How Will Blears Quit His Job and Makes $20,000 Per Month Online

By Spencer Haws |

Below is a guest post by Will Blears from  Will is someone that has been an active participate on my blog as well as in the Niche Site Project 3 private Facebook group

I've heard some of the success he was having building out web properties, so I asked him to give us a bit more of his story and how he is finding success.  In addition to an interesting story, Will share's some great tips on how to start, grow, and monetize an affiliate website.

Here's Will…

How to Make $20,000 a Month – Will Blears

This is the story of how I quit my job and in just over 2 years managed to build a $20,000 monthly passive income, primarily focusing on Amazon Associate websites.

Before we delve into the specifics, let me first give a brief summary of how this all began.

Earnings from September 2015 (1 year ago)


Current Earnings (September 2016)


I was a 15-year-old kid; I’d recently purchased my first computer so I could play a game called Counter Strike Source with my friends. I spent hours and hours playing this game; everything was so new to me.

To be honest, the Internet was relatively new to me; in fact computers were new to me. I had very little interaction with them at school; except for the allotted 1-hour IT class we had each week.

Getting my first computer felt like I had been given access to the world, it also felt as though I were handicapped, like I had entered a race but had turned up late. I knew I had a lot of catching up to do, so for the first 12 months or so, apart from playing CSS I was a sponge, soaking up as much information about anything and everything that the Internet was used for.

It was during my first year in sixth form, when I were 16 that I’d first get a glimpse of how people were building websites and generating revenue from them. During the boom of Myspace and Bebo, schools tried they’re best to block these social networks from their ISPs and in an attempt to bypass these students would use Proxy websites which would act as a virtual network, hiding your IP or disguising your IP as another and allowing you to get access to all those social networks and gaming websites which were otherwise blocked.

The issue was that proxy websites would quickly be blocked by school networks and therefore new proxy websites needed to be created. So, I thought it would be cool if I made my own proxy websites for my friends at school. This was the life changing moment.

On my journey to learning how to create a proxy website I stumbled upon a forum called Digital Point, which at the time was the largest Internet Marketing community online. They had a 300+ page thread about proxy websites, with all sorts of information from how to make a proxy website, to promotion and monetisation. I remember I read the entire thread a few times and absorbed as much information as possible.

After learning how to build and promote Proxy websites I eventually launched my own Proxy website and generated $169 from Google Adsense in just less than 3 weeks, I was hooked.

Now for the sake of the readers who haven’t got several hours to read my entire story, I am going to summarise a few of the next parts in to bite size chunks.

I spent hours upon hours on Digital Point, reading about SEO, Affiliate Marketing, Clickbank, eBay, Amazon, I absorbed as much as I could.

The next 2-3 years…

I focused all my efforts on learning as much as I could; I jumped from Proxy websites to Yahoo Groups to selling Proxy advertising services. I then fell into Clickbank and began promoting Forex products amongst many other things, and also became a Clickbank vendor with a few products of my own. The next step was…

The Corporate life

I’d not even finished University yet, however I felt my digital marketing skills could be better tested and nurtured if I were to gain some experience within the corporate digital marketing world. During the summer of my second year at University I joined a company called Groupon that had recently launched in the UK, this was July 2010.

For the next year I managed the affiliate marketing platform for Groupon UK, I networked with several CPA networks including Neverblue and helped grow our affiliate marketing platform to £3 million in revenue per month.

During this time I continued with Clickbank, dabbled in PPC and sold a few websites. All in all during my ‘research & learning’ phase which lasted approximately 6 years I probably generated in the region of $30,000 – $50,000 in revenue.

July 2011 – leaving Groupon, graduating from University and specialising

During my time at Groupon, I remember one thing above all else, one day I was in front of my manager’s computer screen and he accidently clicked on a tab that showed the Google Adwords interface. It was set to 30-day period and had a total cost of more than £1 million. I thought to myself, that is a crazy amount of money to be spent on buying traffic, I imagined all that data and felt incredibly excited by the thought of paying for traffic, making changes to a campaign, landing page or website offering and almost instantly seeing the results of those changes. I knew I had to specialise in Paid advertising.

Three years of specialisation & the final step before becoming self-employed

In July 2011, the same month that I had left Groupon and graduated from University I got a job at a large digital agency in London. I was now a PPC analyst, working within a team that managed high profile clients such as Nespresso, American Express & TM Lewin and budgets in excess of £15 million per year. This was a big step for me; I was thrown in at the deep end and needed to learn fast.

During my second year at the agency, I was promoted to become the youngest ever manager in the company. I managed a team of 8 and a client portfolio with budgets in excess of £15 million.

I was doing well, I had a well-paid job with a bright future, and I enjoyed many perks that the company and the industry in general had to offer; however I was not satisfied.

The Entrepreneurial Trait

I always knew I were entrepreneurial, I always knew I would want to work for myself and I’ve always known I am going to make my own way in life. So what was I doing working for another company? Making someone else money?

The answer was, I’d become comfortable – but I’d also become unhappy. I began to plan my escape route.

