I recently wrote about how building niche websites is a numbers game. I think this is very true for those of you who may choose a similar business model to what I have; which is essentially building lots of small niche sites and then growing the ones that perform well.
Using this strategy you can quickly find winners and ideally grow them into something more significant. But this may not be the best model for everyone. What if you have just one topic that you want to build a site on? Can you still be successful on your very first site? I think the answer is absolutely, if you do it right, and I want to provide an example of how to do it “right”.
After all, I am well aware that perhaps not everyone has the resources or time to build 10 sites at once. Because I am able to outsource most of the project, I am able to do such a thing – but if its just you building one site, I think building a profitable site is still very attainable. The 2 keys to success are:
I have already talked alot about the importance of keyword research, and in particular the importance of analyzing the top 10 competitors in Google. However, even if you don’t pick the perfect keywords, you can often make up for that in volume of content (of course keyword targeted content is going to perform better).
I wanted to specifically look at the Niche Site Project that Chris Ducker at VirtualBusinessLifestyle.com is publicly documenting on his site. You can read what his project is all about and many more details right here on his Niche Site Project Kick Off Page. I am probably like most of you and love reading about projects that bloggers have opened up to the public – its fun to read about and very informative.
The best part part about this experiment is that he has opened it up to all his readers so that they can share their progress and earnings on their niche sites as well! I think projects like this are really great motivators for people and are a great learning experience for everyone.
Another interesting thing to note, is that this is the very first “true” niche site that Chris has built! And I have to admit that so far I am impressed with his results.
Chris is targeting the keyword “certified nursing assistant”. I actually feel that this is a bit more difficult to rank for keyword than I would typically choose for my smaller niche sites; however, in part because of the volume of content that Chris is placing on his site; its still doing quite well. I actually commented on his blog post that he picked a difficult keyword that may take 6 months to a year to rank on the first page of Google for, but that the niche itself is very good. At the time of this writing his site is ranking #39 in Google for “certified nursing assistant” – and also ranking #4 in both Yahoo and Bing!
However, despite being on the 4th page of Google his niche site earned nearly $100 from Google Adsense last month! How is that possible? Well, I believe it is essentially because of the volume of content that is targeting long tail keywords. Lets take a look at the stats that Chris provided in his last monthly update here:
You will note from this that only 26 visitors came to his site from the keyword “certified nursing assistant” on Google. However, he also getting search engine traffic from many other long tail keywords. At the time of his last monthly report he already had approximately 100 pages of content on his site, and he plans on adding 300 content articles within the first six months of his site. I’m sure he will posting another monthly update very soon.
Anyway, I wanted to highlight the efforts that Chris is making because of the lessons it points out. First, even though this is his very first real niche site – he has still already achieved a $100/month earnings level and I’m sure it will continue to climb. Secondly, even though he may have picked a more difficult keyword than I would have wanted to target, he is making up for it in volume of content. By targeting lots of smaller less competitive terms with these articles he is able to get a decent amount of traffic early on. In the future, I wish him all the best in getting his site to #1 for his primary keyword!
Now as you may be aware, this is all very similar to my own authority site project which I have discussed. I purposely chose a bit of a more difficult keyword to rank for because of its traffic and overall value. I initially set out not expecting to rank on the first page of Google for the first 6 to 12 months. This still might be the case, but I am currently ranked 17th!! So, perhaps I will get there sooner than later!
In addition, I also plan to add a larger volume of content for this site than my typical small niche sites. There have been some very interesting developments with this project, but I will be saving those for a post later this week (hopefully). I currently have around 20 posts up on the site, and will be adding lots more over the coming weeks.
Anyway, when it comes down to it, there are really 2 keys to success when building a niche website – keyword research and lots of great content. Hopefully projects like Chris Ducker’s Niche Site Project and my own Authority Site Project can help motivate and educate everyone. I would be interested in hearing your thoughts below!
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