic features like popups, action bars, basic retargeting rules, and others (but definitely check out our list of the best WordPress popup plugins available for more options). For the paid plan starting at $97/year for one site, you also get exit-intent and user behavior targeting, top 5 message/campaign stats, and more.
2. MailPoet 3
One of the most popular email marketing plugins for WordPress, MailPoet lets you store information about your email subscribers and send emails to them straight from your dashboard.
The plugin lets you create a simple subscription form you can embed on your pages where people can sign up to your list. From here, you can set up MailPoet to send out welcome emails to new subscribers to give them a warm welcome as part of your subscribers. Take this opportunity to engage them and leave a lasting impression so they’ll keep coming back for more of your emails.
You can also automatically dispatch your latest post to your list, so you don't have to create an email to send out to them manually. Or, if you run weekly announcements to your audience, you can create newsletters using MailPoet's email templates. This way, you can focus on your message and not worry about the design.
MailPoet’s free version lets you store 1,000 subscribers and send unlimited emails to them using its beautiful templates. However, once you exceed a thousand subscribers, you will have to pay up starting at 13€/mo between 1,001-1,250 subscribers to beef up your email marketing strategy.
If you run an e-commerce site using WordPress, any WordPress plugins for newsletter campaigns won't do. It needs to give you the ability to send trigger-based emails based on user activity, so you can automate the process of generating conversions and sales.
Mailster fits the bill as the email marketing tool for your WordPress online store.
You can set up the plugin to automatically send emails to customers if they make a purchase, send feedback about your product, or on their birthdays.
Upon sending the emails, you can track the process of your campaigns based on how recipients respond to them. You will see from the campaign insights how many of them opened the email, clicked on its link, unsubscribed after receiving it, and more.
Finally, to achieve the best results for your email, you need to design the emails that you send to grab people's attention.
Thankfully, Mailster has over 80 stunning templates for you to choose from. Pick from the selection and tweak it to match your brand.
To use Mailster, you must pay a one-time fee of $59, which includes future updates and six months of support from EverPress, its developer.
4. The Newsletter Plugin
The Newsletter Plugin is another one of those all-in-one email marketing plugins for WordPress. Whether you’re a blogger or an agency managing the WordPress sites of clients, this plugin can get the job done for you.
The free version of the plugin is as powerful as they come. You can create emails using its visual composer to achieve the look and feel that you want from your newsletters. Then you can send as many emails as you want whenever. Once you dispatch the emails, you can gather data and statistics to see how many of their recipients opened your email and clicked on its link.
To unleash the full potential of the plugin, you need to unlock its premium features available in its paid plans starting at $92/year for the Blogger Plan ($174/year for Agency).
You can create simple opt-in forms to generate more subscribers to your list. Then you can send marketing automation drip email marketing campaigns to your subscribers. This is perfect if you’re launching an email course and want to bring them down your sales funnel.
5. ALO EasyMail Newsletter
A lot of the features the plugins featured in this post distract you from the fact that email should not be complicated. The goal is to send your message to subscribers the easiest way possible.
As the name of the plugin suggests, ALO EasyMail Newsletter does exactly that. As a free plugin, you can write your newsletters in HTML or text format before sending them out to the chosen people on your list.
You can also collect and manage people who join your list using its built-in registration form widget to be placed on any page on your website.
The plugin also has a bounce management feature. It lets you monitor how many emails that you sent failed to go through because of incorrect email addresses. This way, you can delete these emails and keep your list clean.
6. SendPress Newsletters
It’s difficult to stand out from your competitors nowadays with email marketing because they’re doing the same things you’re doing, if not more proficient.
In this case, the plugin you’re using to implement your email marketing strategy can be a difference-maker. SendPress is one such plugin that strives to give you a better shot at making an impression with your subscribers.
It has everything you can ask for a free version of a subscription WordPress plugin – send emails using its beautiful templates to choose from. You can then track the emails you sent to see if they’re performing as expected. If not, use the data here to improve your next batch of newsletters.
The unique thing about SendPress is its emphasis on security and deliverability, which is available only on its premium version starting at $39/year. Spam Assassin grades the email you’ll be using so you can see the likelihood of your email to go straight to the spam folder. The Pro Autocron and WP Email Delivery ensure that your subscribers receive your emails fast and in a secure manner. It’s a plugin that makes email with WordPress much easier and convenient.
Remarkety is an email marketing platform for e-commerce websites looking to maximize their sales and conversions.
The tool helps online store owners develop automated email, SMS, and social campaigns using website user behavior. For example, you can send a discount coupon to someone who was checking out a product on your site or recommend products similar to the one he or she just purchased.
Using its plugin, you can manage Remarkety straight from your WordPress site. To make it work, however, you heed to have WooCommerce installed as well.
From here, you can set up other email triggers like abandoned cart recovery to recoup potential sales loss. You can also segment your audience and send each of them emails using pre-made templates for your choosing.
8. MailChimp for WordPress
It’s impossible to talk about email marketing and not mention MailChimp in the discussion. It’s of the best and most popular email marketing platforms in the market for good reasons.
One of them is you can build an email and create email newsletters to send out for free. You can also create landing pages and different email campaigns for e-commerce websites
The slight issue back then is you had to access MailChimp outside of WordPress. However, thanks to this plugin, you can consolidate the information on your website and MailChimp account in one place!
Therefore, instead of building subscription forms from MailChimp, you can do it from WordPress by adding the MailChimp block on the content body. Subscribers will go straight to your MailChimp list so you can send your email campaigns from there.
You can also integrate the plugin with others like Ninja Forms, Contact Form 7, BuddyPress, MemberPress, and more. This way, you can collect user information even if they don’t fill out your sign-up forms.
