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13 Hootsuite Alternatives to Help You Grow on Social Media

By Emily Brookes |

In this article, we’re sharing some of the best Hootsuite alternatives to help you find the right social media management tools for your business.

Whatever size of business and regardless of the industry you are involved in, digital marketing is an essential part of reaching your target audience. Although there are several aspects to digital marketing, having a social media presence is a must.

Managing your own social media platforms can be tough, however, having a toolkit of software to help certainly makes life easier. Check out our list of the best Hootsuite alternatives below!

Hootsuite Alternatives

These social media management tools allow you to manage your posts, schedule content in advance, and even post to several platforms at once.

The good news is that whatever platforms you are on and whatever audience you wish to reach you can be confident that there will be a suitable social media scheduling software that can help make your life easier.

Many consider Hootsuite to be the ultimate choice for this; however, there are definitely some restrictions.

As you may imagine, each piece of social media management software has its own pros and cons, so let’s look at some Hootsuite alternatives to help you find the best management tool to suit the needs of you and your business.

1 – Sendible

Hootsuite Alternatives: Sendible screenshot

Sendible offers a social media scheduling tool that allows you to streamline your social media content, including the planning stages. It includes a comprehensive social listening tool, which can provide useful insights on the content your channels could be publishing.

Main Features

Who’s It Suited To?

Although anyone can use Sendible, they mainly target their offering toward agencies. Sendible gives you the ability to collaborate with team members and manage multiple campaigns from one place.

It’s also a great option for someone managing content for several brands across varied social platforms.

Pros and Cons

Pros:

Cons:

Pricing

Sendible has a 14-day trial but after that packages start from $25 a month. Different packages are also available if you need more users or more complex reporting.

Try Sendible Here

2 – Crowdfire

Crowdfire allows you to schedule and queue social media content across a wide variety of social media platforms, including the video-streaming website TikTok.

This, coupled with the built-in options for bringing across content from blog posts, makes it one of the best Hootsuite alternatives for helping streamline your social channels.

Main Features

Who’s It Suited To?

Crowdfire is ideally suited to users of more than one social media platform. It is especially useful to those wishing to utilize TikTok along with other social media platforms.

Pros and Cons

Pros:

Cons:

Pricing

Crowdfire provides a free version without competitor analysis or social listening. Its paid plans start at $9.99 per month rising to $49.99 per month for premium and $99.99 for VIP. Cost savings are also given if the packages are paid annually.

Try Crowdfire Here

3 – Sprout Social

Hootsuite Alternatives: Sprout social website screenshot

As you might imagine, Sprout Social has the ability to publish, schedule, and queue posts across service social media platforms. With a smart inbox, it allows you to manage direct messages as well as public social content.

Main Features

Who’s It Suited To?

If you’re a small to medium business that wants to build social media relationships then Sprout Social is one of the best Hootsuite alternatives available for you.

Not only does it allow you to schedule content, but also to manage engagements, comments, and private messages.

It’s also a good choice for larger businesses where a team of people might be dealing with social channels. This is because of the built-in Collision Detection feature which will stop messages from being replied to by two people at the same time.

Pros and Cons

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Cons:

Pricing

Sprout Social is on the higher end of pricing when it comes to social management tools. Their standard package starts at $99 a month (you’ll get a discount if you pay annually).

There are also two other packages: Professional at $149 a month and Advanced at $249 a month, depending on how many social media profiles you have and what features you need.

Try Sprout Social Here

4 – Buffer

As social media scheduling tools go, Buffer is a name that has been around for pretty much as long as Hootsuite.

As you might imagine, as the software has been around for so long it has some great features, helping to schedule content across several platforms including Pinterest, which is a platform not all scheduling tools feature.

Main Features

Who’s It Suited To?

Buffer doesn’t currently support all platforms, but it’s a great choice for someone wanting to share to Pinterest as not all scheduling tools support this.

If you are keen to share your own content as well as other people's content that you have discovered online then Buffer is one of the best Hootsuite alternatives around.

Pros and Cons

Pros:

Cons:

Pricing

Buffer has a free option that works for many people, especially those getting started with social media. Their packages then vary from Essentials ($5/month) through to Agency ($100/month) and also a middle ground package of Team ($10/month).

Try Buffer for Free

5 – TweetDeck

TweetDeck is Twitter's own integrated scheduling tool. Although it currently only integrates with Twitter, it does allow you to manage multiple Twitter accounts from one place.

It also allows you to view multiple timelines in one place – great for social media managers in charge of several social media campaigns.

Main Features

Who’s It Suited To?

TweetDeck has some amazing features but is limited to just Twitter. If you’re looking to perfect your Twitter presence this is perfect, but for other platforms, you’ll need to seek out something else.

Pros and Cons

Pros:

Cons:

Pricing

TweetDeck might have limited capabilities in some ways, however, the tool is available free direct from Twitter. This also makes it an ideal choice for those looking for a cost-effective way to improve their Twitter account and grow their presence on the platform.

