Best Twitter Accounts to Follow for Marketing and Business Tips, Inspiration, and More!

From business inspiration and marketing ideas, to comedy and excitement, our list of the best Twitter accounts is designed to help you achieve your desired feed. 

The Best Twitter Accounts to Follow for Inspiration

• Simon Sinek: @simonsinek
• Gabby Bernstein: @GabbyBernstein
• Jen Sincero: @JenSincero
• SUCCESS Magazine: @successmagazine

Simon Sinek

Simon Sinek is first on our list of the best Twitter accounts for inspiration. He’s known for his inspirational books on leadership, his critique of traditional organizational leadership styles, and his positive outlook on how to improve the workplace.

After all, his Twitter bio even says his goal is to “inspire someone every single day.” His tweets are full of positivity, motivation, and inspiration. Accordingly, if you’re looking for Twitter accounts to follow for inspiration every day, Simon Sinek is a must-follow. 

Gabby Bernstein

Named as a “new thought leader” for the next generation by Oprah, Gabby Bernstein is one of the best Twitter accounts to follow for inspiration. Gabby Bernstein is a number one New York Times bestselling author, and she hopes to help her followers “become the happiest people they know.”

Despite describing herself as a “spirit junkie,” there is still plenty of inspiration, hope, and positivity to take away from her Twitter account that’s not spiritual. 

Jen Sincero

Jen Sincero is the number one New York Times bestselling author of a book about learning how to live an awesome life. She brings unrelenting positivity and motivation to her Twitter account, making her one of the best inspirational Twitter accounts to follow.

Since publishing her books, Jen Sincero offers professional advice, personal motivation, tips for success, and more. 

The Best Twitter Accounts for Inspiration: SUCCESS Magazine

SUCCESS Magazine is one of the best Twitter accounts to follow for inspiration because they tweet helpful articles about self-improvement, identifying mental blocks, how to be your version of successful, and more. If you’re looking for inspiration in the form of concrete tips and helpful motivation, this Twitter account is a must-follow. 

Top Twitter Accounts to Follow in Marketing

• Marketing Examples: @GoodMarketingHQ
• Web Smith: @web
• Ann Handley: @MarketingProfs
• Rand Fishkin @randfish

Marketing Examples

Sometimes we just need to see an example. Marketing Examples is a must-follow on our list of best Twitter accounts in marketing because they provide actual examples. 

While advice, tips, and best practices are helpful to people looking to improve their marketing, one of the best ways to learn is through examples. Therefore, this Twitter account helps its followers better understand both simple and complicated marketing concepts. It provides real-world and hypothetical examples to help marketers learn how to apply them. 

Web Smith

Web Smith is the founder of 2PM and the co-founder of Mizzen + Main. Because of his experience, he's one of the best Twitter accounts to follow on the subject of marketing, newsletters, commerce, and more. He tweets to his Twitter followers about interesting book recommendations, how pop culture and marketing intersect, tools for direct-to-consumer brands, and more.

If you’re in the world of commerce and looking to improve your marketing skills, Web Smith is one of the top Twitter accounts to follow. 

Ann Handley

Ann Handley is a bestselling author and the head of content at MarketingProfs, a marketing education company that takes a practical approach to learning and training. She tweets and retweets about B2B marketing, content marketing, tips for improving your marketing skills, and more. 

Ann Handley is one of the best Twitter accounts to follow on the subject of marketing because she knows how to provide information that's easy to comprehend.

The Best Twitter Accounts on Content Marketing: Rand Fishkin

Rand Fishkin is one of the top Twitter accounts to follow in marketing because he provides industry insights on how marketers can connect with their audiences, produce engaging content, brainstorm fresh ideas, and more. 

Moreover, he tweets approximately 30 times per week about marketing and other helpful topics to his Twitter followers. He’s also the co-founder of Spark Toro, an audience research tool, and he uses his experience to provide insights to other marketers via his tweets. 

The Best Twitter Accounts to Follow for Business

Our list of the best Twitter accounts to follow for business is designed to help you improve your skills as an entrepreneur, find community with other creators, and learn from other successful business owners. 

• Spencer Haws: @nichepursuits
• Tim Ferriss: @tferriss
• Pat Flynn: @PatFlynn

Spencer Haws

We couldn’t make a list of the best Twitter accounts to follow for business without including our own Spencer Haws! The Niche Pursuits Twitter account posts interesting case studies, SEO tips, musings on his personal projects, and more to his Twitter followers. 

In addition to providing helpful niche business advice, Spencer has also focused on creating community with his Twitter feed (and if you're interested, we put together a guide with his profile as an example on how to add a Twitter feed to WordPress). He discusses helpful tools for entrepreneurs, Shopify success stories, how his latest projects are going, case studies, and more. It’s an open conversation between him and his Twitter followers with the goal of providing value. 

Tim Ferriss

A bestselling author, investor, and entrepreneur, Tim Ferriss' net worth alone puts him in a category apart from the remaining 99.91% of his fellow Americans. He has an impressive 1.8 million followers. His Twitter followers turn to him for his entrepreneurial exercises, productivity tips, case studies from his network, and more.

He tweets and retweets important articles from his blog, insightful quotes from other entrepreneurs, exciting podcast episodes, and more. If you’re also wanting to improve as an entrepreneur, Tim Ferriss is a must-follow. 