MailChimp for WordPress is a premium plugin starting at $59/year for a single site.
Sendinblue is another popular email marketing platform known for its generous pricing and top-notch deliverability rates.
For the free version of the software, you only have to worry about sending 300 emails a day to your subscribers. You need to pay up starting at $25/month to send more daily email marketing campaigns and unlock more features. Other than that, you can collect as many people as you can to your list.
Using its plugin, you can create Sendinblue forms and design beautiful newsletters straight from WordPress. When sending out your emails, the platform uses its state-of-the-art SMTP (instead of WordPress’ send mean function) to ensure that your emails get sent without problems.
To get more subscribers, you can integrate the plugin with Ninja Forms and MailOptin and use their beautiful forms instead. You can also use Sendinblue to send MailPoet newsletters for better deliverability.
When it comes to anything marketing-related, Hubspot has you covered. Using its powerful platform, you can engage visitors via live chat and sign-up forms, manage your clients and customers, and send emails to them
And with a plugin for WordPress, you can expect to improve your productivity on top of making even more conversions. You no longer have to log in to your Hubspot account to create forms and send out newsletters because you can access all of these from your dashboard.
Regarding forms, you can integrate with our form builder plugins available to help you collect more subscribers along the way.
Once you have subscribers coming in droves, you can segment them into lists and check their website activity. Doing so allows you to profile them much better so you can send them emails that they want to read.
When it comes to sending emails, you can choose from 20+ editable templates for your newsletters. You can even set up emails that will be sent automatically to people who filled out a form or talked to you via live chat.
As one of the best email list building plugins, OptinMonster needs no introduction. If you want to effectively grow your subscribers, then this tool will help you create forms optimized to increase your conversions.
It was exclusively a WordPress plugin back in the day but has expanded to accommodate people using other website platforms.
OptinMonster was one of the first tools to introduce exit intent forms that pop up on the screen when the mouse cursor leaves the window. Its powerful behavior automation feature helps site owners show the right form at the right time to the right people, thus increasing the sign-up success rate.
To be clear, as a list building plugin, you will need a newsletter tool to send out the emails.
OptinMonster is available starting at $14/month (billed annually) for one site with 3.5k page views.Try out OptinMonster Here!
12. Sumo List Builder
Sumo, along with OptinMonster, is one of those marketing plugins dedicated to helping site owners build an email list successfully.
Sumo popularized the Welcome Mat, which is a type of pop-up form that scrolls down the page and covers the entire screen with your offer. It’s been adopted by other marketing plugins to help people increase their subscriber count.
There are other types of forms you can choose from and customize to match your site’s brand. You can even use multiple forms on a single page to increase the chances of people signing up.
Aside from its email list builder feature, you can send them welcome emails or build campaigns to be sent to them over time. You can also set up social media sharing buttons on your posts to get more shares from them on Facebook, Twitter, and others.
Suno has a free plan with unlimited contacts nad 10,000 monthly emails. The paid plan ($49/month) offers 50,000 monthly emails and advanced email integrations, to name a few.
13. WP Subscribe Pro
A more affordable alternative to OptinMonster is WP Subscribe Pro. Granted, you can download the plugin for free but you will be hamstrung by its limited features.
With the premium account starting at $29/year for one site, however, you can create animated forms to guarantee that visitors won't miss them. Designing the forms is also a breeze as you can choose from different colors and show the right text in the right place.
You can also integrate the plugin with tools like Aweber, GetResponse, and others, so all subscribers go straight to the lists or segments on these platforms.
The cool thing about WP Subscribe Pro is you can use the pop-ups for other purposes. Instead of putting a form in the pop-up, you can show related posts to the current page to decrease your bounce rate and keep visitors engaged.
14. Ninja Kick
Unlike the other email marketing plugins in this post, Ninja Kick is more of a contact form plugin with MailChimp integration.
While some people might want the more eye-catching approach that most of the aforementioned plugins offer, the beauty of Ninja Kick is its non-intrusiveness.
You won’t scare away visitors with ill-timed pop-ups and forms that appear without warning.
Ninja Kick has the option to hide the form on the page. The only way for people to see it is to click on the floating button so they can fill out their details.
The forms are available in three themes for your choosing. There’s also a social bar if you want to get more shares from your posts.
The plugin is available for a one-time payment of $19 that includes six months of support.
15. OnePress Opt-In Panda
Rounding out the list is Opt-in Panda. Building off from what Ninja Kick started, the last thing you want for your new visitors to do is leave your site faster than they came in because of your pop-up forms.
With Opt-In Panda, you can get people’s emails from within the body of a post.
But what makes this WordPress email plugin different than the rest is you can lock certain parts of your content. And the only way they can unlock it is if they sign up to your form.
For example, if you want people to get their hands on your free ebook, they have to enter their email address to reveal the link to the ebook.
Using the plugin, you can create gated content on your site to get more people to join your email list. You can also integrate it with other email marketing platforms like Aweber, MailPoet, and others.
Opt-In Panda costs $26 for one site.
Now that we’ve blazed through the different WordPress email plugins for you to use, it’s time to pick out which one is the best for you.
If you want to manage your email marketing inside WordPress, you can't go wrong with MailPoet and SendPress. They have all the features you need to run a successful marketing campaign using emails.
If you are using an email platform already, then you're better off using its native plugin instead like Sendinblue or Hubspot. This way, you can manage your contacts under your dashboard.
But if your focus now is to grow your email list, then you should use Icegram, OptinMonster, and Sumo instead.
The suggestions above are to simply give you an idea of which tools to test. In the end, it's up to you to choose the right WordPress email for you from the marketing plugins above.
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