Try TweetDeck Here

6 – Missinglettr

Missing letter screenshot: One of the best Hootsuite Alternatives

Missinglettr is easy to set up and manage, using an easy-to-read interface that enables new users to quickly get to grips with its features and start producing effective social media campaigns quickly.

It works by pulling quotes and images from your existing blog content and then creating engaging social media posts which are scheduled to your calendar. Once configured, Missinglettr will run on AI-guided autopilot for your future posts.

Main Features

Who’s It Suited To?

Missinglettr is suitable for small businesses across various industries, especially those with existing blogs where content can be used from. If you don't need extensive analytics, you will find that Missinglettr perfectly suits your needs.

Pros and Cons

Pros:

Cons:

Pricing

Missinglettr provides a completely free 14-day trial. If after the trial you are still unsure if all the features are for you, a free limited feature version is also available which can work well for new bloggers.

One of Missinglettr’s useful features, Curate, remains a paid-for option at $49 per month in addition to your chosen plan.

Missinglettr’s Agency feature which gives you the ability to have others collaborate with you on drip campaigns is priced at $147 per month.

Missinglettr’s Solo plan is $19 per month and their pro plan is $59 per month. There are also yearly packages available for $15 and $49 respectively.

Try Missinglettr Here

7 – Agorapulse

Agorapulse is one of the best Hootsuite alternatives around. This software allows you to manage social media campaigns, publish new content, download comprehensive reports, and work as a team in collaboration mode to ensure the process is as streamlined as possible.

Main Features

Who’s It Suited To?

Agorapulse works well for individual users as well as social management teams who are providing social media services for multiple clients. 

Pros and Cons

Pros:

Cons:

Pricing

Agorapulse offers a free 15-day trial without the need for a credit card. Paid plans start at $79 per month for the Pro plan and rise to $199 for the premium version. Enterprise plans are also available and are individually priced on a case-by-case basis.

Try Agorapulse here

8 – eClincher

eClincher is a social media management tool aimed at small and medium businesses. It's a great choice for those who wish to streamline their social media presence and manage it from one place.



eClincher has been around since 2010 so as you can imagine, it has plenty of handy features. It also boasts of being regularly updated according to existing customer feedback.

Main Features

Who’s It Suited To?

Although anyone can use eClincher, the features that it has built in make it perfect for those looking to implement a social media campaign for a small or medium-sized business.

Pros and Cons

Pros:

Cons:

Pricing

As you may expect, you can try eClincher out for size and take advantage of their 14-day free trial.

After this, they have 3 packages depending on how many users and social media accounts you need to use. Up to 10 profiles will set you back $59/month, you can also have 20 profiles for $119/month and an Agency profile of up to 40 profiles for $219/month.

Try eClincher Here

9 – MeetEdgar

Meet Edgar Screenshot

With a built-in library to keep track of social media posts, suggestions for new content, and an easy-to-use dashboard, MeetEdgar ticks lots of the boxes for those searching for an efficient social media content management tool.

Main Features

Who’s It Suited To?

Depending upon which pricing package you choose, MeetEdgar works well with small users as well as entrepreneurs and small businesses.

Pros and Cons

Pros:

Cons:

Pricing

Aimed towards beginners and smaller users, the Eddie Annual Plan is priced at $24.91 per month, or $299 per year including up to 5 social media accounts, with additional accounts costing $3.99. It provides unlimited scheduled posts, with 10 weekly automation, 4 content categories, and up to 20 team members.

Aimed at entrepreneurs and small businesses, the Edgar Annual Plan is priced at $41.58 per month or $499 per year. This includes up to 25 social media accounts. It also provides unlimited scheduled posts, unlimited customizable content categories, and up to 20 team members.

Try MeetEdgar Here

10 – Statusbrew

Statusbrew Screenshot

With automated workflow, a team inbox, and help with encouraging social media engagement, Statusbrew is the perfect choice for anyone wanting to improve their social media presence and increase their social reach.

Main Features

Who’s It Suited To?

If your budget stretches to the cost then Statusbrew is suitable for a range of social media needs. It has a number of features that allow you to interact with audiences outside of your own page so it’s a great tool for someone looking to increase their social presence and encourage account growth.

Pros and Cons

Pros:

Cons:

Pricing

The price of Statusbrew is a sticking point for some people. However, when you look at what it offers if you’re a small or medium business then you can get exceptional value for money from the package. 

Their standard package starts from $179/month, although you do get a discount if you pay annually. They also offer an Enterprise package which has custom pricing, so you can contact them about your needs and they’ll tailor-make a package to suit you and your needs.

Try Statusbrew Here

11 – Semrush

In addition to its wide range of SEO and content optimization tools, Semrush boasts a range of robust social media management features. This makes it one of the best Hootsuite alternatives for those looking to improve their overall web presence.

Main Features

Who’s It Suited To?

