SE Ranking Review: Pros, Cons, Features, and Alternatives

In this SE Ranking review, we'll find out if this one-in-all SEO tool is worth the hype!

Every SEO manager, personal website owner, or blogger needs to perform various search engine optimization tasks effectively. You need to be able to check backlink quality, conduct keyword research based on search volume, carry out website audits and analyses, and so much more to rank properly.

SE Ranking makes this possible by providing an all-in-one solution that addresses the primary tasks associated with search optimization. But how well does it do this?

Plus, if it doesn't cut it for you, we've also listed a couple of alternatives that you can try out.

Try SE Ranking for 14 Days Free Today! 

What is SE Ranking SEO Tool?

SE Ranking is an all-in-one search engine optimization (SEO) tool with the objective of assisting website owners or agencies to analyze and optimize websites so that keyword rankings are high on the search engine result pages (SERPs).

There are even particular features for SEO agencies like a performance report tool (check out our pay-for-performance SEO guide here), white-label, an API, additional accounts with various permission levels, etc.

SE Ranking Review: Features

As mentioned above, the SE Ranking SEO tools include a ton of features, so let's have a look at the major ones:

Competition Analysis

SE Ranking's competitor analysis tool allows you to get a sneak peek of your competition's SEO skills and PPC methods. You just need to copy and paste any website URL or domain and you'll get a complete view of their PPC and SEO strategies. The tool performs competitor research on any website for the following metrics:

• Traffic: You can check your rivals' traffic estimates, cost, and keywords.
• Keywords: The tool enables you to view in-depth data on all the keywords your competition ranks for.
• Domain Trust: This allows you to know if the website you're competing with has high trust scores.
• Backlinks: With this, you can analyze the number of backlinks your rival has and if they're quality enough.
• Popular Pages: The competition analysis tool helps you know the pages on your competitors' websites that send the most traffic to their site.
• Ads: With this function, you can carry out PPC competitor research to know the keywords they're paying for and which of their ads like Google ads perform the best.
• Competition: This function lists out your competitors and allows you to compare semantics with their keywords.

Try SE Ranking for 14 Days Free Today! 

Keyword Rank Tracker

SE Ranking offers keyword rank tracking that allows you to check your website's position on the search engine result pages (SERPs) of various major search engines like Yahoo, Google, Bing, YouTube, etc.

The feature offers the following functions:

• Google SERPs, Maps, and Ads Monitoring: With this feature, you can use rank tracking for target keywords on Map search engine results pages, ad position, and SERPs features like videos and snippets.
• SERP Competitors: The SERP competitor function allows you to analyze the top 100 competitors to your website on the SERPs. You can also tag your rivals for easier identification,
• Competitive Intelligence: Alongside the comprehensive data you get for your website's ranking, you can view your SEO competitors by including up to 20 rivals to get an in-depth analysis of their website SEO practices and keyword analysis.

Try SE Ranking for 14 Days Free Today! 

White Label for SEO Agencies

SE Ranking's white-label feature gives SEO agencies, SEO service resellers,  independent web users, and anyone offering SEO services the ability to offer personalized SEO services. This means you can provide your customers with everything that SE Ranking has to offer like it is all coming from your brand.

The functions in this feature include the following:

• Use a Custom Domain: You get to utilize your own sub-domain or domain to promote SE Ranking's SEO services without linking to SE Ranking in any way.
• Receive Reports: The feature allows you to set manual or automated reports to be sent to your clients from your organization's email. It even permits you to use a personal SMTP server if needed.
• Manage Users: You have administrative control and can decide which users have permission for certain features like its website SEO audit tool or backlink checker.
• Invoicing: The tool can check your invoice numbers and calculate if you're getting paid for keyword search visibility.

Backlink Checker and Tracker

The backlink monitoring tool from SE Ranking lets you analyze your backlinks with a 360-degree view. You can analyze the complexities of lost and new backlinks as well as the power of referring domains. There's also the option of knowing the locations your backlinks come from, your anchor text distribution, and the pages that are linked out the most.

This feature checks your backlinks with the following key parameters:

• Image or Text: You can know if a backlink comes from an image or text.
• First and Last Seen: This function allows you to know when a backlink was first and last found by the SE Ranking tool.
• Nofollow/Dofollow: Check the attribute of your link to know if it instructs different search engines to ignore or crawl it.
• Anchor Text: The anchor text metric allows you the marketing tool to check the clickable text distribution of your backlinks.
• Page Trust: Backlink checker analyzes the page trust of potential backlink options to know if they offer a great ranking opportunity.
• IPs and Subnets: This feature checks IPs and Subnets to determine backlink location.
• Alexa Rank: It checks for the Alexa rank of websites you're linked to or intend to link from.