I knew that the income generated from my websites would not have been enough to survive. I needed another channel of income to subsidise the loss of salary the answer was freelancing.

With my industry experience and flourishing resume I knew that I would have a good chance of winning clients if I were to submit proposals on freelancing websites such as Elance, so that’s exactly what I did.

At the end of June 2014 I quit my job, setup an Elance profile and began doing freelance PPC. I knew that freelancing was a means to an end, it was a way of making an income with less restraints and more freedom, which also enabled me to focus more attention towards my affiliate business.

From July 2014 onwards I focused 75% on freelancing and 25% on my affiliate business and in August 2014 I moved to Seoul, South Korea.

The rocky road to entrepreneurialism & the five-figure discovery

A lot of my freelancing work was one-off jobs; I knew that if I wanted to concentrate more time on my affiliate business that I would need to seek more sustainable income by acquiring clients on monthly retainers. So this is what I began doing…

By December 2014 I had a handful of clients on a retainer basis that allowed me to focus more time to my affiliate business. It was during this time when I launched what would become my first five-figure Amazon website.

The five-figure site setup

Honestly speaking, the strategies I implemented for this website were no different to any of my other websites, this is the process I follow when building out niche websites:

The tools I use for the above include: SEM Rush, AHREFs, Moz & Long Tail Pro – however for those who are just starting out you can try using Keyword Finder and a trial for SEM Rush or AHREFs as well as the free version of Moz.

I always start a website with:

I launched the five-figure website in September 2014 and it was actually an expired domain that I found on, it had previously been used as an E-commerce website and had a clean link profile. The site made its first sale in October 2014, which made a whopping $49.96 in commission.

Note: it is absolutely essential to do thorough due diligence when looking to register an expired domain. Use tools such as Majestic & AHREFs to look for any dirty links and bad anchor texts. Then use Wayback Machine to see what the domain was previously used for. Finally, ensure it is not blacklisted by Google and see if it is still indexed.

Two years on the site has hit consistent five figure monthly revenue and having fine-tuned the process of researching, launching and growing an Amazon Associates website, I now have a portfolio of 10+ websites which combined are generating more than $20,000 in revenue each and every month.

What I have learned over my 11-year journey?

Persistence is the key to success.

As simple as that may sound, it is completely true.

Two years is all you need to build a five-figure passive income.

I firmly believe that anyone can go from zero to hero in two years (hero obviously being a five-figure passive income). I appreciate that might sound bold, since I’ve been doing online marketing for 11 years. However, what you are forgetting is for the first 5 years I wasn’t determined, at least not as determined as you need to be.

Now during the past two years I’ve been determined, and I’ve been focused and I’ve been persistent and this has led to my success. Sure, I didn’t need to learn how to register a domain or setup a wordpress website and I knew what SEO was and how to market my website. But I also knew 101 other skills that were not linked to my success.

What I am trying to get at is this:

To be successful online you need to focus, you need to be determined and you need to be persistent. If you haven’t already, find what you want to focus on, whether it be affiliate marketing via Amazon Associates or lead generation through Peerfly or becoming a Clickbank vendor or a Kindle author, just find whatever it might be and focus only on this.

I am at the point now where I can reflect and in this reflection I can say that it would take a complete novice up to two years to make five-figures consistently per month through Amazon Associates. In fact, I am teaching my sister’s fiancé and my father, they’re both complete novices, heck I even have to teach my Dad how to use a computer but I am convinced, absolutely positive in two years they will both be at similar stages to where I am today.

At this point you may be saying well, that’s not fair because they have you teaching them. Yes, you are correct – but that’s no excuse, you have all the information you need available to you right now at the click of a button and you are already a thousand steps in front of my sister’s fiancé and my father because they don’t even know about Niche Pursuits yet!

To end this story I am going to finish off with what is working well for my websites right now.

That’s all from me today, I could write forever about my experiences in Online Marketing however, I wanted to try and keep this short (2,500 words is short).

You can connect with me via Facebook here, you can read about my current Amazon Affiliate projects such as my Authority Site Project & my Niche Site Case Study and you can join my little private Facebook group here

Success Stories | 34 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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Hi Will,

Congrats on your 5 figure achievement 🙂 Keep up the good work and thanks for inspiring us to work even harder 🙂

Abid Khan

Nice to here Your story, Can you tell me please how you make this money Step by step Is there please Give me your success story link.


Hello Will, I did a little research and found a niche with combined search volume for the main keyword Best that product reviews 15k monthly searches, price range is $500-1000, also did competition analysis for these keywords using and they are below 35 KC, so will start with this niche, because If I manage to rank this in top 3, I will definitely make $3000 a month, what do you think is this golden opportunity?


Will you are a boss keep it up buddy!

Kent Chow

It’s very impressive to see you hit 5-digit in 2 years. I have been working on my Niche Site Empire last 2 year part-time.

I do have 5-digit a year, but love to hit it in a month. I totally agree it’s all about persistence and dedication. Also always focus on your money tasks.

wichly cazeau

Congrats Will! 🙂 It’s guys like you that give me more of a reason to keep pushing. Thanks for sharing Spencer!