Semrush's Social Media Toolkit is perfect for those that want to improve their online presence overall. It also includes lots of tools pertaining to search engine optimization and improving the presence of blogs and websites.

This makes it an ideal choice for social media managers and agencies that are in charge of a digital marketing campaign across the board and not one just limited to social media.

Pros and Cons

Pros:

Cons:

Pricing

Semrush offers a range of packages, which you can pick after you have used your 7-day free trial. You’ll get a discount if you pay annually but it is worth keeping in mind that their lowest package is $119.95/month.

Get a Free 7-day Trial of Semrush Here

12 – Brandwatch (Formerly Falcon.io)

Brandwatch makes sit easy to see what content you have coming up across your platforms with everything available to view in one unified calendar.

Main Features

Who’s It Suited To?

This is suited to agencies and social media managers looking for a new social media marketing platform and social media scheduler with good capabilities.

It can work for businesses of all sizes, but it's worth considering the price point starts at $129/month, making it one of the more expensive Hootsuite alternatives out there.

Pros and Cons

Pros:

Cons:

Pricing

The Essentials plan is priced at $108 per month (with a 14-day trial) and includes a Content Calendar and Campaign planning tool. An Advanced analytics dashboard is also included, as well as community management support and an in-app customer support service.

The Full Suite plan includes unlimited channels, reporting, and teams. It also provides a content calendar and Campaign Planning tool with Social media advertising integration.

An Advanced analytics dashboard is included with an integrated competitor benchmarking. This package also includes custom onboarding, with 24-hour support.

Try BrandWatch Here

13 – SmarterQueue

SmarterQueue is a powerful alternative to Hootsuite for social media influencers and businesses of all sizes. Many people consider SmarterQueue one of the easiest social media tools to get to grips with, which makes it a great choice for those getting started with growing social media accounts.

Main Features

Who’s It Suited To?

This is an easy-to-use social media management tool which makes it suited to pretty much anyone—whether you're a social media manager or an agency.

However, its simple customer interface and easy-to-understand features help to make it a tool that is perfect for anyone getting started with creating social media content and growing a social media account.

Pros and Cons

Pros:

Cons:

Pricing

Solo plans start at $24.99/month. This includes up to 4 social media profiles and also schedules up to 10 posts per profile per day.

The business plan costs $42.99 per month. This plan allows you to connect up to 10 social media profiles, and schedule up to 20 posts per profile per day.

There is also an agency plan which starts at $84.99 per month. This plan enables you to connect up to 25 social media profiles and schedule up to 40 posts per profile per day.

Unfortunately, there is no free plan available. However, you can take advantage of the 14-day free trial to road-test the software and see if it's a good fit.

Get a free 14-day trial here

Which is The Best Hootsuite Alternative Overall?

There are actually a few good options to choose from when looking at Hootsuite Alternatives. However, they all have their own unique features which means one might suit you better than another.

First, Sendible, which provides everything you need to scale your influence across social media platforms, including comprehensive social listening tools.

Second, we have Crowdfire. This powerful tool enables you to easily discover content your audience will love, as well as schedule your own content across platforms. It is also compatible with TikTok!

Finally, Missinglettr is another great option for anyone looking for a completely ‘hands-off' approach to their social media.

However, when it comes to choosing the best Hootsuite Alternative for your business, there really is no black and white answer. Just as you’ll want to curate your social media presence to suit the brand you’re representing and the message you wish to convey, you’ll also want to have the right tools behind you to make that happen.

Every business will have different needs and a different budget in place to help meet those needs. The best thing you can do is research the options available, then create a shortlist of Hootsuite alternatives that meet your needs, and narrow that down to your preferred choice.

Is Hootsuite Outdated?

Hootsuite first started to increase in popularity in 2010 and at the time it was a forward-thinking, user-friendly piece of software. However, in many ways, the user interface hasn’t changed much which means that it has been left behind.

That doesn’t mean that Hootsuite may not do what you need it to do. Some alternative platforms may have a user interface that you find easier to use.

One thing that many people using Hootsuite mention is that the platform sometimes falls behind in the stakes when it comes to analytics and providing data.

Any successful social media platform needs to look at what type of content is working, what users are engaging with most, and also what content isn’t working, as well as the time of day that content generally performs better.

Most platforms will provide this with their own analytics. However, it can be easier to see all of this within a social media management tool, so it is easier to give comparisons between different platforms.

The truth is that social media platforms move quickly, with trends coming and going within a few days. What is trendy now will soon be outdated, which means that to be successful you need something in your toolkit that is going to help you analyze data and stay ahead of trends rather than falling behind.

Everyone will have different needs as well as preferences, so the best thing you can do is research what options there are and decide what you feel is going to do best for you and your business.

You may also be interested in our guide on how to build a social media following and our list of free social media schedulers!




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By Emily Brookes

Emily started her first blog back in 2013, and since then she's been fascinated with the world of online business.

She writes about blogging, online business ideas, and the tools and software that make the magic happen.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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