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For British TV blogger Stephanie Hutson, being featured on Google Discover helped her reach $2,800 in just 1 day with Mediavine.
Here are some tips you too can use to increase the likelihood of being featured on Google Discover.Â
Contents
What is Google Discover?
Google Discover is a personalized news feed. It shows up under the Google search bar on the mobile versions of Google in both iOS and Android apps.
This feed is personalized based on your previous Google searches to provide a tailored selection of popular news stories.Â
Here's a breakdown from Google itself.Â
Google Discover Keys to Success
This blogger's main key to success for Google Discover is particularly helpful though and applicable for other bloggers looking to emulate her teams success.Â
Weekly Newsletters
The blogger states that regularly sending out their newsletter once or twice every week was their main key to success.
They started to realize that almost every time they would send our their newsletter, the top article in the email would receive enough clicks and traffic that it would start to kick off a Google Discover surge.Â
After diligently growing their newsletter subscriber list, they started having spikes in traffic from Google Discover almost every time they would send out a newsletter.
For this particular blog, an additional 50,000 visitors in traffic equates to approximately $2,800 in ad revenue from Mediavine.
Their average days vary from $700-$1,000 per day, meaning surges like this have a big impact on their bottom line.
In order to achieve these impressive revenue days, they first started by diligently engaging and growing their audience.
Sending a newsletter out approximately 5-8 times per week (which is a LOT) and triggering a Google Discover surge almost every time greatly increases their overall income for the month.Â
Content That Resonates With Your Audience
This British blogger credits their high quality content that continually resonates with their audience as the key to having such impressive engagement on their newsletters.Â
Google Discover requires a different style of content to typical long-form SEO style content.
So the important part is covering topics that your audience is interested in – regardless of what your keyword research tools say.
This can take some getting used, and takes time learning how to target and write them properly but the shorter form content can be a nice change.Â
When you're consistently writing content that resonates with your audience, they are going to know they can trust the new articles you're delivering to their inbox every week.
Your audience might even start to look forward to receiving your newsletters. The more your content resonates with your audience, the more engagement you're going to receive on your newsletter, and the more people you'll have reading your blogs.Â
Their top tip for engaging with your audience is to start the newsletter off with a joke or quiz. This more personable approach makes your audience feel like they're having a conversation with you.
Steadily Build Your Audience
Growing your audience is a long-term endeavor that requires steadily creating posts that provide value for your audience.
Part of discovering what your audience likes is listening to their feedback.
These bloggers pay attention to the feedback they receive from their audience, which is typically overwhelmingly positive on their content and only disappointing when they skip a week of posting.Â
The reward for regularly publishing posts and building your audience is absolutely worth the effort.
This British TV blogger says that on their best days where the content is soaring in engagement, they can see 5-10 times their normal traffic numbers all thanks to Google Discover.Â
Perks of Working with Mediavine over Other Ad Providers
Bloggers love working with Mediavine for their amazing ad rates, higher ad revenues, and consistently innovative tactics for helping bloggers earn more money from ad revenue.Â
Plus, the Mediavine reviews are in, and bloggers love working with this personable platform.Â
A Message for Other Bloggers
As other Mediavine users celebrate the success of this blog, they're seeing real-life examples of how $50,000 months are possible thanks to Google Discover and top-tier ad providers like Mediavine.
This inspiring example shows that if they can do it, you can do it too.Â
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