Perrin and I were able to sit down and record a podcast based on our last blog post, How to Mange Writers Effectively.
When it comes to starting and running an online business, having great content is so critical. If you are not writing the content yourself, hiring and managing writers becomes extremely important.
Because of this, Perrin and I felt like we wanted to share some of our best practices for finding, hiring, and motivating writers.
Overall, the podcast follows very closely to what we discussed in our last blog post; however, as always when Perrin and I get behind the microphone we tend to veer into other topics so I recommend you give it a listen!
One topic in particular that we covered in the podcast that was not covered in the blog post is the income potential of small “churn and burn” sites versus a larger authority site. When it comes down to it, making over $10,000 a month is extremely rare in the case of smaller churn and burn sites. What we mean is that someone working full time on smaller or quick hit affiliates sites almost never makes $10,000 a month or more with their combined portfolio. If someone does make that much, they are a huge outlier and tend to get alot of attention.
On the other hand, making $10,000 a month with a large authority site is not really a big deal. Some large online properties makes millions of dollars a year, and there are lots of publicly traded companies that are basically “authority” sites. (For example, stock ticker IACI is just a conglomerate of large online websites traded on the NASDAQ).
So, we simply discussed the mindset and goals of each business. The churn and burn approach has an upper limit of $10,000 per month…and that rarely happens. The long term online business approach has an upper limit of hundreds of millions of dollars a year and becoming publicly traded, and $10,000 a month is not considered a big deal.
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Perrin and I are focusing on the larger business potential now.
Overall, the podcast focuses on managing writers and the importance of treating them well.
Listen to the Podcast
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