Today, I am going to share another update to my public niche site project that I started just a little while ago. So far, I have written 6 posts that explain exactly what the project is all about, what my goals are, how I found the keyword I'm targeting, and more.
- Public Niche Site Project: The Strategic Plan
- Live Webinar to Kickoff the Niche Site Project
- NSP Update 1: Finding the Right Keyword
- NSP Update 2: My Primary Keyword and Domain Revealed
- NSP Update 3: Content Strategy
- NSP Update 4: My Niche Site is Live!…Now What?
This will give you an in-depth look at exactly what I've done up to this point for my site: best survival knifeguide . (com). (I'm purposely not linking to my site).
Ranking in Google!
Up to this point, all I've done is great keyword research and produced some solid content. I now have about 4 to 5 articles on the site and its already showing up in Google! In fact, with absolutely NO link building, the site has reached as high as position 25 in Google for my primary keyword (best survival knife). Its been bouncing between 25 and 30 for the past few days.
Here's a quick look at the ranking history:
- Feb. 25th, 2013 – Not ranked in Google
- Feb. 26th, 2013 – position 395
- Feb. 27th, 2013 – position 36
- Feb. 28th, 2013 – position 34
- Mar. 1st, 2013 – position 25
- Mar. 4th, 2013 – position 29
This gives me encouragement that I picked a great keyword, because I'm ranking on the 3rd page of Google with no link building. Obviously once I actually go out and start building links, I expect the site to climb further in the ranks and hopefully to position 1.
Believe it or not, I've actually made a few sales! Now, I'll be the first to point out that I'm clearly getting traffic to the niche site from readers of this blog. However, I can tell from my Google analytics that I am truly getting some natural search engine traffic as well. I can tell, because I'm getting hits from some longer tailed phrases that I doubt any of you are typing in to find my site.
Here's just a few of the keyword phrases that people used in Google to find my site over the past few days:
- cheap survival knives
- 5.5″ vs 7″ for survival knife
- absolute best survival knife
- best full tang 10.5″ survival knife under 50
- best stainless steel survival knife
- k bar mule is it a good survival knife
- what is the best survival knife on the market now
These are some great long tail phrases that “real” Google searchers are using to find my site right now. And I haven't done any off-page SEO yet to try and rank! I already knew this niche had potential from my in-depth keyword research, but the data is starting to validate that research I did.
However, what is even better, is that I've made some sales! Check out this screenshot from my Amazon Associates account for March 1st – March 3rd:
So, someone bought the Hogue EXF01 Kote G10 GMBlk knife after going through my site! Here's the knife they bought:
The great thing about the Amazon Associates program is that I get credit for ANY purchase someone makes from Amazon within 24 hours of going through my affiliate link. For example, you will see the other sale I made was for a pair of Levis! I did not talk about Levis or link to jeans at all on my niche site. However, someone clearly visited my site, clicked on one of my knife affiliate links, and then within 24 hours bought a pair of pants.
So, I've made $9.68 in the first few days of March from my new niche site!
And just to be honest and up front: Its totally possible that a reader from Niche Pursuits went to my niche site, clicked on my affiliate link and later bought the pants. I have no way of knowing if all the sales I make are “natural” visitors or my blog reader visitors.
However, I can clearly see that I AM getting natural search engine traffic, and my hunch is that any knife sales are most likely to be “natural” sales.
Finally, I'm new to the whole Amazon Associates thing…well kinda. I've been an Associate for over 5 years, but I've probably made less than $100 over that time period. (I've just never really monetized a site with it…I usually use Google Adsense). So, I noticed a report called, “Orders Report” in my Amazon Associates account. Check it out:
So, if I understand this “Orders Report” correct, this means someone bought a ESEE 6 Survial Knife (a $160+ purchase) that I will get credit for once it ships. So, its been ordered, but not shipped yet. From my small amount of research, I will get paid for this item once the order is fulfilled. So, sweet! Another knife sale that I should get paid for!
I have a few posts up on my niche site right now, and I have about 7 or 8 more ordered through Textbroker.com. As explained in my previous post about a content strategy, I've found several secondary keywords using Long Tail Pro that I'm now outsourcing articles for.
In addition, I was contacted by a Niche Pursuits blog reader who also happens to own a couple of sites in the military/guns/knives niche who offered to write for my site. He's an expert that has done MANY product reviews in the past, so I'm paying him to do a few product reviews for me. He's more expensive than Textbroker, but the quality is outstanding so far.
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Overall, I'm happy with the way the content is turning out, and I expect to post about 1 article a day for the next 2 weeks or so. Then I'll re-evaluate where everything is to see if I need more content or if I should focus on link building.
Link Building Plan
As mentioned, I have not built any links to the site yet. However, that is going to change this week. This is not meant to be an in-depth explanation of my link building plan, but I wanted to let you know what I'm getting started with. I expect to write a more in-depth link building plan later this week.
For now, I am going to do some basic web directory links and blog comments. The web directories are “white hat” links that Google approves of…as long as you don't overdo it. I'll submit my site to 50 or 60 web directories, and expect that less than half of these will turn into “live” links. (Many web directories never approve your site or don't go live for other reasons). I'll be paying my VA to do the directory submissions.
In addition, I'll be making some blog comments from relevant blogs. I will personally be doing this one. I'm not looking for high PR pages really at this point, I'm just looking for relevant blogs that I can make real comments on. The comments will not be spammy in any way. I'll actually read the articles and post a relevant comment.
I expect to make 15 to 20 blog comments in the next week or so. I probably won't use much of any keyword anchor text either. I'll save my keyword anchor text for more powerful links that will come in the future…
So, right now I'm just trying to get a small base of links that let Google know I'm around and can provide a little bit of value. I won't be using my keyword in my links much because I want everything as natural as possible right now. Anyway, I'll be sharing much more in the next few days in regards to link building.
Overall, I'm excited to report that I'm getting some traffic in Google, I'm ranking, and I've made a few sales! I have a long way to go, but these early signs are promising. As I add more great content and start ranking better in Google, I really expect more and more sales to start rolling in.
As always, I would love to hear your thoughts, comments, or questions. Was there anything I didn't cover that you want to know about? Let me know!
Finally, I tend to share a few more updates via Facebook, so if you haven't “liked” my Facebook page yet, please follow along here!