Also, for an extra cost, there's also an additional real-time backlink status checker.

It's also interesting to note that SE Ranking software offers one of the largest backlink databases available with 2.7 trillion backlinks processed, 25,000 pages crawled a minute, and 220 million domains crawled consistently.

Website Auditing

SE Ranking's website audit feature allows you to analyze your website to discover issues that are keeping it from ranking positions high up on search engines. The feature offers the following functions:

• Page Crawler: With this, you can crawl up to 1,000 web pages in a couple of minutes as well as filter the crawl results.
• Result Analyses: You can compare website audits and share reports with team members or clients.
• XML Site Generator: The XML Site Generation feature helps Google and other search engines know which of your pages are worth indexing and crawling.
• How to Fix Guide: Using the website audit tool, you don't just get a list of problems. You also receive possible fixes for them. The reports for each problem are very detailed as well.
• Custom Settings: You can pick which issues you want to keep an eye on.

SE Ranking Lead Generator

Using SE Ranking's lead generation tool, you can capture leads for your business by adding an on page SEO checker widget to your website. The way it works is quite simple.

When the visitor fills out the form, they get a comprehensive and in-depth audit report of the page inputted for a particular search term. In exchange, you get their contact details which they put in when filling out the form.

This way, you get a potential client who is happy with your free branded website audit and you can proceed to convert them into paying customers.

The coolest thing about this tool is that you can color and brand the form and audit tool however you like. Your audience won't encounter an SE Ranking tool when they start the audit.

SE Ranking Review: Pros and Cons

Let's have a look at the pros and cons of the SE Ranking platform.

Pros

• The tool allows you to check your ranking at the city level, which is an extremely powerful option for local brands.
• SE Ranking's dashboard design is easy to navigate as you get to see all of your available SEO tools, like the powerful keyword research tool, competitor analysis, backlink monitoring, and the rank tracking tool in one location.
• The solution is extremely easy to set up and does not require you to be an SEO pro to use the tool.
• For agencies, there's a report feature that enables you to send customized and detailed reports of your SEO progress to your clients.
• The white-label feature doesn't come at an extra cost but is part of the pro and business plan package. With the feature, you can also provide all of SE Ranking's functions without any affiliation with the platform.
• Its website audit doesn't just give you a list of what to fix but includes the solutions to all problems.
• Their backlink checker is simply amazing. The tool enables you to get a comprehensive analysis of your links as well as potential backlinks. There's even a backlink monitor tool that saves websites that are of high interest with regards to backlinks.
• SE Ranking offers an incredibly page crawler that is able to crawl 1,000 pages in just 2 minutes.
• It features an XML Site Map Generator for Google Search Console to help Google and other search engines know the pages to index and crawl.

Cons

SE Ranking doesn't offer the opportunity to integrate into other analytic platforms like Google Analytics.

Rank Check Discounts

Before we get to the SE Ranking pricing section, it's important to mention this, as it'll help you save up on the costs of using the SE Ranking platform.

At the top of their pricing page, SE Ranking has a rank check frequency calculator. The tool measures the frequency with which you intend to check your rank. This can be daily, every three days, or weekly. Your subscription model can be one month, three months, six months, or annually.

This adds up so you want to choose wisely!

SE Ranking did good here as there is ample opportunity to save on the cost of the solution on how you choose.

SE Ranking: Pricing Plans

This tool has three payment plans: Essential, Pro, and Business. There isn't a fixed price for each plan as it changes based on how many keywords you wish to rank track. This is explained below:

Essential Plan

With the Essential plan, you can track anything from 250 to 750 keywords. If you opt to track 250 keywords, you'd just have to pay $31.20 per month. For 500 words, you pay $43.20, and for 750 keywords, you pay $55.20.

The features you get with this plan include the following:

• Competitive Keyword Research
• Run up to 10 projects
• Monitor up to 12,500 backlinks
• Study 5 competitors per project
• Run a website audit for up to 65,000 pages
• Group keywords
• Check backlinks for up to 30 websites per day
• Website audit of up to 210 pages
• Social media management and analytics
• SEO reports
• 1 user allowed
• Marketing plan

What you don't get is:

Pro Plan

Tagged as the most popular SE Ranking package, the Pro plan allows you to start rank tracking from 1,000 keywords at $71.20 per month, then $119.20 per month for rank tracking 1750 keywords.