Pat Flynn

Pat Flynn is the founder of SmartPassiveIncome and SwitchPod. He’s been a content creator since 2008, and his tweets are full of advice for entrepreneurs, how-tos for creators, general business motivation, and more. This is one of the best Twitter accounts for content creators looking to improve their craft. 

The Funniest Twitter Accounts to Follow

• Mindy Kaling: @mindykaling
• Ryan Reynolds: @VancityReynolds
• Steve Martin: @SteveMartinToGo
• Tim Siedell: @badbanana
• Kat Dennings: @OfficialKat

Mindy Kaling

First on our list of funny Twitter accounts is Mindy Kaling. She’s a director, producer, writer, actress, and comedian. In between promoting her hilarious projects, she also tweets funny observations about parenthood, popular TV shows, movies, everyday life, and more.

Mindy Kaling is a great follow because she'll add a little bit of humor to your Twitter feed. 

The Best Twitter Accounts for Comedy: Ryan Reynolds

Ryan Reynolds is known both on-screen and off-screen for his dry, witty sense of humor. His more than 20 million followers on Twitter flock to his account for a continual dose of his unique humor. He also brings this sense of humor to his Twitter account as he tweets funny content about his upcoming projects, his various businesses, popular culture, everyday life, and more.

Not only is he hilarious, he’s also widely in-demand for the clever, memorable, and shareable advertising content he creates. 

Steve Martin

The account of legendary comedian and actor Steve Martin is on our list of the unquestionably funny Twitter accounts. His account is sure to breathe a comedic breath into your feed. He does still tweet about his projects, popular articles, and various cartoons to his Twitter followers, but he shares them with his own comedic spin. 

Tim Siedell

Tim Siedell is a writer for late-night talk shows, and he brings that style of comedic writing to his tweets. They’re undeniably witty, full of puns, and sure to add a funny element to your feed. 

Kat Dennings

Last but not least on our list of funny Twitter accounts is Kat Dennings If you’re a fan from her time on Two Broke Girls, you’ll love her sense of humor on Twitter. She tweets about celebrity culture, popular movies, and more with her sharp humor. 

Add Excitement to Your Feed with These Top Twitter Accounts

• We Rate Dogs: @dog_rates
• The Merriam-Webster Dictionary: @MerriamWebster
• BuzzFeed: @BuzzFeed
• Kale Salad: @kalesalad

The Best Twitter Accounts for Dog Lovers: We Rate Dogs

This top Twitter account, known as We Rate Dogs, is a wholesome must-follow. They post pictures of adorable dogs with cute captions and generous ratings. With more than 9 million followers, this popular Twitter account is sure to add a little bit of joy and positivity to your feed. 

Merriam-Webster

The Merriam-Webster Dictionary is one of the best accounts to follow on Twitter if you’re looking to test your vocabulary, stay on top of current writing trends, and improve your use of the English language. They post a word of the day every day, and oftentimes this word is a play on big events in popular culture and politics. They also provide tips for properly using words in the correct context. It’s a both informational and entertaining follow for Twitter users. 

BuzzFeed

BuzzFeed offers more than just fun quizzes! With more than 6 million followers, BuzzFeed is widely followed for their commentary on popular culture both past and present, compilations of crazy happenings from various corners of the internet, and exciting viral recipes.

If you’re looking for a detailed look at what’s happening in the world of popular culture and social media, BuzzFeed will make a great addition to your Twitter feed. 

Kale Salad

Kale Salad is one of the top Twitter accounts for meme-lovers. This account simply retweets the original sources of the funniest memes, tweets, videos, and more for all of their followers to see. If you like to keep up with meme culture or if you need to keep up with meme culture as a person in social media, this top Twitter account is for you. 

Twitter Accounts with the Most Followers

• Barack Obama: @BarackObama
• Justin Bieber: @justinbieber
• Katy Perry: @katyperry
• Rihanna: @rihanna
• Elon Musk: @elonmusk

Barack Obama

With more than 132 million followers, former president Barack Obama takes the top spot as the most followed person on Twitter. He posts about important political issues, historical events, support for his wife Michelle, and more. 

Justin Bieber

Justin Bieber takes the second spot on our list of the most-followed Twitter accounts with 114 million followers. He tweets about everything from his music and product collaborations, to happy pictures with his wife Hailey. 

Katy Perry

With almost 109 million followers, Katy Perry comes in third place on the list of most-followed Twitter accounts. The pop music icon tweets about her music, exciting new brand collaborations, her personal style, and more. 

Rihanna

The third musical icon on our list, Rihanna has more than 106 million followers. Known for her uber-successful music career and businesses like Fenty, followers can expect her to tweet about her products and latest happenings. 

Elon Musk

Space agency owning billionaire Elon Musk has more than 104 million followers, giving him the fifth spot on our list of Twitter accounts with the most followers. Known for his candid commentary on technology, politics, space travel, and more, followers of his Twitter account are never bored. 

Our List of the Best Twitter Accounts

Whether you’re looking for marketing inspiration or comedic relief, our list of the best Twitter accounts will help you choose the right people to follow on the social media platform and bring stellar content into your feed.