I am loving these types of case studies. Super inspiring. Helps motivate myself to get into gear 🙂

Gary blears

Its true he is teaching me, but I must say how proud of him I am.


Great success story, Wish you best of luck.


1) No Individual reviews, just round ups? Interesting?
2) No such thing as too many affiliate links?
3) Back Links? – white hat? black hat?

4) How would you get the same results in 6 months instead of 2 years?


Good point. To get to $5K per month part time, how long do you think it would have taken with mid level skills? This is the holy grail of what most of us need encouragement on. How many sites for example? Great post.


Awesomely inspiring!! I started in October 2014 and i’m making close to 3K a month now with Amazon,
What i would to know is, How many visitors do you get each month to generate close to 4K Amazon clicks?

Just to get an idea of your CTR with the comparison tables above the fold and everything else you mentioned …

Desi Williams

I think this is one of the most significant info for me. I am glad reading your article.


Awesome post and story! Thanks for sharing it, I took a few words of advice from you and will put them into practice. My affiliate site is only 1.5 months old, No profit yet but I do know what I need to fix.


Nice to read your success story Will Blears. Wish you good luck.

Ray Radicanin

Congratulations for your achievement. It is always great to read success stories, keeps me motivated to word harder on my own goals 🙂 The scariest part for me is definitely keyword research … I heard if it fails, you can forget this website (something like that).

Regardless, keep up the great work!

Obaidul Huq

Wow!! it’s amazing journey ever! I love your story. I’ve noted few topics from your strategy to apply for my site. I’ll definitely apply this. Thanks..


A few days ago I have actually read Will Blears’s post on his blog about his plan of investing 25k pound. The post has encouraged me a lot to invest more on my sites. Reading this article is also so inspirational. Thanks Spencer for publishing Will Blears’s story. It is really motivating.

sudhir shukla

Hello Will,

Congratulation for your success! It was fascinating to know how you achieved that. And I also got some beautiful ideas from here. In affiliate marketing, there is huge space to earn more and more, but that should be in right direction, which comes after spending your quality time in learning so.

John Ward

I’ve had limited experience with longevity in Amazon sites. Do you have any tips for keeping them indexed?



I have made two amazon affiliate site recently. One of my site ranked in position 9 in google in a buying keyword within 2 month. .

But problem is i made some directory backlink. Recently i am seeing a unusal growth of backlink.directories automatically creating backlinks. Almost 1.2k backlink now on the site most of them created automatically. What should i do . Will it affect the reputation?

Browsing Phones

Your story is awesome and inspiring. Been nursing this idea of quitting my job; my blog makes 4x my current salary but FEAR is the issue.

Dan W

Thank you Will Blears for sharing your journey to success. Also we cannot forget to thank Spencer Hawes ,aka Niche Pursuits; who brings these success stories for public viewing as furthur motivation to keeping on churning, whether a novice, which I am, or a veteran.

There was a comment by a person saying he thought , in today’s post penguin era, success in affiliate marketing is more an “exception” , rather than a common event. The last 3-4 posts here on Niche Pursuits educates not only success is likely with hard work, but the financial numbers are way higher than I expected. $20,000 a month, are you kidding me! Affiliate Marketing is not weak or dead, just a whole bunch of persistance, work , determination is the prerequisite for success.


Thanks for sharing your story! I love reading these, the more in depth the better =) I actually agree with your idea that 2 years is all it takes because most stories I’ve read say it took them 2.5 years of consistent effort. Your strategy to focus on “best” roundups and use tables is what I’ll try more often now! Just requested to join the FB group.


Congratulations, Will! That’s awesome. I’m curious—how to you build your sites’ domain authority? In other words, how do you build backlinks to your sites?


I’ve just arrived at your site with the intention of learning to make a niche website and earn from it. After reading your posts about the 2 niche sites you publicly setup on here, i visited the sites addresses to find neither actually exist and they are just domain holding pages
Could you let me know please what the situation is because you spoke about how well they were earning good money so don’t understand why you would not have them anymore and take them down, and also have your posts on this site still live which points to the domains. There must be a lot of your readers reading those posts only to be confused why the sites don’t actually exist

looking forward to your reply


Hi Will,
Thanks for sharing your story. I definitely found a few nuggets of wisdom to take away from this 🙂


thank you very much for sharing.

This is inspirational.


Very inspirational…I built some Amazon niche sites back in the day with medium success. I appreciate how you detailed the research you take when building sites…I think that is the part I didn’t spend enough time on before. This makes me want to get a site going before Christmas – thanks!


Hi Will, thanks for the concise informative article. Def got some good pointers from it. Do you recommend buying a clean expired domain as opposed to starting one from scratch to speed up the ranking process?


The more I read about affiliate marking the more I like it. Doing local lead gen is good but this seems easier if you can keep it ranked.

kashif mahmood

i like affiliate marketing i really enjoy your article Thanks admin


Thanks Sir you Inspired Me Alot


Waao your story is inspirational for people like me.
Great effort, I must say.
Thank you for sharing such a journey of your’s.

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