How To Create Rich Snippets In WordPress And The 6 BEST Plugins For Adding It

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Search engines love to use rich snippets, or rich results, as it's now called, because it helps those searching to understand what the content is about before they click on the result.
- The real benefits of rich snippets and what they do
- Numerous ways to add them to your site
- The best WordPress plugins to add structured data
- The different types of rich snippets
- How to test for errors in your structured data
Contents
What Are Rich Snippets?
Rich snippets are Google search results, but with snippets of information attached to them. They make the searcher more informed about the website (content) they are visiting. Below is an example of search results without rich snippets:- Video
- Recipe
- Article
- BookÂ
- Carousel
- How to
- Dataset
- Review
- And a few more.
{
    “@context”: “https://schema.org/”,
    “@type”: “Recipe”,
    “name”: “Wedding Cake Jam”,
    “author”: {
     “@type”: “Person”,
     “name”: “Charlie Stone”
    },
    “datePublished”: “2021-01-11”,
    “description”: “This wedding cake has jam in it and no almonds.”,
    “prepTime”: “45 Minutes”
   }
What Are The Benefits Of Rich Snippets?
The main benefit of rich snippets is getting more people to visit your website. Mainly because your website results will look a lot neater, organized, and display more information to the searcher. However, according to Rank Watch and many other SEO blogs, rich snippets aren't a direct ranking signal. Surprising to many, but at present, rich snippets using schema markup code won't influence your search engine rankings directly. For now, anyway. And so they say!Surely this will help them to rank the popular content? Either way, rich snippets are beneficial, and with 39% of people influenced by a search that produces relevant results, your search results standing out will be beneficial for you.You'd think there would have to be some ranking influence because the search engines can measure how many people are clicking on the search results and how popular a product is with the public through the structured code.
How Do I Add Rich Snippets To My Website?
- Add Schema Markup Manually – more complicated than using one of the best rich snippet wordpress plugins, but still helpful.
- Google Tag Manager – you can add structured content from Schema.org without having to mess around with code.
- Data Highlighter Tool. If you have verified your website with the Google Search Console, you can use the Data Highlighter tool to add schema code.
- WordPress Rich Snippet Plugins. Many rich snippet plugins make adding structured data a simple process.
Manually (No WordPress Schema Plugin)
To add schema code manually, you'll need to know how to write schema markup correctly and add it to an div. You then upload the structured text into the head section on your website. Make sure you have filled in the microdata correctly because you won't get rich results with errors in the code. I'll show you how to check for errors in a bit, but for now, realize that it's possible to add structured data manually, but it's not the most straightforward option.Google Tag Manager
Google Tag Manager allows you to add schema markup by using JSON-LD encoding. But, first, you'll need to have Google tag manager set up and create your markup code using a tool like the one from Hall analysis. It's then a process of adding an HTML tag, pasting in the markup code, creating the trigger, and connecting the trigger to your structured data markup tag. You then publish the Google tag manager container. This method is somewhat confusing and not as easy as using a WordPress schema plugin, but if you want to use this method, then this guide will walk you through the process.Data Highlighter Tool
The data highlighter tool lets you mark up your web pages with schema code without messing around with code or your website files. Once verified with the Google search console, enter the URL you want to use, choose the schema data, highlight the word elements on the page, and publish. That's it; your web page has structured data. The data highlighter tool is excellent for beginners, but you'll need a manual approach or a Schema rich snippet plugin for more schema data options.WordPress Plugins
WordPress plugins are easy to use and offer great features and structured data to use within your web pages. Below are a few of the best WordPress plugins to add structured microdata code to your website.1. WP SEO Structured Data Schema
2. Schema Pro
3. WP Review Pro
4. SNIP: Structured Data Plugin For WordPress
5. Rank Math Plugin
One of the stand-out features with Rank Math is installing the schema markup from other websites (check out our Rank Math vs Yoast comparison).
Yes, you can add a URL and import the schema code other websites are using. This will save you time and help you to add structured data that is already working for other websites.
 6. Yoast Plugin (Features Schema)
7. Ultimate blocks
How To Test Your Structured Data?
Create Rich Snippets In WordPress
Rich snippets are here to stay, and there's a good chance they will be recognized (officially) as a ranking factor by Google. Either way, adding structured data to your WordPress site will benefit you with a higher click-through rate for your search engine results. It's worth remembering that relevant and organized search results influence 39% of people, so your web page displaying rich snippets will stand out and be deemed more relevant to the searcher. You can add structured data in many ways, but WordPress plugins are the simplest way. You have a choice of six plugins, and they all show you how to create rich snippets in WordPress — choose one, add your details, and wait for the rich results to appear.Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?
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