The features you get with this plan include the following:

• Access up to 5 user seats
• Organic SERP history (for 3 months)
• Keyword database expansion: 17,500
• Run an on page SEO checker audit for up to 600 pages
• Monitoring for 60,000 backlinks
• Marketing Plan
• Historical data on keywords/domains (for 3 months)
• Conduct website audit for up to 400,000 pages
• 50,000 results per report
• Page changes monitoring: 175
• Unlimited number of projects
• Analyze up to 10 competitors per project
• Keyword Grouper
• Competitive and Keyword Research
• 5,000 reports per day
• Check backlinks for 200 domains/day
• Flexible SEO reporting
• Keyword database expansion

What you don't get is:

Business Plan

This SE Ranking plan costs from $151.20 per month (to rank track 2,500 keywords) to $719.20 (to track 20,000 keywords). In total, this plan can run 36,000,000 checks. That said, here are the pricing options plus the number of keywords covered:

• 5,000 keywords for $279.20 each month
• 10,000 keywords for $439.20 each month
• 15,000 keywords for $599.20 each month
• 20,000 keywords for $719.20 each month

The features you get with this plan include the following:

• Social media analytics and management
• API
• Get access to up to 30 user seats
• Run a website audit for up to 3,200,000 pages
• Monitor up to 800,000 backlinks
• White Label
• The ability to run an unlimited number of projects
• Run on-page audit for up to 2,000 pages
• Analyze up to 20 competitors per project
• Check backlinks for up to 500 domains every day
• Get 10,000 reports every day
• 100,000 results per report
• Get historical data on keywords/domains (any month of your choosing)
• Keyword Grouper
• Competitive and Keyword Research
• Access Organic SERP history (any month of your choosing)
• Keyword database expansion
• Marketing Plan
• Flexible SEO reporting
• Monitor up to 2,000 pages for changes
• Keyword database expansion up to 200,000

As is probably obvious, the Business plan offers way more capacity than the Pro plan. However, with regards to features, the only difference is the API function. Do you get why the Pro plan is the most popular one? If you aren't doing much on a large scale, the Pro plan is sufficient for most users.

SE Ranking Review: Alternatives to SE Ranking

If SE Ranking doesn't do it for you, here are a couple of alternatives to the SEO tool:

SEMRush

You can examine your competitor's methods and insights with SEMRush, which includes details on their keyword rankings. And with the help of its sophisticated SEO tools and features, it carries out organic advertising research.

With its backlinks functionality, you can undertake a deep link analysis, assess the authority of referring domains, and determine the geolocation of your links.

It provides extensive keyword research capabilities with tons of keyword suggestions with monthly search volume to assist you in identifying the best keywords for SEO and PPC campaigns as well as related and long-tail keywords.

They're quite similar as you can see in our comparison of SE Ranking vs Semrush.

However, when it comes to pricing, it's way more expensive with prices starting at $119 per month.

Ahrefs

Ahrefs is an SEO tool that helps businesses and website owners increase their organic traffic.

Users can also study their competition to figure out what is currently working for them and why they are achieving higher ranks.

This is neatly outlined in an organic search report which displays the quantity of website traffic generated by each keyword. The Top Pages section also displays the site's most visited pages. Meanwhile, the tool manages the data of around 150 million keywords in the USA alone.

The Keyword Explorer, which examines thousands of relevant keyword suggestions, is powered by the tool's enormous data capacity.

There are over 3 billion keywords in the system.

Ahrefs also possesses the world's biggest database of live backlinks. With regards to its price, it cost way more than SE Ranking starting at $99 per month.

SE Ranking Review: Summary

SE Ranking is a comprehensive SEO tool that offers features such as competition analysis, keyword rank tracker, white label for agencies, competition analysis, backlink checker and tracker, API, website auditing, and a lead generator.

The pros of SE Ranking are its:

• User-friendly interface
• Affordable pricing plans for great value for money
• Ease of set up
• Page crawl volume
• Discounts via rank checks

Its cons are that it does not have some of the features offered by competitors such as SEMrush and Ahrefs, which more advanced users would prefer.

In conclusion, SE Ranking is a good option for those looking for an affordable SEO tool with most of the features needed to carry out basic SEO tasks. Its also an excellent choice for agencies that intend to offer customized SEO services for their clients.

Try SE Ranking for 14 Days Free Today! 

SE Ranking Review Verdict: Is SE Ranking Worth It?

Absolutely! SE Ranking is worth every penny. Features like the keyword research SE Ranking offers are great and provide great value for money. But if you're looking for more advanced features, some of the alternatives in this SE Ranking review are better options.

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